# Best Digital Audio Advertising Software - Page 4

*By [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi)*


Digital audio advertising software, or audio programmatic advertising software, enables companies to automate the selling and insertion of ads into digital audio content, such as podcasts, digital radio, and music streaming services. This type of software uses algorithmic buying technology to automate the process of selling and inserting ads. Programmatic audio advertising content can be streamed over multiple devices, such as desktop, mobile devices, and smart speakers. Advertisers and digital marketers can utilize this type of software to reach multiple audio publishers in one buying platform.

Within the [advertiser campaign management software](https://www.g2.com/categories/advertiser-campaign-management) ecosystem, digital audio advertising software enables businesses to create, schedule, and run audio ads. An example of audio advertising can include a prerecorded message appearing on a music streaming service throughout the media as it plays. Marketers or digital advertisers would need to connect to a [demand side platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp) that supports audio advertising formats, and can then set where the audio ad should be played.

To qualify for inclusion in the Digital Audio Advertising category, a product must:

- Provide the ability to create, schedule, and run audio ads on a self-serve advertising platform
- Allow users to choose and target the right audience based on multiple factors (i.e., age, gender, location, time of day, language, music or podcast genre, etc.)
- Provide reporting capabilities that show how audio ads are performing






## G2 Grid® for Digital Audio Advertising Software
![G2 Grid® for Digital Audio Advertising Software plotting products by satisfaction and market presence](https://www.g2.com/categories/digital-audio-advertising/grids.png?focus%5B%5D=4907&focus%5B%5D=5910&focus%5B%5D=6771&focus%5B%5D=130712&focus%5B%5D=64423&focus%5B%5D=8471&focus%5B%5D=47203&focus%5B%5D=85124)
Highlighted products: The Trade Desk, StackAdapt, Basis, AudioGO, illumin, Choozle, Marketing 360, and TargetSpot.
Underlying data: [Grid® JSON](https://www.g2.com/categories/digital-audio-advertising/grids.json?focus%5B%5D=the-trade-desk&focus%5B%5D=stackadapt&focus%5B%5D=basis&focus%5B%5D=adswizz-audiogo&focus%5B%5D=illumin-illumin&focus%5B%5D=choozle&focus%5B%5D=madwire-marketing-360&focus%5B%5D=targetspot)


## How Many Digital Audio Advertising Software Products Does G2 Track?
**Total Products under this Category:** 33

### Category Stats (Jul 2026)
- **Average Rating**: 4.29/5 The average rating of products in this category, based on all submitted ratings

*Last updated: July 11, 2026*


## How Does G2 Rank Digital Audio Advertising Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 3,700+ Authentic Reviews
- 33+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.


## Which Digital Audio Advertising Software Is Best for Your Use Case?

- **Leader:** [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews)
- **Highest Performer:** [Basis](https://www.g2.com/products/basis/reviews)
- **Easiest to Use:** [StackAdapt](https://www.g2.com/products/stackadapt/reviews)
- **Top Trending:** [StackAdapt](https://www.g2.com/products/stackadapt/reviews)
- **Best Free Software:** [Marketing 360](https://www.g2.com/products/madwire-marketing-360/reviews)


---

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## What Is Digital Audio Advertising Software?

[Digital Advertising Tech](https://www.g2.com/categories/digital-advertising-tech)

## What Software Categories Are Similar to Digital Audio Advertising Software?

- [Display Advertising Software](https://www.g2.com/categories/display-advertising)
- [Mobile Advertising Software](https://www.g2.com/categories/mobile-advertising)
- [Video Advertising Software](https://www.g2.com/categories/video-advertising)
- [Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp)
- [Cross-Channel Advertising Software](https://www.g2.com/categories/cross-channel-advertising)
- [Native Advertising Software](https://www.g2.com/categories/native-advertising)
- [Connected TV (CTV) Advertising Platforms](https://www.g2.com/categories/connected-tv-ctv-advertising-platforms)