Best Customer Journey Analytics Tools - Page 10

How Many Customer Journey Analytics Software Products Does G2 Track?

Total Products under this Category: 223

Category Stats (Sep 2026)

  • Average Rating: 4.46/5 The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: Cleeng (+1.78%) - Among all products in this category, Cleeng recorded the largest rating increase compared to last month

Last updated: September 01, 2026

How Does G2 Rank Customer Journey Analytics Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 50,300+ Authentic Reviews
  • 223+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Customer Journey Analytics Software

G2 Grid® for Customer Journey Analytics Software plotting products by satisfaction and market presence

Highlighted products: HubSpot Marketing Hub, Insider One, Braze, Contentsquare, Klaviyo, Adobe Customer Journey Analytics, Evam, and Glassbox.

Underlying data: [Grid® JSON](https://www.g2.com/categories/customer-journey-analytics/grids.json?focus%5B%5D=hubspot-marketing-hub&focus%5B%5D=insider-one&focus%5B%5D=braze&focus%5B%5D=contentsquare&focus%5B%5D=klaviyo&focus%5B%5D=adobe-customer-journey-analytics&focus%5B%5D=evam&focus%5B%5D=glassbox)

MRP B2B Artificial Intelligence

MRP's predictive customer acquisition uses real time buying signals to identify customer's buying intent.

Average Rating: 5.0/5.0

Total Reviews: 1

How Do G2 Users Rate MRP B2B Artificial Intelligence?

  • Journey Reporting: 8.3/10 (Category avg: 8.4/10)
  • Integrations: 10.0/10 (Category avg: 8.3/10)
  • Trends Reporting: 10.0/10 (Category avg: 8.3/10)

Who Is the Company Behind MRP B2B Artificial Intelligence?

  • Seller: pharosIQ
  • Year Founded: 2002
  • HQ Location: Philadelphia, Pennsylvania
  • Twitter: @pharos_iq
    2,272 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    1,302 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 100% Large

What Are Recent G2 Reviews of MRP B2B Artificial Intelligence?

Perx Platform

Perx Technologies is the Behavioural Loyalty Platform purpose-built for the BFSI industry. Where legacy loyalty systems reward transactions after the fact, Perx engineers the customer behaviours that lead to them - turning passive points ledgers into active growth engines, without IT bottlenecks or bloated costs. The platform combines real-time behavioural triggers, gamified engagement mechanics, and AI-driven personalisation to drive measurable lifts in activation, revenue, and customer lifetime value. The result: loyalty that shows up on the P&L, not just the engagement dashboard. With over 10 years of BFSI expertise, Perx serves leading enterprises in 15+ markets. Across its client base, the platform has contributed $2.9B in topline revenue, acquired 22.5M net-new customers, and delivered up to 29x ROI on engagement investment. GDPR compliant. ISO certified. Built for the rigour, complexity, and scale. Built for profit. Perx Technologies - Loyalty, Measured in Profit. perxtech.com

Average Rating: 4.1/5.0

Total Reviews: 7

How Do G2 Users Rate Perx Platform?

  • Journey Reporting: 6.7/10 (Category avg: 8.4/10)
  • Integrations: 5.0/10 (Category avg: 8.3/10)
  • Trends Reporting: 10.0/10 (Category avg: 8.3/10)

Who Is the Company Behind Perx Platform?

  • Seller: Perx
  • Year Founded: 2011
  • HQ Location: Singapore, SG
  • LinkedIn® Page: www.linkedin.com
    40 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 71% Large, 43% Medium

What Do G2 Reviewers Say About Perx Platform?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of Perx Platform, enjoying its user-friendly design and accessible support.
  • Users appreciate the automation capabilities of the Perx Platform, simplifying campaign and initiative building with efficiency.
  • Users appreciate the continuous learning journey of Perx Platform, benefiting from its personalized features and accessible support.
  • Users value the accessible customer support from Perx Platform, always ready to assist with any inquiries.
  • Users value the customization options of Perx Platform, enhancing their experience to fit their organization's culture.
Cons
  • Users experience delayed updates, impacting critical operations and slowing down implementations during crucial campaign launches.
  • Users experience processing delays during downtime, impacting data access and campaign launches, but acknowledge efforts to improve.
  • Users experience difficulties due to downtime that delays campaign launches and data access, impacting their overall efficiency.
  • Users find the learning curve steep for the Perx Platform, which can hinder quick implementation due to frequent changes.
  • Users find the slow loading of the Perx Platform challenging, affecting timely implementations and usage efficiency.

What Are Recent G2 Reviews of Perx Platform?

What Are G2 Users Discussing About Perx Platform?

Reef.ai

Reef.ai is an AI-powered customer data, scoring, and recommendation platform. We transform customer data into NRR with AI-led customer scores optimized for specific revenue outcomes. Reef puts the power of machine learning in the hands of go-to-market & ops teams to retain and grow customers with fewer resources. Customer scoring isn’t about health, it’s about driving revenue outcomes. General health scores are a black box: inaccurate, hard to action, and lacking the data history to be effective. Outcome-based scores optimized for revenue outcomes like churn, downgrade, cross-sell, or upsell with renewal are clearly actionable and their impact on revenue can be measured. - Data Connectivity: Reef seamlessly connects your customer data and builds history to optimize your data for scoring - Advanced ML Scoring: Reef applies proven ML scoring models optimized for the revenue outcome you want to improve - Notifications & Playbooks: Reef delivers precise recommendations to your teams to engage the right customer at the right time - Track Follow Through: Reef tracks the actions your team takes (or not) as a result of the notifications - ROI Reporting: Reef calculates playbook ROI so you know the impact of actions on your outcome metrics

Average Rating: 5.0/5.0

Total Reviews: 2

Who Is the Company Behind Reef.ai?

  • Seller: reef.ai
  • Year Founded: 2021
  • HQ Location: Honolulu, US
  • LinkedIn® Page: linkedin.com
    29 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 100% Medium

What Do G2 Reviewers Say About Reef.ai?

AI-generated summary from verified user reviews

Pros
  • Users find the comprehensive information provided by Reef.ai invaluable for tracking customer engagement and trends.
  • Users value the great customer support from Reef.ai, appreciating their team's accessibility and willingness to assist.
  • Users value the innovative heatmap interface of Reef.ai, which effectively segments customers needing attention.
  • Users value the AI integration in Reef.ai, enhancing customer health scores and data insights as they grow.
  • Users value the AI technology of Reef.ai, enhancing customer insights and healthscore management effectively.

What Are Recent G2 Reviews of Reef.ai?

REVEAL

REVEAL is a Customer Value Optimization Platform that helps merchants understand and predict their customers' behavior to improve Customer Lifetime Value. Complex data is made easy to understand and visualize, the platform revealing insights and helping retailers treat customer segments accordingly on every marketing channel. Reveal's primary features include: - Advanced buying behavior segmentation using the RFM (Recency, Frequency and Monetary value) model - Automated pre and post-purchase NPS surveys that will enhance overall customer experience - Real-time product performance reports that help to identify the best and worst-performing items - Ecommerce analytics by measuring and focusing on the most important KPIs, calculated automatically - Enhanced email marketing, by creating advanced and personalized email flows and campaigns using customer segmentation, through the integration with Klaviyo

Average Rating: 3.5/5.0

Total Reviews: 1

How Do G2 Users Rate REVEAL?

  • Integrations: 10.0/10 (Category avg: 8.3/10)

Who Is the Company Behind REVEAL?

  • Seller: Omniconvert
  • Year Founded: 2013
  • HQ Location: Bucharest, Romania
  • Twitter: @Omniconvert
    5,296 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    41 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 100% Medium

Roojoom

Marketing platform that turns content into revenue. Roojoom leads your users through content blended from on and off the web – generating revenue, leads and conversions every step of the way.

Average Rating: 5.0/5.0

Total Reviews: 1

Who Is the Company Behind Roojoom?

  • Seller: Roojoom
  • Year Founded: 2013
  • HQ Location: Boston, US
  • Twitter: @Roojoom
    1,574 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    27 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 100% Medium

What Are Recent G2 Reviews of Roojoom?

What Are G2 Users Discussing About Roojoom?

Shoelace

Shoelace is a growth marketing agency for DTC and ecommerce brands with a dedicated team of performance and email marketing experts. Our growth marketers to create, manage, and optimize paid advertising and email campaigns. We do the work, all you do is approve.

Average Rating: 3.5/5.0

Total Reviews: 1

How Do G2 Users Rate Shoelace?

  • Journey Reporting: 10.0/10 (Category avg: 8.4/10)
  • Integrations: 10.0/10 (Category avg: 8.3/10)
  • Trends Reporting: 6.7/10 (Category avg: 8.3/10)

Who Is the Company Behind Shoelace?

  • Seller: Shoelace
  • Year Founded: 2015
  • HQ Location: Toronto, CA
  • LinkedIn® Page: www.linkedin.com
    22 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 100% Small

Survaider

Survaider is an online SaaS customer experience management platform which lets businesses understand the voice of customers and hence act on it. Understanding customer feedback from all online and offline channels and acting on it in real time is hard. Survaider applies machine learning and NLP techniques to unlock huge stores of unstructured customer data that are trapped in different mediums like social conversations, review websites, and feedback forms. Businesses are using Survaider to: - Identify key parameters that are important for quantifying customer satisfaction. Rank and benchmark all your business outlets on these parameters. - Get notified in real time about any unfavourable response that a customer shares anywhere, resolve from within the app. Send generated tickets to your customer support or helpdesk softwares. - Experiment in the real world. Implement any temporary changes in just one of your outlets and measure customer satisfaction reacting to that change in real time. Survaider differentiates itself by combining solicited feedback with unsolicited feedback to give an aggregate view of customer opinion across departments. Survaider's propriety AI algorithm allows the businesses to customize aspects that they want to measure and optimize it accordingly. For example, what’s important for a guest at a hotel near an airport could be very different from a beachside resort.

Average Rating: 5.0/5.0

Total Reviews: 1

Who Is the Company Behind Survaider?

Who Uses This Product?

  • Company Size: 100% Medium

What Are Recent G2 Reviews of Survaider?

Symend

Symend is an enterprise debt collection software platform that uses AI and behavioral science to help banks, telecoms, and utilities recover more revenue from past-due accounts. By identifying each customer's unique payment barriers and automating personalized outreach across digital channels, Symend delivers up to 10% higher recovery rates, 50% lower operating costs, and 10x ROI. Trusted by Fortune 500 companies across North America and the UK. Learn more at symend.com.

Average Rating: 4.0/5.0

Total Reviews: 1

Who Is the Company Behind Symend?

  • Seller: Symend
  • Year Founded: 2016
  • HQ Location: Calgary, CA
  • Twitter: @SymendInc
    926 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    134 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 100% Small

What Are Recent G2 Reviews of Symend?

What Are G2 Users Discussing About Symend?

The Experience Manager

Welcome to the world's first Customer Experience Employee Engagement tool. Create a culture where every employee in the company is engaged in producing consistent customer experiences. Design customer journeys, measure ROI and harness employee ideas to improve your customer experience with the power of the entire company behind you. 2 out of every 3 employees are not engaged in the customer experience of a company because... 1. They don't understand the mission and goals. 2. They have no way to see how well they're performing towards those goals. 3. They have no communication channel for adding ideas and feedback to improve. The Solution: The Experience Manager is a simple, affordable platform that empowers every single employee in your company by giving them: 1. Continuous access to the experience design and clear goals to follow. 2. Easy to understand metrics and the ability to see their daily impact and performance. 3. A transparent channel to leadership for adding ideas to innovate and improve. The Experience Manager is the first platform of its kind that unifies customer experience management and employee engagement tools to create a culture where customers feel loved and employees feel valued. Finally, you can connect the dots across every department and function directly to the customer experience. Give every employee in your company the information they need to be successful. BENEFITS: Happy Customers Happier customers means more revenue. It's really that simple. Design customer experiences that delight every time. Engaged Employees With every single employee in your company engaged in the customer experience you'll not only increase customer satisfaction but drive down operational costs. Accelerated Innovation Evolve faster than ever before with ideas from across the organization. Total Alignment Total alignment means no more miscommunication and zero operational waste. Increased Brand Recognition You'll create a brand that's known for high end customer experiences. You'll dominate your industry and leave the competition in the dust. From Startup to Enterprise No matter how large or small your team is The Experience Manager is affordable, easy to get started and simple to use! Used by some of the world's leading brands!

Average Rating: 5.0/5.0

Total Reviews: 1

How Do G2 Users Rate The Experience Manager?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 9.2/10)

Who Is the Company Behind The Experience Manager?

Who Uses This Product?

  • Company Size: 100% Small

What Are Recent G2 Reviews of The Experience Manager?

What Are G2 Users Discussing About The Experience Manager?

Trust-Place

Trust-Place is a B2B SaaS post-purchase platform purpose-built for luxury and premium brands. It connects physical products to their owners through a secure digital ownership certificate, turning every product sale into a lasting brand relationship. Digital Ownership Certificates Each product is linked to its owner via NFC chip, QR code, or engraving — combined with proof of purchase and owner identity. The certificate is stored on blockchain (EOS or Polygon) or secure servers, creating an unforgeable record of authentic ownership. Brands gain full traceability; owners gain a verified, transferable proof of authenticity. Smart Back-Office & First-Party Data Trust-Place aggregates product data from existing ERP and PIM systems, enriches it with owner data, and delivers a brand CDP (Customer Data Platform) with hyper-personalization capabilities and CRM export. Brands recover owned data on their actual end customers — not anonymous buyers — for the first time. White-Label Exclusive Client Space Each brand deploys a fully branded owner portal — web extension or mobile app — where owners access their certificate, product history, care instructions, exclusive content, warranty, and resale features. The experience is invisible to competitors and deeply tied to brand identity. Digital Product Passport (DPP) Ready Trust-Place acts as the activation layer for EU Digital Product Passport compliance, connecting regulated product data to the ownership certificate without exposing competitive supply chain intelligence publicly. Trusted by Isabel Marant, Chloé, Saint Laurent, Adam Lippes, Ligne Roset, ST Dupont, La Monnaie de Paris, and 10+ other luxury and premium brands.

Average Rating: 4.8/5.0

Total Reviews: 2

Who Is the Company Behind Trust-Place?

  • Seller: Trust-Place
  • Year Founded: 2020
  • HQ Location: Marseille, FR
  • LinkedIn® Page: www.linkedin.com
    10 employees on LinkedIn®
  • Ownership: Gaelle DELORE & Didier MATTALIA
  • Phone: +33688387636

Who Uses This Product?

  • Company Size: 100% Medium

What Are Recent G2 Reviews of Trust-Place?

Worthix

Worthix is the first and only conversation-based AI technology tool for customer decision intelligence that powers one-on-one conversations with customers, in any language and at any scale, to identify the exact reason behind a purchase decision. Unlike other intelligence companies that use lengthy, outdated survey methodologies, the Worthix platform uses conversations to empathetically connect with customers one-on-one and adapt to focus on what they care most about as the dialogue progresses. By prioritizing the customer voice, Worthix quickly uncovers the non-intuitive drivers behind what makes a purchase decision “worth it” to customers. Worthix then delivers rich, actionable customer insights that enable brands to rank their top investment priorities and provide a universally positive experience to customers in any location around the world.

Average Rating: 4.5/5.0

Total Reviews: 1

Who Is the Company Behind Worthix?

  • Seller: Worthix Corp
  • Year Founded: 2015
  • HQ Location: Atlanta, US
  • Twitter: @worthix
    2,295 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    23 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 100% Large

What Are Recent G2 Reviews of Worthix?

What Are G2 Users Discussing About Worthix?

2 Steps

Thousands of employees rely on critical business applications every day - healthcare systems managing patient records, finance platforms processing payments, government portals serving citizens. When these applications slow down or stop working, the impact is immediate: lost productivity, frustrated staff, and in some cases, real harm to the people who depend on these services. Most IT teams don't find out until users start complaining. Traditional monitoring tools watch servers, networks, and infrastructure - but they can't tell you whether someone can actually log in, navigate screens and complete their work. A dashboard full of green lights doesn't mean your people can do their jobs. 2Steps continuously tests your most important business applications by simulating real user actions - clicking buttons, entering data, navigating workflows - exactly the way your employees do, 24/7. If something breaks or slows down, your team knows in minutes, not hours. No more waiting for a flood of helpdesk tickets to piece together what went wrong. Where 2Steps really stands apart is in the environments it covers. Unlike tools built only for websites and cloud apps, 2Steps was purpose-built for complex enterprise environments - Citrix, virtual desktops, thick-client applications, and multi-step workflows that span multiple systems. These are the environments other tools simply can't reach. Tests are built visually using a simple recorder - no scripting, no developers needed. IT operations teams, application owners, and service desk managers can set up and manage everything themselves. What you get: - Automated application testing that runs around the clock across desktop, virtual, and web environments - Instant alerts when user facing workflows degrade or fail, with screenshot evidence showing exactly where things broke - Performance baselining and trend reporting to catch issues before they become outages - Support for complete end-to-end business processes, not just single page loads Government agencies, healthcare organisations, and financial services companies across Australia trust 2Steps - teams where application downtime isn't just inconvenient, it's unacceptable. Whether you're managing a Citrix environment serving thousands of clinicians, a finance platform handling daily transactions, or a citizen-facing government portal, 2Steps gives your IT team what they've been missing: a continuous, clear view of how applications are actually performing from the user's perspective.

Who Is the Company Behind 2 Steps?

  • Seller: 2 Steps
  • Year Founded: 2018
  • HQ Location: Melbourne, AU
  • LinkedIn® Page: www.linkedin.com
    11 employees on LinkedIn®

Adbrain

Adbrain empowers you to solve for this fragmentation by unifying varied quality data sources so that you can focus on targeting the person, not just their device

Who Is the Company Behind Adbrain?

  • Seller: Adbrain
  • Year Founded: 2012
  • HQ Location: London, GB
  • Twitter: @AdbrainTech
    1,249 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    9 employees on LinkedIn®

Algonomy Omni-channel Personalization Suite

Algonomy (previously Manthan-RichRelevance) is a global leader in algorithmic customer engagement powering digital first strategies for retailers and brands. With industry-leading retail expertise connecting demand to supply with a real-time customer data platform as the foundation, Algonomy enables 1:1 omnichannel personalization, customer journey orchestration and customer analytics. Headquartered in San Francisco and Bangalore, our global presence spans over 20 countries.

Average Rating: 5.0/5.0

Total Reviews: 1

Who Is the Company Behind Algonomy Omni-channel Personalization Suite?

  • Seller: Algonomy
  • Year Founded: 2004
  • HQ Location: San Francisco, California, United States
  • Twitter: @WeAreAlgonomy
    12,476 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    446 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 100% Small

What Are Recent G2 Reviews of Algonomy Omni-channel Personalization Suite?

What Are G2 Users Discussing About Algonomy Omni-channel Personalization Suite?

Almeta ML

Almeta ML learns customer behavior on your website and predicts future actions in real time. These predictions can be used to create highly targeted audiences or to dynamically personalize your site's content and offers. Example: predict how likely a person is to make a purchase, target them by that metric on Google Ads, FB Ads, email campaigns, or show an offer on your website. Almeta ML offers usage-based pricing with a free tier — you pay only for what you use. Example Use Cases Commercial websites: target customers who are most likely to make a purchase eCommerce: show personalized product recommendations SaaS companies: identify customers at risk of churning and proactively engage them Lead generation: focus on visitors most likely to convert into qualified leads Almeta ML analyzes user interactions on your website using machine learning algorithms. It identifies patterns in behavior, predicts future actions, and provides real-time insights, enabling you to optimize ad targeting and personalize user experiences. To Get Started: 1. Sign up at almeta.cloud 2. Install our (tiny) web tag on your site and start tracking events 3. Choose what you want to predict 4. 3. Start receiving actionable insights!

Who Is the Company Behind Almeta ML?

Alanna Iwuh
A
Researched and written by Alanna Iwuh
Updated April 9, 2026