In our organization, this tool is owned by the scaled customer success team. I like the functionality of how guides (Bento's version of the product tour) are organized in an everliving pop-out that our customers can quickly reference. The guides are easy to set up and the customer targeting is relatively intuitive. Another thing we are very excited to start using is the rich content we can customize at the customer or user level. An example of this would be something like "Congrats Jane Doe! You successfully hired 10 people last week, but we noticed that 3 applicants got stuck in an application stage because 2 of your managers didn't have their calendars set up. Make sure you update their schedule!" This doesn't necessarily fit into the onboarding use case, but an example we'd like to try out. We are also planning to use Bento to test some early versions of our product dashboard. Again, this is by no means the core use case, but this shows the flexibility of the product and the possibilities that exist.

The Bento product is easy to use, and the Bento team has been great to work with! We've been able to set up relatively complex onboarding guides quite quickly. One possibly underappreciated aspect of using Bento is how easy it is to iterate and change things until you're satisfied with your onboarding flow. Via normal development, the same iterations would have taken weeks instead of hours. The Bento platform enabled our dev team to work on other projects. Bento gives you just the right amount of flexibility without being so complex that it's painful. It's also straightforward to integrate into your site. Finally, I appreciated the guidance and ideas from the Bento team, both via meetings and from website articles.

Bento has helped us create a native-feeling onboarding experience that's easy to change and update on the fly. We switched off of a competitor because we weren't getting much value out of a "pop up" style onboarding experience. I really love Bento's thoughtful approach to onboarding, and although we've only been live for a few weeks we've already seen people make it through our guide to have meaningful results! I also appreciate the responsiveness of the Bento team - even though they're pretty small they're always shipping delightful improvements and are very open to feedback.