Wingify Experimentation Pricing Overview

Wingify Experimentation does not offer a permanent free plan, but it does provide a free trial that lets users to test the product before committing to a paid plan. Trial availability and duration may vary, so users should review the seller's official pricing page for the most current details.

According to G2 data, Wingify Experimentation pricing in 2026 starts at €15,000.00. Pricing may vary based on billing terms or usage, so users should review the Wingify (by VWO AB Tasty)'s official pricing page for the most current details.

AB Tasty's pricing is best suited for mid-market and enterprise organizations with dedicated experimentation or CRO teams. G2 reviewers from enterprise companies across retail, cosmetics, insurance, and travel industries consistently praise AB Tasty for enabling testing without heavy developer reliance. Mid-market reviewers in e-commerce, food and beverage, and leisure sectors also report strong value. The Essentials tier suits teams wanting no-code A/B testing and personalization, while AB Tasty's Elite tier targets larger enterprises needing CDP integrations, API access, and advanced SLAs. G2 reviewers caution that small teams or startups may find the pricing high relative to their testing volume and internal resources.

AB Tasty does not offer a free version. According to G2's pricing data for AB Tasty, the Essentials tier provides core experimentation capabilities including A/B testing, personalization campaigns, a visual editor, audience targeting with 30-plus criteria, nudge widgets, and standard support. AB Tasty's Elite tier builds on this with third-party audience integrations, DMP and CDP connectors, Data Explorer and Orchestration APIs, SSO Enterprise, and Premium-plus support with an advanced SLA. G2 reviewers note that advanced features and developer-level integrations are locked behind higher plans, with one reviewer specifically mentioning needing to upgrade to access more advanced functionalities.

AB Tasty's pricing is generally viewed as a premium investment that delivers strong returns for teams with sufficient resources. G2 reviewers frequently cite high pricing as a concern, particularly for small teams and startups, with several noting the cost can be prohibitive. However, most reviewers still rate AB Tasty highly, reflecting satisfaction with its capabilities. G2 users highlight the visual editor, no-code experimentation, dedicated CSM support, and all-in-one testing and personalization as key value drivers. One reviewer noted AB Tasty is competitively priced versus Optimizely, and another praised its affordability. The consensus is that AB Tasty delivers strong value for mid-market and enterprise teams with active experimentation programs.