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Google

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85,486 reviews
  • 369 profiles
  • 302 categories
Average star rating
4.5
#1 in 136 categories
Grid® leader
Serving customers since
1998

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Google Ads

2,041 reviews

Google Ads is an online advertising platform developed by Google that enables businesses to display brief advertisements, service offerings, product listings, and videos to web users. These ads can appear across various Google properties, including search results, partner sites, mobile apps, and videos. Operating primarily on a pay-per-click (PPC) and cost-per-view (CPV) pricing model, Google Ads allows advertisers to target specific audiences based on keywords, demographics, and user behavior. Key Features and Functionality: - Diverse Ad Formats: Offers text ads, image ads, video ads, and shopping ads, allowing businesses to choose the format that best suits their marketing objectives. - Targeting Capabilities: Enables precise targeting through keywords, location, language, device type, and audience interests, ensuring ads reach the most relevant users. - Performance Tracking: Provides detailed analytics and reporting tools to monitor ad performance, measure return on investment (ROI), and optimize campaigns accordingly. - Budget Control: Allows advertisers to set daily budgets and adjust bids, offering flexibility to manage advertising expenses effectively. - Integration with Google Services: Seamlessly integrates with other Google services like Google Analytics and Google Merchant Center, enhancing campaign management and performance insights. Primary Value and User Solutions: Google Ads empowers businesses to increase their online visibility, attract potential customers, and drive sales by placing their offerings in front of users actively searching for related products or services. By leveraging Google's extensive network and advanced targeting options, advertisers can reach a broad yet relevant audience, leading to higher engagement and conversion rates. The platform's comprehensive analytics enable continuous optimization, ensuring marketing efforts are both effective and cost-efficient.

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Google Reviews

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Subhashree S.
SS
Subhashree S.
JAVA-ANGULAR || Full stack development
08/12/2026
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review

Gemma 3 1B: Small, Fast, and Great for Everyday Text Tasks

What I like most about Gemma 3 1B is that it’s small and fast while still being useful for everyday text tasks. It’s easy to experiment with and doesn’t require a lot of computing resources, so it works well for lightweight applications where I don’t need a large model.
Anbuselvam S.
AS
Anbuselvam S.
Cloud and DevOps Enthusiast | Innovating with AI-Driven Solutions | LLM Trainer | Seeking Opportunities to Grow and Learn
08/12/2026
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review

Powerful Conversational AI with a Learning Curve

What I like best about Google Cloud Dialogflow is its ability to build conversational experiences without having to develop everything from scratch. The visual conversation design tools make it easier to organize intents, flows, and responses, while its integration with Google Cloud services provides flexibility for more advanced use cases. I also like the AI capabilities for understanding user queries and creating more natural interactions.
Bilal M.
BM
Bilal M.
RD Engineer @Meril | BTech Bioengineering | Master’s Bioinformatics | Cardiovascular Electrophysiology | NGS | Python | R programming |
08/12/2026
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review

Fast, Manageable GenAI Security with Google Cloud Model Armor

What I like most about Google Cloud Model Armor is that it makes securing our GenAI models feel genuinely manageable. Trying to build your own guardrails against prompt injection or sensitive data leaks is a total nightmare, so having this in place takes a lot of pressure off. From a UI/UX standpoint, it’s fairly smooth to set up safety templates in the GCP console to scan both prompts and responses. That said, navigating IAM roles for different team members can feel a bit utilitarian, and it could really use clearer walkthroughs. Integrations are also straightforward because it plugs into existing networking components like Cloud Load Balancing via Service Extensions. That gave us inline protection for our web apps and agents without having to rewrite a bunch of backend code. Performance-wise, the API is crazy fast with almost no noticeable lag in model response times. The AI intelligence is also really good at catching jailbreak attempts and masking PII through Sensitive Data Protection. Onboarding is mostly self-serve through the quickstart guides, but they’re easy to follow and can get you up and running in under twenty minutes without needing extra handholding. On pricing and ROI, the pay-as-you-go model makes sense, and the return feels massive when you consider the cost of a model hallucinating something dangerous or leaking customer credit cards. The main thing to watch is that tracking costs across millions of requests still requires close monitoring.

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Mountain View, CA

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What is Google?

Organize the world’s information and make it universally accessible and useful.

Details

Year Founded
1998
Ownership
NASDAQ:GOOG