Visualfabriq is an advanced SaaS solution designed for consumer-packaged goods (CPG) companies seeking to optimize revenue management and trade promotion performance. Built for commercial, finance, and demand teams, Visualfabriq replaces fragmented spreadsheets and legacy TPM systems with a unified, AI-powered solution.
At its core, Visualfabriq solves a persistent challenge in CPG: the lack of visibility and control in trade promotion planning and execution. Its Trade Promotion Master™ enables smarter planning, uplift simulation, and ROI evaluation using actuals from sell-in and sell-out data — all within an audit-proof environment.
The platform’s Revenue Forecasting & Optimization suite goes further, offering modules for demand forecasting, pricing and contracts, accrual and claims management, and scenario planning. Commercial teams gain granular insights into performance drivers, enabling faster, more confident decisions. Finance teams benefit from a bottom-up volume-to-value P&L, while demand and marketing functions stay aligned through integrated planning.
A recent enhancement to Visualfabriq’s offering is its Indirect Route-to-Market (RTM) capability. This innovation brings clarity and control to complex distribution models involving indirect accounts, hybrid channels, and distributors. With dual views for commercial and logistics flows, smart modeling to fill gaps in sell-through data, and seamless integration across Trade Promotions, Demand Forecasting, and Revenue Planning, Visualfabriq enables over 50 planning scenarios for indirect trade.
Trusted by global leaders like Nestlé, Unilever, and Mars, Visualfabriq empowers CPGs to navigate channel complexity with ease. Its modular architecture supports scalable deployment across markets and teams, making it a strategic investment for companies looking to grow intelligently and profitably.
Whether you're entering new markets, refining promotional strategies, or managing hybrid distribution models, Visualfabriq delivers the intelligence and agility needed to thrive in today’s dynamic CPG landscape.