1. [Home](https://www.g2.com/) 2. ... 3. [Trade Promotion Management Software](https://www.g2.com/categories/trade-promotion-management) 4. [Vividly Discussions](https://www.g2.com/products/vividly/discuss) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_9cb10677dc2397a788dce94bfa3b2cb7/vividly.png "Product Avatar Image") ![Reward for good Vividly reviews](https://images.g2crowd.com/uploads/report_medal_translation/image/39118/medal.svg "Reward for good Vividly reviews") ](/products/vividly/reviews) [ Vividly ](/products/vividly/reviews) (42)4.8/5 Vividly is a Trade Promotion Management (TPM) platform built specifically for CPG brands - combining purpose-built software, Transcend AI, and hands-on Revenue Growth Management (RGM) expertise to give sales, accounting, and finance teams a single source of truth from trade planning through cash application. The platform Vividly replaces the spreadsheets, disconnected systems, and manual processes that drain time and erode trade ROI. Sales teams can plan promotions, model scenarios, and forecast with 98% accuracy - all in one place. Finance teams get end-to-end deduction management that automatically processes hundreds of retailer and distributor PDF formats, reconciles them against promotion records, and reduces deduction processing labor by 90%. Auto Disputes Vividly’s Auto Disputes takes deductions from intake to resolution automatically. Once a deduction enters the disputes dashboard, Auto Disputes identifies the deduction type, pulls backup documentation (POs, BOLs, PODs, invoices, remittances, and more) directly from retailer and distributor portals or auto-forwarded emails, builds the case, files it through the correct channel, and tracks it through to repayment. It validates each deduction first and only queues cases worth pursuing, so your team disputes intelligently rather than disputing everything. It supports 100+ retailers and distributors, with a 75% dispute success rate. Teams can review and approve every case before filing, or configure the workflow to run hands-off. Root cause analysis shows why each charge occurred, so you can prevent repeat deductions instead of only disputing them. Transcend AI Vividly’s AI layer - Transcend AI - is trained on a proprietary dataset combining millions of CPG promotion plans, matched POS performance, and deduction outcomes. Its dispute capabilities are further trained on Vividly’s Managed Services business, which has processed $60M+ in disputes across 50,000+ cases. That’s data that doesn’t exist anywhere else, and it’s what makes the AI accurate rather than generic. Today it powers seven live capabilities: predictive lift modeling, scenario planning, promotion optimization, automated deduction processing, automated dispute filing, an in-platform AI agent, and automated promotion form creation and submission. Every recommendation requires human review - AI as co-pilot, your team as captain. Revenue Growth Management For brands ready to go beyond software, Vividly’s RGM service pairs Transcend AI with 15+ years of CPG consulting expertise. The four-module program covers data readiness, post-event analysis and ROI scoring, forward planning optimization, and price pack architecture and elasticity - turning your trade data into a defensible strategy for leadership and buyer meetings alike. Track record $15B+ in trade spend managed. 2M+ promotions planned. 7M+ invoice lines processed. Trusted by leading brands including Liquid Death, Chomps, Perfect Snacks, Carbone, Amy’s Kitchen, and Waterloo. 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