# Best CPQ Software - Page 13

  *By [Julie Jung](https://research.g2.com/insights/author/julie-jung)*

   This page was last updated on June 9th, 2025

Configure, price, and quote (CPQ) software helps companies generate personalized pricing quotes quickly by automating the process while also reducing errors and improving the customer experience. It can also automate the proposal and quoting approval process and is therefore used by sales teams to accelerate the sales cycle, especially for complex customized orders, sales, or projects.

CPQ software allows users to configure what a customer or prospect wants to buy or the changes they want to make to existing orders. It also sets prices or discounts, and provides custom quotes that best fit the customer’s needs.

To increase efficiency and accuracy, CPQ software is most commonly offered as a ready-to-integrate solution that can be used with applications like [customer relationship management (CRM) software](https://www.g2.com/categories/crm), [enterprise resource planning (ERP) systems](https://www.g2.com/categories/erp-systems), and [e-commerce platforms](https://www.g2.com/categories/e-commerce-platforms).

To qualify for inclusion in the Configure, Price, and Quote (CPQ) category, a product must:

- Allow the use of CRM, ERP, or other enterprise software data to define and manage a product catalog, including price rules and descriptions of offered goods or services
- Configure products or services based on a customer’s specific needs, including selecting various options for customizations, product bundling, features, and other dependencies
- Automate pricing calculations based on custom pricing, discounts, costs, other financial rules, and external factors like competitors, market changes, or laws and regulations
- Generate personalized branded quotes or proposals quickly while also being able to modify, deliver, and track quote documents
- Provide analytics and reporting during the entire quoting process to gain insights on sales performance, quoting trends, product configurations, and suggestions to improve the process




  
## How Many CPQ Software Products Does G2 Track?
**Total Products under this Category:** 220

### Category Stats (May 2026)
- **Average Rating**: 4.44/5
- **New Reviews This Quarter**: 116
- **Buyer Segments**: Small-Business 49% │ Mid-Market 44% │ Enterprise 8%
- **Top Trending Product**: EZLynx (+0.115)
*Last updated: May 18, 2026*

  
## How Does G2 Rank CPQ Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 18,200+ Authentic Reviews
- 220+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

  
## Which CPQ Software Is Best for Your Use Case?

- **Leader:** [Agentforce Revenue Management (formerly Salesforce Revenue Cloud)](https://www.g2.com/products/agentforce-revenue-management-formerly-salesforce-revenue-cloud/reviews)
- **Highest Performer:** [Experlogix CPQ](https://www.g2.com/products/experlogix-cpq/reviews)
- **Easiest to Use:** [Conga Advantage CPQ](https://www.g2.com/products/conga-advantage-cpq/reviews)
- **Top Trending:** [ServiceNow CPQ](https://www.g2.com/products/servicenow-cpq/reviews)
- **Best Free Software:** [PandaDoc](https://www.g2.com/products/pandadoc/reviews)

  
---

**Sponsored**

### Conga Advantage CPQ

In today’s hyper-competitive market, selling isn’t just about closing deals; it’s about configuring the right solution, pricing it accurately, and quoting it in a timely manner to win the deal. This has become more difficult as the sales landscape evolves, making Configure Price Quote (CPQ) solutions even more essential. Conga CPQ is the only CPQ solution that can provide an alignment of operations across the entire commerce chain. This provides a single flow from quote to cash utilizing a single data model, where configured orders automatically consider negotiated products and pricing, and mixed billing is the norm. Conga CPQ helps companies shorten sales cycles, eliminate errors, and accelerate revenue with confidence. Key Features of Conga CPQ to transform your sales process: Robust Configuration and Pricing Rules: Consistent configuration and pricing rules across all channels guide the user through the configuration process to ensure the appropriate item is ordered and priced based on exact customer needs, eliminating the back and forth with the customer. Line Level Price Waterfall: Once discounts and promotions are applied, the user can select “analyze quote” to view the price waterfall, which shows details of the original price and all the items that went into the final price, as well as the cost to determine the margin. Contractual Awareness: Ensures that contractual agreements for pricing and product are being observed. Simply by placing the contract number into the account, the pricing engine will recognize that contract and insert the appropriate price. Deal Guidance: Provides visual cues to help users determine the optimal solutions for customers while staying within organizational parameters, avoiding time-consuming approvals. Subscription Management: Conga CPQ automatically manages any changes to terms, order amounts, swap-outs, or cancellations of subscription orders without the need for lengthy manual processes to update orders, agreements, and billing. Automated Workflows: Automated workflows streamline approvals and legal contract management, expediting the entire quoting process. Composable Commerce: With robust APIs and a comprehensive Software Development Kit (SDK), Conga CPQ enables organizations to utilize the same configuration and pricing engine, and a single catalog as part of any commerce process, such as self-service portals, customer support systems, and partner platforms. Unified Data Model: Businesses can easily track customer purchase history, and any subscription adjustments automatically flow into existing orders and billing, ensuring seamless revenue management across all channels. Document Generation: Instantly generate branded, professional quotes and proposals using Conga Document Automation. UI Flexibility: Customers can choose from multiple UI options such as a Web UI for remote sellers, imbed Conga CPQ into existing eCommerce solution such as self-service portals, customer support systems, existing CRM solutions like Salesforce or Microsoft, or create a new eCommerce site using a Conga-provided Software Development Kit. Analytics & Reporting: Gain real-time visibility into quote performance, pricing trends, and sales cycle bottlenecks. Why Conga CPQ stands out in the CPQ Market: Conga CPQ sets itself apart in the CPQ landscape by offering unmatched flexibility, CRM-agnostic integration, and robust configuration capabilities, all within a scalable, enterprise-ready platform. Unlike other CPQ tools that struggle with complexity or require heavy customization, Conga CPQ adapts to your business rules and sales processes with minimal overhead. Support for Solution Selling: Conga CPQ supports evolving business models that incorporate the configuration and sale of multiple solutions (product, services, subscriptions, usage, etc.) on a single order. Enterprise-Ready Flexibility: Handles everything from simple quotes to highly complex, multi-tiered product configurations without sacrificing speed or control. Single Commerce Platform: Powered by the Conga Revenue Lifecycle Cloud, Conga CPQ seamlessly connects every step of revenue capture, from pricing and quoting to contract renewal to billing, through a single, fully extensible data model tailored to meet specific business needs. Robust APIs: With an API-first approach, Conga CPQ delivers a unified commerce experience across all go-to-market channels.



[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=26&secure%5Bdisplayable_resource_id%5D=26&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=26&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=276&secure%5Bresource_id%5D=26&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fcpq%3Fpage%3D8&secure%5Btoken%5D=cf9b1d8f5ceedb8345185a26814e331165df76c3332f388fbdedf88f22b6f5b4&secure%5Burl%5D=https%3A%2F%2Fttps%3A%2F%2Fconga.com%2Fdemo%3Futm_campaign%3Dg2clickcampaign-cpq-demo%26utm_source%3Dg2%26utm_medium%3Dreview-site%26utm_content%3D&secure%5Burl_type%5D=book_demo)

---

  
    ## What Is CPQ Software?
  [Quote Management Software](https://www.g2.com/categories/quote-management)
  ## What Software Categories Are Similar to CPQ Software?
    - [Proposal Software](https://www.g2.com/categories/proposal)
    - [E-Signature Software](https://www.g2.com/categories/e-signature)
    - [Quote-to-Cash Software](https://www.g2.com/categories/quote-to-cash)

  
---

## How Do You Choose the Right CPQ Software?

### What You Should Know About CPQ Software

### CPQ software buying insights at a glance

[CPQ software](https://www.g2.com/categories/cpq) enables organizations to define, validate, and operationalize the configuration, pricing, and quoting of products across their sales teams. As product catalogs become more modular and pricing more rule-driven, spanning discounts, bundles, and usage, manual quoting introduces errors, delays, and margin risk. CPQ platforms centralize configuration and pricing logic, enforce guardrails, and translate seller intent into quotes that finance and operations can actually fulfill, which is why many teams now treat CPQ as a revenue workflow layer rather than just a quoting screen.

Based on G2 reviews, companies most often adopt CPQ tools to replace spreadsheets, reduce approval back-and-forth, and improve coordination between sales, finance, and operations. Common use cases include managing complex configurations, automatically applying discount and approval rules, and generating accurate, branded quotes quickly. Reviewers consistently highlight speed, consistency, and compliance as the primary outcomes once CPQ is embedded into the sales process.

The category appears mature and well-liked, with an average rating of 4.50/5 and 90.7% of reviewers giving it 4 stars or higher. Scores are strongest for Meets Requirements (6.32/7), Ease of Use (6.21/7), and Quality of Support (6.27/7), while Ease of Setup (6.04/7) is where friction most often appears. With a likelihood to recommend averaging 8.99/10, the data suggests CPQ systems tend to “stick” when teams invest upfront in modeling products, pricing rules, and approvals correctly.

### Top FAQs from Buyers Research

- What are the must-have features in CPQ software for complex pricing?
- How do CPQ solutions integrate with [CRM](https://www.g2.com/categories/crm), [ERP](https://www.g2.com/categories/erp-systems), [billing](https://www.g2.com/categories/billing), and [product catalogs](https://www.g2.com/articles/product-catalog)?
- How long does it typically take to implement a CPQ platform end-to-end?
- What’s the expected ROI from CPQ tools (faster quotes, fewer errors, higher win rates)?
- What’s the difference between “best CPQ software” for enterprise complexity vs SMB speed?

**G2’s top-rated CPQ software** , highlighted on the category page, includes [Salesforce Revenue Cloud](https://www.g2.com/products/salesforce-salesforce-revenue-cloud/reviews) **,** [QuoteWerks](https://www.g2.com/products/quotewerks/reviews) **,** [DealHub.io](https://www.g2.com/products/dealhub-io/reviews), and [Oracle CPQ](https://www.g2.com/products/oracle-cpq/reviews). ([Source](https://www.g2.com/categories/cpq))

### What are the top-reviewed CPQs on G2?

Here are five widely top-reviewed / top-listed products shown on the G2 CPQ category page:

[Salesforce Revenue Cloud](https://www.g2.com/products/salesforce-salesforce-revenue-cloud/reviews)

- Number of Reviews: 1,187
- Satisfaction: 99
- Market Presence: 99
- G2 Score: 99

[DealHub.io](https://www.g2.com/products/dealhub-io/reviews)

- Number of Reviews: 631
- Satisfaction: 100
- Market Presence: 74
- G2 Score: 87

[Oracle CPQ](https://www.g2.com/products/oracle-cpq/reviews)

- Number of Reviews: 220
- Satisfaction: 52
- Market Presence: 99
- G2 Score: 76

[**HubSpot Commerce Hub**](https://www.g2.com/products/hubspot-commerce-hub/reviews)

- Number of Reviews: 24
- Satisfaction: 73
- Market Presence: 78
- G2 Score: 75

[**Experlogix CPQ**](https://www.g2.com/products/experlogix-cpq/reviews)

- Number of Reviews: 92
- Satisfaction: 85
- Market Presence: 62
- G2 Score: 73

Satisfaction reflects user-reported ratings across various factors, including ease of use, feature fit, and quality of support. ([Source 2](https://www.g2.com/reports))

Market Presence scores are calculated based on review volume, third-party signals, and overall market visibility. ([Source 2](https://www.g2.com/reports))

G2 Score is a weighted composite of Satisfaction and Market Presence. ([Source 2](https://www.g2.com/reports))

Learn how G2 scores products. ([Source 1](https://documentation.g2.com/docs/research-scoring-methodologies?_gl=1*5vlk6s*_gcl_au*MTAwMzU5MzUxLjE3NjM0MTg0NzYuNjY0NTIxMTY0LjE3NjQ2MTc0NzcuMTc2NDYxNzQ3Nw..*_ga*NzY1MDU0NjE3LjE3NjM0NzQ3ODM.*_ga_MFZ5NDXZ5F*czE3NjYwODk1MTMkbzY3JGcxJHQxNzY2MDkyMjQyJGo1NyRsMCRoMA..))

### What I Often See in CPQ?

#### Feedback Pros: What Users Consistently Appreciate

- **Guided selling reduces errors in complex bundles and options.**
- _“__What I like most about Salesforce Revenue Cloud is how it unifies CPQ, Billing, subscriptions, and revenue recognition into one seamless process, giving teams full visibility from quote to cash. The CPQ tools make handling complex pricing and bundling much easier and reduce errors, while automated billing ensures what’s quoted is what gets billed. I also value its strong support for subscription and usage models, built-in compliance with ASC 606/IFRS 15, and the fact that it’s fully native to Salesforce, which makes reporting simpler and improves the overall experience for both customers and revenue operations.”_ _-_ [_Connor H._](https://www.g2.com/products/salesforce-salesforce-revenue-cloud/reviews/salesforce-revenue-cloud-review-12018088)_, Salesforce Revenue Cloud Review_
- **Quote-to-cash workflows speed approvals and standardize quoting outputs.**
- _“__What I like best about DealHub.io is how it streamlines the entire sales process from quoting to closing. It simplifies creating and managing proposals, quotes, and contracts in a single platform, ensuring accuracy and consistency. The guided selling and CPQ features save time, reduce errors, and make it easier to collaborate with both internal teams and customers, ultimately accelerating deal cycles and improving the overall sales experience.” -_ [_Amarnath S._](https://www.g2.com/products/dealhub-io/reviews/dealhub-io-review-11310997)_, DealHub.io Review_
- **Real-time pricing rules keep discounts aligned with policy.**
- _“__Oracle CPQ makes the quoting and pricing process much more structured and error-free. The guided selling experience helps sales teams configure complex products easily without needing deep product knowledge. The automated approval workflows reduce manual intervention and speed up quote generation. Its integration with CRM and ERP systems ensures pricing, discounts, and product data are always consistent across teams. Overall, it helps improve quote accuracy, reduces turnaround time, and enhances the customer experience with faster and more professional proposals.”_ _-_ [_Harish T._](https://www.g2.com/products/oracle-cpq/reviews/oracle-cpq-review-11872156)_, Oracle CPQ Review_

#### Cons: Where Many Platforms Fall Short

- **Key revenue features come at an additional cost**
- _“__Unfortunately, key features such as e-signatures, custom billing automation, revenue reporting, and HubSpot payment processing come with extra charges. The e-commerce tools are not really built to help manage or expand an online business. For instance, even though HubSpot integrates with platforms like Shopify, WordPress, and WooCommerce, its Commerce Hub can be challenging to use and often requires the expertise of a HubSpot web developer for proper integration.” -_ [_Morgan S._](https://www.g2.com/products/hubspot-commerce-hub/reviews/hubspot-commerce-hub-review-12007247)_,_ _HubSpot Commerce Hub_
- **Output inconsistencies and limited reporting control**
- _“__Sometimes the way it appears in the templates is not the same, there are some limitations in the output documents. I would like to see some kind of self-service reporting.”_ _-_ [_Josephe M._](https://www.g2.com/products/experlogix-cpq/reviews/experlogix-cpq-review-10686425)_, Experlogix CPQ Review_
- **High flexibility, but time-intensive to configure and manage**
- _“__The customization options are impressive, but setting everything up to fit our credit-related workflows was time-consuming and involved a lot of trial and error. Certain features seem to demand the attention of a dedicated administrator to truly make the most of them. Additionally, while the reporting tools are robust, they can be overwhelming at first. Building credit-related tracking views often means spending significant effort on field mapping and creating complex formulas.” -_ [_Jhonadane U._](https://www.g2.com/products/salesforce-salesforce-revenue-cloud/reviews/salesforce-revenue-cloud-review-11969456)_,_ _Salesforce Revenue Cloud Review_

### My Expert Takeaway on CPQ Software

Based on G2 reviews, one pattern stands out: CPQ delivers the most value when it’s treated as a pricing and packaging operating system, not just a quoting interface. When rollouts struggle, it’s usually not because the [CPQ software](https://www.g2.com/categories/cpq) lacks capability, but because teams focus on UI configuration before establishing ownership over pricing rules, deal structures, and approval logic. That dynamic shows up clearly in your scores. Ease of Use (6.21/7) and Meets Requirements (6.32/7) are strong, while Ease of Setup (6.04/7) lags slightly, reflecting early-stage complexity rather than product weakness.

High-performing CPQ teams build on by balancing flexibility with governance from the start. They standardize core deal archetypes (new business, expansion, renewal, services), automate pricing policy wherever possible, and reserve human intervention for true exceptions via approval workflows. This separation reduces friction for sales while preserving pricing integrity for finance and operations.

The strongest outcomes also come from treating integrations as foundational, not optional. CPQ platforms perform best when product catalogs, CRM data, and downstream order and billing systems are aligned early, ensuring quotes reflect what the business can actually fulfill. Given your review mix skews toward Computer Software and IT Services, industries with modular offerings and fast iteration cycles, this governance-first approach is especially critical.

Ultimately, the “best CPQ software” isn’t defined by feature depth alone. It’s the platform an organization can own, govern, and evolve over time, supporting pricing experimentation and growth without eroding trust or slowing down revenue teams.

### CPQ Software FAQs

#### What is CPQ software?

CPQ software (configure, price, quote) enables revenue teams to accurately build complex offers, apply pricing and discount rules, and generate quote documents efficiently. It typically connects to a product catalog and [CRM](https://www.g2.com/categories/crm), so reps don’t manually stitch configurations and pricing in spreadsheets. The best CPQ software reduces quoting errors, shortens approval cycles, and improves handoffs to downstream order and billing systems.

#### What is the best CPQ tool?

The “best” CPQ tool depends on your complexity, including the number of SKUs, pricing rules, bundling logic, approval depth, and integration needs. If you sell simple packages, tools like [QuoteWerks](https://www.g2.com/products/quotewerks/reviews) or [DealHub.io](https://www.g2.com/products/dealhub-io/reviews) are often preferred for their speed, templates, and user-friendly interface for reps. If you sell highly configurable solutions, [Salesforce Revenue Cloud](https://www.g2.com/products/salesforce-salesforce-revenue-cloud/reviews) or [Oracle CPQ](https://www.g2.com/products/oracle-cpq/reviews) are typically better suited due to their advanced rule modeling, product constraints, and governance capabilities. Ultimately, the strongest cpq solutions are the ones that consistently enforce pricing policy while still keeping quotes fast and intuitive for sales reps.

#### Who uses CPQ software?

CPQ software is used most by sales reps, sales operations, revenue operations, and solutions consultants, plus finance teams who care about margin and approvals. In more complex businesses, product teams and deal desk roles also rely on CPQ tools to standardize offerings. Any org with frequent discounting, bundling, usage tiers, or custom configurations tends to benefit most from a CPQ platform.

#### Is CPQ a CRM tool?

CPQ isn’t a CRM tool, but it commonly integrates tightly with CRM. CRM manages accounts, contacts, pipeline, and activities; CPQ focuses on building the offer, configuration, pricing logic, discount approvals, and quote generation. Many teams initiate a deal in CRM, then launch CPQ for the quote, and push the finalized quote data back into CRM so that forecasting and reporting remain consistent.

#### Is CPQ an ERP?

No, CPQ is not an ERP. [ERP](https://www.g2.com/categories/erp) systems manage finance, procurement, inventory, and fulfillment across the business. CPQ sits earlier in the revenue flow, focusing on configuring the sellable package, pricing it correctly, and generating a quote. CPQ often sends clean order data to ERP (directly or through billing/order management tools) to reduce downstream rework and invoicing issues.

### Sources

1. [G2 Scoring Methodologies](https://documentation.g2.com/docs/research-scoring-methodologies?_gl=1*5vlk6s*_gcl_au*MTAwMzU5MzUxLjE3NjM0MTg0NzYuNjY0NTIxMTY0LjE3NjQ2MTc0NzcuMTc2NDYxNzQ3Nw..*_ga*NzY1MDU0NjE3LjE3NjM0NzQ3ODM.*_ga_MFZ5NDXZ5F*czE3NjYwODk1MTMkbzY3JGcxJHQxNzY2MDkyMjQyJGo1NyRsMCRoMA..)
2. [G2 Market Presence Score Overview](https://www.g2.com/reports)

Researched By: [Julie Jung](https://research.g2.com/insights/author/julie-jung)

**Last updated on: January 9, 2026**