Best Attribution Software - Page 15

How Many Attribution Software Products Does G2 Track?

Total Products under this Category: 248

Category Stats (Nov 2026)

  • Average Rating: 4.56/5 The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: Keitaro Tracker (+8.11%) - Among all products in this category, Keitaro Tracker recorded the largest rating increase compared to last month

Last updated: November 01, 2026

How Does G2 Rank Attribution Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 53,000+ Authentic Reviews
  • 248+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Attribution Software

G2 Grid® for Attribution Software plotting products by satisfaction and market presence

Highlighted products: HubSpot Marketing Hub, CallRail, impact.com, WhatConverts, Dreamdata, Everflow, RedTrack.io, and Fibbler.

Underlying data: [Grid® JSON](https://www.g2.com/categories/attribution/grids.json?focus%5B%5D=hubspot-marketing-hub&focus%5B%5D=callrail&focus%5B%5D=impact-com&focus%5B%5D=whatconverts&focus%5B%5D=dreamdata&focus%5B%5D=everflow&focus%5B%5D=redtrack-io&focus%5B%5D=fibbler)

Quality Analytics - TV & Radio Attribution

Quality Analytics is a software-as-a-service startup based in Los Angeles, California. Our clients include advertising agencies, brands, and publishers worldwide. We specialize in providing critical insights to improve your TV and radio campaigns, helping you get the most out of your advertising spend. Our TV attribution software enables you to analyze local market performance and optimize your campaigns based on real-time data. With Quality Analytics, you can make informed decisions and achieve better results for your advertising efforts.

Who Is the Company Behind Quality Analytics - TV & Radio Attribution?

Rauxdata

What is Rauxdata? Rauxdata is a post-purchase attribution platform for e-commerce. It identifies which marketing channels actually drive sales by combining a checkout survey with traffic-source tracking, giving merchants and agencies attribution data that isn't distorted by ad-platform self-reporting. The problem it solves Facebook and Google often claim credit for the same sale, making it hard to know which channel truly drove a purchase. Pixel-based tracking has also become less reliable due to privacy changes and ad blockers. How it works - Install a single JavaScript snippet on any platform — Shopify, WooCommerce, Tiendanube, VTEX, Magento, or a custom store. No pixels, no SDKs. - At checkout, customers answer a short "How did you hear about us?" survey. - Rauxdata captures the original UTM source in the background and links it to the order. What you get - A real-time dashboard with attribution broken down by channel - Segmentation by new vs. returning customers - NPS scoring by acquisition source - Match rate and response tracking - Automated recommendations on where to increase or reduce ad spend - Reports with your own branding Who it's for DTC brands that want to understand their real acquisition sources, and agencies that manage attribution across multiple clients and need to prove ROI per channel.

Who Is the Company Behind Rauxdata?

Respond Fast

Respond Fast makes it easy for consumers to use their smart speakers like Amazon Alexa and Google Assistant to respond to your advertising offers.

Who Is the Company Behind Respond Fast?

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Ringside Data

Ringside is a marketing data platform that specialises in analytics and attribution for businesses where the sale doesn't complete on the website. It connects advertising data, website behaviour and back-end sales records, including order management systems, booking systems and CRMs, into a single view of the customer journey, from first click through to confirmed revenue. It tracks multi-touch journeys across channels and devices, reconciles platform-reported conversions against sales recorded in the business's own systems, and follows leads through offline stages such as calls, appointments and completions that take place weeks or months after the initial click. The platform includes dashboards for channel and campaign performance, individual customer journey analysis, page-level reporting and forecasting. Daily and weekly insight emails flag what's changed and what's worth looking into, without anyone having to log in. Data is available unsampled, and can be exported or queried directly for use in a business's own BI tools. Ringside supports both lead generation and ecommerce businesses, including those selling through multiple revenue streams. Pricing starts at £2,000 per month.

Who Is the Company Behind Ringside Data?

RioStack

RioStack is a Revenue Signal Infrastructure platform for agencies and performance teams. It connects CRM lifecycle stages, opportunities, and revenue data back into Google Ads, Meta, LinkedIn Ads, Microsoft Ads, TikTok Ads, and other advertising platforms so campaigns can optimize on real business outcomes instead of lead volume. Built for HubSpot, Salesforce, HighLevel, Marketo, and custom CRM environments, RioStack helps teams close the loop between marketing, sales, and revenue.

Who Is the Company Behind RioStack?

ScaleSerum

Ad platforms each report their own results, and they rarely match what shows up in the bank. ScaleSerum connects your ad accounts, CRM and sales data in one place. It tracks every lead and every sale back to the ad that started it, so you can see which campaigns actually pay and stop funding the ones that don't.

Who Is the Company Behind ScaleSerum?

SegMetrics

Optimize for revenue at every step of your funnel

Who Is the Company Behind SegMetrics?

Skro

Skro is a leading ad tracking, conversion attribution, and optimization platform built for affiliates, media buyers and performance marketers. We help teams make smarter decisions with real-time insights and powerful optimization tools designed to maximize ROI. By providing full visibility into the entire customer journey, Skro makes it easy to see what’s truly driving performance across all digital channels. Conversion and revenue data are automatically sent via CAPI integrations with major traffic sources such as Meta, TikTok, Google Ads, NewsBreak, and others. Skro also includes built-in optimization features that let you adjust budgets and turn campaigns, ad sets, ads, sites and placements ON or OFF — all from one place.

Who Is the Company Behind Skro?

  • Seller: Skro
  • Year Founded: 2021
  • HQ Location: Tallinn, EE
  • LinkedIn® Page: www.linkedin.com
    1 employees on LinkedIn®

SlingWave

Slingwave is an AI-powered marketing intelligence platform that transforms marketing into a continuous optimization engine - making every dollar smarter than the last. Our AI-powered marketing intelligence platform unifies media mix modeling, agile attribution and experimentation to provide one independent view of what is truly driving incremental growth. It turns complex data into clear insights, forecasts and recommendations, helping marketing teams make faster, more confident decisions about where to invest next. ©2019-2026 Slingwave, Inc. Slingwave is a trademark of Slingwave, Inc.

Who Is the Company Behind SlingWave?

  • Seller: Slingwave
  • Year Founded: 2017
  • HQ Location: Worldwide Headquarters, US
  • LinkedIn® Page: www.linkedin.com
    24 employees on LinkedIn®

Smart Copilot

Smart Copilot est un logiciel de gestion Business Intelligence qui fournit des données et des analyses en temps réel pour aider les marques à optimiser l'allocation de leur budget, à contrôler l'attribution et la contribution, et à atteindre leurs objectifs commerciaux. Smart Copilot relie les données provenant du CRM, des ventes, des produits, des ads, du trafic, des places de marché, etc. par le biais de diverses intégrations afin d'offrir des indicateurs de performance fiables et impartiaux. Les principales fonctionnalités comprennent le suivi des ventes, l'optimisation des campagnes de marketing, l'optimisation du CRO, visualisation des données et l'attribution / contribution.

Who Is the Company Behind Smart Copilot?

SmartDX

SmartDX is a cookie-independent solution that facilitates contextual, attributable customer engagement. Centered around the Smart Duo technology, SmartDX helps marketers move beyond pixel tracking, deliver contextual interactions, understand mobile and web audience behavior, and achieve conversion attribution at scale. SmartDX requires minimal setup, which includes embedding Resulticks’ one-line SDK in the organization’s website and mobile app. The solution allows marketers to: • Identify unknown digital visitors • Understand online audience journeys • Trigger contextual web and mobile app interactions • Personalize landing pages and mobile app screens • Access detailed metrics on audiences, journeys, conversion, and more • Retarget precisely using social media data • Automate web form data capturing • Create push notifications using a drag-and-drop builder What is the Smart Duo? The Smart Duo is a proprietary technology enabler of Resulticks that comprises: • Smart Link: a deferred deep link that can be used across owned, earned, and paid media channels • One-line SDK: a proprietary short code that can be easily embedded in webpages, mobile apps, and chatbots The impact of SmartDX Don’t settle for URL shorteners SmartDX offers a more efficient alternative to URL shorteners and pixels, leaving less footprint and executing interactions with no maintenance needed. Identify and attribute—at the individual level Can you separate unknown from known visitors? Do you know each individual’s identity? What about their journey to conversion and ROI impact? Unlock it all with SmartDx. Tailor customer engagement at scale Personalize customer journeys across mobile app and webpages. Accelerate growth with precisely triggered offers and communications—always delivered at just the right time. Access real-time insights Explore detailed reporting on audiences, customer journeys, attribution, campaign performances, and much more. Create effective web and mobile app notifications SmartDX’s user-friendly drag-and-drop builder makes it easy for you to craft, import, and manage diverse notifications. Seamlessly retarget on social media By connecting social media pixels and the one-line SDK, you can trigger retargeting based on data from different social platforms. Streamline form-based data gathering Integrate the one-line SDK with your own brand forms to avoid manually collecting gathering valuable customer data. Supercharge performance with add-on features Meet more dynamic content creation needs for web and mobile app through additional capabilities such as the smart form generator and the all-in-one template editor.

Who Is the Company Behind SmartDX?

Who Uses This Product?

  • Company Size: 50% Medium, 25% Small

What Do G2 Reviewers Say About SmartDX?

AI-generated summary from verified user reviews

Pros
  • Users benefit from the responsive customer support of SmartDX, ensuring seamless integration and assistance throughout usage.
  • Users find SmartDX's easy integration process seamless, enabling efficient setup and functionality across platforms.
  • Users value the easy data segmentation features of SmartDX, facilitating tailored audience targeting across channels.
  • Users find the easy setup of SmartDX beneficial for seamless integration and quick implementation.
  • Users find SmartDX intuitive and easy to navigate, making audience segmentation and integration seamless and efficient.
Cons
  • Users find the design limitations of SmartDX make navigation slow and the UI less appealing.
  • Users feel the lowest package lacks features, limiting their experience with SmartDX offerings.
  • Users find navigation difficult, reporting slow movement and a need for a more modern UI design.
  • Users desire more features in the lowest package of SmartDX, feeling limited by current offerings.
  • Users experience slow performance navigating the dashboard, which can feel cumbersome and less efficient.

SocialClimb

SocialClimb helps healthcare providers grow their business by improving their online reputations and dominating local search results to acquire new patients. In addition to helping providers collect reviews and improve their rankings, our industry-leading platform uses predictive analytics to automatically deliver targeted ads to profitable patients and measure the results of their marketing campaigns to know their patient acquisition cost and ROI.

Average Rating: 4.3/5.0

Total Reviews: 3

How Do G2 Users Rate SocialClimb?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 9.4/10)

Who Is the Company Behind SocialClimb?

Who Uses This Product?

  • Company Size: 67% Medium, 33% Small

What Do G2 Reviewers Say About SocialClimb?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the centralized reputation management provided by SocialClimb, streamlining their online presence efforts.
  • Users value the streamlined reputation management offered by SocialClimb, simplifying the process from a single platform.
Cons
  • Users report that customer support has declined significantly, making it difficult to resolve issues efficiently.
  • Users are frustrated with the extremely slow loading of SocialClimb, often experiencing issues with pages and reports not loading.

What Are Recent G2 Reviews of SocialClimb?

What Are G2 Users Discussing About SocialClimb?

SourceLoop

SourceLoop is marketing attribution and lead source tracking software that ties every form, call, chat, booked meeting, and payment back to the campaign that produced it, then syncs that attribution to your CRM and ad platforms. Marketing teams lose attribution in three places: conversions that happen off the website, traffic that arrives with no UTM tags, and revenue that only exists inside the CRM. SourceLoop closes all three. #1. Capture. A single script tracks every visit and session, then connects each conversion, including forms, calls, chats, demos, subscriptions, and orders, to its full source and journey. Referrer and landing-page signals also give untagged organic, social, and referral traffic a real source instead of “direct.” #2. Measure. Multi-touch attribution across first-touch, last-touch, linear, time-decay, U-shaped, and W-shaped models, with funnels, conversion paths, lifetime value analysis, and pre-built dashboards. Every report is tied to closed-won revenue rather than form fills, so channel and campaign ROI reflects money rather than volume. #3. Act. Attribution is written into HubSpot, Salesforce, Pipedrive, Attio, and Dynamics 365 on lead creation, and qualified leads and deal values are pushed server-side to Google Ads, Meta, LinkedIn, TikTok, and Microsoft through each platform's Conversions API, so bidding algorithms learn what a real customer looks like. # Who it fits. Lead-led businesses where an inquiry arrives as a form, call, chat, or booking, common in insurance, legal, healthcare, home services, automotive, real estate, and financial services. And deal/demo-led businesses where a lead becomes an opportunity before it becomes revenue, common in B2B SaaS, agencies, and consultancies. #How it differs. Enterprise attribution platforms solve this at $400 to $2,000 a month behind a demo gate and a multi-week rollout. Form-field trackers solve one slice of it and stop at the last click. SourceLoop ships the full stack, multi-touch attribution, funnels, revenue reporting, CRM sync, and server-side ad sync, starting at $49 a month with a 7-day free trial and no sales call. Tracked conversions are unlimited on every plan; billing is metered on page views, so a spike in leads never costs more. First-party, cookieless, server-side tracking. Route the snippet through your own domain via CNAME to bypass common ad blockers and tracking prevention, then send conversions server-to-server. Recover the 30 to 50% of data typically lost to iOS 14, Safari ITP, and blockers. Includes GDPR and CCPA support, DPA, sub-processor transparency, configurable retention, and data export.

Who Is the Company Behind SourceLoop?

Sourcemetrics

Sourcemetrics is a channel profitability analytics platform built for B2B marketing and revenue teams. It connects your Google Ads and Salesforce data to show exactly which channels, campaigns, and lead sources are generating pipeline and closed revenue — not just clicks and impressions. Instead of guessing which marketing investments are working, Sourcemetrics gives you a clear view of cost-per-opportunity, cost-per-close, and revenue attribution across every channel. Teams use it to cut underperforming spend, double down on what's driving revenue, and report marketing impact in terms the business actually cares about.

Who Is the Company Behind Sourcemetrics?

SourceTag

SourceTag is lead attribution software that tracks and tags every lead submission with detailed source data. It captures information from paid channels like Google Ads, Meta, Microsoft, and TikTok, as well as organic search, social media, email campaigns, and referrals. Installation requires a single line of tracking code or deployment via WordPress plugins or Cloudflare Workers. The software integrates with over 60 platforms, including Gravity Forms and HubSpot, sending attribution data to CRMs or email inboxes. Dual attribution tracks both the initial traffic source and final conversion channel. It categorizes traffic into 11 default channels, such as Paid Search and Organic Search, and provides summaries with campaign, keyword, and landing page data. Metrics include UTM parameters and visitor journeys, with cookie persistence up to 400 days via WordPress plugins or Cloudflare Workers.

Who Is the Company Behind SourceTag?

Alanna Iwuh
A
Researched and written by Alanna Iwuh
Updated April 10, 2026