Focus Lab brings depth to both strategy and execution. Their ability to translate a pretty ambitious internal vision into a clear, ownable, and scalable narrative and visual identity was the differentiator for us. Their process is structured, collaborative, and grounded in research, which was important to us given our diverse group of opinionated stakeholders. :) The quality of both the verbal identity and the visual system exceeded expectations, and the team operated as true partners rather than a handoff-style vendor. They helped us articulate not just what we do, but who we are and where we’re going.

I genuinely appreciate Focus Lab's ton of experience in the design and branding field, as well as their multiple in-house experts who handle specific design tasks. Their incredible messaging and brand guidelines exercises help us present our brand through wording and design. Their work is pivotal in refreshing our brand messaging, refining our content, assets, and design to resonate with our target market. I love their exceptional communication, as they are VERY responsive, handle criticism well, and provide detailed context to their work, which eliminates any confusion over tasks, design work, or deliverables. I also appreciate their timely delivery, as they've consistently hit deadlines for design assets like paid search ads and product launches with high-quality results. Additionally, the shared Slack channel makes communication very efficient.

They are an extremely talented group of creative minds. I appreciate how they challenge us to think differently, which has led to some awesome breakthroughs for how we present our brand. They have a great process that really gets to the heart of what we're trying to achieve.