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PathFactory

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543 reviews
  • 2 profiles
  • 6 categories
Average star rating
4.3
Serving customers since
2012

Profile Name

Star Rating

317
174
38
7
7

PathFactory Reviews

Review Filters
Profile Name
Star Rating
317
174
38
7
7
Verified User in Computer Software
UC
Verified User in Computer Software
08/16/2024
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review

Easy to Use and Great Insights

PathFactory is super easy to use, and an incredibly useful. I love that we can see if our content is reasonating with prospects and that they can easily binge content if they want. I create landing pages for case studies, thematic blog round-ups, and even our newsletter. The average time on page is an awesome metric.
Dzesika T.
DT
Dzesika T.
Sr. Demand Generation Manager at Alteryx
08/16/2024
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review

Great content management platform for content binging and analytics

Our Pathfactory analytics enable us to gather valuable insights, allowing users to accelerate their qualification process by consuming more content in one sitting while we have their attention, effectively capitalizing on the opportunity. SUPER user friendly too!
Ana Carolina R.
AR
Ana Carolina R.
Content Marketing IBM Global Financing
08/16/2024
Validated Reviewer
Review source: Seller invite
Incentivized Review

User experience

I like how the pages look, the different capabilities such as dynamic personalization and routing. And most importantly customer services is a 5-star!

About

Contact

HQ Location:
Toronto, Canada

Social

@pathfactory

What is PathFactory?

PathFactory helps you understand what content each buyer engages with (and when) so you can deliver personalized marketing campaigns at just the right time. Traditional metrics like clicks and views often leave you guessing about buyer intent. With PathFactory, you’ll discover the journey behind the clicks and curate the right content for each buyer, helping them move through the funnel faster. You'll see who your buyers are, learn what content resonates with them, and pinpoint when target accounts interact with your sales and marketing materials so you can serve up personalized content experiences. Stop guessing—use PathFactory to bring true personalization into all your marketing campaigns. Request Description: I want to update the general description that shows up when G2 users search for PathFactory.

Details

Year Founded
2012