Raidar is a lifecycle management platform powered by a composable CDP. It unifies customer data from POS, e-commerce, loyalty, ticketing, and digital interactions into a single Customer 360 profile, then activates it through automated journeys, AI-driven segmentation, and loyalty programs that drive measurable revenue.
Unlike monolithic CDPs that take 12+ months to implement, Raidar is composable — built on Snowflake (data layer), Customer.io (activation layer), and a proprietary loyalty engine. This means faster time-to-value, no vendor lock-in, and architecture that fits alongside your existing stack.
Raidar operates in two verticals with deep specialization:
Retail & CPG: Unified customer profiles across all channels, lifecycle journey automation, churn prediction, cross-sell optimization, and loyalty programs connected to real purchase behavior.
Sports & Entertainment: Fan 360 profiles, mass fan registration via WhatsApp, digital wallet passes (Apple/Google Wallet), gamified loyalty, and sponsor activation based on fan data and affinities.
Key differentiator: Raidar doesn't just license software — it operates alongside your team to deliver results, reducing adoption risk and accelerating time-to-value.
Categories to select (busca estas en G2):
- Customer Data Platform (CDP)
- Customer Engagement Software
- Loyalty Management Software
- Marketing Automation Software
Features to list:
• Customer 360 / Fan 360 unified profiles
• AI-powered segmentation and audience clustering
• Churn prediction and propensity modeling
• Automated lifecycle journeys
• Omnichannel activation (email, SMS, WhatsApp, push)
• Loyalty programs with tiers, points, and rewards
• Digital wallet passes (Apple Wallet / Google Wallet)
• Real-time dashboards and analytics
• Composable architecture (Snowflake + Customer.io)
• Fan registration via WhatsApp
• Sponsor activation based on fan affinities
• Cross-sell and reactivation automation
Vendedor
Raidar.ioDiscussões
Comunidade Raidar.ioVisão Geral por
Marcelo Martinez
