SegmentStream provides our team with useful insights per channel, and gives us a better understanding of the ROI. The portfolio optimisation feature also guides our forecasting by giving examples of where we should spend our budgets, based on strong performance, as granular as campaign-level.

The only thing that separates business objectives and marketing optimisation is the right attribution. Like everyone else, we've tried most mainstream attribution logic, but we could never trust the data. For us, SegmentStream is the first platform we can trust when it comes to analysing the added value of each of our channels. Only in hindsight do we see how much potential our marketing channels had and with this system we have been able to exploit it. All this is supported by a helpful and proactive team, and integration is easy as a breeze.

The customer Service has been exceptional and our regular checkins have helped us cement our marketing strategy