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What questions do you have about Account Data Management software?
July 7, 2020
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Account Data Management software manages prospect data throughout the account-based marketing (ABM) process so that both sales and marketing teams have continuous awareness of target accounts. This page is a place for all discussions related to Account Data Management
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AI-Assisted Sales
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Account-Based Retargeting is part of the ABM toolkit. The tool allows you to cut media wastage by deploying targeted and sequenced, precision ad messages throughout the sales cycle exclusively to those account which have shown intent to buy by previously visiting your website.
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A discipline based on understanding buyer behavior and engaging a specific set of accounts with timely, relevant and personalized communications.
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While some companies aggressively pursue every lead that is created, others are leveraging lead scoring to work smarter. If you can programmatically spot your good leads, chances are you’ll be able to increase win rates and conversion.
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