Transifex is a continuous localisation platform designed for software, website, and digital product localisation. It serves as a comprehensive solution for product, engineering, marketing, and localisation teams, facilitating the translation and updating of software interfaces, websites, and digital content in real-time as changes occur. By integrating localisation into the development and content creation processes, Transifex eliminates the traditional batch-based approach, allowing for a more streamlined and efficient workflow. The platform is particularly beneficial for organisations that manage frequently changing software and web content, such as application user interfaces, marketing websites, customer-facing portals, and online documentation. Traditional localisation methods often involve manual file exports and delayed translation cycles, which can lead to discrepancies between translated content and the source updates. Transifex addresses these challenges by automating content synchronisation, enabling near real-time delivery of translations, and ensuring that localisation keeps pace with ongoing development. For software localisation, Transifex integrates seamlessly with code repositories and development workflows. This integration allows new or updated strings to be automatically sent for translation and returned without manual intervention, supporting agile and continuous release cycles. This capability significantly reduces the operational burden on engineering teams, allowing them to focus on development rather than localisation logistics. In the realm of website and marketing localisation, Transifex connects with various content management systems and web frameworks, simplifying the translation of web pages, navigation, metadata, and customer-facing copy. This functionality is particularly advantageous for marketing teams that require rapid multilingual updates to maintain consistency across different markets. The platform’s ability to facilitate quick publishing of translated content ensures that organisations can effectively engage with diverse audiences without delay. Transifex also offers robust collaboration features that enhance the localisation process. These include translation memory, terminology management, and review workflows, which support translators, reviewers, and localisation managers in maintaining linguistic consistency and quality across both technical and marketing content. By providing these tools, Transifex enables teams to operate efficiently while ensuring high standards in their translations. As part of the broader XTM localisation platform, Transifex allows organisations to combine continuous localisation with translation management and visual context tools when necessary. This integration further enhances its value proposition, making it an ideal choice for product teams, engineering teams, marketing teams, and localisation professionals seeking scalable localisation solutions in high-change environments.