It's helpful to have all of our events listed in one place, and it's nice to be able to jump back to see past event listing for reference. The integration with SalesForce is also helpful when sending mass emails to our constituents.

I particularly like the seamless integration of Blackthorn Events into Salesforce. It provides our sales team with visibility regarding which customers are interested in certain qualifications and certifications. The participants' data is easily integrated into our sales data structure. The templates for event pages are very easy to fill out, and the initial setup was relatively intuitive. Additionally, I appreciate the smooth networking with our Salesforce environment, which allows us to easily exchange data and create transparency about our customers.

It allows us to manage the entire event lifecycle—from registration and attendee management to payments, communications, and reporting—without leaving Salesforce. The ability to automate processes using Salesforce Flows, reuse event templates, and keep all event data in one place has significantly reduced manual work and improved data accuracy and reporting. Overall, it provides a powerful, centralized solution for managing both virtual and in-person events efficiently