Metadata makes launching, managing, and updating ad campaigns simple and streamlined. The reporting functionality is comprehensive, and allows you to take as high-level or granular a view as you need. Additionally, Metadata's new bid agent is very effective, and has helped reduce cpc and cpl significantly across our ad campaigns!

Metadata has become an essential part of how we run our paid campaigns. There’s a bit of a ramp-up to learn the functionalities of the platform, especially if you’re used to building campaigns directly in LinkedIn. Once you get comfortable in the platform, you really start to save time. Being able to easily test different creatives and audiences without rebuilding campaigns from scratch has been a huge time-saver. The platform takes a lot of the busywork out of campaign management and lets us focus more on what’s actually performing. The support team has been fantastic—our CSMs has been incredibly helpful and proactive throughout our time using Metadata.

The best thing about Metadata is how much time it saves me. Running paid campaigns across multiple channels (LinkedIn, Facebook, Google, etc.) used to be such a manual, fragmented process — but Metadata brings it all into one place and automates a lot of the heavy lifting. On top of that, their support team is genuinely one of the best I’ve worked with. They’re super responsive, proactive, and always willing to jump on a call to help troubleshoot or offer advice. It feels like they really care about your success, not just the software.