Supered is a sales enablement software platform based in the United States that helps sales teams improve sales playbook adoption and sales process execution directly inside their CRM. Designed primarily for sales enablement leaders, Supered also supports sales leaders, RevOps, and sales operations teams responsible for driving consistent execution across the sales organization. Supered works natively with HubSpot and Salesforce and addresses a common sales enablement challenge: playbooks and training materials that exist outside the CRM and are not consistently applied during live selling. As a CRM-native sales enablement platform, Supered embeds just-in-time, in-app guidance directly into HubSpot and Salesforce workflows so reps can learn while they sell. Rather than relying on static documentation or external training portals, Supered delivers contextual guidance during real deal execution based on CRM context such as deal stage, role, or activity. Core sales enablement functionality includes: - Executable sales playbooks that live inside the CRM - Contextual, in-app sales guidance delivered at the moment of need - Manager visibility into sales process adherence - Role-aware guidance aligned to CRM permissions Supered supports ongoing sales enablement instead of one-time onboarding. Because it operates entirely inside the CRM, reps do not log into a separate tool or change how they work. Sales enablement teams can update playbooks and guidance centrally and see changes reflected immediately in execution, without redistributing documents or retraining teams. Sales leaders and managers use Supered to inspect and coach deal execution based on observable behavior rather than self-reported updates. Managers can see whether key steps are followed, where processes break down, and where coaching is needed while deals are still active. Manager and leadership use cases include: - Coaching reps based on real execution, not anecdotes - Inspecting deal execution without manual audits or spreadsheets - Identifying process breakdowns before deals are lost Supered is commonly used to enforce sales playbooks, onboard new reps, and manage ongoing sales process changes. Sales enablement teams use it to reinforce best practices and reduce reliance on static content. RevOps and sales ops teams use Supered to standardize workflows, support CRM data integrity, and ensure sales processes are followed as designed across teams and regions. Operational value for enablement, RevOps, and sales ops teams includes: - Improved consistency across deals and teams - Reduced process drift over time - Cleaner CRM data through enforced execution - Less time maintaining documentation that goes unused The primary value of Supered is helping organizations shift sales enablement from content distribution to behavior change. By making sales processes observable and enforceable inside the CRM, Supered helps teams improve consistency, strengthen execution, and get more value from their sales enablement strategy and sales technology stack. Supered supports secure, enterprise-ready deployment, including SOC 2 compliance, GDPR alignment, and respect for existing CRM permissions. It is not a learning management system, content library, or offline training tool. Supered is built for teams that want sales enablement to happen where selling actually occurs and to drive consistent execution through real-time guidance and visibility.