- A really useful platform to complement our own internal attribution - Enables us to see the value in upper funnel channels that we may not see elsewhere - Optimisation portfolios will now help us with channel budget allocation

- Seamless connection with the ad platforms to view spend and platform data within SegmentStream. - Ability to utilise SegmentStream's ML conversions within the ad platforms to optimise campaigns to. - The openness, proactivity and talent(!) of the employees to work through issues and release new features fit for us. The company's commitment to user satisfaction, with open communication and a proactive approach to addressing issues is what really stands out. The recent addition of the Optimisation feature underscores SegmentStream's dedication to staying ahead, providing us with a cutting-edge tool to enhance our budget alloaction process. Looking forward to seeing the impact.

SegmentStream makes it possible to gain more insights about campaign performance across multiple channels. This is often not possible or not well understood in other tools. This allows us as an agency to better substantiate which channels are working well and which are not, which in turn allows our campaigns to perform better. In addition, SegmentStream's data collection makes it possible to achieve better-quality conversions, which makes it possible to achieve two times the number of conversions in comparison to the usual setup. Furthermore, the cooperation with SegmentStream is very pleasant. They help where necessary and are immediately available to you. That makes using the tool even better.