Total Products under this Category: 158
Last updated: September 01, 2026
Why You Can Trust G2's Software Rankings:
G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.
Highlighted products: Data 360 (formerly Salesforce Data Cloud), Keboola, Permutive, Zeta Marketing Platform, PreciseFP, Versium REACH, Adobe Audience Manager, and Oracle Data Cloud.
Underlying data: [Grid® JSON](https://www.g2.com/categories/data-management-platform-dmp/grids.json?focus%5B%5D=data-360-formerly-salesforce-data-cloud&focus%5B%5D=keboola&focus%5B%5D=permutive&focus%5B%5D=zeta-marketing-platform&focus%5B%5D=precisefp&focus%5B%5D=versium-reach&focus%5B%5D=adobe-audience-manager&focus%5B%5D=oracle-data-cloud&segment=all)
Datrm.in is a platform designed to empower non-profits, advance advocacy and build movements.. It allows professionals and teams to get their contacts in one place, filter them into segments, build relationships, and take action.
The Date Control System (DCS) is an automated calendaring and date parameter setup system that slashes daily JOB setup time and greatly reduces production reruns. DCS completely automates and eliminates the error prone manual process of setting up job parameter date cards.
A platform for publishers who want to manage their first-party data and increase their revenue. DeFractal utilizes a 360° view of your users, networks (open market), and advertisers to increase your revenue and save time for your team.
dJAX DMP Manager is a innovative technology platform that provides valuable insights about audience by collecting audience data from every interaction, organize and activate big data set.Creates rich customer profile with the granular behavioural data and bridges the right data across channels to power right time engagement by improving the customer experience and marketing performance. dJAX DMP Manager's key features are collecting the precise data from mobile and web sources. Supports integrating the 2nd and 3rd Party data with Hadoop based BI and AI delivers a scalable, manageable, cost effective data. dJAX DMP Manager provides the best solution for Advertiser, Publisher, Agencies and Data Trading. Check https://www.dmpmanager.com for more details.
Using drainpipe.io™ you can drag and drop cs files into your account where you can select from a growing list of integrations which services or data feeds to connect to and start driving artificially intelligent predictions. You can get started today, there is no need for deep technical know how, or to wait weeks or months for custom models. drainpipe.io™ is powered by cutting edge patent-pending technology which can take in structured and unstructured data and train a universal model around it in realtime.
Provides a tool that enables researchers with minimal experience in data management a simple way of creating a data management plan.
Experian's Consumer Sync is an advanced, cookieless linkage solution designed to help brands and publishers effectively connect and resolve a wide array of offline and online identifiers within a single household. As the digital landscape evolves and third-party cookies are phased out, Consumer Sync offers a privacy-focused approach to maintain addressability and enhance data-driven marketing efforts. Key Features and Functionality: - Diverse Identifier Resolution: Consumer Sync seamlessly resolves various identifiers, including Universal IDs (UIDs), IP addresses, and Hashed Email Addresses (HEMs), enabling comprehensive cross-channel connectivity. - Extensive Coverage: With reach across 82% of UK households and over 500 million digital identifiers, Consumer Sync provides the scale necessary for brands and publishers to engage with a broad audience. - Rich Demographic Insights: By integrating with Experian's ConsumerView, which encompasses data on over 95% of the UK population, Consumer Sync enriches customer profiles with detailed demographic information, facilitating personalized marketing strategies. - Effective Digital Onboarding: Organizations can translate offline data into the digital realm, allowing for the activation of first-party data online and the ability to personalize messaging based on customer segments. - Audience Extension: The solution enables the expansion of audience reach by connecting offline and online identifiers, allowing for effective retargeting and the creation of look-alike models to scale audiences across various devices and channels. Primary Value and User Solutions: Consumer Sync addresses the challenges posed by the decline of third-party cookies by providing a robust, privacy-centric method for identity resolution. It empowers marketers to deliver consistent, scalable omnichannel experiences that are both impactful and measurable. By resolving identities across multiple touchpoints, Consumer Sync enhances personalization, improves campaign effectiveness, and ensures accurate attribution of marketing activities. This solution is particularly valuable for brands and publishers seeking to maintain and expand their audience engagement in a cookieless digital environment.
Experian's Identity Resolution is a comprehensive data management solution designed to create a unified, accurate profile of individuals or businesses by consolidating information from various devices and digital footprints. This process involves checking, validating, and appending data using a unique matching methodology, effectively resolving customer data duplications and inconsistencies. By integrating data management techniques with trusted reference data, Identity Resolution enables organizations to prepare, cleanse, merge, or migrate data efficiently. It also aids in identifying marketing targets, enhancing analytics, preventing fraud, and ensuring compliance with industry regulations. Key Features and Functionality: - Data Integration and Profiling: Combines and maps data from multiple sources into a common schema, ensuring consistency and accuracy. - Data Validation: Utilizes Experian's extensive reference data to validate and verify customer information, enhancing data reliability. - Duplicate Resolution: Employs advanced matching techniques to identify and resolve duplicate records, creating a single, comprehensive customer profile. - Fuzzy Matching: Applies rules-based fuzzy matching to handle complex data sets, improving the accuracy of identity resolution. - Workflow Automation: Automates data management processes, increasing operational efficiency and reducing manual intervention. Primary Value and Solutions Provided: Identity Resolution empowers businesses to gain a holistic and accurate view of their customers, leading to improved decision-making and operational efficiency. By resolving data inconsistencies and duplicates, organizations can enhance their marketing strategies, improve customer engagement, and reduce the risk of fraud. Additionally, the solution supports compliance with data regulations, ensuring that businesses operate responsibly and maintain customer trust. Ultimately, Identity Resolution enables organizations to leverage their data assets more effectively, driving growth and success in a data-driven world.
Experian Partner Audiences is a comprehensive solution designed to enhance marketing strategies by providing access to a diverse range of audience segments beyond Experian's standard ConsumerView offering. This service enables businesses to target specific consumer groups more effectively, leveraging data from various sectors such as Health and Beauty, Spend Trends, House Movers, and Automotive Value Segments. By integrating these additional insights, companies can refine their marketing efforts, ensuring messages reach the most relevant audiences across multiple channels, including social media and Connected TV. Key Features and Functionality: - Extensive Audience Selection: Offers hundreds of additional segments, allowing marketers to identify and target niche consumer groups based on specific criteria. - Centralized Access: Provides a unified platform where all audience data is consolidated, eliminating the need to coordinate with multiple suppliers. - Seamless Integration: Compatible with Experian’s Audience Engine platform and can be activated directly within various marketing channels, ensuring smooth deployment of campaigns. - Consistent Linkage: Utilizes common identifiers like Mosaic and other Experian variables to maintain consistency and accuracy across different datasets. - Exclusive Partnerships: Collaborates with select partners to offer unique audience insights not readily available elsewhere. Primary Value and User Solutions: Experian Partner Audiences empowers businesses to enhance their marketing precision by providing access to a broader spectrum of consumer data. This expanded insight allows for the creation of more personalized and effective marketing campaigns, leading to improved customer engagement and higher conversion rates. By consolidating diverse audience information into a single platform, it simplifies the marketing process, reduces operational complexities, and ensures compliance with data privacy standards. Ultimately, this service addresses the challenge of reaching the right audience with the right message, optimizing marketing investments, and driving business growth.
Eyeota, a Dun & Bradstreet company, is a leading global provider of audience solutions empowering businesses worldwide. Brands and agencies leverage Eyeota to enrich insights, enhance personalization, and transform omnichannel targeting. The enabling ingredient pushing legacy data into digital, Eyeota’s agnostic approach to identity and global data interoperability onboards and activates data assets on behalf of data owners and publishers. Founded in 2010 and acquired by Dun & Bradstreet in 2021, Eyeota operates in Europe, Asia, Australia, and the Americas, creating a new infusion of technology, identity, and connectivity that modernizes data for new digital applications in over 180 countries. For more information about Eyeota, please visit http://www.eyeota.com
Eyereturn improves the way brands connect with their customers online. Our proprietary platform provides unified campaign control, empowering brands through consolidated attribution-based results in a single dashboard. Breaking free from walled gardens, Eyereturn has done away with layers of intermediaries, providing actionable data and insights across search, social and display campaigns. The result is that our clients have the ability to make informed, transparent, real-time decisions everywhere they connect with their audience. With the Eyereturn Audience Data Management Platform, bring big data knowledge to every campaign. Leverage first party data to create behavioral and re-targeting audience segments for use in media buying, optimization, research, reporting, and analytics.
Voice of the customer transformed
Hazelcast Jet is a high-performance, distributed stream and batch processing engine designed to handle large-scale data processing tasks with low latency and high throughput. Built on top of Hazelcast's in-memory data grid, Jet enables developers to create applications that process both bounded (batch and unbounded (streaming data efficiently. Its architecture leverages in-memory computing to achieve near real-time speeds, making it suitable for scenarios requiring rapid data analysis and decision-making. Key Features and Functionality: - Distributed Processing: Jet distributes data and computation across a cluster of nodes, ensuring scalability and fault tolerance. - Stream and Batch Processing: Supports both real-time stream processing and traditional batch processing, allowing flexibility in handling various data workloads. - In-Memory Computing: Utilizes in-memory storage to minimize latency and maximize throughput. - Rich Data Transformations: Offers a comprehensive set of data transformation capabilities, including windowed aggregations and joins. - Fault Tolerance: Provides at-least-once and exactly-once processing guarantees to ensure data consistency. - Extensive Connectivity: Integrates with a wide range of data sources and sinks, such as Apache Kafka, Hadoop, S3, Elasticsearch, JDBC, and JMS. Primary Value and Problem Solved: Hazelcast Jet addresses the need for a robust and scalable solution to process large volumes of data in real-time. By combining distributed processing with in-memory computing, Jet enables organizations to perform complex data analyses with minimal latency, facilitating timely insights and actions. Its support for both stream and batch processing allows businesses to unify their data processing pipelines, reducing complexity and operational overhead. Additionally, Jet's fault tolerance and exactly-once processing capabilities ensure data integrity, which is crucial for mission-critical applications.
Centralize and manage your reference data for clinical, claim, and business data to enable interoperability, drive compliance, and improve operational efficiencies.
Hullabalook is revolutionising the way that Product Discovery works on retailer websites. Using sophisticated analytical techniques, an in-depth understanding of manufacturer product descriptions and new dynamic ways to visualise information Hullabalook converts browsers to buyers providing increased conversion rates to retailers and a great user experience for customers.
