I primarily use TM to monitor our overall metrics. Because we use Shopify Draft orders, it's difficult for any analytics software to accurately track the customer's journey, therefore attribution isn't accurate. That being said, being able to introduce a small change in a marketing channel, and seeing the overall MER change is very important for us.

As a small but rapidly growing business, it is critical to have visibility into reliable and relevant data around our ad spend. After an extensive evaluation of the attribution space, ThoughtMetric was the only solution that delivered on all three critical categories: functionality, support, and price. Michael and his team have been incredibly supportive in both the presales and post sales phases of our relationship. It is clear that they truly care about their clients and their success. Highly recommended!

Love the simple dashboard and usability. Also love the fact that you can clearly see the journey of someone when you click on an order, this makes the tool transparant and trustworthy. Also love the quick customer support of Michael and his team.