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Correlated Labs

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14 reviews
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Average star rating
4.5
Serving customers since
2020
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Correlated

14 reviews

Correlated is a Revenue Expansion Platform designed to empower sales teams by leveraging AI to analyze extensive customer data, enabling the identification and prioritization of high-propensity accounts. By integrating seamlessly with modern data stacks and go-to-market tools, Correlated provides actionable insights that drive revenue growth through targeted sales strategies. Key Features and Functionality: - Account Prioritization: Utilizes AI to analyze thousands of data points, identifying companies with the highest likelihood of purchasing products. - Data Integration: Connects with various data sources, including CRMs (Salesforce, Hubspot, data warehouses (Snowflake, BigQuery, Redshift, and product analytics platforms (Segment, Heap, offering a comprehensive view of customer behavior. - AI-Powered Scoring: Automatically scores accounts based on their propensity to convert, expand, or churn, enabling sales teams to focus on the most promising leads. - Intelligent Routing: Routes high-propensity leads to the appropriate team members in real-time using customizable playbooks, ensuring timely and effective engagement. - Playbook Automation: Automates sales playbooks to manage customer interactions at scale, enhancing efficiency and consistency in sales processes. Primary Value and Problem Solved: Correlated addresses the challenge of sifting through vast amounts of customer data to identify actionable sales opportunities. By surfacing hidden intent signals and providing clear, actionable insights, it enables sales and customer success teams to prioritize leads effectively, automate workflows, and execute targeted sales strategies. This approach not only increases conversion rates but also drives revenue growth by focusing efforts on accounts most likely to buy, expand, or at risk of churn.

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Correlated Labs Reviews

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Jon W.
JW
Jon W.
08/08/2023
Validated Reviewer
Review source: Organic

Like Google Maps for salespeople

The Correlated alerts are like having Google maps on an otherwise foggy road of opportunity. They provide a clear direction to look while saving time and headspace.
Billy M.
BM
Billy M.
Discover the Virtual/Hybrid Event Solution by Hubb
08/08/2023
Validated Reviewer
Review source: Organic

Correlated's PLG signal strength works, if your work it!

The Slack App was my main access point for Correlated, and I would check it daily, and multiple times a day if the signal was running. Initially the engine was not exactly tuned to what was needed, but I worked with the sales rep, and he was able to make some minor adjustments and then it was good enough, and led to a deal of fairly significant size, plus many more clues about future deals that were just beginning to express themselves. While I was only granted access for about a month, and the set up could have been improved and iterated multiple times to result in better outcomes (via Snowflake).
Verified User in Information Technology and Services
AI
Verified User in Information Technology and Services
08/07/2023
Validated Reviewer
Verified Current User
Review source: Organic

Great Addition for Any PLG-Led Company

Ability to easily setup, manage and map data sources & destinations Ability to trigger multiple actions (SFDC tasks, slack alerts, etc) from a single audience playbook - this is not possible with all platforms and save a ton of time in management. I LOVE the 'goal' functionality. This allows us to easily setup sucess metrics for all the playbooks we setup within the playform - making it super simple for us to know if a PLG play we're running is working (or not) without having to create a complex SFDC report first. You can also setup multiple goals for the same play, which is a another great addition! The ability to create & update Salesforce objects on the Account/Contact record is a great benefit to our process. The Slack alert functionality it super immersive, allowing you to push both Segment & Salesforce (or whatever data sources you pull) into the alert, along with recent platform activity data. This means I don't need to have my sales team working out of Correlated - they can see all the information they need in the alert and click in the SFDC link within it to start working on the task associated with the account right away.

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New York, NY

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What is Correlated Labs?

Correlated Labs is a technology company that focuses on providing tools for data-driven sales and product teams. The company's platform enables businesses to identify and leverage product usage signals to tailor their sales efforts more effectively. This data-centric approach helps in maximizing sales opportunities and enhancing customer engagement. Correlated Labs aims to bridge the gap between product analytics and sales strategies, empowering teams to make informed and actionable decisions.

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Year Founded
2020