Compare Treasure Data Customer Data Platform and Twilio Segment 
At a Glance
Market Segments
Enterprise (40.0% of reviews)
Mid-Market (47.6% of reviews)
Entry-Level Pricing
Free Trial Per Year
$120 Per month
Treasure Data Customer Data Platform
Star Rating
(164)4.5 out of 5
Market Segments
Enterprise (40.0% of reviews)
Pros & Cons
Entry-Level Pricing
Free Trial Per Year
Learn more about Treasure Data Customer Data PlatformTwilio Segment
Star Rating
(565)4.5 out of 5
Market Segments
Mid-Market (47.6% of reviews)
Pros & Cons
Entry-Level Pricing
$120 Per month
Browse all 3 pricing plansTreasure Data Customer Data Platform vs Twilio Segment
When assessing the two solutions, reviewers found Twilio Segment easier to use, set up, and administer. However, reviewers preferred doing business with Treasure Data Customer Data Platform overall.
- Reviewers felt that Twilio Segment meets the needs of their business better than Treasure Data Customer Data Platform.
- When comparing quality of ongoing product support, reviewers felt that Treasure Data Customer Data Platform is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Treasure Data Customer Data Platform over Twilio Segment.
Pricing
Entry-Level Pricing
Treasure Data Customer Data Platform
Try for free
Free Trial
Per Year
Treasure Data offers complimentary proof of concepts (POCs) to try our CDP for free using your own data. Through the Trade-Up program, you can also switch Treasure Data and only pay in full after your incumbent CDP contract ends.
- https://www.treasuredata.com/product/pricing/
- https://www.treasuredata.com/cdp-poc/
- https://www.treasuredata.com/cdp-trade-up/
Twilio Segment
Team
$120
Per month
- Base includes 10,000 MTU
- Unlimited Sources
- Unlimited Destinations
Free Trial
Treasure Data Customer Data Platform
Free Trial is available
Twilio Segment
Free Trial is available
Ratings
Meets Requirements
8.5
138
8.9
429
Ease of Use
8.4
142
8.7
431
Ease of Setup
8.2
84
8.5
247
Ease of Admin
8.4
81
8.9
237
Quality of Support
8.9
136
8.6
369
Has the product been a good partner in doing business?
9.1
83
8.8
225
Product Direction (% positive)
9.0
134
8.3
389
Features by Category
Email Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Online Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting & Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Marketing Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
8.6
86
Not enough data
8.2
68
Not enough data
8.7
77
Not enough data
8.0
85
Management
Not enough data
8.2
43
Not enough data
8.5
52
Not enough data
8.6
49
Not enough data
8.1
48
Not enough data
8.6
46
Compliance
Not enough data
8.9
96
Not enough data
8.7
80
Not enough data
8.8
85
Not enough data
8.7
83
Security
Not enough data
9.0
56
Not enough data
8.4
54
Not enough data
8.9
50
Data Quality
Not enough data
8.7
99
Not enough data
9.1
98
Not enough data
9.3
98
Maintainence
Not enough data
9.0
53
Not enough data
8.7
46
Generative AI
Not enough data
7.1
7
Not enough data
7.4
7
Agentic AI - Data Governance
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
8.3
104
|
Verified
8.5
142
|
Verified
8.7
102
|
Verified
8.7
148
|
Verified
7.5
88
|
Verified
Feature Not Available
8.2
93
|
Verified
8.6
138
|
Verified
Intelligence
8.0
92
|
Verified
8.0
123
|
Verified
7.8
85
|
Verified
6.9
85
|
Verified
7.8
80
|
Verified
Feature Not Available
Platform Basics
7.4
25
Not enough data
8.7
29
Not enough data
8.4
29
Not enough data
8.1
25
Not enough data
8.8
28
Not enough data
Agentic AI - Customer Journey Mapping
Not enough data
Not enough data
Functionality
Not enough data
9.1
27
Not enough data
8.4
18
Not enough data
8.8
26
Not enough data
9.0
24
Not enough data
8.7
25
Not enough data
9.1
25
Not enough data
9.0
26
Not enough data
8.7
25
Not enough data
8.6
24
Not enough data
8.7
29
Not enough data
9.0
27
Not enough data
9.0
28
Functionality
Not enough data
9.0
21
Not enough data
8.7
21
Not enough data
9.1
24
Not enough data
8.3
21
Not enough data
8.5
18
Not enough data
8.6
23
Not enough data
8.7
20
Not enough data
8.3
15
Not enough data
8.7
18
Platform Basics
8.8
36
Not enough data
8.3
34
Not enough data
Platform Data
8.4
33
Not enough data
8.2
33
Not enough data
7.9
35
Not enough data
8.5
35
Not enough data
Platform Additional Functionality
8.5
33
Not enough data
9.3
38
Not enough data
8.3
34
Not enough data
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Development
Not enough data
8.9
47
Not enough data
8.1
39
Management
Not enough data
8.0
46
Not enough data
8.6
43
Integration Options
Not enough data
8.4
23
Not enough data
8.4
23
Not enough data
8.8
39
Not enough data
8.5
20
Data Management
Not enough data
7.9
7
Not enough data
8.1
7
Not enough data
6.7
7
Not enough data
8.1
6
Not enough data
6.9
6
Functionality
Not enough data
8.3
7
Not enough data
7.6
7
Not enough data
8.7
5
Not enough data
7.8
6
Not enough data
8.7
5
Not enough data
8.3
5
Not enough data
6.9
6
Security
Not enough data
8.3
5
Not enough data
7.7
5
Generative AI
Not enough data
Not enough data
Agentic AI - Firewall Software
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
Not enough data
8.4
18
Not enough data
8.6
13
Not enough data
8.6
11
Not enough data
8.8
12
Categories
Categories
Shared Categories
Treasure Data Customer Data Platform and Twilio Segment are categorized as Customer Data Platform (CDP)
Unique Categories
Treasure Data Customer Data Platform is categorized as Identity Resolution, Marketing Automation, Customer Journey Analytics, and Customer Journey Mapping
Twilio Segment is categorized as Consent Management Platform (CMP), Data Subject Access Request (DSAR), Data Privacy Management, Data Governance, E-Commerce Data Integration, and Reverse ETL
Reviews
Reviewers' Company Size
Treasure Data Customer Data Platform
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Twilio Segment
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
16.1%
Food & Beverages
9.0%
Information Technology and Services
8.4%
Automotive
7.1%
Consumer Goods
6.5%
Other
52.9%
Computer Software
21.7%
Information Technology and Services
12.8%
Financial Services
9.0%
Internet
7.2%
Marketing and Advertising
5.2%
Other
43.9%
Alternatives
Discussions
How does a customer data platform work?
1 Comment
RR
Comment deleted by user.Read more
What is Treasuredata?
1 Comment
RR
Treasure Data is a best-in-breed customer data platform founded in 2011. We have been chosen by Fortune 500 and Global 2000 companies around the world to...Read more
What is ARM treasure data?
1 Comment
RR
Treasure Data (not part of ARM as of 2023) is a best-in-breed customer data platform founded in 2011. We have been chosen by Fortune 500 and Global 2000...Read more
Is segment an ETL tool?
1 Comment
CW
Segment has a reverse ETL functionality, but is not an ETL tool.Read more
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