A/B Testing Tools

G2 is a peer review website for software and services. Find the right software and services based on 3,517,700+ real reviews. Featured sponsored content does not receive preferential treatment in the A/B Testing Tools category, or any of G2’s ratings. All review data is from real users.

Sponsored

iVvy Venue Management Software

4.6/5

(48)

Product Description

Everything you need to Manage, Market & Report on your venue with one login.

Sponsored

Contentful

4.3/5

(326)

Product Description

Contentful is a flexible and future-friendly content platform that helps editors to manage and developers to serve content into mobile or web applications.

Pros

Ease of Use (14) Content Management (10) Ease of Creation (8)

Sponsored

Adobe Journey Optimizer

4.2/5

(180)

Product Description

With Adobe Journey Optimizer, you can manage scheduled omnichannel campaigns and one-to-one moments for millions of customers from a single application — and the entire journey is optimized with...

Pros

Ease of Use (62) Journey Management (61) Personalization Services (57)

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Customer.io

4.4/5

(836)

Product Description

A platform for sending targeted messages.

Pros

Ease of Use (227) Automation (152) Features (128)

Agentforce Marketing (formerly Salesforce Marketing Cloud)

4/5

(4,628)

Product Description

Salesforce Email Studio email marketing tool (formerly ExactTarget) is a targeted email marketing provider for Fortune 500 and Small Businesses alike.

Pros

Ease of Use (333) Automation (191) Integrations (180)

Cons

Learning Curve (209) Steep Learning Curve (152) Complexity (139)

PostHog

4.5/5

(1,052)

Product Description

PostHog is the open-source, all-in-one platform that helps engineers build better products.

Pros

Ease of Use (226) Easy Setup (188) Analytics (176)

Cons

Learning Curve (120) Steep Learning Curve (95) Complexity (70)

Webflow

4.4/5

(993)

Product Description

Webflow is the AI-native Website Experience Platform, empowering teams to build, manage, and optimize visually stunning, enterprise grade websites and web apps that strengthen brands and drive business results.

Pros

Ease of Use (246) Design Flexibility (158) Features (158)

Cons

Learning Curve (102) Limited Features (94) Missing Features (82)

VWO Testing

4.4/5

(929)

Product Description

Easily create and run tests to increase revenue, combat cart abandonment, and build stellar digital experiences that convert, without coding or involving IT.

Pros

Ease of Use (180) Customer Support (146) A/B Testing (138)

Cons

Limited Features (50) Missing Features (47) Limitations (45)

Bloomreach

4.6/5

(767)

Product Description

Bloomreach personalizes the e-commerce experience by unifying real-time customer and product data so businesses understand what customers really want. By connecting that understanding to every channel, the e-commerce experience continuously reflects a changing customer as they shop. With the scale of AI, this creates endless new paths to purchase.

Pros

Ease of Use (211) Features (182) Helpful (148)

Cons

Learning Curve (145) Limited Features (103) Missing Features (95)

LaunchDarkly

4.5/5

(742)

Product Description

LaunchDarkly's vision is to eliminate risk for developers and operations teams from the software development cycle. As companies transition to a world built on software, there is an increasing requirement to move quickly, balanced with the desire to maintain control. LaunchDarkly is the feature management platform to control the whole feature lifecycle from Concept → Launch → Value.

Pros

Ease of Use (211) Feature Flags (174) Features (116)

Cons

Feature Flags Issues (62) Feature Flags Management (47) Missing Features (45)

What is A/B Testing Software?

A/B testing tools, also known as split-testing software, help businesses test different variations of their website or digital experiences to identify the best-performing version based on their business goals. Each variation can test a different idea or goal by modifying website elements such as headlines, images, layouts, landing pages, colors, text, calls to action, and displayed or hidden content. Organizations use A/B testing tools to improve website performance, increase conversion rates, and understand how website changes impact user engagement and conversion.

Marketers use A/B testing tools with personalization software to personalize web experiences based on segmentation data, such as visitor demographics or traffic source. These platforms often integrate with digital analytics software to track engagement, as well as heatmap tools and session replay software to understand where users click and which website elements they interact with most.

Development and product teams can also use A/B testing tools with feature management software to selectively roll out website changes or features to specific user groups and track performance and other engagement metrics.

To qualify for inclusion in the A/B Testing category, a product must:

Conduct split-traffic experiments on websites with defined, trackable goals to determine the best-performing variation
Deploy multiple versions of website content or webpage elements in real time
Perform split-URL experiments
Adjust and manage traffic volume to experiment with variations
Provide tools for both technical and non-technical users to perform website experiments

Compare all software products on G2's A/B Testing Category Page