# The Top 20 A/B Testing Tools

Check out this list of the top A/B Testing Tools products based on user satisfaction. A product's satisfaction score is calculated by a[proprietary algorithm](https://sell.g2.com/g2-scoring-methodologies)that factors in real-user satisfaction ratings from review data. Software buyers can compare products according to their satisfaction scores to streamline the buying process and quickly identify the best products based on the experiences of their peers.

[![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=Compare+the+best+business+software+and+services+based+on+user+ratings+and+social+data.+Reviews+for+CRM%2C+ERP%2C+CAD%2C+PDM%2C+HR%2C+and+Marketing+software.&title=Highest+Rated+A%2FB+Testing+Software+in+2026+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fa-b-testing-tools%3Ftab%3Dhighest_rated)

[![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=Highest+Rated+A%2FB+Testing+Software+in+2026+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fa-b-testing-tools%3Ftab%3Dhighest_rated&via=G2dotcom)

[![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fa-b-testing-tools%3Ftab%3Dhighest_rated)

[![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=Highest+Rated+A%2FB+Testing+Software+in+2026+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fa-b-testing-tools%3Ftab%3Dhighest_rated%0aCompare+the+best+business+software+and+services+based+on+user+ratings+and+social+data.+Reviews+for+CRM%2C+ERP%2C+CAD%2C+PDM%2C+HR%2C+and+Marketing+software.)

[![mail](/assets/social-logos/mail-d55c53b04bf49872e40cd2443b85a99caa23394e6cf154ae32a9d08377c15d86.svg "mail")](mailto:?subject=Highest+Rated+A%2FB+Testing+Software+in+2026+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fa-b-testing-tools%3Ftab%3Dhighest_rated%0aCompare+the+best+business+software+and+services+based+on+user+ratings+and+social+data.+Reviews+for+CRM%2C+ERP%2C+CAD%2C+PDM%2C+HR%2C+and+Marketing+software.)

 ![copy_link](/assets/social-logos/copy_link-05d8dc5dc8576fc78425ad34d07241b060878835e555a30417ff41c18335e575.svg "copy\_link")

Filters

The next elements are filters and will change the displayed results once they are selected.
All SegmentsEnterprise ( \>1000 emp.)Mid-Market (51-1000 emp.)Small Business (50 or fewer emp.)All RegionsEuropeMiddle EastAsiaNorth AmericaLatin AmericaANZ

The Top 20 A/B Testing Tools

[![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=Compare+the+best+business+software+and+services+based+on+user+ratings+and+social+data.+Reviews+for+CRM%2C+ERP%2C+CAD%2C+PDM%2C+HR%2C+and+Marketing+software.&title=Highest+Rated+A%2FB+Testing+Software+in+2026+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fa-b-testing-tools%3Ftab%3Dhighest_rated)

[![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=Highest+Rated+A%2FB+Testing+Software+in+2026+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fa-b-testing-tools%3Ftab%3Dhighest_rated&via=G2dotcom)

[![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fa-b-testing-tools%3Ftab%3Dhighest_rated)

[![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=Highest+Rated+A%2FB+Testing+Software+in+2026+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fa-b-testing-tools%3Ftab%3Dhighest_rated%0aCompare+the+best+business+software+and+services+based+on+user+ratings+and+social+data.+Reviews+for+CRM%2C+ERP%2C+CAD%2C+PDM%2C+HR%2C+and+Marketing+software.)

[![mail](/assets/social-logos/mail-d55c53b04bf49872e40cd2443b85a99caa23394e6cf154ae32a9d08377c15d86.svg "mail")](mailto:?subject=Highest+Rated+A%2FB+Testing+Software+in+2026+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fa-b-testing-tools%3Ftab%3Dhighest_rated%0aCompare+the+best+business+software+and+services+based+on+user+ratings+and+social+data.+Reviews+for+CRM%2C+ERP%2C+CAD%2C+PDM%2C+HR%2C+and+Marketing+software.)

 ![copy_link](/assets/social-logos/copy_link-05d8dc5dc8576fc78425ad34d07241b060878835e555a30417ff41c18335e575.svg "copy\_link")

All SegmentsEnterprise ( \>1000 emp.)Mid-Market (51-1000 emp.)Small Business (50 or fewer emp.)All RegionsEuropeMiddle EastAsiaNorth AmericaLatin AmericaANZ

[Collapse AllExpand All](#)

G2 Satisfaction Score
Information

Compare

[Expand/Collapse VWO Testing](#)

#1

[![VWO Testing](https://images.g2crowd.com/uploads/product/hd_favicon/7f2ba18cb7212bda044bea61149e1908/wingify-vwo-testing.svg)](/products/wingify-vwo-testing/reviews)

[VWO Testing](/products/wingify-vwo-testing/reviews "VWO Testing")

100

[Expand/Collapse VWO Testing](#)

Overall Satisfaction Score

100

Top Industries of Reviewers:

Computer Software

32%

Marketing and Advertising

27%

Retail

23%

Information Technology and Services

18%

Ratings from Reviews (out of 10):

Ease of Use

Average: 9.2

8.8

Meets Requirements

Average: 9.3

8.9

Ease of Doing Business With

Average: 9.5

9.2

Ease of Setup

Average: 9.2

8.8

Quality of Support

Average: 9.5

9.4

Ease of Admin

Average: 9.2

9.0

[Expand/Collapse AB Tasty](#)

#2

[![AB Tasty](https://images.g2crowd.com/uploads/product/hd_favicon/ceceb7e0a5def6fc849e00c1952dfade/ab-tasty.svg)](/products/ab-tasty/reviews)

[AB Tasty](/products/ab-tasty/reviews "AB Tasty")

93

[Expand/Collapse AB Tasty](#)

Overall Satisfaction Score

93

Top Industries of Reviewers:

Retail

46%

Cosmetics

24%

Leisure, Travel & Tourism

17%

Apparel & Fashion

14%

Ratings from Reviews (out of 10):

Ease of Use

Average: 9.2

8.6

Meets Requirements

Average: 9.3

8.6

Ease of Doing Business With

Average: 9.5

9.0

Ease of Setup

Average: 9.2

8.4

Quality of Support

Average: 9.5

9.3

Ease of Admin

Average: 9.2

9.0

[Expand/Collapse EngageBay](#)

#3

[![EngageBay](https://images.g2crowd.com/uploads/product/hd_favicon/a0b88ff17ce915a35f07f0800b76fd4c/engagebay.svg)](/products/engagebay/reviews)

[EngageBay](/products/engagebay/reviews "EngageBay")

87

[Expand/Collapse EngageBay](#)

Overall Satisfaction Score

87

Top Industries of Reviewers:

Information Technology and Services

36%

Marketing and Advertising

31%

Computer Software

23%

Education Management

10%

Ratings from Reviews (out of 10):

Ease of Use

Average: 9.2

9.8

Meets Requirements

Average: 9.3

9.9

Ease of Doing Business With

Average: 9.5

9.7

Ease of Setup

Average: 9.2

9.7

Quality of Support

Average: 9.5

9.9

Ease of Admin

Average: 9.2

8.8

[Expand/Collapse Omniconvert](#)

#4

[![Omniconvert](https://images.g2crowd.com/uploads/product/hd_favicon/1728795f4bf51b07a9e8ad912a86608f/omniconvert.svg)](/products/omniconvert/reviews)

[Omniconvert](/products/omniconvert/reviews "Omniconvert")

84

[Expand/Collapse Omniconvert](#)

Overall Satisfaction Score

84

Top Industries of Reviewers:

Retail

38%

Marketing and Advertising

33%

Internet

16%

Apparel & Fashion

14%

Ratings from Reviews (out of 10):

Ease of Use

Average: 9.2

8.8

Meets Requirements

Average: 9.3

9.1

Ease of Doing Business With

Average: 9.5

9.7

Ease of Setup

Average: 9.2

9.1

Quality of Support

Average: 9.5

9.8

Ease of Admin

Average: 9.2

9.0

[Expand/Collapse LaunchDarkly](#)

#5

[![LaunchDarkly](https://images.g2crowd.com/uploads/product/hd_favicon/e5aaf2adae6668e3a1bcd6c4bac042a5/launchdarkly.svg)](/products/launchdarkly/reviews)

[LaunchDarkly](/products/launchdarkly/reviews "LaunchDarkly")

83

[Expand/Collapse LaunchDarkly](#)

Overall Satisfaction Score

83

Top Industries of Reviewers:

Computer Software

56%

Information Technology and Services

21%

Financial Services

14%

Entertainment

9%

Ratings from Reviews (out of 10):

Ease of Use

Average: 9.2

8.9

Meets Requirements

Average: 9.3

9.3

Ease of Doing Business With

Average: 9.5

8.9

Ease of Setup

Average: 9.2

8.9

Quality of Support

Average: 9.5

8.8

Ease of Admin

Average: 9.2

8.7

[Expand/Collapse FlexiFunnels](#)

#6

[![FlexiFunnels](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_8d7818bc55471ffb13447acb3d3e2d9e/flexifunnels.png)](/products/flexifunnels/reviews)

[FlexiFunnels](/products/flexifunnels/reviews "FlexiFunnels")

83

[Expand/Collapse FlexiFunnels](#)

Overall Satisfaction Score

83

Top Industries of Reviewers:

Marketing and Advertising

33%

Computer Software

27%

E-Learning

27%

Health, Wellness and Fitness

13%

Ratings from Reviews (out of 10):

Ease of Use

Average: 9.2

9.6

Meets Requirements

Average: 9.3

9.8

Ease of Doing Business With

Average: 9.5

10.0

Ease of Setup

Average: 9.2

9.8

Quality of Support

Average: 9.5

10.0

Ease of Admin

Average: 9.2

10.0

[Expand/Collapse Psyke](#)

#7

[![Psyke](https://images.g2crowd.com/uploads/product/hd_favicon/cc805a586d92e2c1ebb70ec021ec2bb2/psyke.svg)](/products/psyke/reviews)

[Psyke](/products/psyke/reviews "Psyke")

80

[Expand/Collapse Psyke](#)

Overall Satisfaction Score

80

Top Industries of Reviewers:

Marketing and Advertising

38%

Staffing and Recruiting

25%

Information Technology and Services

25%

Defense & Space

13%

Ratings from Reviews (out of 10):

Ease of Use

Average: 9.2

9.9

Meets Requirements

Average: 9.3

10.0

Ease of Doing Business With

Average: 9.5

10.0

Ease of Setup

Average: 9.2

10.0

Quality of Support

Average: 9.5

10.0

Ease of Admin

Average: 9.2

10.0

[Expand/Collapse Convertful](#)

#8

[![Convertful](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_a80d2f53a1a7d853407e537477f44534/convertful.png)](/products/convertful/reviews)

[Convertful](/products/convertful/reviews "Convertful")

77

[Expand/Collapse Convertful](#)

Overall Satisfaction Score

77

Top Industries of Reviewers:

Marketing and Advertising

72%

Design

11%

Information Technology and Services

8%

Online Media

8%

Ratings from Reviews (out of 10):

Ease of Use

Average: 9.2

9.9

Meets Requirements

Average: 9.3

9.9

Ease of Doing Business With

Average: 9.5

9.9

Ease of Setup

Average: 9.2

9.9

Quality of Support

Average: 9.5

9.8

Ease of Admin

Average: 9.2

9.9

[Expand/Collapse Varify.io®](#)

#9

[![Varify.io®](https://images.g2crowd.com/uploads/product/hd_favicon/a80954d0c2b50922f774da8bbee80b07/varify-io.svg)](/products/varify-io/reviews)

[Varify.io®](/products/varify-io/reviews "Varify.io®")

77

[Expand/Collapse Varify.io®](#)

Overall Satisfaction Score

77

Top Industries of Reviewers:

Marketing and Advertising

47%

Apparel & Fashion

24%

Internet

18%

Information Technology and Services

12%

Ratings from Reviews (out of 10):

Ease of Use

Average: 9.2

9.4

Meets Requirements

Average: 9.3

9.3

Ease of Doing Business With

Average: 9.5

9.8

Ease of Setup

Average: 9.2

9.6

Quality of Support

Average: 9.5

9.9

Ease of Admin

Average: 9.2

9.7

[Expand/Collapse Fibr AI](#)

#10

[![Fibr AI](https://images.g2crowd.com/uploads/product/hd_favicon/d260423a710c8f4d1644f85931dc4e1c/fibr-ai.svg)](/products/fibr-ai/reviews)

[Fibr AI](/products/fibr-ai/reviews "Fibr AI")

76

[Expand/Collapse Fibr AI](#)

Overall Satisfaction Score

76

Top Industries of Reviewers:

Information Technology and Services

42%

Marketing and Advertising

40%

Higher Education

9%

Banking

9%

Ratings from Reviews (out of 10):

Ease of Use

Average: 9.2

8.8

Meets Requirements

Average: 9.3

9.2

Ease of Doing Business With

Average: 9.5

9.0

Ease of Setup

Average: 9.2

9.1

Quality of Support

Average: 9.5

9.3

Ease of Admin

Average: 9.2

8.9

[Expand/Collapse Nvecta](#)

#11

[![Nvecta](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_5e2f21133d474e25e4ce116cdc2f8b27/nvecta.png)](/products/nvecta/reviews)

[Nvecta](/products/nvecta/reviews "Nvecta")

75

[Expand/Collapse Nvecta](#)

Overall Satisfaction Score

75

Top Industries of Reviewers:

Marketing and Advertising

67%

Computer Software

13%

Accounting

11%

Information Technology and Services

9%

Ratings from Reviews (out of 10):

Ease of Use

Average: 9.2

9.6

Meets Requirements

Average: 9.3

9.5

Ease of Doing Business With

Average: 9.5

8.9

Ease of Setup

Average: 9.2

9.3

Quality of Support

Average: 9.5

9.4

Ease of Admin

Average: 9.2

8.7

[Expand/Collapse PostHog](#)

#12

[![PostHog](https://images.g2crowd.com/uploads/product/hd_favicon/072cdadc1ee951a3b1914e3a7dd95c91/posthog.svg)](/products/posthog/reviews)

[PostHog](/products/posthog/reviews "PostHog")

74

[Expand/Collapse PostHog](#)

Overall Satisfaction Score

74

Top Industries of Reviewers:

Computer Software

51%

Information Technology and Services

31%

Financial Services

12%

Hospital & Health Care

6%

Ratings from Reviews (out of 10):

Ease of Use

Average: 9.2

8.7

Meets Requirements

Average: 9.3

9.2

Ease of Doing Business With

Average: 9.5

9.3

Ease of Setup

Average: 9.2

9.0

Quality of Support

Average: 9.5

8.8

Ease of Admin

Average: 9.2

8.8

[Expand/Collapse Webtrends Optimize](#)

#13

[![Webtrends Optimize](https://images.g2crowd.com/uploads/product/hd_favicon/7f3d848aadef05eb131fd59657d83ea7/webtrends-optimize.svg)](/products/webtrends-optimize/reviews)

[Webtrends Optimize](/products/webtrends-optimize/reviews "Webtrends Optimize")

71

[Expand/Collapse Webtrends Optimize](#)

Overall Satisfaction Score

71

Top Industries of Reviewers:

Leisure, Travel & Tourism

29%

Retail

29%

Marketing and Advertising

28%

Financial Services

14%

Ratings from Reviews (out of 10):

Ease of Use

Average: 9.2

8.6

Meets Requirements

Average: 9.3

9.3

Ease of Doing Business With

Average: 9.5

9.5

Ease of Setup

Average: 9.2

8.7

Quality of Support

Average: 9.5

9.6

Ease of Admin

Average: 9.2

9.2

[Expand/Collapse Croct](#)

#14

[![Croct](https://images.g2crowd.com/uploads/product/hd_favicon/18738375148885f619bb31756cb1b15e/croct.svg)](/products/croct/reviews)

[Croct](/products/croct/reviews "Croct")

70

[Expand/Collapse Croct](#)

Overall Satisfaction Score

70

Top Industries of Reviewers:

Financial Services

33%

Marketing and Advertising

22%

Leisure, Travel & Tourism

22%

Retail

22%

Ratings from Reviews (out of 10):

Ease of Use

Average: 9.2

8.9

Meets Requirements

Average: 9.3

9.5

Ease of Doing Business With

Average: 9.5

9.7

Ease of Setup

Average: 9.2

8.9

Quality of Support

Average: 9.5

10.0

Ease of Admin

Average: 9.2

9.4

[Expand/Collapse Optibase](#)

#15

[![Optibase](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_5e680dc006d65d10655d1b7307aab78a/optibase.png)](/products/optibase/reviews)

[Optibase](/products/optibase/reviews "Optibase")

67

[Expand/Collapse Optibase](#)

Overall Satisfaction Score

67

Top Industries of Reviewers:

Computer Software

36%

Marketing and Advertising

36%

Health, Wellness and Fitness

18%

Financial Services

9%

Ratings from Reviews (out of 10):

Ease of Use

Average: 9.2

9.5

Meets Requirements

Average: 9.3

9.2

Ease of Doing Business With

Average: 9.5

9.8

Ease of Setup

Average: 9.2

9.3

Quality of Support

Average: 9.5

9.1

Ease of Admin

Average: 9.2

9.8

[Expand/Collapse Evolv AI](#)

#16

[![Evolv AI](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_0623ed29def956e8e2355b2eb890c1f2/evolv-technologies.png)](/products/evolv-ai/reviews)

[Evolv AI](/products/evolv-ai/reviews "Evolv AI")

67

[Expand/Collapse Evolv AI](#)

Overall Satisfaction Score

67

Top Industries of Reviewers:

Telecommunications

67%

Marketing and Advertising

17%

Apparel & Fashion

8%

Automotive

8%

Ratings from Reviews (out of 10):

Ease of Use

Average: 9.2

9.3

Meets Requirements

Average: 9.3

9.8

Ease of Doing Business With

Average: 9.5

9.8

Ease of Setup

Average: 9.2

9.7

Quality of Support

Average: 9.5

9.9

Ease of Admin

Average: 9.2

9.0

[Expand/Collapse Webflow](#)

#17

[![Webflow](https://images.g2crowd.com/uploads/product/hd_favicon/96b527f3a3c7952e109278c446da2108/webflow.svg)](/products/webflow/reviews)

[Webflow](/products/webflow/reviews "Webflow")

63

[Expand/Collapse Webflow](#)

Overall Satisfaction Score

63

Top Industries of Reviewers:

Computer Software

34%

Information Technology and Services

27%

Design

20%

Marketing and Advertising

20%

Ratings from Reviews (out of 10):

Ease of Use

Average: 9.2

8.9

Meets Requirements

Average: 9.3

8.8

Ease of Doing Business With

Average: 9.5

9.4

Ease of Setup

Average: 9.2

9.2

Quality of Support

Average: 9.5

9.2

Ease of Admin

Average: 9.2

9.4

[Expand/Collapse Harness Platform](#)

#18

[![Harness Platform](https://images.g2crowd.com/uploads/product/hd_favicon/475270ef4d082eb00bedc920f653506d/harness-platform.svg)](/products/harness-platform/reviews)

[Harness Platform](/products/harness-platform/reviews "Harness Platform")

63

[Expand/Collapse Harness Platform](#)

Overall Satisfaction Score

63

Top Industries of Reviewers:

Computer Software

55%

Financial Services

24%

Information Technology and Services

15%

Health, Wellness and Fitness

6%

Ratings from Reviews (out of 10):

Ease of Use

Average: 9.2

9.5

Meets Requirements

Average: 9.3

9.3

Ease of Doing Business With

Average: 9.5

9.6

Ease of Setup

Average: 9.2

9.6

Quality of Support

Average: 9.5

9.4

Ease of Admin

Average: 9.2

9.2

[Expand/Collapse Voyado](#)

#19

[![Voyado](https://images.g2crowd.com/uploads/product/hd_favicon/f975d37a256be586f36714dc3b3e7ac6/voyado.svg)](/products/voyado/reviews)

[Voyado](/products/voyado/reviews "Voyado")

61

[Expand/Collapse Voyado](#)

Overall Satisfaction Score

61

Top Industries of Reviewers:

Apparel & Fashion

47%

Retail

29%

Consumer Goods

12%

Marketing and Advertising

12%

Ratings from Reviews (out of 10):

Ease of Use

Average: 9.2

9.6

Meets Requirements

Average: 9.3

8.9

Ease of Doing Business With

Average: 9.5

9.7

Ease of Setup

Average: 9.2

8.6

Quality of Support

Average: 9.5

9.6

Ease of Admin

Average: 9.2

9.3

[Expand/Collapse Kameleoon](#)

#20

[![Kameleoon](https://images.g2crowd.com/uploads/product/hd_favicon/3bc1198d9a20366791fede989eda8954/kameleoon.svg)](/products/kameleoon/reviews)

[Kameleoon](/products/kameleoon/reviews "Kameleoon")

61

[Expand/Collapse Kameleoon](#)

Overall Satisfaction Score

61

Top Industries of Reviewers:

Automotive

44%

Insurance

22%

Apparel & Fashion

17%

Financial Services

17%

Ratings from Reviews (out of 10):

Ease of Use

Average: 9.2

8.1

Meets Requirements

Average: 9.3

8.8

Ease of Doing Business With

Average: 9.5

9.1

Ease of Setup

Average: 9.2

8.6

Quality of Support

Average: 9.5

9.5

Ease of Admin

Average: 9.2

8.6