Brand24 Reviews & Product Details

AI projects summaries and insights. Also the fact that we can receive them by emails daily or weekly. Many filters for the reviews Review collected by and hosted on G2.com.

- Sources always indicate top platforms which is not necessarily useful since it's always the same 'YouTube, etc.' - Some languages not well supported 'Ukrainian, Taiwanese, Chinese, etc.' don't always show accurately mentions for that languages - The AI assistant sometimes draw conclusions from just one a very few mentions. Some link also sometimes lead nowhere. - Sentiment is sometimes wrong. E.g. if someone says 'I hate that they got me addicted to buying on their website ^^' the AI will categorize it as negative when it's actually not the case. And changing it manually for so many reviews is a good option to offer, but actually not feasible in reality given the volume. - The Trustpilot integration cannot be added separately for each language project. For e.g. using the Trustpilot link with a filter for /fr/ reviews, and adding this to the FR language project in Brand24 actually brings all reviews from Trustpilot in all languages, and in all Brand24 projects. Maybe I set it wrong, but this became spammy. - Linking our own SNS profiles is a bit confusing. Look like you connect one TW Instagram account for example, but this connection is visible across all other language projects. - Presence score is hard to interpret - Keyword limit, a bit, well, restrictive. Review collected by and hosted on G2.com.

I use Brand24 to track mentions of my product, AI-Powered Buy. Setting up a project was simple: I added my brand name and related keywords, and it started pulling mentions from Reddit, news sites, blogs, and social media into one feed. I like that I can filter mentions by source, so I can quickly see where people are talking about my product without searching each platform myself. The sentiment labels also help me spot negative comments early so I can respond. Review collected by and hosted on G2.com.

Trial length: The free trial is short, so it’s hard to see real value for a new brand that doesn’t get many mentions yet. Review collected by and hosted on G2.com.

The data is presented in a very clear and intuitive way, and the dashboard is easy to navigate. This makes it simple to track the progress of our brand’s online visibility, monitor relevant mentions, and keep an eye on our competitors and their performance. Good value for money, especially considering the insights and competitive monitoring capabilities it provides. Review collected by and hosted on G2.com.

One challenge is the limitation on the number of keywords, especially in our case, as our company name is not unique and often appears in unrelated conversations. This makes filtering out irrelevant mentions more difficult. Additionally, when setting up a keyword phrase, adding another word that may appear in different forms or variations is counted as a separate keyword, which can quickly use up the available keyword limit. Review collected by and hosted on G2.com.

I really like how Brand24 brings all brand mentions into one place and makes it easy to quickly understand what people are saying about us online. The real-time monitoring and alerts are especially useful, as they help us react quickly to important comments, discussions, or potential issues.

What impresses me most is how quickly Brand24 picks up on the topics, trends, and activities we are currently working on. Its analysis is often surprisingly relevant to our industry and business context, and the recommendations it provides are practical, accurate, and genuinely useful for our marketing and communication decisions.

I also appreciate the clear dashboards, sentiment analysis, and reporting features, which make it much easier to turn monitoring data into actionable insights.

Another big advantage is the customer support. Our dedicated account manager is extremely helpful, responsive, and proactive. Whenever we have a question or need support, we can count on quick assistance and practical recommendations tailored to our needs. This makes the overall experience with Brand24 even better. Review collected by and hosted on G2.com.

There is very little I dislike about Brand24. If I had to point out one thing, it would be that the amount of data and mentions can sometimes feel overwhelming, especially when monitoring broad topics or popular keywords. It can take some time to fine-tune the filters and settings to get exactly the results you need. However, once the projects are properly configured, the tool works very effectively, and the support from our account manager makes the setup and optimization process much easier. Review collected by and hosted on G2.com.

We use Brand24 occasionally to keep an eye on mentions of our SaaS comparison site and of the products we list, mostly Japanese-language conversations on X, blogs and news sites. Setup is quick: create a project with a few keywords, choose the sources, and the dashboard is readable at a glance. The sentiment overview and the volume chart are handy for spotting a spike after we publish a comparison article, and the email alerts mean nobody has to sit in the tool every day. For a light, occasional workflow like ours, not having to maintain complicated Boolean queries saves a lot of time. Review collected by and hosted on G2.com.

For occasional use, the pricing feels heavy and the free/basic limits are tight, so we end up checking in only every few weeks rather than keeping it open daily. Japanese-language sentiment detection is decent but not perfect, and short posts or sarcasm are often misread, so we still verify results by hand. Keyword filtering also brings in a fair amount of noise: homepages that repeat the brand name, unrelated news, and retweets. It would help to have better deduplication and a simpler way to save and reuse filter presets. Review collected by and hosted on G2.com.

Brand24 Support is quick to respond and goes above and beyond every time. The platform itself is easy to navigate, and setting up an account is a breeze. The coverage feels in-depth, and the analysis is extremely helpful when I’m trying to make sense of what’s being tracked. On top of that, their monthly reports are extremely helpful as well. Review collected by and hosted on G2.com.

As a start up agency their costs are high when getting started. The cost is justified in what they provide, but it's a bit difficult when you're just starting out. Review collected by and hosted on G2.com.

I like how Brand24 helps us monitor brand mentions and track what people are saying online. The dashboard is easy to use, and the alerts help us stay updated on customer feedback and brand reputation. It saves time and makes it easier to understand online conversations and marketing performance. Brand24 has an easy dashboard, useful integrations, and quick alerts for tracking brand mentions. It saves time, offers helpful insights, and supports better decisions, though pricing and more AI features could be improved. Review collected by and hosted on G2.com.

Brand24 can be a bit expensive, and sometimes the alerts include irrelevant mentions. Better filtering, more integrations, and clearer AI insights would make the platform more useful. Sometimes alerts are delayed or include irrelevant mentions, which can make it harder to track brand activity efficiently. The onboarding is fairly simple, but faster support responses and more detailed tutorials would make it easier to resolve issues. Review collected by and hosted on G2.com.

I like Brand24’s AI-powered social listening and real-time brand monitoring. Mention Monitoring helps me track conversations across the internet, and Sentiment Analysis gives me a quick overview of how people feel about a brand. I also value the real-time alerts, Discussion Volume Charts, and competitor monitoring for spotting important mentions, trends, and online engagement. The insights are useful for improving marketing strategies and building a stronger online presence. I find the interface user-friendly and the analytics clear, which makes monitoring brand reputation more convenient. Setting up projects with relevant keywords also seems straightforward. Review collected by and hosted on G2.com.

I’d like more affordable Brand24 plans with flexible monitoring limits, especially for small businesses, startups, and individual content creators. I’d also appreciate more customizable alerts, better filtering for irrelevant, spam, and duplicate mentions, and more detailed analytics for identifying meaningful engagement. Customizable dashboards, date ranges, industry filters, competitor comparisons, easy-to-understand reports, and AI recommendations for emerging trends, PR risks, and engagement opportunities would be useful. I’d also be interested in integrations with Google Analytics, Google Sheets, Slack, and social media management platforms, as well as a short onboarding guide for choosing keywords, configuring alerts, and customizing reports. Review collected by and hosted on G2.com.

What I like most about Brand24 is how easy it is to monitor brand mentions and track online conversations in one place. The user interface is clean, intuitive, and easy to navigate, even for someone who is new to social listening tools. The dashboard makes it simple to find important information without getting overwhelmed by data.

Another great advantage is the integration options, which make it easier to incorporate Brand24 into existing marketing workflows. In terms of performance, the platform works smoothly, and real-time alerts help me quickly identify important mentions and react when needed.

I also think Brand24 offers good value for money, especially considering how much time it saves on manual monitoring and reporting. The onboarding process is straightforward, and the available support resources make learning the platform much easier.

One of the most useful features is the AI-powered sentiment analysis and insights. These help me understand how people feel about a brand, identify emerging trends, and make better marketing decisions without having to analyze every mention manually.

Overall, Brand24 is a reliable and practical tool that combines ease of use, useful integrations, strong performance, and intelligent analytics. It helps save time, improve brand reputation management, and get more value from marketing efforts. Review collected by and hosted on G2.com.

One thing I found a bit time-consuming was filtering and organizing results in Excel reports. It often required extra manual work to find the most relevant mentions and analyze the data efficiently. However, Brand24 has addressed this issue with its new intelligent search feature, which makes finding and filtering relevant results much faster and easier. This improvement has significantly streamlined my workflow and saved me a lot of time. Overall, what used to be a minor frustration is no longer a problem. Review collected by and hosted on G2.com.

I like Brand24’s report generation because it helps me come across as more professional and lets me aggregate a lot of data with virtually no effort, which saves me a lot of time. It brings together data from multiple sources in a very user-friendly format. I also like the real-time tracking, sentiment analysis, AI insights that help detect hot topics, and the way it lets me compare brands against their competitors. The setup was very easy, and the support was great. I also found a call with a team member when I first started using it helpful. Review collected by and hosted on G2.com.

I think Brand24’s influencer scoring feature could be improved. I find it lacks context for why influencers get certain scores, and I’d like a more detailed rationale for the scores provided. Review collected by and hosted on G2.com.