Best Attribution Software - Page 7

How Many Attribution Software Products Does G2 Track?

Total Products under this Category: 171

Category Stats (Sep 2026)

  • Average Rating: 4.56/5 (↑0.02 vs Aug 2026) The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: Cometly (+2.09%) - Among all products in this category, Cometly recorded the largest rating increase compared to last month

Last updated: September 01, 2026

How Does G2 Rank Attribution Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 48,600+ Authentic Reviews
  • 171+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Attribution Software

G2 Grid® for Attribution Software plotting products by satisfaction and market presence

Highlighted products: HubSpot Marketing Hub, CallRail, impact.com, WhatConverts, Dreamdata, Fibbler, Invoca, and RedTrack.io.

Underlying data: [Grid® JSON](https://www.g2.com/categories/attribution/grids.json?focus%5B%5D=hubspot-marketing-hub&focus%5B%5D=callrail&focus%5B%5D=impact-com&focus%5B%5D=whatconverts&focus%5B%5D=dreamdata&focus%5B%5D=fibbler&focus%5B%5D=invoca&focus%5B%5D=redtrack-io)

Heeet

Heeet is a multi-touch tracking and attribution solution to track and credit every customer interaction across channels, giving businesses a clear, data-driven view of what drives conversions and ROI.

Average Rating: 4.8/5.0

Total Reviews: 3

Who Is the Company Behind Heeet?

  • Seller: Heeet
  • Year Founded: 2020
  • HQ Location: Paris, FR
  • LinkedIn® Page: www.linkedin.com
    6 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 67% Medium

What Do G2 Reviewers Say About Heeet?

AI-generated summary from verified user reviews

Pros
  • Users value Heeet for its accurate attribution tracking, effectively linking LinkedIn engagement to revenue outcomes.
  • Users rave about the exceptional customer support from Heeet, providing quick answers and comprehensive setup guidance.
  • Users find Heeet's ease of use exceptional, praising effortless setup and helpful customer support throughout their experience.
  • Users find Heeet's exceptional customer service invaluable for smooth setup and ongoing support in using the tool.
  • Users find the SEO analytics integration of Heeet invaluable for tracking performance in Salesforce effectively.

What Are Recent G2 Reviews of Heeet?

Jess

Jess is a marketing analytics software company based in Philadelphia, PA that helps marketers know if their advertising is working. The Jess Dashboard aggregates data from Google Analytics, Google Search Console, and advertising platforms including Google, Facebook, and Microsoft Ads. It helps make it easier for marketers to stay on top of marketing results and spending and saves time by letting you see your marketing results in one place. Optional phone call tracking and form tracking features let you know exactly who is contacting you, how they found you, and at what cost per lead. Integrations with Salesforce and ZohoCRM let you track individual leads all the way to the sale and calculate cost per sale and ROAS. Agencies love Jess because it completely automates monthly reporting. The Jess Dashboard is free and add ons range from $8 per month, making better analytics and reporting within reach of any agency or SMB budget.

Average Rating: 4.5/5.0

Total Reviews: 1

Who Is the Company Behind Jess?

  • Seller: Jess
  • Year Founded: 2019
  • HQ Location: Philadelphia, US
  • Twitter: @aerialscoop
    5 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    28 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 100% Small

What Are Recent G2 Reviews of Jess?

What Are G2 Users Discussing About Jess?

Kvantum

Kvantum is the marketing performance analytics company, building technology that fundamentally changes the way brands measure the marketing impact on sales. Kvantum has combined the machine learning and econometric modeling into its proprietary Marketing Science Platform that can measure the short term and long term incremental effect of marketing with minimum possible data points. Brands can work with Kvantum in three ways: by licensing the Kvantum Platform for data management, visualization & algorithmic attribution; by managing cross-channel campaigns in real-time using the Kvantum Platform (Product & Services); by working with Kvantum to solve your toughest media measurement challenge (Custom Solution). The company is headquartered in SF Bay Area and works with Top Retail, CPG and eCommerce brands across US, Canada, Australia, Europe, and Asia. Over the past years, we have helped clients increase their digital ROI from 30% to 60%, while maintaining spend levels. For more information on Kvantum Inc. visit www.kvantuminc.com and contact our Sales Team at sales@kvantuminc.com Specifically Kvantum provides solutions for following: 1. Marketing Mix Modeling 2. Marketing Optimization 3. Multi-Channel Attribution 4. Social Media Performance Measurement 5. Cross-channel Measurement 6. Data Foundation 7. Consumer Analytics 8. Online to Offline Attribution

Average Rating: 4.0/5.0

Total Reviews: 1

Who Is the Company Behind Kvantum?

  • Seller: Kvantum
  • Year Founded: 2012
  • HQ Location: Plano, US
  • LinkedIn® Page: www.linkedin.com
    4 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 100% Large

What Are Recent G2 Reviews of Kvantum?

What Are G2 Users Discussing About Kvantum?

LeadSources

LeadSources is a lead source tracking and marketing attribution software. With our LeadDNA feature, every lead that submits your form is attributed to a rich profile of 9 comprehensive data points, giving your sales and marketing teams the granular data they need to make smarter decisions: channel, source, UTM parameters, device and browser data. LeadPath is a multi-touch attribution feature that allows marketers to record the complete path each lead takes across multiple sessions before conversion. From first ad click to final form submission, see every touchpoint that influenced their decision. LeadSources is compatible with all popular form builders with our native API connections.

Average Rating: 5.0/5.0

Total Reviews: 1

How Do G2 Users Rate LeadSources?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 9.4/10)
  • Multi-Channel Marketing: 10.0/10 (Category avg: 9.1/10)

Who Is the Company Behind LeadSources?

Who Uses This Product?

  • Company Size: 100% Small

What Are Recent G2 Reviews of LeadSources?

Mediahawk

Reliable and straightforward call tracking and marketing analytics software. Mediahawk is easy-to-use, providing you with accurate, real-time data on your marketing performance, helping you quickly and confidently attribute your sales to marketing campaigns and channels to find out which activities are producing leads and revenue, and which aren't. - Increase your lead generation by getting detailed insight on the marketing sources and campaigns that generate your most qualified leads. - Understand your customers’ buying experience from start to finish, including their phone conversations, and fine tune your marketing campaigns to maximise engagement. - Improve your website conversion rate by identifying which pages your callers are calling from and visiting before, during and after the call. - Integrate Mediahawk with your other favourite martech tools – from Google and Facebook to HubSpot and Salesforce and many more - to streamline your reporting process and work smarter. Mediahawk - leading call tracking software – has proven to help businesses grow revenue, reduce wasted spend, and improve customer experience. Along with developing pioneering technology, we’re proud of our reputation for providing a friendly, responsive and knowledgeable client service. “Mediahawk’s a massive benefit. If you really want to understand where your customers are coming from and where to invest your budget – whatever sector you’re in – it’s truly invaluable.” Director of Sales and Marketing, Dormy Care Communities “Mediahawk helps us see which marketing methods are generating calls, then we prioritise our spending accordingly. For one client, when we started using Mediahawk we were able to generate five times as many calls – without increasing ad spend. You can imagine how happy the client was.” Managing Director, Receptional

Average Rating: 3.7/5.0

Total Reviews: 5

How Do G2 Users Rate Mediahawk?

  • Has the product been a good partner in doing business?: 8.3/10 (Category avg: 9.4/10)

Who Is the Company Behind Mediahawk?

  • Seller: Mediahawk
  • Year Founded: 2002
  • HQ Location: Milton Keynes, GB
  • Twitter: @mediahawk
    839 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    23 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 80% Small, 20% Medium

What Are Recent G2 Reviews of Mediahawk?

What Are G2 Users Discussing About Mediahawk?

NestAds

Better tracking, smarter spending, to help your business grow faster. As an effective advertising management and marketing attribution software, exclusively built for Shopify businesses, NestAds revolutionizes your advertising game by: ** Keeping your ad strategy on point - NestAds centralizes data from various advertising platforms into one sleek dashboard, streamlining all your advertising efforts. - No more spreadsheet & manual data collection, and spend more time using it for ad optimization. - Track key metrics that matter most to gain actionable insights into ad performance. ** Clear tracking with server-side tracking pixel What sets NestAds apart is our server-side tracking pixel, which directly tracks first-party customer purchase data all the way down to the ad level. This removes tracking errors posed by post-iOS 14 tracking limitations and the era of cookieless browsing. With NestAds, you can accurately measure the effectiveness of your marketing efforts. Say goodbye to guesswork and confidently make data-driven decisions to optimize and scale your ads. ** Multi-touch attribution to unveil customer journeys The multi-touch attribution offering by NestAds lets you track exactly which digital touchpoints and campaigns are driving sales. With flexible attribution windows, ranging from one day to 90 days, you can get a thorough insight into user actions following ad clicks or views within different time frames. By leveraging trusted sources of data, you can spend more on top-performing campaigns to reduce wasted ad spend and maximize your ad revenue. ** Unveiling the customer journey The NestAds team is your dedicated partner in achieving advertising success. Optimize your winning campaigns and elevate your marketing strategy with NestAds. Say goodbye to mediocrity and unlock your campaign's full potential today. Join the NestAds revolution!

Average Rating: 3.2/5.0

Total Reviews: 3

How Do G2 Users Rate NestAds?

  • Has the product been a good partner in doing business?: 6.7/10 (Category avg: 9.4/10)
  • Third-Party Integrations: 6.7/10 (Category avg: 8.8/10)
  • Multi-Channel Marketing: 10.0/10 (Category avg: 9.1/10)
  • Single-Touch Attribution: 6.7/10 (Category avg: 8.9/10)

Who Is the Company Behind NestAds?

  • Seller: NestScale
  • Year Founded: 2022
  • HQ Location: Singapore, SG
  • LinkedIn® Page: www.linkedin.com
    21 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 67% Medium, 33% Large

What Do G2 Reviewers Say About NestAds?

AI-generated summary from verified user reviews

Pros
  • Users enjoy the intuitive interface of NestAds, finding it faster and more user-friendly than competitors.
  • Users admire the fast and intuitive interface of NestAds, finding it superior to similar apps.
Cons
  • Users find the poor call support of NestAds frustrating, experiencing delays in response times from customer service.

What Are Recent G2 Reviews of NestAds?

OptiMine

OptiMine Insight, the cloud-based agile marketing measurement platform that measures the cross-channel performance of all your channels and ads- offline and online.

Average Rating: 4.5/5.0

Total Reviews: 1

How Do G2 Users Rate OptiMine?

  • Third-Party Integrations: 8.3/10 (Category avg: 8.8/10)
  • Multi-Channel Marketing: 6.7/10 (Category avg: 9.1/10)
  • Single-Touch Attribution: 8.3/10 (Category avg: 8.9/10)

Who Is the Company Behind OptiMine?

  • Seller: OptiMIne
  • Year Founded: 2008
  • HQ Location: Minneapolis, US
  • Twitter: @OptiMineInc
    801 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    30 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 100% Medium

What Are Recent G2 Reviews of OptiMine?

Platform X by Commanders Act

With the Cookieless Marketing Data Platform (aka Platform X), Commanders Act is the only European company to provide a unique set of tools helping digital teams to operate in a cookieless environment. From performance measurement to campaign optimization, from tag management to first-party user data activation, Commanders Act guarantees its customers with a full data ownership in the absolute respect of increasingly tightened regulatory constraints. Founded at the dawn of the 2010s under the name TagCommander to help advertisers better manage their customer tracking systems, the company has maintained its technological leadership by integrating a unique Customer Data Platform feature and a Cookie Consent Management System. In 2022, Commanders Act Platform X took a major step forward in anticipating the inevitable death of cookies by setting up a fully server-side tracking, compliant with increasingly demanding regulations of internet users' privacy. This leading-edge technological expertise ensures the trust of more than 500 customers and 10,000 users worldwide and is recognized by Gartner and Forrester among the leading Customer Data Platforms. With the acquisition, in October 2023, of the marketing analytics platform Adloop, Commanders Act is strengthening its ability to help advertisers improve the performance of their campaigns in a context of shrinking advertising budgets.

Average Rating: 3.5/5.0

Total Reviews: 1

Who Is the Company Behind Platform X by Commanders Act?

  • Seller: Commanders Act
  • Year Founded: 2010
  • HQ Location: Paris, FR
  • Twitter: @CommandersAct
    1,473 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    60 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 100% Small

What Are G2 Users Discussing About Platform X by Commanders Act?

Sightfull

Sightfull is the first fully automated revenue analysis and optimization solution for SaaS companies. The platform is trusted by some of the fastest-growing SaaS companies, including Wiz, OPSWAT, Vast, and Armis. Our platform, designed exclusively for business users, empowers revenue leaders with complete insight into their revenue engine, enabling the creation and optimization of an effective GTM strategy. With a few clicks, our platform aligns your revenue data, offering pre-calculated metrics and templates tailored to various business use cases (link attached below). This intuitive analysis platform delivers insights within moments, bypassing the prolonged duration of alternative solutions, and is designed for user-friendly analysis, eliminating the need for technical expertise. You can explore our templates here https://www.sightfull.com/metrics-library/

Average Rating: 4.8/5.0

Total Reviews: 3

How Do G2 Users Rate Sightfull?

  • Third-Party Integrations: 10.0/10 (Category avg: 8.8/10)
  • Multi-Channel Marketing: 10.0/10 (Category avg: 9.1/10)
  • Single-Touch Attribution: 10.0/10 (Category avg: 8.9/10)

Who Is the Company Behind Sightfull?

Who Uses This Product?

  • Company Size: 67% Medium, 33% Large

What Are Recent G2 Reviews of Sightfull?

SignalBridge

SignalBridge is a server-side tracking platform that sends conversion events (purchases, leads, sign-ups) from your server to ad platforms like Meta, Google, and TikTok - instead of relying on browser pixels that get blocked by ad blockers, iOS privacy features, and cookie restrictions. When a customer completes a purchase on your website, the browser pixel may fail to report it back to the ad platform because of Safari ITP, App Tracking Transparency, or an ad blocker. SignalBridge captures that event server-side through a first-party subdomain and sends it to Meta Conversions API (CAPI), Google Enhanced Conversions, and TikTok Events API with hashed customer identifiers (email, phone), so the conversion is properly attributed. The platform is built for e-commerce brands, performance marketing agencies, and lead generation businesses that spend on paid acquisition and need accurate conversion data to optimize campaigns. Key capabilities include: - Server-side tracking across 3+ ad platforms (Meta, Google, TikTok) - Bot filtering that removes non-human events before they reach ad platforms - Funnel analytics with drag-and-drop funnel builder and drop-off heatmaps - Ad spend tracking with automatic sync from connected platforms for true CPA and ROAS - Event Match Quality monitoring with proactive alerts when scores drop - Smart tracking links with click fraud protection, A/B testing, and geo-targeting - Custom first-party domains for stronger attribution and cookie persistence - Real-time event stream for debugging and delivery verification SignalBridge connects to Shopify, WooCommerce, BigCommerce, Webflow, Squarespace, and any custom website via a single script tag. Setup takes approximately 5 minutes with no GTM configuration or developer involvement required. All customer data (email, phone, name, address) is hashed with SHA-256 before being sent to ad platforms. Typical results after implementation include 20-40% more reported conversions, 13-35% lower CPA, and significantly improved ad algorithm optimization due to more complete conversion signals.

Average Rating: 5.0/5.0

Total Reviews: 1

How Do G2 Users Rate SignalBridge?

  • Third-Party Integrations: 10.0/10 (Category avg: 8.8/10)
  • Multi-Channel Marketing: 10.0/10 (Category avg: 9.1/10)
  • Single-Touch Attribution: 10.0/10 (Category avg: 8.9/10)

Who Is the Company Behind SignalBridge?

Who Uses This Product?

  • Company Size: 100% Small

What Are Recent G2 Reviews of SignalBridge?

Tamoco

Tamoco is an proximity mobile marketing technology and analytics platform for brands, advertisers and network owners.

Average Rating: 4.8/5.0

Total Reviews: 2

How Do G2 Users Rate Tamoco?

  • Third-Party Integrations: 8.3/10 (Category avg: 8.8/10)
  • Multi-Channel Marketing: 8.3/10 (Category avg: 9.1/10)
  • Single-Touch Attribution: 8.3/10 (Category avg: 8.9/10)

Who Is the Company Behind Tamoco?

  • Seller: Tamoco
  • Year Founded: 2012
  • HQ Location: N/A
  • Twitter: @tamocotech
    1,181 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    2 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 50% Medium, 50% Small

What Are Recent G2 Reviews of Tamoco?

What Are G2 Users Discussing About Tamoco?

TradeTracker Real Attribution

Achieve More Revenue With Real Attribution

Average Rating: 5.0/5.0

Total Reviews: 1

How Do G2 Users Rate TradeTracker Real Attribution?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 9.4/10)
  • Multi-Channel Marketing: 10.0/10 (Category avg: 9.1/10)

Who Is the Company Behind TradeTracker Real Attribution?

  • Seller: TradeTracker.com
  • Year Founded: 2004
  • HQ Location: Almere , NL
  • Twitter: @tradetrackercom
    465 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    98 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 100% Medium

What Do G2 Reviewers Say About TradeTracker Real Attribution?

AI-generated summary from verified user reviews

Pros
  • Users value the clear attribution of conversion channels in TradeTracker Real Attribution, enhancing decision-making efficiency.
  • Users value the helpful customer support of TradeTracker Real Attribution, enhancing their overall experience and decision-making process.
  • Users appreciate the intuitive design of TradeTracker Real Attribution, finding it easy to understand and actionable.
Cons
  • The setup and learning curve can be challenging for new users, impacting initial experience but overall benefits remain strong.
  • Users find the limited customization of reports somewhat restrictive, making initial setup challenging for new users.

What Are Recent G2 Reviews of TradeTracker Real Attribution?

TrafficGuard

Digital advertisers lose billions every year to invalid traffic, and most do not know it is happening. Fake clicks, bots and click farms are only part of it. The bigger drain is non-incremental traffic: excessive clickers with no intent to convert, and navigational traffic that would have found your brand anyway. All of it inflates cost and corrupts the data your optimisation depends on. TrafficGuard sits inside the advertising journey and verifies traffic in real time, before it reaches your campaigns. Our approach is surgical, not blunt force. Statistical invalidation removes the invalid and protects the genuine, with full transparency into exactly what was actioned and why. The result is cleaner signals, more accurate reporting, and ad spend that reaches real, high-intent users. One platform protects every channel that matters: - Search (Google Search & Performance Max) - Meta (Instagram & Facebook) - Affiliate - Mobile Start with a free 30-day audit in detection mode and see exactly how much invalid traffic is hitting your campaigns. Switch on prevention when you are ready. Backed by expert onboarding and responsive support, TrafficGuard is built to scale with your spend. See how much you're losing: dash.trafficguard.ai/signup TrafficGuard is part of Adveritas, publicly listed and accountable on the Australian Securities Exchange (ASX:AV1).

Average Rating: 4.4/5.0

Total Reviews: 34

How Do G2 Users Rate TrafficGuard?

  • Has the product been a good partner in doing business?: 9.3/10 (Category avg: 9.4/10)

Who Is the Company Behind TrafficGuard?

  • Seller: TrafficGuard
  • Year Founded: 2015
  • HQ Location: Perth, Western Australia
  • Twitter: @TrafficGuardAI
    237 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    59 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Gambling & Casinos, Marketing and Advertising
  • Company Size: 41% Medium, 35% Small

What Do G2 Reviewers Say About TrafficGuard?

AI-generated summary from verified user reviews

Pros
  • Users value the intuitive dashboard and detailed reporting in TrafficGuard, enhancing traffic validity and ad budget savings.
  • Users value the automation of detection, as it efficiently blocks invalid traffic and minimizes manual efforts.
  • Users value the excellent customer support provided by TrafficGuard, appreciating the easy setup process.
  • Users value the intuitive dashboard of TrafficGuard, enhancing their experience with easy access to detailed reports.
  • Users love the easy setup of TrafficGuard, complemented by excellent support from the team.
Cons
  • Users find the complex features of TrafficGuard to be time-consuming to understand initially.
  • Users find TrafficGuard's interface complex and time-consuming, especially during initial setup, which can be frustrating.
  • Users find the complexity of TrafficGuard to be time-consuming, particularly during the initial setup phase.
  • Users find the pricing of TrafficGuard to be a bit high, which can be a barrier to entry.
  • Users find the implementation complexity to be time-consuming, making the initial setup challenging and frustrating.

What Are Recent G2 Reviews of TrafficGuard?

What Are G2 Users Discussing About TrafficGuard?

Trialfire

Trialfire is a leading multi-touch attribution platform that addresses the challenges of digital marketing in today's complex environment. The only solution to employ complete path-to-purchase attribution using collaborative game theory, Trialfire empowers marketers to invest the right levels of spend in the right mix of channels to drive optimal results. Founded in 2013, Trialfire is headquartered in Toronto. For more information visit www.trialfire.com

Average Rating: 3.5/5.0

Total Reviews: 1

Who Is the Company Behind Trialfire?

  • Seller: Trialfire
  • Year Founded: 2013
  • HQ Location: Toronto, CA
  • Twitter: @trialfireinc
    481 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    2 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 100% Medium

What Are G2 Users Discussing About Trialfire?

wehave

One platform to run sponsorship, hospitality and B2B ticketing. wehave is the all-in-one platform built specifically for sports sponsorship and partnership teams, not a generic CRM or spreadsheet stretched to fit sports. It brings pipeline, contracts, rights tracking, hospitality, ticketing, reporting, and partner portals into one connected workspace. Commercial teams use wehave to stop losing rights in spreadsheets, automate guest lists and matchday check-in (no more WhatsApp/email chains), generate branded activation reports automatically, and give every partner a real-time portal of their own rights and deliverables. Coach Vic, wehave's AI commercial director, helps set up workspaces, drafts assets, and answers questions along the way. Trusted by 50+ clubs across Europe including Royal Antwerp FC, Standard de Liege, Tomorrowland, PSV and Feyenoord,

Average Rating: 4.5/5.0

Total Reviews: 1

How Do G2 Users Rate wehave?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 9.4/10)

Who Is the Company Behind wehave?

  • Seller: wehave
  • Year Founded: 2023
  • HQ Location: antwerpen, BE
  • LinkedIn® Page: www.linkedin.com
    8 employees on LinkedIn®
  • Phone: +32479797605

Who Uses This Product?

  • Company Size: 100% Small

What Are Recent G2 Reviews of wehave?

Alanna Iwuh
A
Researched and written by Alanna Iwuh
Updated April 10, 2026