Treasure Data Customer Data Platform Features

Data Sourcing (4)

Data Enrichment: Based on 102 Treasure Data Customer Data Platform reviews and verified by the G2 Product R&D team. Uses external data sources to improve customer profiles.
Expandability: Based on 98 Treasure Data Customer Data Platform reviews and verified by the G2 Product R&D team. Can be updated to accept new sources and types of data.
Content Marketing: Based on 88 Treasure Data Customer Data Platform reviews and verified by the G2 Product R&D team. Can act as a content marketing platform.
Multiple Devices: Based on 93 Treasure Data Customer Data Platform reviews and verified by the G2 Product R&D team. Can engage with customers across any device with a consistent message.

Marketing Metrics: Based on 91 Treasure Data Customer Data Platform reviews and verified by the G2 Product R&D team. Provides analysis of marketing program ROI and efficiency.
Predictive Modeling: Based on 85 Treasure Data Customer Data Platform reviews and verified by the G2 Product R&D team. Predicts outcomes based on statistical models; can give insight to "what-if" scenarios.
Recommendation Engine: Based on 80 Treasure Data Customer Data Platform reviews and verified by the G2 Product R&D team. Uses artificial intelligence to provide suggestions based on desired outcomes.

Templates: Based on 25 Treasure Data Customer Data Platform reviews. Provide templates for customer journey mapping to jumpstart the process.
Exporting: Ability to export customer journey maps in a variety of formats to present and analyze. 29 reviewers of Treasure Data Customer Data Platform have provided feedback on this feature.
Multi-user Access and Collaboration: Allow team members to invite others to collaborate on journey maps and make direct changes. 29 reviewers of Treasure Data Customer Data Platform have provided feedback on this feature.
Multiple Personas: Provide the ability to compare the experiences of multiple personas in one journey map. 25 reviewers of Treasure Data Customer Data Platform have provided feedback on this feature.
Data Analytics: Ability to integrate with cross-channel, real-time data analytics to power customer journey map creation. This feature was mentioned in 28 Treasure Data Customer Data Platform reviews.
Dynamic Segmentation: Provides users the ability to dynamically segment their users based on varying criteria (i.e. email opens, product features, etc.). 36 reviewers of Treasure Data Customer Data Platform have provided feedback on this feature.
Journey Optimization: Automates the testing and optimization of customer-facing messaging and campaigns. This feature was mentioned in 34 Treasure Data Customer Data Platform reviews.

Journey Reporting: Based on 33 Treasure Data Customer Data Platform reviews. Ability to uncover and visualize how users move through your website, marketing campaigns, and product(s).
Trends Reporting: Ability to measure product usage by feature, campaign performance by source, and other trending metrics. This feature was mentioned in 33 Treasure Data Customer Data Platform reviews.
Dashboards: Provides dashboards to combine and visualize quantitative and qualitive customer journey data. This feature was mentioned in 35 Treasure Data Customer Data Platform reviews.
Advanced Data Filtering: As reported in 35 Treasure Data Customer Data Platform reviews. Provides advanced data filtering capabilities to help users drill down, sort, filter, aggregate, and group customer journey data.

Journey Mapping: Ability to create visualizations or maps of past, current, or future customer journeys based on behavioral data. This feature was mentioned in 33 Treasure Data Customer Data Platform reviews.
Integrations: Based on 38 Treasure Data Customer Data Platform reviews. Integrates with additional marketing analytics and other marketing, sales, and e-commerce-related software to provide one source of truth for customer journey analytics.
Automated Alerts: Based on 34 Treasure Data Customer Data Platform reviews. Provides the ability to setup automated alerts to drive targeted actions and customer experience improvements.