StoreHero is the all-in-one Shopify app for profitability tracking, built specifically for DTC and ecommerce brands that want to grow sustainably. While most analytics and attribution tools stop at revenue or ROAS, StoreHero goes deeper, helping founders and operators answer the only question that really matters: “Are we actually making money?” With StoreHero, you can track profitability in ecommerce in real time by connecting your Shopify store, ad platforms, and cost data. The platform automatically calculates and visualizes the metrics that matter most — Customer Acquisition Cost (CAC), Lifetime Value (LTV), contribution margin, overhead allocation, and net profit % - so you know exactly where your profits are coming from, and where they’re leaking away. Unlike attribution-first tools, StoreHero is profit-first by design. That means you can finally move beyond vanity metrics like ROAS and revenue screenshots, and instead run your brand based on true profitability. Whether you’re making budget decisions, planning campaigns, or preparing your business for a raise or exit, StoreHero gives you the financial clarity to grow with confidence. Key benefits: One-click Shopify integration and easy setup Real-time profitability dashboards (products, channels, and customers) Automated CAC vs LTV tracking Forecasting tools to model profit scenarios before you spend All-in-one view of ecommerce profit, without spreadsheets or guesswork In 2025, ecommerce valuations are based on profit multiples, not revenue. StoreHero helps you track, optimize, and scale profitability so you can build a brand that lasts.