--- title: Treasure Data Customer Data Platform Reviews meta_title: 'Treasure Data Customer Data Platform Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 165 reviews by the users' company size, role or industry to find out how Treasure Data Customer Data Platform works for a business like yours. aggregate_rating: rating_value: 4.5 review_count: 165 scale: '5' date_modified: '2026-07-16' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Treasure Data Customer Data Platform Reviews **Vendor:** Treasure AI **Category:** [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp) **Average Rating:** 4.5/5.0 **Total Reviews:** 165 ## About Treasure Data Customer Data Platform Treasure AI moves marketing and data teams beyond legacy martech SaaS toward autonomous, ROI-driven AI agents that operate continuously, while keeping the human in the loop. With built-in governance, Treasure AI is powered by an always-up-to-date understanding of each customer for AI to act on. The result is always-on marketing execution that compounds over time: smarter engagement, stronger retention, and measurable growth. Treasure AI’s agentic experience platform is available across web, mobile, and desktop — bringing your customer intelligence to every workflow, wherever your team works. ## Treasure Data Customer Data Platform Pros & Cons **What users like:** - Users appreciate the **ease of use** of Treasure Data CDP, facilitating seamless integration and efficient data management across teams. (11 reviews) - Users appreciate the **easy integration** of Treasure Data CDP, enabling seamless connectivity with other tools for enhanced data usability. (11 reviews) - Users value the **easy integrations** and flexibility of Treasure Data CDP, enhancing collaboration and actionable insights across teams. (10 reviews) - Users praise the **quick and helpful customer support** , ensuring effective problem resolution for a seamless experience. (7 reviews) - Users appreciate the **seamless platform integration** of Treasure Data CDP, enabling effective data unification and collaboration across teams. (7 reviews) - Users value the **audience activation capabilities** of Treasure Data CDP, enhancing marketing efficiency and personalization efforts. (6 reviews) - Easy Integrations (6 reviews) - Flexibility (6 reviews) - Data Management (5 reviews) - Data Segmentation (5 reviews) **What users dislike:** - Users find the platform **not user-friendly** without technical expertise, struggling with its complexity and steep learning curve. (7 reviews) - Users find the platform has a **steep learning curve** , making it difficult for non-technical users to navigate effectively. (6 reviews) - Users find the platform has a **steep learning curve** , making it challenging for non-technical users to navigate. (4 reviews) - Users express frustration with **poor support services** , highlighting delays and a need for more effective technical assistance. (4 reviews) - Users find the product to be **expensive** due to additional costs, complex integrations, and unclear pricing structures. (3 reviews) - Not Intuitive (3 reviews) - Poor Usability (3 reviews) - Complexity (2 reviews) - Users report **delays in technical support** that hinder timely resolutions and overall satisfaction with the platform. (2 reviews) - Expertise Required (2 reviews) ## Treasure Data Customer Data Platform Reviews ### 1. A very robust platform to work as the heart of your the Martech stack **Rating:** 5.0/5.0 stars **Reviewed by:** Panayote Jean P. | Global Product Manager - Consumer Data Platforms, Enterprise (> 1000 emp.) **Reviewed Date:** March 14, 2022 **What do you like best about Treasure Data Customer Data Platform?** CDP Treasure Data is a very intuitive platform, robust and customizable. Besides this, the Technical team is very supportive as well. **What do you dislike about Treasure Data Customer Data Platform?** The only thing is the limited number of running jobs at the same time, which can impact high data volume environments. **Recommendations to others considering Treasure Data Customer Data Platform:** As Treasure Data CDP is very customizable, always contract the Technical Account Manager and Customer Success Manager services to work besides with your team. **What problems is Treasure Data Customer Data Platform solving and how is that benefiting you?** Marketing questions and mass activation initiatives and the benefits are the large scales workability, easy integrations that decrease working hours from all teams. ### 2. A one stop shop for organizations who desire to rule the digital roadmap leading to success **Rating:** 4.5/5.0 stars **Reviewed by:** Aditya S. | AVP, Data Science, Enterprise (> 1000 emp.) **Reviewed Date:** January 03, 2022 **What do you like best about Treasure Data Customer Data Platform?** A large number of integrations are at your fingertips. Easy to create a single view of customers using workflows. Super easy process for customer segmentation Data science integration is icing on the cake **What do you dislike about Treasure Data Customer Data Platform?** The partner solutions team can be more agile Treasure data CDP needs to be more cost-effective from a data science perspective, that is integration of python, R and other tools capable of allowing machine learning algorithms **Recommendations to others considering Treasure Data Customer Data Platform:** Treasure Data CDP is a leading CDP platform that is ever-evolving and continuously upgrading in terms of new integrations, techniques of smartly creating a data lake, and immense power of computing **What problems is Treasure Data Customer Data Platform solving and how is that benefiting you?** The easy and configurable feature of stitching the client's first-party, second-party, third-party, in-house data together to weave a complete customer journey. ### 3. Extremely well-rounded Enterprise CDP, with excellent front-end **Rating:** 5.0/5.0 stars **Reviewed by:** William S. | Strategic Services Consultant, Enterprise (> 1000 emp.) **Reviewed Date:** January 20, 2022 **What do you like best about Treasure Data Customer Data Platform?** Marketers I work with Have loved working in TD. The platform is intuitive and fast. ML capabilities are well put together, being both transparent and customizable even for the OOTB version, meaning marketers can build them out with a bit of trainig. Implementation teams have all reported back to me on an excellent design in the back-end, making the setup process smooth, leading to a great end product. Finally, the support teams have been exceptional to work with throughout, and regularly delivered above expectations to make the product deliver **What do you dislike about Treasure Data Customer Data Platform?** The v4 UI was challenging for some of the less-advanced marketers; however, the comprehensive training dealt with that, and the v5 upgrade pretty much alleviated all the challenging aspects here. **What problems is Treasure Data Customer Data Platform solving and how is that benefiting you?** Unifying some pretty complex and enormous data sets. We've also ingested some custom models and made them available for marketers at a very good scale. ### 4. Everything i need from a CDP in a single place, just perfect **Rating:** 5.0/5.0 stars **Reviewed by:** Rodolpho B. | Data Engineer, Mid-Market (51-1000 emp.) **Reviewed Date:** December 19, 2021 **What do you like best about Treasure Data Customer Data Platform?** The tools and simplicity of handling the platform **What do you dislike about Treasure Data Customer Data Platform?** I didn't like the audience studio UI. But with the V5 version, everything has been improved **What problems is Treasure Data Customer Data Platform solving and how is that benefiting you?** We had a problem with creating a unique ID for all my clients. Thanks to TD Unification Workflow, everything was resolved, and the client satisfied ### 5. There's nothing they won't try to do for you **Rating:** 5.0/5.0 stars **Reviewed by:** Kyle P. | Mid-Market (51-1000 emp.) **Reviewed Date:** August 31, 2020 **What do you like best about Treasure Data Customer Data Platform?** In my experience, the company opened a direct slack channel with our company, and I had bi-weekly calls to ensure that our needs were being met. The funniest part was, 24/7 chat was available on the site the whole time and I had no idea – I just such good communication on the slack channel, I always went there. Treasure Data is capable of being your data visualization software, your data warehouse, and your customer journey orchestration software. We currently use TD to feed Facebook an API connection that informs Facebook who has ever been our customer. **What do you dislike about Treasure Data Customer Data Platform?** If you're not already an enterprise company, like us who are emerging as an enterprise company, it can be confusing what TD and other CDPs can and cannot do. When we started, Treasure Data didn't have the data visualization services it has now. So, at the time, it was clear we could have powerful multi-touch attribution to our marketing data. However, without a clear and easy way to visualize it, we didn't have the power to important many people of our team. Now, that we have visualization from TD, it's much easier for me to demonstrate the power of the platform. Similarly, Treasure Data can offer plenty of real-time data for website personalization, however, we didn't have a website CMS that could accept that information. We're still working on that. **Recommendations to others considering Treasure Data Customer Data Platform:** Do you have other enterprise software? **What problems is Treasure Data Customer Data Platform solving and how is that benefiting you?** We wanted multi-touch attribution and customer journey orchestration. We found that we could have those things, but also more in terms of having a single source of truth – even while we transition e-commerce software. ### 6. The platform is great, with a good support and good security, it solves the requirements needed. **Rating:** 4.0/5.0 stars **Reviewed by:** Julian A. | Product Manager, Enterprise (> 1000 emp.) **Reviewed Date:** March 14, 2022 **What do you like best about Treasure Data Customer Data Platform?** The Platform presents a great interactive interface for non development users. **What do you dislike about Treasure Data Customer Data Platform?** The platform lacks a lot to support new features and requests based on businees requirements. **What problems is Treasure Data Customer Data Platform solving and how is that benefiting you?** We use Treasure Data as the Single Source of True of our Consumer Data Base. ### 7. Great CDP , most user friendly , Treasure data is what you need **Rating:** 5.0/5.0 stars **Reviewed by:** Neha N. | Data Engineer, Small-Business (50 or fewer emp.) **Reviewed Date:** January 19, 2022 **What do you like best about Treasure Data Customer Data Platform?** CDP powered by treasure data provides details on customer journey, various loaded data and trends were check to make quick decisions. Unify disparate data set and source. **What do you dislike about Treasure Data Customer Data Platform?** Nothing to dislike. save yourself with heads headache and give treasure data a shot. Need improvement in user interface. Contract limit Time based attributes On tool front, reporting dashboard can be seen as area of improvement **What problems is Treasure Data Customer Data Platform solving and how is that benefiting you?** Assist in collecting and organising our data and identify healthy marketing channel. Assist in building real time behaviour audiences safeguarding data privacy cost saving and better view of our customers. ### 8. Flexible CDP catering to modern day marketing challenges **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Consumer Electronics | Enterprise (> 1000 emp.) **Reviewed Date:** September 21, 2021 **What do you like best about Treasure Data Customer Data Platform?** Treasure Data is quite flexible with its API first and open source programs. It gives much flexibility for customization, which is very useful while handling clients with different types of tech stacks and varying requirements. The data connectors can be used not only for out-of-the-box functionalities but with custom Python code to ingest data efficiently with a lot of flexibility. The data pre-processing and transformation options are missing from other platforms from key CDPs in the market, which is quite surprising. The table-like structure makes it easy to mimick the client's database and combine the correct tables without much flattening and transformation. **What do you dislike about Treasure Data Customer Data Platform?** The reporting and segmentation option is quite elaborate and flexible. The extra flexibility has made the UI less easy to be used by technically challenged marketers. This is not a significant issue as in the time of need, functionality to tackle complex segmentation use cases is more important than a platform with a clean UI that cannot address problems. **What problems is Treasure Data Customer Data Platform solving and how is that benefiting you?** Siloed data from multiple platforms can be combined with ease in the platform. It acts as a cloud data processing service and a CDP wihch is what modern CDPs need. It also has options to support CNAME cookies, first party cookies and third party cookies which itakes care of present and future identity challenges in marketing. ### 9. Treasure Data user **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Small-Business (50 or fewer emp.) **Reviewed Date:** November 26, 2021 **What do you like best about Treasure Data Customer Data Platform?** The integrations with data sources, the schemaless databases, and the bespoke segmentation possibilities make Treasure Data a great CDP. We've had the pleasure of rolling out globally, and the availability of how we can connect to multiple data sources and build workflows with the help of the TD support team is excellent. **What do you dislike about Treasure Data Customer Data Platform?** It's a little bit clunky and needs better UI to help with the ease of performing tasks. We're currently training users, and it's not as easy to filter while building segments. **What problems is Treasure Data Customer Data Platform solving and how is that benefiting you?** We're building multi-brand and data source segments to help with consumer marketing campaigns. We're reaching new audiences of unknown site visitors and have a quicker turnaround to target them with relevant campaigns. ### 10. Great tool for CDP **Rating:** 5.0/5.0 stars **Reviewed by:** Kubendra Reddy M. | Data Engineer, Small-Business (50 or fewer emp.) **Reviewed Date:** December 10, 2021 **What do you like best about Treasure Data Customer Data Platform?** Treasure Data has many rich APIs, so you can connect to any of your customer data source and can be unified . Its query retrieving and analysing performance is at its best. A great tool to analyse your customer data. **What do you dislike about Treasure Data Customer Data Platform?** So far I liked the tool for the options and performance it is providing. **Recommendations to others considering Treasure Data Customer Data Platform:** Great tool to do your customer data analytics. **What problems is Treasure Data Customer Data Platform solving and how is that benefiting you?** We were getting data from different sources, with Treasure Data we have loaded our siloed customers data from mobile, web, sms and offline sources and unified it at one place to do our analysis and reporting. ### 11. Building sophisticated CDP solutions with Treasure Data is fast, effective, and drives great ROI **Rating:** 5.0/5.0 stars **Reviewed by:** Paul E. | SVP, Martech Integration and Enablement, Mid-Market (51-1000 emp.) **Reviewed Date:** September 23, 2021 **What do you like best about Treasure Data Customer Data Platform?** One of the best features is the vast catalog of integrations. If the one you're looking for isn't there, you can build your own quickly. **What do you dislike about Treasure Data Customer Data Platform?** The reporting solution for the Unified Customer View with Sisense is not as easy to use as I would like. **What problems is Treasure Data Customer Data Platform solving and how is that benefiting you?** We integrate first-party data with ad, web, mobile, e-commerce, email, sms, and other sources to provide a complete view of a brand's customers. We deliver dynamic predictive and cluster models with the native platform capabilities. We build sophisticated funnels and triggered activations that outperform the marketing ROI of non-TD campaigns. ### 12. Best in class CDP **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** January 21, 2022 **What do you like best about Treasure Data Customer Data Platform?** Analytics features. Machine Learning modeling and the treasure boxes open up a lot of possibilities. Segmentation is very easy and intiuitive. Can make nested segments which is a better offering than some other CDPs. **What do you dislike about Treasure Data Customer Data Platform?** Can be difficult to use the query feature and create workflows and does require technical expertise to be able to write SQL. **What problems is Treasure Data Customer Data Platform solving and how is that benefiting you?** Building a single guest view from a client's data set. Being able to action a clients use cases by intelligently targetting segments. ### 13. We are building together the next generation of 1st Party Data Marketing **Rating:** 5.0/5.0 stars **Reviewed by:** Luiz G. | Sr. Global Martech Manager - Consumer Data, Enterprise (> 1000 emp.) **Reviewed Date:** August 23, 2021 **What do you like best about Treasure Data Customer Data Platform?** The scalability of the platform in complex environments like ours. **What do you dislike about Treasure Data Customer Data Platform?** Sometimes its hard to understand how to apply more power to the overall platform infrastructure. **Recommendations to others considering Treasure Data Customer Data Platform:** You should look to hire the TAM services to help you with the Platform setup and scale. **What problems is Treasure Data Customer Data Platform solving and how is that benefiting you?** We are solving Legal/Compliant breaches, by having our data secured in a strong platform like TD. And also, we are seeing very good results in terms of 1st party data utilization. ### 14. Creating a Single View of the Consumer to Drive Media Efficiency and Effectiveness **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Enterprise (> 1000 emp.) **Reviewed Date:** August 19, 2021 **What do you like best about Treasure Data Customer Data Platform?** Treasure Data is a solid Consumer Data platform for unifiying the data, strong customer success and development teams, and driving usage and benefits for the business. **What do you dislike about Treasure Data Customer Data Platform?** Treasure data could improve the user interface for business users to create segments and gather reporting. **Recommendations to others considering Treasure Data Customer Data Platform:** I would recommend focusing on additional customer success support and development. The extra support will help to train internal teams on integrations, customizations, and other needs. **What problems is Treasure Data Customer Data Platform solving and how is that benefiting you?** We are unifying our dis-parent consumer data sets, building the usage of 1st party data in media, data availability for analysis and modeling and improving reporting of consumer data and attributes. The benefits are for improve media efficiency and effectiveness. ### 15. Great support and progressive platform improvement **Rating:** 4.5/5.0 stars **Reviewed by:** Tiago M. | Data Engineer, Enterprise (> 1000 emp.) **Reviewed Date:** December 22, 2020 **What do you like best about Treasure Data Customer Data Platform?** The support is very fast, and it was easy to implement and develop workflows to manage the data. We acquired services from a Technical Account Manager that help us escalate any matter that can cause impacts on the usage and deployment of the solution. Treasure Data team is working continuously on implementing new connectors and improvements on the platform, recently it was deployed a new visualization tool, which will fullfill our needs in visualize better the data available in the platform. **What do you dislike about Treasure Data Customer Data Platform?** Some interfaces that are intended to end users are not that user friendly and might cause some confusion to less technical users, like filters that don't make much sense depending on the data field. Activating consumers, depending on the implementation complexity and the destination platform can take some time to get used to. The integration between Treasure Data and activation channels (Facebook, Instagram, Salesforce Marketing Cloud, etc) can be really technical to end users to understand if the activation was successfull or not. The platform lacks on more detailed roles and permissions related to data access. **Recommendations to others considering Treasure Data Customer Data Platform:** Plan your deployment ahead considering the size of your organization. We strongly recommend contracting a Technical Account Manager from Treasure Data, which will significantly speed up your requests for enhancements, tickets, as well will help big time on new deployments. **What problems is Treasure Data Customer Data Platform solving and how is that benefiting you?** This solution was deployed to remove all data silos that we have across the company. With Treasure Data we were able to keep all data in a single structure, and the platform allowed us to manage the data access and visibility quite well. We stablished secure ways to activate the consumers with proper consent across multiple activation channels. ### 16. A well suited frame work for creating data lake, analysing data, and applying ML to your data. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** November 14, 2021 **What do you like best about Treasure Data Customer Data Platform?** The easy and effective UI makes complicated things super easy!!! **What do you dislike about Treasure Data Customer Data Platform?** The ML model through UI is strict to only one, linear regressor. **What problems is Treasure Data Customer Data Platform solving and how is that benefiting you?** Making customer profiles and making predictions about their behavior. ### 17. Great customer support. Speedy activations. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Cosmetics | Mid-Market (51-1000 emp.) **Reviewed Date:** March 31, 2021 **What do you like best about Treasure Data Customer Data Platform?** Treasure Data excels with speedy, knowledgeable support for all of our quirks and issues. They are swift to answer Slack posts and always provide plenty of detail & knowledge base articles to learn more. In addition, the platform is straightforward to navigate from data import to segment creation to activation. **What do you dislike about Treasure Data Customer Data Platform?** The platform's UI can be a little restricting, especially when performing nuanced logic to create audience segments. I believe they are improving this in a future update. In addition, master segment run-times can get very long (>1hr) when combining a few million customer profiles with behavioral data and/or predictive model outputs. **Recommendations to others considering Treasure Data Customer Data Platform:** Great tool, but carefully consider your usage and contract limits. **What problems is Treasure Data Customer Data Platform solving and how is that benefiting you?** Treasure Data allows us to quickly respond to our ever-changing and nuanced subscriber base through a concerted schedule of data ingestion and integrated marketing activations. ### 18. Use of Treasure Data in Startups **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Mid-Market (51-1000 emp.) **Reviewed Date:** February 27, 2021 **What do you like best about Treasure Data Customer Data Platform?** 1. From a data integration perspective, the process of consolidating data by connecting multiple sources is fast and requires little resources. 2. Even if you are not a data expert, you can quickly apply it to practice by utilizing the various examples provided by Treasure Data. 3. The intention can be identified because the flow of workflows is visible when building the master segment. It can also be applied in various different ways. 4. Server infrastructure seems to be solid. I haven't had a fatal disability in years. 5. Treasure Data employees have been very active in helping and informing business success. **What do you dislike about Treasure Data Customer Data Platform?** 1. It was regrettable that all functions of Treasure Data could not be used due to weak support for Korean NLP. 2.It is not easy to manage workflows or queries because they cannot be grouped. 3.My colleagues who couldn't code had a hard time. **Recommendations to others considering Treasure Data Customer Data Platform:** td has many connectors There was no need to play puzzle game in AWS. it can do data integration job with less human resource. **What problems is Treasure Data Customer Data Platform solving and how is that benefiting you?** Before that, we used GA and Firebase to analyze the data. First, the scalability of the business was increased. Second, it started to create different needs for different jobs. Third, we did not know neither tracking data was being properly tagged nor what kind of journey a user was on. Furthermore, we had no human resources. so, we meet td. because, td has many connectors There was no need to play puzzle game in AWS. it can do data integration job with less human resource. We have an o2o service and needed data integration between online and offline. We aim to personalize through it. ### 19. Ease of use, User friendly **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Industrial Automation | Enterprise (> 1000 emp.) **Reviewed Date:** November 09, 2021 **What do you like best about Treasure Data Customer Data Platform?** Traesure data CDP is easy to use for any person and the navigation of options is very user friendly. **What do you dislike about Treasure Data Customer Data Platform?** Sometimes our changes are not getting reflected even after saving the session. In this case, we need to repeat our code changes many times. **What problems is Treasure Data Customer Data Platform solving and how is that benefiting you?** I have created campaigns with Treasure Data Customer Data Platform. ### 20. Very robust platform but still lacks in flexibility. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Enterprise (> 1000 emp.) **Reviewed Date:** August 14, 2020 **What do you like best about Treasure Data Customer Data Platform?** Platform robustness and easiness to start and configure **What do you dislike about Treasure Data Customer Data Platform?** Flexibility in more advanced cases. Sometimes, we bump into some hard limits that demand few hours to pass. **Recommendations to others considering Treasure Data Customer Data Platform:** Understand well the technical limitations before architect your dataflow. **What problems is Treasure Data Customer Data Platform solving and how is that benefiting you?** We need a single platform to collect, understand and activate consumers. ### 21. Great experience, treasure data works great with big data **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Enterprise (> 1000 emp.) **Reviewed Date:** August 18, 2021 **What do you like best about Treasure Data Customer Data Platform?** I like how treasure data has a lot of connections with different platforms to pull data. **What do you dislike about Treasure Data Customer Data Platform?** Sometimes the platform do not carry the logs from the runs as it should **What problems is Treasure Data Customer Data Platform solving and how is that benefiting you?** The data store and visualization data that treasure data gives a lot of good solutions. ### 22. Good foundations and could become benchmark with additional improvements **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** January 20, 2021 **What do you like best about Treasure Data Customer Data Platform?** User interface is overall pleasing, split workflow editor, OOTB connectors, audience studio easy to use for non technical people, great flexibility of tools/capability including Python/Spark and SQL. Prototyping is also really and we can show tangible results to clients - speed to market is impressive. **What do you dislike about Treasure Data Customer Data Platform?** Documentation quality and itss access (advanced and basic features) are simply poor. Lack of technical knowledge of support even though they are very reactive. Some late features released are not tested properly Extra effort to incorporate into CI/CD pipelines No check-in/out of workflows and lack of development flexibility **Recommendations to others considering Treasure Data Customer Data Platform:** Have an excellent technical team who are hands-on. **What problems is Treasure Data Customer Data Platform solving and how is that benefiting you?** 360 degree view of the customer single source of truth and consolidation of all customer data on a single platform segmentation engine connected to customer 360 with an easy interface for non technical people ADL real time access for external systems, ### 23. Transformative CDP **Rating:** 5.0/5.0 stars **Reviewed by:** Mark C. | Mid-Market (51-1000 emp.) **Reviewed Date:** August 24, 2020 **What do you like best about Treasure Data Customer Data Platform?** What I like best is being able to have a data lake in the CDP, along with being able to cross-query multiple data sets at once. It allows me to query across multiple data segments from many platforms that are integrated with Treasure Data. This is a significant advantage to having to manually import data and then cross query. Automating are data flow has increased our record count to over 5,000,000,000 records. There would be no feasible way to import that much data, manually. **What do you dislike about Treasure Data Customer Data Platform?** One of the difficult things about Treasure Data is that it does require a higher level of technical skills, primarily knowing how to use SQL. Requiring the knowledge of SQL limits the ability to most of our marketing staff to be able to easily use Treasure Data for immediate data parsing and analytics. **Recommendations to others considering Treasure Data Customer Data Platform:** As aa recommendation, have a person or team that is skilled in data and analytics. They can be a novice, but need to have an understanding of how to use SQL, and more specifically Presto. **What problems is Treasure Data Customer Data Platform solving and how is that benefiting you?** We are solving cross-segment sales prospecting. We can understand buying behavior for different audience personas, allowing our marketing team to be very targeted, yet nimble, in our operations. ### 24. Easy to use platform **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** August 09, 2021 **What do you like best about Treasure Data Customer Data Platform?** I like the straightforward interface and the easy search function **What do you dislike about Treasure Data Customer Data Platform?** sometimes hive can get too slow, and presto memory is too limited **What problems is Treasure Data Customer Data Platform solving and how is that benefiting you?** I use TD to run queries to do business analytics projects. It stores all of my queries and very easy to find the queries ### 25. The CDP that helps us engage "smarter" our current and future customers **Rating:** 5.0/5.0 stars **Reviewed by:** Charles P. | VP, Data + Technology, Mid-Market (51-1000 emp.) **Reviewed Date:** July 16, 2020 **What do you like best about Treasure Data Customer Data Platform?** Arm Treasure Data is a critical platform that we use to be able to enrich our customer data, actively engage with new and our current customer base, and leverage out-of-box machine learning technology to recommend the most effective engagement paths. From a business problems oriented approach, Arm TD has allowed us to utilize the necessary proactive technology to increase customer retention and experience. **What do you dislike about Treasure Data Customer Data Platform?** Arm Treasure Data out-of-box machine learning technology is valuable but not as customized for specific businesses. Instead, we build other specific models outside of the environment and append as necessary. They have a great infrastructure to approach that space and looking forward to see the adjustments made to cater towards that. **What problems is Treasure Data Customer Data Platform solving and how is that benefiting you?** Arm Treasure Data is allowing us to instill a data-driven approach to the way we look at customer acquisition, retention and experience. Its ability to integrate our enriched data warehouse to activation channels, allows for a customized engagement that can be replicated on a continuous basis. ### 26. If you want to make data-driven decisions, Treasure Data CDP can help. **Rating:** 4.5/5.0 stars **Reviewed by:** 나영 . | Frontend Developer, Mid-Market (51-1000 emp.) **Reviewed Date:** February 28, 2021 **What do you like best about Treasure Data Customer Data Platform?** The favorite with the ability to integrate customer data from any tracking the journey to contribute to the service in one. **What do you dislike about Treasure Data Customer Data Platform?** It was inconvenient in terms of management that there was no dashboard that could manage workflow, DB and table, and that the entire management data could not be exported. **What problems is Treasure Data Customer Data Platform solving and how is that benefiting you?** The Profile detail view, which allows you to see what a single user did while using the service, helped to make decisions. ### 27. Great unification tool and support team **Rating:** 5.0/5.0 stars **Reviewed by:** Roberto S. | Small-Business (50 or fewer emp.) **Reviewed Date:** July 30, 2020 **What do you like best about Treasure Data Customer Data Platform?** The customer support team pay allot of attention on the customer needs and across all time it helped us with new ideas and implementation. **What do you dislike about Treasure Data Customer Data Platform?** There were some specific integrations with facebook and google cloud that did not work properly and we had to create our own tool with treasure data. But even that was resolved fast by the combination of our team and the customer support team from ARM. **Recommendations to others considering Treasure Data Customer Data Platform:** It is expensive, but it has allot of value when implemented. Plan ahead and make sure that you can bring out the full extent of the tools power. With that you will sure be improving. **What problems is Treasure Data Customer Data Platform solving and how is that benefiting you?** We are creating a unified platform with real time segments and offline conversions segments. So that we can customize the user experience in our site and improve with that our value to our users. ### 28. Great Profiles Unification with Plug and Play Features **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Automotive | Mid-Market (51-1000 emp.) **Reviewed Date:** March 01, 2021 **What do you like best about Treasure Data Customer Data Platform?** The Plug and Play Treasure Boxes for some of the advanced use cases in ML and analytics **What do you dislike about Treasure Data Customer Data Platform?** Visualizations could be enhanced so the need for a separate BI tool could be eliminated. **What problems is Treasure Data Customer Data Platform solving and how is that benefiting you?** Creating a unified view of the customer or digital persona for marketing, Re-targeting and CX use cases. ### 29. Product & service Experience **Rating:** 4.0/5.0 stars **Reviewed by:** Gurveen kaur S. | Deputy Manager, Enterprise (> 1000 emp.) **Reviewed Date:** March 05, 2021 **What do you like best about Treasure Data Customer Data Platform?** 1. Unified view of customer 2. Segmentation/cohort creation 3. Personalisation **What do you dislike about Treasure Data Customer Data Platform?** interface needs improvement & reporting dashboards as well **What problems is Treasure Data Customer Data Platform solving and how is that benefiting you?** 1. Personalization on digital assets can be driven by the specific audience set which can be churned out of TD. 2. Targeting of audience for Marketing campaigns. ### 30. User friendly and simple to use **Rating:** 4.5/5.0 stars **Reviewed by:** Luciano C. | Enterprise (> 1000 emp.) **Reviewed Date:** December 24, 2020 **What do you like best about Treasure Data Customer Data Platform?** the simplicity with which you can set up a project , run a workflow or a query. **What do you dislike about Treasure Data Customer Data Platform?** the interface cannot be edited. Small little bugs during the editing of the workflows that on a daily basis may be annoying **What problems is Treasure Data Customer Data Platform solving and how is that benefiting you?** We are receiving data from different sources. By scheduling workflows, we propagate/transform data according to business requirements. Also we implemented validation rules, segmentation rules, deduplication rules, housekeeping rules, scheduling rules, policies rules ### 31. One of the best Customer Data Platform, Satisfied, Recommend to others **Rating:** 5.0/5.0 stars **Reviewed by:** Susmita G. | Application Development Specialist, Information Technology and Services, Enterprise (> 1000 emp.) **Reviewed Date:** July 09, 2020 **What do you like best about Treasure Data Customer Data Platform?** 1. The look and feel of the platform conducive for professional from any background and level which is lightweight and easy to maintain and having the capacity to be integrated with extensive range of external systems as source or target. 2. Availability of support team round the clock to consult with if any doubt/confusion or any guidance needed for implementation. 3. Some rules set as default which are very well thought- for i.e. provision of killing workflow that runs for 24 hours or more, automated email notification on failure of any workflow run in development etc. **What do you dislike about Treasure Data Customer Data Platform?** The inflexibility to change the workflow name or project name directly on GUI at any time. The frequent outage of memory capacity. **Recommendations to others considering Treasure Data Customer Data Platform:** This is your one stop shop for your customer data platform engagement. Highly recommend it. **What problems is Treasure Data Customer Data Platform solving and how is that benefiting you?** Built up BI solution and data quality monitoring system on Treasure Data. Ease of access, quick integration and accessibility to external systems including cloud platform, options in query engine and last but not the least the availability of super helpful support team - these are part of benefits I observed while working with Treasure Data. ### 32. Plug and play for data **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Telecommunications | Enterprise (> 1000 emp.) **Reviewed Date:** December 23, 2020 **What do you like best about Treasure Data Customer Data Platform?** Allow us to connect our data sources to any visualization tool so we are not dependent on the analytics module of our sales and ERP platforms **What do you dislike about Treasure Data Customer Data Platform?** Cost can go up very quickly if the data is not managed well and too many connectors **Recommendations to others considering Treasure Data Customer Data Platform:** If you need a way to connect SFDC or your ERP data to visualization tool, TD is perfect **What problems is Treasure Data Customer Data Platform solving and how is that benefiting you?** We wanted to make sure that we are not dependent on a single visualization tool. We wanted a way to democratize our data. Treasure Data helped us to achieve that goal. ### 33. Amazing Staff, Amazing product **Rating:** 5.0/5.0 stars **Reviewed by:** Nicole R. | Acquisition Marketing Manager, Enterprise (> 1000 emp.) **Reviewed Date:** March 20, 2020 **What do you like best about Treasure Data Customer Data Platform?** What I love most about Treasure Data is the staff. They are so helpful and insightful it truly feels like they are an extension of your business. In my experience, not a lot of companies are like this. In fact, quite the opposite. They are smart and take the time to assess your needs and help you understand how you can enhance your current marketing efforts to scale. Their product has been so crucial to our business and has made such an impact, and we've barely scratched the surface! Looking forward to growing with their team in the years to come. **What do you dislike about Treasure Data Customer Data Platform?** There isn't anything I dislike about the company! **What problems is Treasure Data Customer Data Platform solving and how is that benefiting you?** We are solving ways to effectively market people at a granular level. We understand that everyone is different, and they should be treated at an individual level. Treasure Data allows us to do this at scale with percision. ### 34. Treasure data helps to integrate various platforms and enables data flow **Rating:** 4.0/5.0 stars **Reviewed by:** Jaynil V. | Mid-Market (51-1000 emp.) **Reviewed Date:** August 04, 2020 **What do you like best about Treasure Data Customer Data Platform?** Like the concept of batch and real time segments. Also many activations can be attached to 1 segment, that is really helpful. We need to create only 1 segment for various activations to various platforms which is really easy and saves time and enables smooth flow of data. Also we can includes python script in workflows which is really helpful. **What do you dislike about Treasure Data Customer Data Platform?** The field in a behaviour segment cannot be used in the output mapping which restricts the passing of that field in Salesforce. **Recommendations to others considering Treasure Data Customer Data Platform:** The user interface is really easy to use. **What problems is Treasure Data Customer Data Platform solving and how is that benefiting you?** We are using Treasure data for continuous flow of data between our database (snowflake) to Salesforce which we use for email. ### 35. Treasure Data makes running reports and analytics so much easier! **Rating:** 4.0/5.0 stars **Reviewed by:** Haroon I. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 24, 2020 **What do you like best about Treasure Data Customer Data Platform?** Arm Treasure Data is customizable to your liking. I also really like the deep customer data that help you discover the "why" in customer journeys, tailored customer views and cross-channel personalization. Enterprise-grade security and privacy are offered as well. **What do you dislike about Treasure Data Customer Data Platform?** Arm Treasure Data is not accessible by dbshell. It is also a bit expensive to implement at scale, especially when the logging is on a million per day scale. We recently implemented deeplinks and we have to shorten a url before adding it in TD to make sure it was accessible still with least amounts of bytes storage **Recommendations to others considering Treasure Data Customer Data Platform:** Review at scale how it can benefit your team and project before going all in. Talk to the experts of TreasureData to find out in what ways can treasure Data help you in the best way. We use it to log impressions, click events and even create reports of event based criteria that help us understand customer behavior in a way that allows us to experiment with new features, UI and app flows. My advice for anyone planning to switch to Treasure Data would be to have detailed discussions with the engineering team about how it can solve problems that would make the life of engineers a lot easier. **What problems is Treasure Data Customer Data Platform solving and how is that benefiting you?** Running analytics and creating reports based on huge amounts of data. We use it to log impressions, click events and even create reports of event based criteria that help us understand customer behavior in a way that allows us to experiment with new features, UI and app flows. We also run reports off TD instead of MongodB since the snapshots and logs of TD are much easier to query for patterns than other Dbs ### 36. Arm Treasure Data review from the perspective of CDP.... **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** July 15, 2020 **What do you like best about Treasure Data Customer Data Platform?** Flexible data model to work with any source system. Data doesn't have to be conformed to any specific schema as long as the relevant attributes are present in the datasets that are required to light up the relevant use cases. Very responsive customer service support including the one available on the website. **What do you dislike about Treasure Data Customer Data Platform?** Scope for improving the custom documentations. Would be helpful to have automated QA checks out of the box or at least as part of every implementation. **What problems is Treasure Data Customer Data Platform solving and how is that benefiting you?** 360 view of customer, RFM analysis, customer lifecycle journey, AB \ AC campaigns, cross-sell campaigns, reporting and dashboarding. Improving customer LTV, tracking customer acquisition and understanding customer behavior across various channels. Reporting campaign effectiveness. Enabling email and social medial campaigns. ### 37. One Query at a time **Rating:** 4.0/5.0 stars **Reviewed by:** Matthew G. | Sr. Quality Assurance Analyst , Mid-Market (51-1000 emp.) **Reviewed Date:** February 12, 2020 **What do you like best about Treasure Data Customer Data Platform?** Track the events that are useful in our application. Ability to download a .CSV file of a query to reference back to or use as a confirmation that our analytic data is making it to the Treasure Data Dashboard. **What do you dislike about Treasure Data Customer Data Platform?** How difficult it is in a new analytic gets entered incorrectly and the workarounds that are needed to fix that type of error. **Recommendations to others considering Treasure Data Customer Data Platform:** Treasure Data does a great job of tracking events and the information that is sent along with different events and their values. Searching for events (query) works great and you have the ability to download a file that can be used again later if needed. **What problems is Treasure Data Customer Data Platform solving and how is that benefiting you?** Reliable data collection and data analytics ; we need to work with partners that value our users data as much as we do along with the reliability that our analytics are being pushed out by our application and are being received by the dashboard. Since the data is reliable we are able to make design decisions in order to better serve our customers. ### 38. Treasure Data allows us to be much more agile and responsive to market demands! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** April 21, 2020 **What do you like best about Treasure Data Customer Data Platform?** The ability to re-use and combine segments reduces the effort needed to create segments. We're also excited about the beta funnel feature which allows for personalized journey based segments in Treasure Data. In addition, Treasure Data does have excellent support from their Customer Success team. **What do you dislike about Treasure Data Customer Data Platform?** There's an opportunity to have more out-of-the box integrations (i.e. Magento) to allow for greater personalization. **Recommendations to others considering Treasure Data Customer Data Platform:** Very flexible and robust CDP! **What problems is Treasure Data Customer Data Platform solving and how is that benefiting you?** Reductions in the inflow of customer questions/inquiries into our customer support agents because we are now able to better personalize content on our site. ### 39. An Extension of our Marketing Team **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** March 23, 2020 **What do you like best about Treasure Data Customer Data Platform?** Our customer success rep is extremely attentive and has a robust knowledge of how marketers without any engineering or coding background can leverage the tool for success. **What do you dislike about Treasure Data Customer Data Platform?** Nothing in particular so far. I really haven't run into any issues using the tool. **Recommendations to others considering Treasure Data Customer Data Platform:** Read through documentation and lean on your customer success rep, especially at the beginning! **What problems is Treasure Data Customer Data Platform solving and how is that benefiting you?** Better audience segmentation is very important for marketers, but we have barely scratched the surface yet in terms of using the tool to its full capacity. ### 40. Very knowledgeable team **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Automotive | Enterprise (> 1000 emp.) **Reviewed Date:** July 15, 2020 **What do you like best about Treasure Data Customer Data Platform?** Everyone has been very helpful and knowledgeable. Going into this project, essentially blind, I was pretty amazed at how much they understood our data and business right away **What do you dislike about Treasure Data Customer Data Platform?** None so far. We have come a long way with ATD's help and guidance **What problems is Treasure Data Customer Data Platform solving and how is that benefiting you?** The most obvious - unifying our data. Working with ATD has helped us learn more about our data and the breadth of what we have ### 41. Data analysis using Treasure Data **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** February 05, 2020 **What do you like best about Treasure Data Customer Data Platform?** Unique TD functions like TD_PARSE_AGENT, td_ip_to_country_name etc. Support Team is very very helpful! They always answer very fast. If the problem is more complicated there is always good contact via e-mail. Easy to create and use workflows. User-friendly interface. Support is very fast and helpful. I really like live chats with Ivan and others. **What do you dislike about Treasure Data Customer Data Platform?** UPDATE command is not supported, unfortunately. 2FA using google authenticator not supported yet. Please think about maybe limited access to TD using mobile phones. Now site is not mobile responsive. **Recommendations to others considering Treasure Data Customer Data Platform:** I strongly recommend this software because of a few main reasons: 1. many API/Connectors to a number of different business systems 2. Presto and Hive engines and easy to use the analytical database, 3. Best support ever (Ivan is the best :)) **What problems is Treasure Data Customer Data Platform solving and how is that benefiting you?** Import tasks between different resources. Visualize user tracking data. Analyze tracking errors. Finding discrepancies. ### 42. Easy to use when youre not a data person **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Electronics | Mid-Market (51-1000 emp.) **Reviewed Date:** February 06, 2020 **What do you like best about Treasure Data Customer Data Platform?** Finding everything I needed was easy, such as downloading query results. It also had useful features such as a timer to run queries as well as letting me preview the results before I downloaded them. **What do you dislike about Treasure Data Customer Data Platform?** nothing! Liked everything. Layout was clean & easy to use. **What problems is Treasure Data Customer Data Platform solving and how is that benefiting you?** My team found it easy to collect our data results which is great since this was how we measured our metrics. We actually don't write code, but were happy this product was easy to understand! ### 43. Powerful, straightforward, now essential data platform **Rating:** 5.0/5.0 stars **Reviewed by:** Sean T. | Head of Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** February 06, 2020 **What do you like best about Treasure Data Customer Data Platform?** The aspect of Treasure Data that stands out for me is the ability to import data from all kinds of sources without needing to build a schema. It's become the easiest place to store and explore data. **What do you dislike about Treasure Data Customer Data Platform?** Treasure Data could do with more connectors. **Recommendations to others considering Treasure Data Customer Data Platform:** Make sure to get your key people engaging with it to make full use of it. **What problems is Treasure Data Customer Data Platform solving and how is that benefiting you?** We use it for personalisation of content, optimisation of the website, analysing marketing spend, creating automated reporting. It's so versatile. ### 44. TD Review **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** January 29, 2020 **What do you like best about Treasure Data Customer Data Platform?** Intuitive UI, bunch of various capabilities making it easier for data scientists. **What do you dislike about Treasure Data Customer Data Platform?** Sometimes queries can take a while - however in many cases this is beyond the control of the TD team, due to backlogging, etc. **Recommendations to others considering Treasure Data Customer Data Platform:** This is a great platform for organizations who naturally have access to a ton of data and prioritize data democratization, ease of use, and latency. **What problems is Treasure Data Customer Data Platform solving and how is that benefiting you?** As a data scientist, I use TD to begin my analysis on some of my companies biggest business problems. ### 45. Great Product! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** January 30, 2020 **What do you like best about Treasure Data Customer Data Platform?** I like how I can save my queries and easily try something new. **What do you dislike about Treasure Data Customer Data Platform?** Python API could use some more documentation, in addition to HIVE QL specific functions. **What problems is Treasure Data Customer Data Platform solving and how is that benefiting you?** I'm solving my data aggregation problem for generating reports. Provides a fast way to access warehoused data. ### 46. great product but sometimes unreliable **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.) **Reviewed Date:** February 04, 2020 **What do you like best about Treasure Data Customer Data Platform?** 1. easy to access 2. flexibility 3. various utilities **What do you dislike about Treasure Data Customer Data Platform?** 1. reliability 2. unable to dynamically scale up and scale down computing resources based on demand **What problems is Treasure Data Customer Data Platform solving and how is that benefiting you?** 1. log storage 2. big data analytics 3. data science ### 47. Taking our data platform to the next level! **Rating:** 4.5/5.0 stars **Reviewed by:** Drew J. | Manager, Financial Planning and Analysis, Mid-Market (51-1000 emp.) **Reviewed Date:** September 20, 2017 **What do you like best about Treasure Data Customer Data Platform?** 1. API/Connectors to a number of different business systems 2. Easy to use analytical database 3. Great customer support (direct chat, etc.) **What do you dislike about Treasure Data Customer Data Platform?** Does not integrate directly with our BI system (Looker) yet **What problems is Treasure Data Customer Data Platform solving and how is that benefiting you?** Treasure Data is being used as an ETL platform and analytical database across the organization at Silvercar. Treasure Data supports three different business units within the company (our B2C airport car rental business, our B2B dealership hardware/software business and our B2B2C corporate product). At Silvercar we use Treasure Data to ingest data directly from our business systems (GA, AppAnnie, Salesforce, NetSuite, JIRA, etc.) and internal databases (MySQL) to create a data lake and run all our data transformation jobs accordingly. We also use Treasure Data as an analytical database to process our largest jobs. We choose to use Treasure Data for this process because we can create, manage and schedule these jobs without the need for a data engineer or developer to create these custom scripts for us. **Official Response from Sarah Battaglia:** > Thank you, Drew, for your review! It's a pleasure working with you, and always great to hear your feedback, whether it be here or during our regular sync calls. Love that you're seeing such value out of TD! As you know, we're working diligently with Looker to enhance our integration for a more seamless experience. I know you know this, but as always, should there be anything that we can do to to improve your experience with TD, please do not hesitate to reach out. Cheers, Sarah Sarah N Battaglia, Director of Customer Success sarah@treasure-data.com | www.treasuredata.com ### 48. Treasure Data allowed my team to build quick and flexible big data pipelines **Rating:** 4.5/5.0 stars **Reviewed by:** Giacomo V. | Head of Data Services, Mid-Market (51-1000 emp.) **Reviewed Date:** September 08, 2017 **What do you like best about Treasure Data Customer Data Platform?** Flexible schema on read data storage, quick and robust data ingestion with fluentD and embulk, integratjons with data science tools such as R and Python Pandas, Presto and Hive support and Google tag manager integration to track users behaviour. Great support. **What do you dislike about Treasure Data Customer Data Platform?** Limited support with Python Luigi workflow magement solution, although they offer alternative solution called dig dag which might be even better. Admin dashboard could be improved to see data limits based on existing contract so that you can manage better data ingestion and avoid going above limit. More concrete business cases and mkre technical examples on how to design pipelines in hive or presto would be useful. **What problems is Treasure Data Customer Data Platform solving and how is that benefiting you?** Big Data pipeline to get insight for the business and generate report in Shiny. Storing unstructured data which are then pulled using Python Pandas to train and test machine learning solutions used in the company. Treasure data Google tag manager integration to build marketing attribution models and support product analytics. ### 49. Comprehensive data analytics platform **Rating:** 4.5/5.0 stars **Reviewed by:** Chikashi K. | Senior Software Engineer, E-Learning, Mid-Market (51-1000 emp.) **Reviewed Date:** September 07, 2017 **What do you like best about Treasure Data Customer Data Platform?** Treasure Data is packaging several powerful open source software very well and providing it with amazing customer support. Their product is easy to use and almost maintenance free, but if I have a problem, their customer support helps me to solve the problem almost 24/7. **What do you dislike about Treasure Data Customer Data Platform?** Since their product is open-source based, their documentation is old or incomplete often times. Also, they are upgrading their system very frequently, but not providing the release note each time. It's fine as long as their change doesn't cause any issues, but once it causes an issue, it's very frustrating to figure out the root cause of the issue without the release note. **Recommendations to others considering Treasure Data Customer Data Platform:** Treasure Data is very powerful data analytics platform which is coming with a comprehensive toolset such as data connector, bulk importer, and workflow engine. Also, their customer support is amazing. I highly recommend it! **What problems is Treasure Data Customer Data Platform solving and how is that benefiting you?** We hit the capacity limit of the relational database and migrated our data analytics platform to Treasure Data. Since Treasure Data is providing tons of data connectors, the migration was smooth. Also, it's super easy to feed more data from 3rd party software such as Zendesk to Treasure Data. We don't have to have a dedicated data engineer in Analytics team because Treasure Data is almost maintenance free. ### 50. Do it – Find the Treasure in your Data **Rating:** 5.0/5.0 stars **Reviewed by:** Kevin F. | Chief Technology Officer, Small-Business (50 or fewer emp.) **Reviewed Date:** September 07, 2017 **What do you like best about Treasure Data Customer Data Platform?** I like the ease and simplicity of storing and accessing vast amounts of data. **What do you dislike about Treasure Data Customer Data Platform?** There's not much to dislike. Only criticism I can offer would be that Presto is often a version or two behind, but that's largely due to how fast the Presto community is developing. **Recommendations to others considering Treasure Data Customer Data Platform:** Treasure Data is well suited for anyone looking for a managed solution for dealing with massive amounts of data. Trying to roll your own Hadoop/Presto farm takes lots of time and resources, so leveraging a firm who deal with these sorts of things is a no-brainer. **What problems is Treasure Data Customer Data Platform solving and how is that benefiting you?** We're using Treasure Data to store inconceivable amounts of data and building near real time reporting to influence the decision making for our business and our customers. We've been able to offload the massive overhead of data management and focus squarely on our reporting needs. ## Treasure Data Customer Data Platform Discussions - [How does a customer data platform work?](https://www.g2.com/discussions/how-does-a-customer-data-platform-work) - 1 comment, 1 upvote - [What is Treasuredata?](https://www.g2.com/discussions/what-is-treasuredata) - 1 comment, 1 upvote - [What is ARM treasure data?](https://www.g2.com/discussions/what-is-arm-treasure-data) - 1 comment, 1 upvote - [What does a customer data platform do?](https://www.g2.com/discussions/what-does-a-customer-data-platform-do) - 1 comment, 1 upvote - [How do I add more AI/ML features to CDP](https://www.g2.com/discussions/how-do-i-add-more-ai-ml-features-to-cdp) - 1 comment, 1 upvote - [View Treasure Data Customer Data Platform pricing details and edition comparison](https://www.g2.com/products/treasure-data-customer-data-platform/reviews?page=3§ion=pricing&secure%5Bexpires_at%5D=2026-07-16+06%3A54%3A54+-0500&secure%5Bsession_id%5D=8e79c046-f3d1-47d9-8ba8-f98bda2c7c4a&secure%5Btoken%5D=58a8acdae550af664a46ec1e71e442d30d8eb243ee3cb932e68c03a85a96fa53&format=llm_user) ## Treasure Data Customer Data Platform Integrations - [DBeaver](https://www.g2.com/products/dbeaver/reviews) ## Treasure Data Customer Data Platform Features **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized - Search Tracking and Optimization **Data Sourcing** - Data Enrichment - Expandability - Content Marketing - Multiple Devices **Platform Basics** - Templates - Exporting - Multi-user Access and Collaboration - Multiple Personas - Data Analytics **Platform Basics** - Dynamic Segmentation - Journey Optimization **Agentic AI - Firewall Software** - Autonomous Task Execution - Adaptive Learning **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Online Behavior Tracking - Automated Alerts and Tasks - CRM Lead Integration **Intelligence** - Marketing Metrics - Predictive Modeling - Recommendation Engine **Platform Data** - Journey Reporting - Trends Reporting - Dashboards - Advanced Data Filtering **Agentic AI - Customer Journey Mapping** - Autonomous Task Execution **Campaign Management** - Program Management - Event / Webinar Marketing - Calendaring - Budgeting **Platform Additional Functionality** - Journey Mapping - Integrations - Automated Alerts **Social** - Social Listening - Social Sharing - Social Campaigns - Social Media Engagement - Social Media Advertising **Agentic AI - Customer Journey Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics - SEO / Keyword Analytics **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications ## Top Treasure Data Customer Data Platform Alternatives - [Insider One](https://www.g2.com/products/insider-one/reviews) - 4.8/5.0 (1,392 reviews) - [Tealium Customer Data Hub](https://www.g2.com/products/tealium-customer-data-hub/reviews) - 4.3/5.0 (445 reviews) - [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) - 4.6/5.0 (766 reviews)