N.Rich
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N.Rich is an agile Account-Based Marketing platform designed to help mid-market and enterprise companies effectively identify, engage, and convert high-value accounts. By leveraging intent data, predictive analytics, and robust advertising capabilities, N.Rich enables businesses to capture demand from active buyers while maintaining brand awareness among potential future customers. Key Features and Functionality: - Ideal Customer Profile Identification: Utilizes historical CRM data to dynamically define and refine target account lists, ensuring marketing efforts are focused on the most promising prospects. - Intent Data and Scoring: Combines first-party and third-party data to detect in-market accounts, allowing for timely and relevant engagement. - Account-Based Advertising: Delivers personalized advertising campaigns tailored to specific accounts, enhancing engagement and conversion rates. - Opportunity Attribution: Provides real-time analytics to measure the impact of marketing activities on revenue, facilitating data-driven decision-making. - Seamless Integrations: Connects with various marketing tools and CRMs, ensuring a cohesive and efficient marketing ecosystem. Primary Value and Solutions: N.Rich addresses the challenges faced by B2B companies in targeting and converting high-value accounts. By offering a comprehensive suite of ABM tools, it enables businesses to: - Capture Active Buyers: Identify and engage the 5% of buyers currently in the market, increasing immediate sales opportunities. - Maintain Brand Awareness: Stay top-of-mind with the remaining 95% of potential buyers, ensuring readiness when they enter the market. - Enhance Sales and Marketing Alignment: Foster collaboration between teams by providing shared insights and data, leading to more effective strategies and higher conversion rates. By integrating N.Rich into their go-to-market strategy, companies can achieve faster revenue growth, improved marketing efficiency, and a stronger competitive position in their industry.
Intent Hub collects and processes early buyer intent signals from over 1 mln B2B websites, giving one actionable insights into in-market accounts.
N.Rich Reviews
Verified User in Hospital & Health Care
Mid-Market (51-1000 emp.)Great reporting, customer service
Verified User in Computer Software
Mid-Market (51-1000 emp.)Easy, Effective ABM with Great Targeting
Christopher C.
Director, MarketingMid-Market (51-1000 emp.)A Game-Changer for ABM and Sales Alignment
About
What is N.Rich?
N.Rich is an ABM platform for B2B teams in North America and Europe. It combines intent data, account-based advertising and N.Rich AI reporting, with a two-way Salesforce and HubSpot integration. N.Rich has been included in the 2026 Gartner® Magic Quadrant™ for Account-Based Marketing Platforms for the fourth consecutive year. Teams use N.Rich to find the target accounts that are in market, reach the buying group with ads they pay for only when someone engages, and prove pipeline in the CRM. N.Rich tracks intent in 12 languages. Customers range from fast-growing companies to global enterprises such as GE HealthCare. Gartner, Magic Quadrant for Account-Based Marketing Platforms, 7 October 2026. GARTNER and MAGIC QUADRANT are trademarks of Gartner, Inc. and/or its affiliates. Gartner does not endorse any company, vendor, product or service depicted in its publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner publications consist of the opinions of Gartner’s business and technology insights organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this publication, including any warranties of merchantability or fitness for a particular purpose.