Scale of the integrations. Level of functionality. Specialism in a specific area, which removes the need to try and keep on top of feed requirements etc. It's easy to use, the scoring helps set a bar. Onboarding was fairly seamless. Review collected by and hosted on G2.com.
Have yet to really see the reporting impact. Feels like a commodity function but would really like to be able to see the cost as an incremental marketing ROI. Review collected by and hosted on G2.com.



