1. [Home](https://www.g2.com/) 2. ... 3. [Trade Promotion Management Software](https://www.g2.com/categories/trade-promotion-management) 4. [Visualfabriq Discussions](https://www.g2.com/products/visualfabriq/discuss) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_6e2ff8711c3eb90915f1d24733140aca/visualfabriq.png "Product Avatar Image") ![Reward for good Visualfabriq reviews](https://images.g2crowd.com/uploads/report_medal_translation/image/38891/medal.svg "Reward for good Visualfabriq reviews") ](/products/visualfabriq/reviews) [ Visualfabriq ](/products/visualfabriq/reviews) (64)4.7/5 Visualfabriq - One platform for the entire CPG commercial cycle, from forecast to cash ‣ About Visualfabriq Visualfabriq is a Revenue Growth Management (RGM) software platform built exclusively for Consumer Packaged Goods (CPG) manufacturers. It consolidates demand forecasting, Trade Promotion Management (TPM), Trade Promotion Optimization (TPO), integrated business planning (IBP), pricing, and revenue tracking into a single platform on one commercial data model — so CPG manufacturers running their commercial business across five different tools can move to one. Every team — key account manager, finance, supply chain, and the boardroom — works from the same number, at the same time, with nothing lost between systems. One security model governs everything. Most trade promotion tools help you plan a promotion. Visualfabriq runs the whole commercial cycle, and tells you the moment something in it needs your attention. ‣ What Visualfabriq does Visualfabriq covers the commercial work CPG teams live in every day, all on the same foundation: • Demand Forecasting and S&OP: one plan connecting sales, supply, and finance — SKU and account-level ML forecasts using ex-factory, POS, distributor, and syndicated data — instead of three separate plans that never quite match. • Trade Promotion Management and Optimization (TPM/TPO): plan, price, and execute promotions with the real profitability behind every deal, not just the volume. Full audit-compliant documentation and in-flight performance visibility. • Pricing and Trade Contract Management: pricing investments and contract commitments with scenario simulations and margin impact analysis across gross-to-net. • Revenue Growth Management (RGM): the pricing, mix, and trade levers that actually move margin, managed in one place. • Revenue Forecasting and Tracking: know where revenue is landing before the quarter closes, not after. Bottom-up volume-to-value P&L with accrual accuracy and claims control. • Integrated Business Planning (IBP): risks and opportunities, funds and targets, and product lifecycle managed on the same commercial data model as trade and demand. All six run on the same commercial data model from day one. Nothing is bolted together after the fact. The platform is modular — use what you need, when you need it. ‣ One platform, one source of truth Every number in Visualfabriq lives in one commercial data model: pricing, trade, demand, and financials, on one platform, one login, guarded by one set of permissions. Change a price or a promotion once and it updates everywhere it needs to. No overnight batch jobs, no export to reconcile, no second system to double-check against. Because every module already speaks the same data language, turning on AI is not a new implementation. There is no separate data platform to stand up, no extra security layer to bolt on, no new integration to maintain. It is already there. You just switch it on. ‣ True SaaS: configure, not customize Visualfabriq runs on a single codebase for every customer, all the time. There is no fork built just for you, and no six-month project every time a workflow needs to change. Partners configure what you need directly in the platform — approval flows, pricing waterfalls, promotion rules, reporting views. No code. No ticket to IT. When Visualfabriq ships something better, every customer gets it at the same time, automatically. No re-implementation project, no upgrade cycle, no falling behind your own product. ‣ Assistant Mike — agentic AI for CPG commercial teams Assistant Mike is Visualfabriq's agentic AI, built into the platform itself rather than bolted on top of it. Mike is purpose-built for CPG commercial workflows — not a generic AI assistant applied to trade data. Mike watches your commercial numbers continuously, tells you what changed and why, and can move from insight straight to action, with your approval built into every step that matters. Answer. Solve. Act. The part that matters most: Mike uses AI to understand your question, never to calculate the answer. Every number he gives you comes from deterministic, auditable logic underneath — so he cannot guess. His access is guarded by the same permission sets as every user. Finally, AI you can trust. You can also teach him. Write your commercial guidelines in plain English and Mike enforces them across every agent, instantly. Business users can build and schedule their own agents — no code, no IT, no tickets required. ‣ Proof it works Visualfabriq is one of the top-ranked platforms in G2's Trade Promotion Management Software category. Customers describe it as "the only TPM solution that has both TPM and TPO integrated," and "the best TPM on the market." Early results from live deployments: 40–60% less time spent on routine RGM analysis; 150–200 hours recaptured per key account manager per year; up to 2% of trade spend leakage caught before it happens. ‣ Who this is for Visualfabriq is RGM software built for enterprise CPG manufacturers running trade, pricing, and demand planning across multiple markets — who are ready to run their commercial business on one platform instead of five, and who would rather configure a system than commission one. Typical buyers include VP and Director-level commercial leaders, RGM directors, trade marketing leads, and finance business partners at large CPG companies managing significant trade budgets across regional or global markets. Common fit signals: your commercial team is managing trade, pricing, and forecasting across disconnected tools; your promotional ROI is hard to measure or systematically improve; your accrual and claims reconciliation is manual; your planning cycles cannot keep pace with the speed your business needs. Show More When users leave Visualfabriq reviews, G2 also collects common questions about the day-to-day use of Visualfabriq. These questions are then answered by our community of 850k professionals. 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