Tru Power Data Reviews & Product Details

Tru Power Data is lead distribution software for companies that buy and sell leads. It routes every lead in real time, tracks what each one earns, and keeps the entire operation in one platform instead of spread across separate tools. The core is distribution. Build campaigns that deliver leads to buyers by ping post or direct post, set zip code coverage and pricing by state and territory, cap volume per buyer per day, and cascade automatically to backup buyers when the first one declines. You manage both sides of the marketplace in the same place: the clients who buy your leads, and the affiliates and publishers who send them to you, each with their own pricing, caps and reporting. Compliance is built in rather than bolted on. TrustedForm certificates, TCPA consent language, duplicate detection, litigator scrubs and required field validation all run before a lead reaches a buyer, so a lead that would create exposure never gets posted. Ad tracking ties spend to outcome. Connect your ad accounts and see cost, revenue and profit by campaign, ad set and individual ad, so you know which creative produces sold leads rather than just clicks. The data warehouse stores every lead with its full posting history: which buyers were pinged, what each one bid, who bought it, what you were paid, and the reason anything was rejected or filtered. Filter, segment and export on any field. A built in CRM handles the leads you work yourself, with team chat, email and task tracking alongside it. Integrations include webhooks and a REST API, so leads and events move between Tru Power Data and the rest of your stack. Built by lead generation operators who run their own buying and selling, so the workflows match how the business actually works day to day.

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Tru Power Data (Lead Distribution Software)

Pricing

Pricing provided by Tru Power Data.

Starter

$199.00

Per Month

Growth

$299.00

Per Month

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Adeoye O.

Creative Director

Small-Business (50 or fewer emp.)

10/6/2026

"Super Flexible Lead Distribution Software With Powerful, Deep Filtering"

5/5

What do you like best about Tru Power Data?

Honestly, the thing I like most is how flexible it is. I can send leads out pretty much however I want: to the highest bidder, to clients in a set order, or split by custom ratios. And the filters go deep. I can filter on ZIP coverage, TrustedForm, basically any field, so leads only go where they should. Review collected by and hosted on G2.com.

What do you dislike about Tru Power Data?

If there is anything I could fix in the software, it is the dark/light mode switch. It needed to be more accessible. Every other things are perfect. Review collected by and hosted on G2.com.

What problems is Tru Power Data solving and how is that benefiting you?

It takes the guesswork and manual work out of getting leads to the right buyers. Without a system like this, you're stuck sorting leads by hand or relying on clunky routing that sends the wrong leads to the wrong place. Tru Power Data lets me set rules once, like ZIP coverage, TrustedForm requirements, or whether leads go to the highest bidder or split by ratio, and then it just runs. Review collected by and hosted on G2.com.