Correlated is a Revenue Expansion Platform designed to empower sales teams by leveraging AI to analyze extensive customer data, enabling the identification and prioritization of high-propensity accounts. By integrating seamlessly with modern data stacks and go-to-market tools, Correlated provides actionable insights that drive revenue growth through targeted sales strategies.
Key Features and Functionality:
- Account Prioritization: Utilizes AI to analyze thousands of data points, identifying companies with the highest likelihood of purchasing products.
- Data Integration: Connects with various data sources, including CRMs (Salesforce, Hubspot, data warehouses (Snowflake, BigQuery, Redshift, and product analytics platforms (Segment, Heap, offering a comprehensive view of customer behavior.
- AI-Powered Scoring: Automatically scores accounts based on their propensity to convert, expand, or churn, enabling sales teams to focus on the most promising leads.
- Intelligent Routing: Routes high-propensity leads to the appropriate team members in real-time using customizable playbooks, ensuring timely and effective engagement.
- Playbook Automation: Automates sales playbooks to manage customer interactions at scale, enhancing efficiency and consistency in sales processes.
Primary Value and Problem Solved:
Correlated addresses the challenge of sifting through vast amounts of customer data to identify actionable sales opportunities. By surfacing hidden intent signals and providing clear, actionable insights, it enables sales and customer success teams to prioritize leads effectively, automate workflows, and execute targeted sales strategies. This approach not only increases conversion rates but also drives revenue growth by focusing efforts on accounts most likely to buy, expand, or at risk of churn.