The ability to explore user interactions in more detail is useful. Looking beyond general traffic figures can help teams ask more specific questions about how people engage with a website.

I like how easy Mixpanel is to use and how the learning curve isn’t steep, even for people who aren’t technical or data-focused. I can break things down with detailed filters and understand user behavior from different angles. Dashboards are easy to create and collaborate on, and anyone in the org can make a simple, reliable dashboard that gives nontechnical stakeholders real-time visibility. Mixpanel makes basic product data accessible across the org and helps us get answers quickly, iterate faster, and make experiments more trustworthy by keeping exposure events and funnel metrics together. I also like that I can connect it with Claude through MCP to query data and build dashboards. Setup was fairly easy and quick through GTM.

Nothing new that I like, no new major feature that I use so nothing