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# Zoho Marketing Automation vs Zoho Marketing Plus Comparison - What are their main differences?

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Zoho Marketing AutomationZoho Marketing Plus[+ Add Product](#)

Pricing

**Zoho Marketing Automation**
Free Trial

**Free Trial** · Free Trial

**Starting at $19.00** · Standard

**$29.00** · Professional

**$59.00** · Enterprise

Show more

**Zoho Marketing Plus**
Free Trial

No pricing available

**Pricing Insights**
from reviews

Perceived Cost

**Zoho Marketing Automation**
$$$$$

**Zoho Marketing Plus**
Not enough reviews yet

Average Discount

**Zoho Marketing Automation**
17%

**Zoho Marketing Plus**
Not enough reviews yet

Uncover valuable pricing insights from real user feedback to improve your shopping experience.
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Time to Implement

**Zoho Marketing Automation** 6 months
Based on 100 responses

**Zoho Marketing Plus** 6 months
Based on 100 responses

Return on Investment

**Zoho Marketing Automation** 6 months
Based on 100 responses

**Zoho Marketing Plus** 6 months
Based on 100 responses

 ![Zoho Marketing Automation](https://images.g2crowd.com/uploads/product/hd_favicon/c3ca602631ac83ec977536cc8e85ddaf/zoho-marketing-automation.svg "Zoho Marketing Automation")

 ![Zoho Marketing Plus](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_402d2165be1c86b683db72bddeb8665e/zoho-marketing-plus.jpg "Zoho Marketing Plus")

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**Pros & Cons**
from reviews

**Zoho Marketing Automation**

Automation (19)

Ease of Use (18)

Learning Curve (10)

Poor Customer Support (8)

**Zoho Marketing Plus**

Ease of Use (6)

Helpful (6)

Learning Curve (4)

Limited Customization (3)

Integrations

**Zoho Marketing Automation**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_13aba37ae908d9cf29a2452925257ccc/dynamics-365-marketing.jpeg "Product Avatar Image")

Dynamics 365 Marketing

](https://www.g2.com/products/dynamics-365-marketing/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_4a9a6d57cdd833bf0381d21fd9246641/google-workspace.png "Product Avatar Image")

Google Workspace

](https://www.g2.com/products/google-workspace/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_74390118cdf58a60fb81adaaefdb6287/hubspot-marketing-hub.png "Product Avatar Image")

HubSpot Marketing Hub

](https://www.g2.com/products/hubspot-marketing-hub/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_3443dbc93e7bac375f9080a239fdd350/imbee.png "Product Avatar Image")

imBee

](https://www.g2.com/products/imbee/reviews)[
View all
](https://www.g2.com/products/zoho-marketing-automation/integrations)

**Zoho Marketing Plus**
Not enough data

Screenshots

**Zoho Marketing Automation**
 ![Zoho Marketing Automation screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/103439/Journey-Builder.jpg)

**Zoho Marketing Plus**
 ![Zoho Marketing Plus screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1212977/Brand-Studio.png)

**Ratings**
from reviews

Meets Requirements

**Zoho Marketing Automation**

**8.1** /10

Based on 85 responses

**Zoho Marketing Plus**

**8.5** /10

Based on 12 responses

Ease of Use

**Zoho Marketing Automation**

**8.1** /10

Based on 85 responses

**Zoho Marketing Plus**

**7.9** /10

Based on 12 responses

Ease of Setup

**Zoho Marketing Automation**

**7.9** /10

Based on 53 responses

**Zoho Marketing Plus**

**8.2** /10

Based on 10 responses

Ease of Admin

**Zoho Marketing Automation**

**7.5** /10

Based on 38 responses

**Zoho Marketing Plus**

**9.0** /10

Based on 5 responses

Quality of Support

**Zoho Marketing Automation**

**8.0** /10

Based on 78 responses

**Zoho Marketing Plus**

**8.6** /10

Based on 12 responses

Has the product been a good partner in doing business?

**Zoho Marketing Automation**

**7.9** /10

Based on 38 responses

**Zoho Marketing Plus**

**8.0** /10

Based on 5 responses

Product Direction (% positive)

**Zoho Marketing Automation**

**8.6** /10

Based on 81 responses

**Zoho Marketing Plus**

**9.0** /10

Based on 12 responses

**Features**
ratings from reviews

Marketing Automation

**8.1** /10

Based on 69 responses

**8.9** /10

Based on 6 responses

Marketing Analytics

**7.9** /10

Based on 32 responses

**8.6** /10

Based on 7 responses

User Insights

**Reviewers' Company Size**

Small-Business(50 or fewer emp.)
60.6%

Mid-Market(51-1000 emp.)
34.6%

Enterprise(\> 1000 emp.)
4.8%

Small-Business(50 or fewer emp.)
60.6%

Mid-Market(51-1000 emp.)
34.6%

Enterprise(\> 1000 emp.)
4.8%

Small-Business(50 or fewer emp.)
46.2%

Mid-Market(51-1000 emp.)
38.5%

Enterprise(\> 1000 emp.)
15.4%

Small-Business(50 or fewer emp.)
46.2%

Mid-Market(51-1000 emp.)
38.5%

Enterprise(\> 1000 emp.)
15.4%

**Reviewers' Industry**

[![Zoho Marketing Automation](https://images.g2crowd.com/uploads/product/hd_favicon/c3ca602631ac83ec977536cc8e85ddaf/zoho-marketing-automation.svg "Zoho Marketing Automation")](https://www.g2.com/products/zoho-marketing-automation/reviews)
Zoho Marketing Automation

Marketing and Advertising
21.4%

Information Technology and Services
11.2%

Computer Software
10.2%

Financial Services
5.1%

Retail
5.1%

Other
46.9%

[![Zoho Marketing Plus](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_402d2165be1c86b683db72bddeb8665e/zoho-marketing-plus.jpg "Zoho Marketing Plus")](https://www.g2.com/products/zoho-marketing-plus/reviews)
Zoho Marketing Plus

Internet
23.1%

Marketing and Advertising
15.4%

Computer Software
15.4%

Professional Training & Coaching
7.7%

Hospitality
7.7%

Other
30.8%

Alternatives

**Zoho Marketing Automation Alternatives**

 ![HubSpot Marketing Hub](https://images.g2crowd.com/uploads/product/hd_favicon/4197737e447f044e17be1a5ebb4ba193/hubspot-marketing-hub.svg "HubSpot Marketing Hub")

[
HubSpot Marketing Hub
](/products/hubspot-marketing-hub/reviews)

 ![ActiveCampaign](https://images.g2crowd.com/uploads/product/hd_favicon/be9e1369027bd58113f937595c7fbdf0/activecampaign.svg "ActiveCampaign")

[
ActiveCampaign
](/products/activecampaign/reviews)

 ![Klaviyo](https://images.g2crowd.com/uploads/product/hd_favicon/b6df098261e7029181e27856a1b3934b/klaviyo.svg "Klaviyo")

[
Klaviyo
](/products/klaviyo/reviews)

 ![Intuit Mailchimp All-in-One Marketing Platform](https://images.g2crowd.com/uploads/product/hd_favicon/302d00e021ff406c195b03ba50832862/intuit-mailchimp-all-in-one-marketing-platform.svg "Intuit Mailchimp All-in-One Marketing Platform")

[
Intuit Mailchimp All-in-One...
](/products/intuit-mailchimp-all-in-one-marketing-platform/reviews)

**Zoho Marketing Plus Alternatives**

 ![HubSpot Marketing Hub](https://images.g2crowd.com/uploads/product/hd_favicon/4197737e447f044e17be1a5ebb4ba193/hubspot-marketing-hub.svg "HubSpot Marketing Hub")

[
HubSpot Marketing Hub
](/products/hubspot-marketing-hub/reviews)

 ![RD Marketing](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_3ba3fda48c41e7ed41562a945b41abce/rd-station-rd-marketing.jpg "RD Marketing")

[
RD Marketing
](/products/rd-station-rd-marketing/reviews)

 ![ActiveCampaign](https://images.g2crowd.com/uploads/product/hd_favicon/be9e1369027bd58113f937595c7fbdf0/activecampaign.svg "ActiveCampaign")

[
ActiveCampaign
](/products/activecampaign/reviews)

 ![Constant Contact Advanced Automation](https://images.g2crowd.com/uploads/product/hd_favicon/dc63bcf74173270f8007613ccba51fcb/constant-contact-advanced-automation.svg "Constant Contact Advanced Automation")

[
Constant Contact Advanced...
](/products/constant-contact-advanced-automation/reviews)

## Zoho Marketing Automation vs Zoho Marketing Plus

When assessing the two solutions, reviewers found Zoho Marketing Automation easier to use. However, Zoho Marketing Plus is easier to set up and administer. Reviewers also preferred doing business with Zoho Marketing Plus overall.

- Reviewers felt that Zoho Marketing Plus meets the needs of their business better than Zoho Marketing Automation.
- When comparing quality of ongoing product support, reviewers felt that Zoho Marketing Plus is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Zoho Marketing Plus over Zoho Marketing Automation.