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Tru Power Data

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(1)5.0/5

Tru Power Data is lead distribution software for companies that buy and sell leads. It routes every lead in real time, tracks what each one earns, and keeps the entire operation in one platform instead of spread across separate tools. The core is distribution. Build campaigns that deliver leads to buyers by ping post or direct post, set zip code coverage and pricing by state and territory, cap volume per buyer per day, and cascade automatically to backup buyers when the first one declines. You manage both sides of the marketplace in the same place: the clients who buy your leads, and the affiliates and publishers who send them to you, each with their own pricing, caps and reporting. Compliance is built in rather than bolted on. TrustedForm certificates, TCPA consent language, duplicate detection, litigator scrubs and required field validation all run before a lead reaches a buyer, so a lead that would create exposure never gets posted. Ad tracking ties spend to outcome. Connect your ad accounts and see cost, revenue and profit by campaign, ad set and individual ad, so you know which creative produces sold leads rather than just clicks. The data warehouse stores every lead with its full posting history: which buyers were pinged, what each one bid, who bought it, what you were paid, and the reason anything was rejected or filtered. Filter, segment and export on any field. A built in CRM handles the leads you work yourself, with team chat, email and task tracking alongside it. Integrations include webhooks and a REST API, so leads and events move between Tru Power Data and the rest of your stack. Built by lead generation operators who run their own buying and selling, so the workflows match how the business actually works day to day.

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