--- title: Treasure Data Customer Data Platform Reviews meta_title: 'Treasure Data Customer Data Platform Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 165 reviews by the users' company size, role or industry to find out how Treasure Data Customer Data Platform works for a business like yours. aggregate_rating: rating_value: 4.5 review_count: 165 scale: '5' date_modified: '2026-07-10' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Treasure Data Customer Data Platform Reviews **Vendor:** Treasure AI **Category:** [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp) **Average Rating:** 4.5/5.0 **Total Reviews:** 165 ## About Treasure Data Customer Data Platform Treasure AI moves marketing and data teams beyond legacy martech SaaS toward autonomous, ROI-driven AI agents that operate continuously, while keeping the human in the loop. With built-in governance, Treasure AI is powered by an always-up-to-date understanding of each customer for AI to act on. The result is always-on marketing execution that compounds over time: smarter engagement, stronger retention, and measurable growth. Treasure AI’s agentic experience platform is available across web, mobile, and desktop — bringing your customer intelligence to every workflow, wherever your team works. ## Treasure Data Customer Data Platform Pros & Cons **What users like:** - Users appreciate the **ease of use** of Treasure Data CDP, valuing its user-friendly interface and seamless integration capabilities. (11 reviews) - Users value the **easy integration** of Treasure Data CDP, enhancing collaboration and streamlining data-driven strategies across teams. (11 reviews) - Users value the **easy integrations** of Treasure Data CDP, enabling seamless data connection across various tools and platforms. (10 reviews) - Users praise the **quick and helpful customer support** of Treasure Data CDP, enhancing their overall experience and satisfaction. (7 reviews) - Users appreciate the **seamless platform integration** of Treasure Data CDP, enhancing collaboration and data usability across teams. (7 reviews) - Users value the **audience activation capabilities** of Treasure Data CDP, enhancing marketing efficiency and personalization efforts. (6 reviews) - Easy Integrations (6 reviews) - Flexibility (6 reviews) - Data Management (5 reviews) - Data Segmentation (5 reviews) **What users dislike:** - Users find **technical expertise required** for Treasure Data, complicating usability and increasing costs for non-technical users. (7 reviews) - Users find the **steep learning curve** challenging, especially for non-technical users trying to navigate the platform. (6 reviews) - The platform presents a **difficult learning** experience, particularly for non-technical users navigating its complexities. (4 reviews) - Users experience **poor support services** with delayed technical assistance, impacting their overall satisfaction with Treasure Data. (4 reviews) - Users find the **expensive pricing** model of Treasure Data challenging, with many addons increasing overall costs unexpectedly. (3 reviews) - Not Intuitive (3 reviews) - Poor Usability (3 reviews) - Complexity (2 reviews) - Users report **delays in technical support** that hinder timely resolutions and overall satisfaction with the platform. (2 reviews) - Expertise Required (2 reviews) ## Treasure Data Customer Data Platform Reviews ### 1. The best data focused CDP. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** June 12, 2023 **What do you like best about Treasure Data Customer Data Platform?** Treasure Data being a data first and data science based CDP resonates deeply with the work I've been doing in the Martech industry over the past 25 years. When building integrations with the platform it is well documented, open and extensible. Overall Treasure Data gives us a powerful platform we can put in the heart of our solutions that makes our clients more successful. **What do you dislike about Treasure Data Customer Data Platform?** The flexibility of the platform means that UI features sometimes are not as powerful as back end coding capabilities. This is sometimes a barrier to entry for users. **What problems is Treasure Data Customer Data Platform solving and how is that benefiting you?** We use Treasure Data for multiple customers where it forms the central source of truth for their first party Martech data. **Official Response from Joel Go:** > Thank you for providing you honest feedback, we are honored to being able to help your organization and a partner to your success! I understand you have some concerns over the UI of the system, if you have not done so already, please reach out to your Customer Success Manager to provide any feedback on any aspects of the product so we can hand it off to our product engineering to for future product enhancement considerations. ### 2. Treasure Data is such a great tool for creating individual customer journeys **Rating:** 5.0/5.0 stars **Reviewed by:** Azra M. | Web content writer, Small-Business (50 or fewer emp.) **Reviewed Date:** October 26, 2023 **What do you like best about Treasure Data Customer Data Platform?** I like how comprehensively the data is collated for ease of use **What do you dislike about Treasure Data Customer Data Platform?** The tool has a good UI but it could have a more easily accessible menu design **What problems is Treasure Data Customer Data Platform solving and how is that benefiting you?** It's helping me understand customer behaviours and segment them accordingly ### 3. TD's CDP is a good tool, certainly improvable, but I would use it on other clients **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Online Media | Enterprise (> 1000 emp.) **Reviewed Date:** August 01, 2023 **What do you like best about Treasure Data Customer Data Platform?** the interface is very intuitive. The use of the algorithm for data collection and the granularity in the creation of segments. It was very useful in the client's media strategies, but also in the economic savings its use brought. **What do you dislike about Treasure Data Customer Data Platform?** The flow between agency, client and TD can be improved in CDP management. In addition, the low match rate on some big players like google or yahoo caused difficulties in using this data on campaigns. **What problems is Treasure Data Customer Data Platform solving and how is that benefiting you?** CDP allowed us to exclude from the campaigns, all those who had bought cars in the last few years, so it brought an economic saving. In addition, from a strategic perspective, we reached out to LAL users similar to our customers. ### 4. Good CDP Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Ravi K. | Mid-Market (51-1000 emp.) **Reviewed Date:** July 13, 2023 **What do you like best about Treasure Data Customer Data Platform?** It has complete funnel for data importing and then unification logic as well targetting can be done in easy manner. It has many and more Out of box connectors which make task easy to perform. **What do you dislike about Treasure Data Customer Data Platform?** Few more advance analytics function should be added Data Workbench. Also TD should include connectors for New CRM Tools like ZOHO. **What problems is Treasure Data Customer Data Platform solving and how is that benefiting you?** The Profile matching is helping us alot and this allow us to connect the users from multiple sources at a single place. Also Digital Marketing is easy using OOTB connectors. ### 5. Great Product if you want to see a 360 View of your Customer **Rating:** 4.5/5.0 stars **Reviewed by:** Rajat K. | Enterprise (> 1000 emp.) **Reviewed Date:** July 13, 2023 **What do you like best about Treasure Data Customer Data Platform?** It helps you understanding your Customer Behaviour and having the Holistic view of your conumers like from where he came how and what his interest is and lot more **What do you dislike about Treasure Data Customer Data Platform?** Customization that is required for some of the Transformations which is not always possible as certain fields are hard coded some relaxation should be there **What problems is Treasure Data Customer Data Platform solving and how is that benefiting you?** We are working for the Holistic view of a customer from different sources. This helps us to create different segments and Target only what is relevent and Intrest to the Consumer. ### 6. Easy and efficient way to handling work **Rating:** 5.0/5.0 stars **Reviewed by:** Thanigaivel J. | Mid-Market (51-1000 emp.) **Reviewed Date:** June 08, 2023 **What do you like best about Treasure Data Customer Data Platform?** A easily accessible way of representing every process from source creation to Audience studio **What do you dislike about Treasure Data Customer Data Platform?** UI requires a lot of updates, so much time is needed to depend on CLI, at least for source I/O. **What problems is Treasure Data Customer Data Platform solving and how is that benefiting you?** Treasure Data Customer Data Platform is way better for our targeting purpose, and It helped us quickly find the targeting customer for every section for more than one scenario. ### 7. An integrated solution that makes building data pipelines very easy **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Small-Business (50 or fewer emp.) **Reviewed Date:** September 21, 2021 **What do you like best about Treasure Data Customer Data Platform?** Treasure Data offers an all-in-one solution that allows data ingestion, transformation and export to happen in one place. It is straightforward to use. On top of it, they have an excellent customer service team. **What do you dislike about Treasure Data Customer Data Platform?** I am trying to think of something but nothing comes to mind. **What problems is Treasure Data Customer Data Platform solving and how is that benefiting you?** We are automating as much as possible the data reporting as well as data-based decision-making within the company. It all happens with Treasure data which allows us to export processed data to the third-party services used by other departments. ### 8. Excellent Product **Rating:** 4.0/5.0 stars **Reviewed by:** Jitendra S. | Enterprise (> 1000 emp.) **Reviewed Date:** July 18, 2023 **What do you like best about Treasure Data Customer Data Platform?** One stop solution for data ingestion , unification, segmentation and activation. **What do you dislike about Treasure Data Customer Data Platform?** Dashboard should be user firendly. Currently it is difficult to navigate it. **What problems is Treasure Data Customer Data Platform solving and how is that benefiting you?** Help us activate multi channel. Also, easily integrate to various sources quickly using connectors. ### 9. Treasure Data Platform - Data Unification - Activation Tool **Rating:** 4.0/5.0 stars **Reviewed by:** Apolline J. | Small-Business (50 or fewer emp.) **Reviewed Date:** July 06, 2023 **What do you like best about Treasure Data Customer Data Platform?** The ability to aggregate diverse data sources and unify data to increase customer knowledge and better engage leads. **What do you dislike about Treasure Data Customer Data Platform?** Some SQL functions are not supported by the platform. **What problems is Treasure Data Customer Data Platform solving and how is that benefiting you?** Unify Data sources to build the full journey of a lead or a customer ### 10. Best Enterprise CDP of the market **Rating:** 5.0/5.0 stars **Reviewed by:** Florian T. | Managing Partner - Global Industry lead for Brands - Data for Sales & Marketing global lead, Enterprise (> 1000 emp.) **Reviewed Date:** August 30, 2023 **What do you like best about Treasure Data Customer Data Platform?** UI & marketer friendly interface Connectors Identity management Volume of data that it can handle **What do you dislike about Treasure Data Customer Data Platform?** Not cloud agnostic Some DV360 Google connectors **What problems is Treasure Data Customer Data Platform solving and how is that benefiting you?** It helps my clients (big enterprise) to handle, centralize and leverage all customer / consumer data points. It enable me to launch effective data-marketing use cases for these clients ### 11. A great tool that provides 360 View of your Customer from Different Sources **Rating:** 5.0/5.0 stars **Reviewed by:** Rajat K. | Enterprise (> 1000 emp.) **Reviewed Date:** July 15, 2023 **What do you like best about Treasure Data Customer Data Platform?** The Integration Pattern that TD Provides It makes life easy for Dev Engineers to Create sources **What do you dislike about Treasure Data Customer Data Platform?** Some hard Coded Coulms and API's or Out of box connectors needs a good testing sometimes Data does'nt flow properly **What problems is Treasure Data Customer Data Platform solving and how is that benefiting you?** We have different markets and Different markets have diffeent source of Data, We were not able to get that data at one place and see a User View. CDP is helping us in Achiving that view ### 12. Powerful and scalable tool for both sizable groups or little entities! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Automotive | Enterprise (> 1000 emp.) **Reviewed Date:** August 17, 2023 **What do you like best about Treasure Data Customer Data Platform?** The tool is powerful and scalable and the team is greatly supportive for its adoption. We have implemented it over 10 sub-brands within 10+ european countries and the unification process and workflow performed well. **What do you dislike about Treasure Data Customer Data Platform?** There were no indication to inform the user if we were maximizing the volume of unification i.e. we were unifying profiles as much as we could. **What problems is Treasure Data Customer Data Platform solving and how is that benefiting you?** It allows tailored and more efficient targetting of clients and prospects and, consequently cost optimization. It has a high value for brands willing to take the most of there online and CRM data. ### 13. one of the best platform i have ever used in terms of computation and analysis **Rating:** 5.0/5.0 stars **Reviewed by:** Chandan K. | Business analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** July 14, 2023 **What do you like best about Treasure Data Customer Data Platform?** It is a cloud based platform which is very easy to use and very comfertable UI, i have used multiple platform but this is one of the best platform i have ever used in terms of computation and analysis **What do you dislike about Treasure Data Customer Data Platform?** sometims it takes a lot of time this is te area of improvement and also consume more internet data **What problems is Treasure Data Customer Data Platform solving and how is that benefiting you?** it is very usefull in term of computation and predictive modeling and data analysis ### 14. Treasure Data service for preserving data **Rating:** 5.0/5.0 stars **Reviewed by:** Firoz A. | Software Engineer, Small-Business (50 or fewer emp.) **Reviewed Date:** June 04, 2023 **What do you like best about Treasure Data Customer Data Platform?** The data integrity is up to the mark and very easy to use. We can integrate easily with other services. It provides a vast data flexibility to the users. It generates 2M events every moment. **What do you dislike about Treasure Data Customer Data Platform?** The learning curve with technology is too difficult. Treasure data must provide other services not just sales services. Provide CRM and event tracking also in your service. **What problems is Treasure Data Customer Data Platform solving and how is that benefiting you?** Treasure data provides me business to real time customer profile data such as the delivery of historical purchases and loyalty membership information. It provides centralised location for customer data ### 15. Review from Data Engineer perspective **Rating:** 4.5/5.0 stars **Reviewed by:** Arvind G. | Data Engineer, Enterprise (> 1000 emp.) **Reviewed Date:** June 09, 2023 **What do you like best about Treasure Data Customer Data Platform?** OOTB connector, Workflow scheduling, API **What do you dislike about Treasure Data Customer Data Platform?** Working on python in TD is very slow and need more basic documentation on that **What problems is Treasure Data Customer Data Platform solving and how is that benefiting you?** Unification of data based on one primary key like email, is solving the problem of identifying customer over differnent brand and market and this is what is being benfitted. ### 16. One tool for 360 development for cdp ceation **Rating:** 5.0/5.0 stars **Reviewed by:** Manish K. | Mid-Market (51-1000 emp.) **Reviewed Date:** July 13, 2023 **What do you like best about Treasure Data Customer Data Platform?** Treasure data is userfrendly for all users. Segements has been easly create and activate with marketing team is so easy.And Pricing for processing is also good. **What do you dislike about Treasure Data Customer Data Platform?** Policy removal for any user if he left the orginazion we need to manage through policy features. Please enhance this feature for better to manage the resourses. **What problems is Treasure Data Customer Data Platform solving and how is that benefiting you?** At the one tools we get all information like customer behaviour attributes and cookies information. ### 17. It's a excellent product **Rating:** 5.0/5.0 stars **Reviewed by:** Anandhakumar R. | Data Engineer, Enterprise (> 1000 emp.) **Reviewed Date:** June 07, 2023 **What do you like best about Treasure Data Customer Data Platform?** I liked the treasure data unification approach and scheduled sources **What do you dislike about Treasure Data Customer Data Platform?** I tired to build the dashboard but its quite difficult to build. **What problems is Treasure Data Customer Data Platform solving and how is that benefiting you?** We are unifying all our customer data and, unifying it and of course lot of multi channel activations which reduces the manual efforts ### 18. 7 years of experience in designing and implementing Data Marketing projects **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consulting | Mid-Market (51-1000 emp.) **Reviewed Date:** August 22, 2023 **What do you like best about Treasure Data Customer Data Platform?** The most mature and complete solution in CDP marketplace, from data integration to data activation and performance measurement. Ability to implement at scale is a key asset. **What do you dislike about Treasure Data Customer Data Platform?** Interfaces available in english only, some pain points with Google platforms, level of pricing. Need to add other languages and resolve the connectivity to Google DV360. **What problems is Treasure Data Customer Data Platform solving and how is that benefiting you?** The solution provides the offline/online reconciliation needed to better understand the customer journey and optimize the contact plan with customers. This improves the media efficiency and the sales conversion ### 19. Treasure Data Review **Rating:** 5.0/5.0 stars **Reviewed by:** Sanower I. | Technical Lead AI L1, Enterprise (> 1000 emp.) **Reviewed Date:** June 12, 2023 **What do you like best about Treasure Data Customer Data Platform?** Ease of access . Most Userfriend approach in unification and Mastersegment. Treasure data live support alos work like charm **What do you dislike about Treasure Data Customer Data Platform?** Documentation could be more descriptive and add more sources **What problems is Treasure Data Customer Data Platform solving and how is that benefiting you?** it is unifying data in true sense. ### 20. Business recommendation - Treasure Data. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Enterprise (> 1000 emp.) **Reviewed Date:** June 07, 2023 **What do you like best about Treasure Data Customer Data Platform?** Implementaition was quite easy compared to the volume of data. Deliveries and proffessional services are at highest level. Appliaction is easy to use and gives a super overview. Number and level of standard connecters is impressive and working out of the box. **What do you dislike about Treasure Data Customer Data Platform?** So far we haven't had any dislikes. We implemented the application half a year ago, and biggest issue for us, as a business, is to remember to use all the features in the application. Moving from an old mindset to a new one. **What problems is Treasure Data Customer Data Platform solving and how is that benefiting you?** Main reason for purchase was the online orchestration. Having an overview of the customer and reaction on data instead of just pushing products. ### 21. Treasure data, data engineer experience **Rating:** 4.0/5.0 stars **Reviewed by:** tharun r. | Small-Business (50 or fewer emp.) **Reviewed Date:** June 07, 2023 **What do you like best about Treasure Data Customer Data Platform?** Catalog allows us to connect to multiple sources and websites, has a built-in Presto query engine, provides easy authentication connections, and makes it easy to create databases and tables. **What do you dislike about Treasure Data Customer Data Platform?** Python EDA is not good, UI has very few options, unable to rename workflow names. **What problems is Treasure Data Customer Data Platform solving and how is that benefiting you?** for integrating sources and bringing data and performing unifications, build a cluster ### 22. Connect your Data Points **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** October 26, 2023 **What do you like best about Treasure Data Customer Data Platform?** It makes you see the better side of data. **What do you dislike about Treasure Data Customer Data Platform?** Complexity and a lot of option make it difficult to make good choices **What problems is Treasure Data Customer Data Platform solving and how is that benefiting you?** It helps in organising the analytics around the big database ### 23. Reviewing as a Data Engineer **Rating:** 4.0/5.0 stars **Reviewed by:** Apoorva C. | Small-Business (50 or fewer emp.) **Reviewed Date:** June 09, 2023 **What do you like best about Treasure Data Customer Data Platform?** User- friendly and interactive interface, can build dashboards using audience studio, can build queries using SQL and python. **What do you dislike about Treasure Data Customer Data Platform?** Has a few limitations occuring while running presto/hive based queries, few functionalities for DBMS are not supported **What problems is Treasure Data Customer Data Platform solving and how is that benefiting you?** It collates data from multiple sources into a single master table and helps in creating a 360 degree view of the customer. Is a good platform for marketing ### 24. TD Easy Connectivity and Huge Data Processing **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** July 13, 2023 **What do you like best about Treasure Data Customer Data Platform?** It provides lots of ready connecters to integration with many systems available in market. Also execution of workflows is smooth. **What do you dislike about Treasure Data Customer Data Platform?** Reporting module don't have much capabilities. **What problems is Treasure Data Customer Data Platform solving and how is that benefiting you?** Its a single single source of data for us after integrated with multiple systems. Supporting us for various marketing intiatives. ### 25. As Data Engineer **Rating:** 5.0/5.0 stars **Reviewed by:** Smutiranjan D. | Sr. Software Engineer, Food & Beverages, Small-Business (50 or fewer emp.) **Reviewed Date:** June 13, 2023 **What do you like best about Treasure Data Customer Data Platform?** We can write etl in sql presto nad it is easy to understand, userfriendly. We can pull real time data from different sources and schedule it for a particular time periods. **What do you dislike about Treasure Data Customer Data Platform?** We can only add 35 tables in one unification and sometimes it depends upon payload of master segment. **What problems is Treasure Data Customer Data Platform solving and how is that benefiting you?** We can build 360 profiles of customers, presence of real-time data. ### 26. Working relationship with the team has been extremely positive. **Rating:** 4.0/5.0 stars **Reviewed by:** Nikul A. | Enterprise (> 1000 emp.) **Reviewed Date:** June 16, 2023 **What do you like best about Treasure Data Customer Data Platform?** It seems to be a strong data platform and tries not to be anything else. It is strong across core capabilities where other platforms fall over **What do you dislike about Treasure Data Customer Data Platform?** Unlike other CDPs, it has proven to weak in the paid media connectors. **What problems is Treasure Data Customer Data Platform solving and how is that benefiting you?** A single data platform where it can ingest, manage and activate all types of data, not just known data. ### 27. Good CDP tool with rich features **Rating:** 4.5/5.0 stars **Reviewed by:** Gavin N. | Mid-Market (51-1000 emp.) **Reviewed Date:** June 20, 2023 **What do you like best about Treasure Data Customer Data Platform?** Great customisability with out of box connectivity to wide range of platforms both for data input and output. Versatile visualization and reporting capability. Well designed UI. **What do you dislike about Treasure Data Customer Data Platform?** Need dv360 connector, improved documentation would be great too **What problems is Treasure Data Customer Data Platform solving and how is that benefiting you?** Identifying known to unknown customer, calculating customer Lifetime value, allow segmenting and targeting customers, output list of contacts to marketing tools. ### 28. Playing with friends is possible **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Automotive | Mid-Market (51-1000 emp.) **Reviewed Date:** June 20, 2023 **What do you like best about Treasure Data Customer Data Platform?** As a business user, I find it intuitive. However, for me, the ability of the internal team to solve issues and truly work as a partner is key to our client's success. **What do you dislike about Treasure Data Customer Data Platform?** As a business user who often dips in and out, it is not always "made simple." I think as with many technical platforms, there is still ground to be made on the business user side. **What problems is Treasure Data Customer Data Platform solving and how is that benefiting you?** Analytics is more powerful than other CDPs and a great complimentary product. It has enabled a deeper review of data. ### 29. A Great Tool to make Data Driven Decisions **Rating:** 5.0/5.0 stars **Reviewed by:** Sakshi M. | Enterprise (> 1000 emp.) **Reviewed Date:** July 15, 2023 **What do you like best about Treasure Data Customer Data Platform?** The Way We uswe this tool is very Simple. Easy to Make segments and Clusters No experience of coded needed **What do you dislike about Treasure Data Customer Data Platform?** Realtime Email is not possible which is a drawback. **What problems is Treasure Data Customer Data Platform solving and how is that benefiting you?** Collecting Different Sources and Unifying the Data ### 30. Best platform **Rating:** 5.0/5.0 stars **Reviewed by:** Abhijeet S. | Enterprise (> 1000 emp.) **Reviewed Date:** July 13, 2023 **What do you like best about Treasure Data Customer Data Platform?** It's usability and features makes the performance hassle free **What do you dislike about Treasure Data Customer Data Platform?** Nothing as such as of now we don't like in this **What problems is Treasure Data Customer Data Platform solving and how is that benefiting you?** Here's from writing query to exporting data all are Excellent ### 31. Reviewing as a Data Engineer **Rating:** 5.0/5.0 stars **Reviewed by:** Vivek B. | Small-Business (50 or fewer emp.) **Reviewed Date:** June 08, 2023 **What do you like best about Treasure Data Customer Data Platform?** It support SQL presto which is really good to manipulate the data ,and we can schedule the workflow according to our need. **What do you dislike about Treasure Data Customer Data Platform?** It is very slow, and some time while opening the master segment it lags. **What problems is Treasure Data Customer Data Platform solving and how is that benefiting you?** The presence of real time data to the stake holders ### 32. NBLY and TD **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Services | Small-Business (50 or fewer emp.) **Reviewed Date:** March 17, 2022 **What do you like best about Treasure Data Customer Data Platform?** Responsiveness, great customer service and a willingness to be a good partner **What do you dislike about Treasure Data Customer Data Platform?** I get impatient waiting for new features. **What problems is Treasure Data Customer Data Platform solving and how is that benefiting you?** Giving us a view of customers' activity helps us know that marketing is working, not working, etc. ### 33. Best CDP Tool in Current Days **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** July 14, 2023 **What do you like best about Treasure Data Customer Data Platform?** The End to end analysis and Profile stitching at a single place is best part about Treasuredata. **What do you dislike about Treasure Data Customer Data Platform?** TD should include few more connectors in their OOTB Connectors to make it feasible for more tools to use. **What problems is Treasure Data Customer Data Platform solving and how is that benefiting you?** The Stiching of customers profile based on known and unknown keys makes it more easier to use. ### 34. Treasure Data is a Powerful Data-Driven, Technical Customer Data Platform **Rating:** 4.5/5.0 stars **Reviewed by:** Dan D. | Director, Strategic Services, Small-Business (50 or fewer emp.) **Reviewed Date:** July 15, 2022 **What do you like best about Treasure Data Customer Data Platform?** Treasure Data is used as a powerful data warehouse with an attached Customer Data Platform built on top of it. Treasure Data's data processing capabilities allow it to capture billions of rows of data at scale and process it in an efficient manner, allowing it to be a true source of record for all of your customer data. Treasure Data includes powerful technology to support robust data pipelines for technical teams, and an entire suite of integrations for marketing web personalization and audience communication activations across social advertising and direct marketing platforms. **What do you dislike about Treasure Data Customer Data Platform?** Treasure Data allows organizations with strong technical teams to support the marketing team with an all-inclusive platform. A scenario where this may not be as appropriate would be for organizations without internal technical resources. Some features require technical customizations to fit the business use cases. **What problems is Treasure Data Customer Data Platform solving and how is that benefiting you?** Treasure Data allows companies to unlock the hidden relationship in the UI without needing to rely on internal technical resources. It becomes the source of truth for customer data, and a central hub to send this data out to other marketing channels. ### 35. Nice but need to improve **Rating:** 4.0/5.0 stars **Reviewed by:** Anjaneyulu P. | Enterprise (> 1000 emp.) **Reviewed Date:** June 13, 2023 **What do you like best about Treasure Data Customer Data Platform?** platform and support side nice and development platform is good **What do you dislike about Treasure Data Customer Data Platform?** documentation and videos related to Treasure data **What problems is Treasure Data Customer Data Platform solving and how is that benefiting you?** to identify the customers ### 36. Review of TD **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Automotive | Mid-Market (51-1000 emp.) **Reviewed Date:** June 19, 2023 **What do you like best about Treasure Data Customer Data Platform?** The ability to link into media activation platforms. The CSM team are very pro-active. **What do you dislike about Treasure Data Customer Data Platform?** Some of the features published weren't readily out of the box, such as the DV360 connector. **What problems is Treasure Data Customer Data Platform solving and how is that benefiting you?** Merging the multiple sources of online behaviour into one source of data using identity. ### 37. Experiencing the platform **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer & Network Security | Small-Business (50 or fewer emp.) **Reviewed Date:** July 26, 2023 **What do you like best about Treasure Data Customer Data Platform?** Cost Management and Business process feasibility increases **What do you dislike about Treasure Data Customer Data Platform?** Sometimes api does not send data properly. **What problems is Treasure Data Customer Data Platform solving and how is that benefiting you?** No coding experience is required to work ### 38. Very Easy Way for performing ETL **Rating:** 5.0/5.0 stars **Reviewed by:** Abdul Hameed M. | Software Engineer, Small-Business (50 or fewer emp.) **Reviewed Date:** September 20, 2022 **What do you like best about Treasure Data Customer Data Platform?** Interface and Speed , its helps to us to write the code in proper standard manner. Debugging of the code comes very handy, even making the modifications is very convinent. **What do you dislike about Treasure Data Customer Data Platform?** There is nothing much to dislike , i would suggest to improve the speed. Apart from speed of loading the data from multiple sources would be very handy. No dislikes overall. **What problems is Treasure Data Customer Data Platform solving and how is that benefiting you?** All the buisness kind of logics and ETL helps in fetching the accurate records from the multiple data bases , even the data base holds million of records which is easy to store and retrieve the data. ### 39. Efficient and intuitive tool for CDP **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** July 30, 2022 **What do you like best about Treasure Data Customer Data Platform?** Through the use and study of the platform, I believe that TD brings efficient and intuitive solutions in the way of dealing with consumer data and the resulting insights, with clear and detailed information in addition to exemplary service. **What do you dislike about Treasure Data Customer Data Platform?** I would highlight the need for a greater range of more specific examples of frequent but avoidable cases of inefficiency in the use of the platform. **What problems is Treasure Data Customer Data Platform solving and how is that benefiting you?** TD brings the management and centralization of data in a simplified and intuitive way so that not only the creation of CDP is facilitated, but its use and maintenance make this tool ideal for maximum benefit by the customer looking for this solution. ### 40. good **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** June 09, 2023 **What do you like best about Treasure Data Customer Data Platform?** good to build customer centric profiles,easy to use. **What do you dislike about Treasure Data Customer Data Platform?** sometimes it runs so slow and trouble opening. **What problems is Treasure Data Customer Data Platform solving and how is that benefiting you?** It is very useful in doing analysis and unification on data. ### 41. After switching to Treasure Data our marketing team is finally empowered **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Services | Enterprise (> 1000 emp.) **Reviewed Date:** July 26, 2022 **What do you like best about Treasure Data Customer Data Platform?** Powerful platform with a lot of features to both handle large amount of data from all of our systems, and simple enough for our marketing team to be self empowered to tackle a lot of their use cases **What do you dislike about Treasure Data Customer Data Platform?** The UI is not the prettiest, but we have seen many improvements there. Isn't the cheapest solution, but the pricing model, once you understand it, helps us understand and generally manage overall spend. **What problems is Treasure Data Customer Data Platform solving and how is that benefiting you?** With our previous vendor, we began running into scenarios where we were bringing in large volumes of data and had very specific ways of setting up our channels, audiences and permissions where we were not able to effectively use it. We decided to switch and can now handle all the data volumes we need, and from the start were able to create, store and split the data per our very unique business needs. ### 42. Flexible platform but sometimes hard to use. **Rating:** 3.0/5.0 stars **Reviewed by:** Bogdan Andrei P. | Data Enginner, Enterprise (> 1000 emp.) **Reviewed Date:** October 31, 2022 **What do you like best about Treasure Data Customer Data Platform?** A datalake platform with many data connections that are easy to use. **What do you dislike about Treasure Data Customer Data Platform?** If you have authentication by IP whitelist is awful to use, you need to have a fixed IP. Sometimes it works very slow. **What problems is Treasure Data Customer Data Platform solving and how is that benefiting you?** Makes it easy to create new data integrations because it has a lot of data catalogs. ### 43. Great product for siloed data **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** January 28, 2023 **What do you like best about Treasure Data Customer Data Platform?** Treasure Data enables all of the disintegrated data to come together at one place and further be used in campaigns and analysis. **What do you dislike about Treasure Data Customer Data Platform?** Treasure Data continues to improve with new feature launches. **What problems is Treasure Data Customer Data Platform solving and how is that benefiting you?** An organization that has been powering thousands of softwares collects huge amounts of data but when the data is siloed and not collected properly, the marketing team canot target specific audiences. Treasure data helped us overcome that blocker and helped increase revenue for our clients. ### 44. The feeling of using Treasure Data **Rating:** 4.0/5.0 stars **Reviewed by:** Jiayu Y. | AI & Data Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** May 31, 2022 **What do you like best about Treasure Data Customer Data Platform?** The data pipeline construction has been made super easy on Treasure Data for both data input and output, especially when you transport a large amount of data from or to other sources **What do you dislike about Treasure Data Customer Data Platform?** There are several things I would suggest: 1. not too many examples to illustrate the major functionalities on the training website, especially in the workflow part. 2. The data stored in the TD is not editable, you can only insert and delete rows into or out of databases **Recommendations to others considering Treasure Data Customer Data Platform:** Update the Treasure Academy, and provide more examples on Treasure Academy **What problems is Treasure Data Customer Data Platform solving and how is that benefiting you?** 1. generated a better data platform for us to establish data connections via numerous sources. 2. Allow us to run the machine learning algorithm online instead of on-premises. ### 45. Treasure Data is a joy to work with, from partnership, CS, PS, product, sales to engineering. **Rating:** 5.0/5.0 stars **Reviewed by:** Loree S. | Technical Project Lead, Mid-Market (51-1000 emp.) **Reviewed Date:** September 30, 2022 **What do you like best about Treasure Data Customer Data Platform?** The training and documentation resource available help me to answer my questions before I reach out to support. **What do you dislike about Treasure Data Customer Data Platform?** Technical to non-technical UI integration. Suppose there was a more detailed dashboard-like landing page for non-technical users to understand the quality of the data. **What problems is Treasure Data Customer Data Platform solving and how is that benefiting you?** Bi-direction 3rd party system connections for 1P data. Streamlining complex compliance regulations. ### 46. High speed queries for Big Data, but could have better integrations! **Rating:** 4.5/5.0 stars **Reviewed by:** Rafael C. | Business Intelligence Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** June 23, 2021 **What do you like best about Treasure Data Customer Data Platform?** The most extraordinary thing about Treasure Data is the high-speed queries. I never see any database that could process billions of rows so many times. That's awesome! The PrestoDB functions work very well for complex statistical analysis! I've using Treasure Data for integrating data across many sources and deliver real-time insights for business users. I should say that that is the best CDP that i ever used. **What do you dislike about Treasure Data Customer Data Platform?** Well, the biggest problem in my opinion are the integrations. Some of them doesn't work very well some times with no advice. I had been some problems since i started to work with Treasure Data and i must to say that most of times, our company avoid to use the native integrations because we have no trust that they will work well. I think that documentation about workflows could be better too! Some times we had issues about workflow syntax and the documentation doesn't helped very much! **Recommendations to others considering Treasure Data Customer Data Platform:** Be careful with the integrations; they can not work fine every time. Have a good understanding of your possibilities! **What problems is Treasure Data Customer Data Platform solving and how is that benefiting you?** Deal with Customer Web Data, deal with millions, billions of rows of analysis with high speed. We receita real-time data from our websites with complex Real-Time Bidding data. With Treasure Data we are able to estimated revenue, and have an overview about daily performance even before the data comes to the official plataforms ### 47. We're really happy with the technology and service we get with TD. **Rating:** 4.0/5.0 stars **Reviewed by:** Ross M. | Senior Director, Analytics and Insights, Mid-Market (51-1000 emp.) **Reviewed Date:** March 17, 2022 **What do you like best about Treasure Data Customer Data Platform?** We appreciate TD most for being tech-agnostic. Haven't found an application or martech platform we couldn't integrate. **What do you dislike about Treasure Data Customer Data Platform?** We used to have a customer success engineer dedicated to our account who was really helpful with new integrations and enhancements. Pricing structure has changed now and we'd have to commit to a minimum of 20/hrs of professional services a month, which is overkill for us, or use a 3rd party shop. **Recommendations to others considering Treasure Data Customer Data Platform:** Test before you buy. Every business is different. **What problems is Treasure Data Customer Data Platform solving and how is that benefiting you?** TD gives a clean view of all our customers and their historical record with our business. "One ID number per customer" isn't as easy as importing everything into a traditional CRM or database. Good data = easy business intelligence. It also automates/scales personalized messaging across our marketing channels. ### 48. Very complete platform - Everything that a CDP needs to be **Rating:** 5.0/5.0 stars **Reviewed by:** Pedro M. | Data Engineer, Enterprise (> 1000 emp.) **Reviewed Date:** December 22, 2021 **What do you like best about Treasure Data Customer Data Platform?** What I like the best is the huge list of built-in connectors and also some workflows to help with the customer unification; without that, the implementation type would be at least double, but this helped us SO MUCH that this function alone makes the whole platform worth it, i LOVE IT, it is way better than previous providers that I've worked with **What do you dislike about Treasure Data Customer Data Platform?** I didn't like the lack of documentation for the "hidden" workflows, such as the customer unification one. Our work would be more accessible if the Treasure data team had all workflows documented, and it would also be easier to get new partners **Recommendations to others considering Treasure Data Customer Data Platform:** I would recommend to everyone that needs a CDP to try the Treasure data one since its one of the easier to learn and also the most complete with built-in features such as connectors and the ability to write python code **What problems is Treasure Data Customer Data Platform solving and how is that benefiting you?** We are efficiently solving some problems such as customer data centralization and some organizational stuff; The customer unification workflow is simply the best. It solves the majority of the issues that we would have if we need to set up everything manually; with the Treasure Data platform, we can centralize everything that we need and also quickly activate segments to marketing activation tools without having to use some middleware, and this is a HUGE benefit when compared with others CDPs ### 49. Treasure Data is flexible, plug-and-play, and allows us to see and deliver results fast! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Electrical/Electronic Manufacturing | Small-Business (50 or fewer emp.) **Reviewed Date:** March 14, 2022 **What do you like best about Treasure Data Customer Data Platform?** Customer service is amazing! We love working with the Treasure Data engineers and they are hands-on. Additionally, being about to plug the sources, and be able to see the data right away, without having to fit any mold is the best. It lets us make decisions fast, and course-correct later. It lets us be agile and meet the business needs first. **What do you dislike about Treasure Data Customer Data Platform?** I cannot think of any downsides. If there is a feature missing, it is already on their road map. If there is a connector missing, we can program our workflow to ingest the data. We have not hit any roadblocks in our plans from the Treasure Data side. **What problems is Treasure Data Customer Data Platform solving and how is that benefiting you?** Having the ability to centralize the customer data, and build a full view profile of our customers. Having the ability to enrich our data and use it for personalization. ### 50. Treasure Data makes customer segmentation and activation manageable and scalable for our clientele. **Rating:** 4.5/5.0 stars **Reviewed by:** Harris W. | Senior Consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** January 24, 2022 **What do you like best about Treasure Data Customer Data Platform?** For me, the best part of Treasure Data is the solution's flexibility. The platform does an excellent job blending a marketer-friendly UI with a powerful backend for engineers. The automation of data ingestion pipelines is one of the most challenging tasks that I regularly face in this industry due to the variance in the technical capacity of various data collection partners and providers. Treasure Data workflows have consistently given us the ability to flex our ingestion methodology to get the most granular and fresh data possible, no matter how the root data is captured or stored. When it comes to User management and access, I've found that Treasure Data's 'Policies' feature is very intuitive and simple to build out compared to similar cloud-based platforms. I have not encountered a level of access that cannot be easily configured using this system for access provision. 'Policies' don't only address access to general areas of the platform, but also allow for the control of access to PII within the various layers, which is an extremely helpful feature when scaling across a large organization. The documentation and customer support has been excellent and above average compared to other vendors within this industry. **What do you dislike about Treasure Data Customer Data Platform?** There are a number of features that are available via the command line integration and workflows that are not easily accessible via the UI. That said, I have found this isn't an issue as long as tasks are logically distributed amongst technical and non-technical users. Also, it's very clear that Treasure Data is regularly making progress to make the experience in the UI align more directly to what's occuring on the backend. **What problems is Treasure Data Customer Data Platform solving and how is that benefiting you?** Treasure Data is helping our clients solve for siloed 1P data sources and the lack of scalable activation use cases for this data. For those companies with multiple brands and/or multiple markets, Treasure Data is enabling a total-org view of data that has been almost impossible to accomplish with other more generic data warehousing tools. ## Treasure Data Customer Data Platform Discussions - [How does a customer data platform work?](https://www.g2.com/discussions/how-does-a-customer-data-platform-work) - 1 comment, 1 upvote - [What is Treasuredata?](https://www.g2.com/discussions/what-is-treasuredata) - 1 comment, 1 upvote - [What is ARM treasure data?](https://www.g2.com/discussions/what-is-arm-treasure-data) - 1 comment, 1 upvote - [What does a customer data platform do?](https://www.g2.com/discussions/what-does-a-customer-data-platform-do) - 1 comment, 1 upvote - [How do I add more AI/ML features to CDP](https://www.g2.com/discussions/how-do-i-add-more-ai-ml-features-to-cdp) - 1 comment, 1 upvote - [View Treasure Data Customer Data Platform pricing details and edition comparison](https://www.g2.com/products/treasure-data-customer-data-platform/reviews?page=2§ion=pricing&secure%5Bexpires_at%5D=2026-07-10+14%3A11%3A51+-0500&secure%5Bsession_id%5D=0aacbc70-ef96-405c-b212-b79079da7af3&secure%5Btoken%5D=e896f00bfaac7331b6a2845843b1c347cb6e8318d6c78e2e8ca2017766d80348&format=llm_user) ## Treasure Data Customer Data Platform Integrations - [DBeaver](https://www.g2.com/products/dbeaver/reviews) ## Treasure Data Customer Data Platform Features **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized - Search Tracking and Optimization **Data Sourcing** - Data Enrichment - Expandability - Content Marketing - Multiple Devices **Platform Basics** - Templates - Exporting - Multi-user Access and Collaboration - Multiple Personas - Data Analytics **Platform Basics** - Dynamic Segmentation - Journey Optimization **Agentic AI - Firewall Software** - Autonomous Task Execution - Adaptive Learning **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Online Behavior Tracking - Automated Alerts and Tasks - CRM Lead Integration **Intelligence** - Marketing Metrics - Predictive Modeling - Recommendation Engine **Platform Data** - Journey Reporting - Trends Reporting - Dashboards - Advanced Data Filtering **Agentic AI - Customer Journey Mapping** - Autonomous Task Execution **Campaign Management** - Program Management - Event / Webinar Marketing - Calendaring - Budgeting **Platform Additional Functionality** - Journey Mapping - Integrations - Automated Alerts **Social** - Social Listening - Social Sharing - Social Campaigns - Social Media Engagement - Social Media Advertising **Agentic AI - Customer Journey Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics - SEO / Keyword Analytics **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications ## Top Treasure Data Customer Data Platform Alternatives - [Insider One](https://www.g2.com/products/insider-one/reviews) - 4.8/5.0 (1,390 reviews) - [Tealium Customer Data Hub](https://www.g2.com/products/tealium-customer-data-hub/reviews) - 4.3/5.0 (445 reviews) - [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) - 4.6/5.0 (764 reviews)