Recursos de Software de Análise de Produtos

Para que é usado o LogRocket?

I’m evaluating the best product analytics software for the mid-market segment and found some of G2’s top-rated products. I wish to seek opinions from the community to answer some of the questions asked by professionals.

Amplitude is a leading product analytics platform that empowers teams to deeply understand user behavior, optimize product experiences, and drive growth.

Key Features:

• Advanced behavioral analytics
• Customizable dashboards and reports
• Robust segmentation and cohort analysis
• A/B testing and experimentation tools

Mid-market companies that are seeking comprehensive analytics to inform product decisions will be the ideal buyers.

LogRocket combines session replay, product analytics, and error tracking to help teams create optimal user experiences.

Key Features:

• Session replay for real-time user insights
• Performance monitoring and error tracking
• Integration with popular development tools

Ideal for teams aiming to quickly identify and resolve user experience issues.

A free tier is available to try this software. Premium plans will be great for exploring advanced features.

Pendo provides product analytics combined with in-app guidance to enhance user onboarding and feature adoption.

Key Features:

• User behavior analytics
• In-app messaging and walkthroughs
• Feedback collection tools

Helpful for product teams focused on improving user engagement and retention. You can try the free version before making the purchase.

Mixpanel offers powerful analytics to track user interactions and measure product success metrics.

Key Features:

• Event tracking and funnel analysis
• Retention and cohort analysis
• Customizable dashboards

Popular among companies seeking detailed insights into user behavior and product performance. There is scalable pricing for growing businesses.

PostHog is an open-source product analytics platform that offers full control over data and customization.

Key Features:

• Self-hosted analytics solution
• Feature flags and A/B testing
• Session recording and heatmaps

Ideal for organizations requiring data privacy and customization flexibility. A free open-source version is available.

These platforms represent the best product analytics software options for mid-market businesses in 2025, each offering unique features to cater to various analytical needs and organizational goals.