Best Attribution Software - Page 11

How Many Attribution Software Products Does G2 Track?

Total Products under this Category: 175

Category Stats (Sep 2026)

  • Average Rating: 4.56/5 (↑0.02 vs Aug 2026) The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: Cometly (+2.09%) - Among all products in this category, Cometly recorded the largest rating increase compared to last month

Last updated: September 01, 2026

How Does G2 Rank Attribution Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 49,800+ Authentic Reviews
  • 175+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Attribution Software

G2 Grid® for Attribution Software plotting products by satisfaction and market presence

Highlighted products: HubSpot Marketing Hub, CallRail, impact.com, WhatConverts, Dreamdata, Fibbler, Invoca, and RedTrack.io.

Underlying data: [Grid® JSON](https://www.g2.com/categories/attribution/grids.json?focus%5B%5D=hubspot-marketing-hub&focus%5B%5D=callrail&focus%5B%5D=impact-com&focus%5B%5D=whatconverts&focus%5B%5D=dreamdata&focus%5B%5D=fibbler&focus%5B%5D=invoca&focus%5B%5D=redtrack-io)

MIQAS

MIQAS is a marketing attribution and analytics platform built in Riyadh for businesses running paid ads in Saudi Arabia and the GCC. It brings ad spend, revenue, and true ROAS from Meta, TikTok, Snapchat, Google, and X into one deduplicated dashboard, every channel weighted equally, and ingests real orders from Salla, Zid, Shopify, WooCommerce, Magento, custom checkouts, POS systems (Foodics, Marn, Rewaa, Odoo), and delivery apps (HungerStation, Jahez, Mrsool). Server-side conversion forwarding to each platform's conversion API recovers data lost to iOS privacy prompts and ad blockers. MIQAS bills in SAR via mada, STC Pay, and Apple Pay, offers an Arabic and English interface, and is Saudi PDPL compliant. It is a public, self-serve subscription product with a free live demo, not an agency-internal tool.

Who Is the Company Behind MIQAS?

  • Seller: Ensign
  • Year Founded: 2021
  • HQ Location: Riyadh, SA
  • LinkedIn® Page: www.linkedin.com
    1 employees on LinkedIn®

Mperativ Revenue Marketing Platform

Mperativ is the leading Agentic AI-powered revenue marketing platform—built to automate insights, deliver accurate revenue attribution, connect GTM activities to real revenue, and empower marketers to lead with intelligence, not intuition. Unlike traditional AI tools that simply execute tasks, Mperativ’s Agentic AI redefines marketing analytics—uncovering hidden patterns, predicting outcomes, and guiding strategy with precision. With Mperativ, you move beyond fragmented metrics, manual dashboards, and reactive reporting—unlocking a faster, smarter path to measurable marketing impact and executive credibility. Who Uses Mperativ? Mperativ powers B2B marketing leaders and revenue marketing teams who are ready to move beyond fragmented attribution and reactive reporting. Our platform is built for marketing professionals who need to demonstrate clear revenue impact, defend budgets with confidence, and lead strategic conversations at the executive level—helping them stay ahead in the Agentic AI era. Like AskNicely, who transformed their GTM engine and achieved $84,000 in annual platform savings while gaining AI-powered executive insights and end-to-end visibility across campaigns, accounts, and revenue performance. Why Mperativ Is Different — and Why Teams Choose It: Agentic AI Built for Marketers, Not Just Machines Turn overwhelming data into clear, actionable executive narratives. Mperativ’s Agentic AI doesn’t just automate tasks—it automates strategic understanding, giving you real-time, executive-ready insights. Revenue-First Focus, Not Vanity Metrics Track marketing’s true contribution to pipeline, sales acceleration, and revenue growth. Mperativ connects every GTM activity to business outcomes that matter. Full Demand Engine Visibility Integrate seamlessly with your MarTech stack to uncover what’s driving engagement, pipeline, and conversion—at both the lead and account level. Real-Time Campaign Optimization Scale high-performing activities and cut waste instantly with AI-powered, up-to-the-minute recommendations. Proactive Pipeline Forecasting Move from reactive reporting to proactive control with AI-driven pipeline predictions that help you course-correct before problems arise. Clear, Credible Revenue Attribution Prove marketing’s influence across the funnel with precision attribution, making it easy to win executive trust and secure future investment

Who Is the Company Behind Mperativ Revenue Marketing Platform?

  • Seller: Mperativ
  • Year Founded: 2021
  • HQ Location: San Francisco, US
  • LinkedIn® Page: www.linkedin.com
    19 employees on LinkedIn®

Neustar PlatformOne

Neustar PlatformOne is an integrated marketing solution that gives marketers a complete, real-time portrait of their customers and prospects based on accurate data, enabling a personalized dialogue across all marketing channels.

Average Rating: 4.0/5.0

Total Reviews: 4

How Do G2 Users Rate Neustar PlatformOne?

  • Has the product been a good partner in doing business?: 7.5/10 (Category avg: 9.4/10)

Who Is the Company Behind Neustar PlatformOne?

  • Seller: Neustar
  • Year Founded: 1996
  • HQ Location: Sterling, VA
  • Twitter: @Neustar
    10,853 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    918 employees on LinkedIn®
  • Ownership: NYSE: NSR

Who Uses This Product?

  • Company Size: 75% Medium, 25% Small

What Do G2 Reviewers Say About Neustar PlatformOne?

AI-generated summary from verified user reviews

Pros
  • Users value the attribution accuracy of Neustar PlatformOne, enhancing targeted campaigns with real-time customer data integrations.
  • Users value the real-time data integration offered by Neustar PlatformOne for precise and targeted audience campaigns.
  • Users appreciate the real-time customer data integration of Neustar PlatformOne, enabling precise and targeted campaigns.
  • Users value the real-time integration of customer data that enhances precision in targeted campaigns.
  • Users value the real-time processing of Neustar PlatformOne, enabling precise and targeted marketing campaigns effectively.
Cons
  • Users encounter sync issues with data delays that can hinder timely campaign implementation during peak times.
  • Users sometimes face data synchronization delays, which can hinder timely campaign implementation during peak times.

What Are Recent G2 Reviews of Neustar PlatformOne?

What Are G2 Users Discussing About Neustar PlatformOne?

Nielsen Sales Lift

Nielsen Sales Lift is a comprehensive solution designed to measure the direct impact of advertising campaigns on actual sales across various media channels. By linking media expenditures to incremental sales, it provides marketers with a clear understanding of their campaigns' return on investment (ROI). This enables data-driven decisions to optimize marketing strategies and drive revenue growth. Key Features and Functionality: - Incrementality Measurement: Goes beyond mere correlation to assess the true cause-and-effect relationship between advertising efforts and sales outcomes. - Cross-Media Analysis: Evaluates campaign effectiveness across multiple platforms, including digital, linear TV, connected TV (CTV), and retail media, offering a holistic view of performance. - Granular Precision: Utilizes Nielsen's extensive media consumption data and rigorous methodologies to link ad exposure with verified online and offline purchase data, ensuring high-confidence insights. - Actionable Insights: Provides always-on dashboards, AI integrations, and intuitive reporting tools to facilitate rapid activation of smarter media strategies. Primary Value and User Solutions: Nielsen Sales Lift empowers marketers to: - Prove Campaign Effectiveness: Demonstrate the tangible impact of advertising efforts on sales, validating the true ROI of campaigns across all channels. - Optimize Media Strategies: Identify which campaigns, channels, and audiences are delivering real results, allowing for the elimination of waste and reinforcement of successful tactics. - Drive Revenue Growth: Transform insights into outcomes by optimizing for sales rather than clicks, ensuring more efficient use of advertising budgets and enhanced revenue generation. By providing a clear and quantifiable link between advertising spend and sales performance, Nielsen Sales Lift enables marketers to make informed decisions that enhance the effectiveness of their campaigns and contribute to overall business growth.

Who Is the Company Behind Nielsen Sales Lift?

  • Seller: Nielsen
  • HQ Location: New York, NY
  • Twitter: @Nielsen
    182,466 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    29,150 employees on LinkedIn®
  • Ownership: NYSE:NLSN
  • Total Revenue (USD mm): $6,290

Omega Pixels

One Tracking Solution. Every Conversion Matters.

Who Is the Company Behind Omega Pixels?

Paramark

Paramark is a true marketing measurement platform that challenges traditional multi-touch attribution by combining Marketing Mix Modeling (MMM), incrementality testing, and validated attribution into a unified system. The platform serves growth-focused B2C and B2B companies, helping them understand what actually drives results versus what's just correlated. With so many platforms telling you what you want to hear, it's important to see through the fog & discover what's actually driving revenue. Unlike self-service analytics tools, Paramark embeds dedicated growth advisors directly into clients' workflows to turn insights into action. We're in your world, learning what makes the business tick vs. what floats above the surface. Our growth advisors are the difference-makers. With data science and growth marketing backgrounds, their brains are built to understand the 'why' behind your growth. Predict with confidence, act with precision - see what other marketers can't to capitalize on it before they do.

Who Is the Company Behind Paramark?

  • Seller: Paramark
  • Year Founded: 2023
  • HQ Location: San Francisco, US
  • LinkedIn® Page: www.linkedin.com
    25 employees on LinkedIn®

Predflow AI

Predflow AI is a managed agentic AI platform that builds and operates custom AI agents for back-office finance and operations work at mid-market and enterprise companies. Each agent takes over a high-volume workflow such as accounts payable invoice matching, marketplace settlement reconciliation, sales order entry or supplier follow-ups, and runs inside the systems a company already uses. Predflow's team stays accountable for every agent's accuracy after go-live, so companies get dependable automation in production without having to hire or train an AI team of their own. Predflow AI is built for COOs, CFOs, finance controllers and operations leaders whose teams spend hours each day moving data from documents and emails into the ERP. It suits companies in D2C and consumer brands, distribution and trading, logistics and freight, and manufacturing, where document volumes run high and every supplier sends a different format. Agents run inside the client's own environment on the client's own credentials, so data stays within systems the company already controls and every action can be traced back to the agent that took it. At the core of every deployment is Predflow's platform, which combines connectors to ERPs and business systems, data pipelines that clean and standardize incoming records, a semantic layer that maps each client's data to common business terms, and an execution engine that carries out multi-step agent workflows. Agents read unstructured inputs such as PDF and scanned invoices, emails, delivery notes and marketplace settlement files, and match each one against purchase orders and goods receipt notes. Validated entries go straight into ERPs including SAP, Tally and Zoho, along with other systems reachable through an API or web portal, while documents that fail a check reach a human reviewer with the reason attached. Companies get back-office automation that stays reliable long after launch. Predflow's team monitors each agent and updates it whenever a supplier changes an invoice layout or a tax rule changes, so accuracy keeps up with the business as formats drift. Every action an agent takes leaves an audit trail that finance teams can check at month-end or during an audit, and exception queues let reviewers spend their time on the cases that need human judgment while the agent handles routine volume. Typical use cases include accounts payable invoice processing with two-way and three-way matching against POs and GRNs, marketplace and payment gateway settlement reconciliation, sales order entry from emails and PDF purchase orders, and supplier follow-ups on missing documents and mismatched invoices. Manufacturers also use Predflow agents for production planning, which makes the platform a practical fit for high-volume workflows that depend on reading documents and acting on them across several systems.

Who Is the Company Behind Predflow AI?

PVAMarkets

PVAMarkets is an online marketplace for buying and selling social media accounts. The platform covers accounts from Reddit, Telegram, Instagram, LinkedIn, Facebook, Quora, X, TikTok, Discord, and other online platforms. Users can browse different account categories based on platform, account age, activity, profile type, region, and intended use. Sellers can list available accounts with clear details, while buyers can compare options before placing an order. PVAMarkets is built for digital marketers, agencies, freelancers, community managers, affiliate marketers, outreach teams, and online business owners who need social media accounts for daily work. These accounts may support content publishing, community management, market research, outreach, testing, brand management, and other business tasks. The marketplace keeps account listings organized in one place, which makes it easier to find suitable options without searching through unrelated groups or individual sellers. Each listing

Who Is the Company Behind PVAMarkets?

Quality Analytics - TV & Radio Attribution

Quality Analytics is a software-as-a-service startup based in Los Angeles, California. Our clients include advertising agencies, brands, and publishers worldwide. We specialize in providing critical insights to improve your TV and radio campaigns, helping you get the most out of your advertising spend. Our TV attribution software enables you to analyze local market performance and optimize your campaigns based on real-time data. With Quality Analytics, you can make informed decisions and achieve better results for your advertising efforts.

Who Is the Company Behind Quality Analytics - TV & Radio Attribution?

Rauxdata

What is Rauxdata? Rauxdata is a post-purchase attribution platform for e-commerce. It identifies which marketing channels actually drive sales by combining a checkout survey with traffic-source tracking, giving merchants and agencies attribution data that isn't distorted by ad-platform self-reporting. The problem it solves Facebook and Google often claim credit for the same sale, making it hard to know which channel truly drove a purchase. Pixel-based tracking has also become less reliable due to privacy changes and ad blockers. How it works - Install a single JavaScript snippet on any platform — Shopify, WooCommerce, Tiendanube, VTEX, Magento, or a custom store. No pixels, no SDKs. - At checkout, customers answer a short "How did you hear about us?" survey. - Rauxdata captures the original UTM source in the background and links it to the order. What you get - A real-time dashboard with attribution broken down by channel - Segmentation by new vs. returning customers - NPS scoring by acquisition source - Match rate and response tracking - Automated recommendations on where to increase or reduce ad spend - Reports with your own branding Who it's for DTC brands that want to understand their real acquisition sources, and agencies that manage attribution across multiple clients and need to prove ROI per channel.

Who Is the Company Behind Rauxdata?

Ringside Data

Ringside is a marketing data platform that specialises in analytics and attribution for businesses where the sale doesn't complete on the website. It connects advertising data, website behaviour and back-end sales records, including order management systems, booking systems and CRMs, into a single view of the customer journey, from first click through to confirmed revenue. It tracks multi-touch journeys across channels and devices, reconciles platform-reported conversions against sales recorded in the business's own systems, and follows leads through offline stages such as calls, appointments and completions that take place weeks or months after the initial click. The platform includes dashboards for channel and campaign performance, individual customer journey analysis, page-level reporting and forecasting. Daily and weekly insight emails flag what's changed and what's worth looking into, without anyone having to log in. Data is available unsampled, and can be exported or queried directly for use in a business's own BI tools. Ringside supports both lead generation and ecommerce businesses, including those selling through multiple revenue streams. Pricing starts at £2,000 per month.

Who Is the Company Behind Ringside Data?

RioStack

RioStack is a Revenue Signal Infrastructure platform for agencies and performance teams. It connects CRM lifecycle stages, opportunities, and revenue data back into Google Ads, Meta, LinkedIn Ads, Microsoft Ads, TikTok Ads, and other advertising platforms so campaigns can optimize on real business outcomes instead of lead volume. Built for HubSpot, Salesforce, HighLevel, Marketo, and custom CRM environments, RioStack helps teams close the loop between marketing, sales, and revenue.

Who Is the Company Behind RioStack?

ScaleSerum

Ad platforms each report their own results, and they rarely match what shows up in the bank. ScaleSerum connects your ad accounts, CRM and sales data in one place. It tracks every lead and every sale back to the ad that started it, so you can see which campaigns actually pay and stop funding the ones that don't.

Who Is the Company Behind ScaleSerum?

SegMetrics

Optimize for revenue at every step of your funnel

Who Is the Company Behind SegMetrics?

Skro

Skro is a leading ad tracking, conversion attribution, and optimization platform built for affiliates, media buyers and performance marketers. We help teams make smarter decisions with real-time insights and powerful optimization tools designed to maximize ROI. By providing full visibility into the entire customer journey, Skro makes it easy to see what’s truly driving performance across all digital channels. Conversion and revenue data are automatically sent via CAPI integrations with major traffic sources such as Meta, TikTok, Google Ads, NewsBreak, and others. Skro also includes built-in optimization features that let you adjust budgets and turn campaigns, ad sets, ads, sites and placements ON or OFF — all from one place.

Who Is the Company Behind Skro?

  • Seller: Skro
  • Year Founded: 2021
  • HQ Location: Tallinn, EE
  • LinkedIn® Page: www.linkedin.com
    1 employees on LinkedIn®
Alanna Iwuh
A
Researched and written by Alanna Iwuh
Updated April 10, 2026