The tool offers various possibilities for working with data obtained from social networks, whether through own pages or Social Listening. The insights that can be extracted using the filters are enormous. I really like the way it is possible to perform this data processing. Review collected by and hosted on G2.com.

I don't like the fact that some AI data summary reading features are only available for Listening and not for the Care area. This makes data analysis difficult because, for example, when there are spikes in cases on certain days of the month, we can't get an AI summary of the comments to better understand what happened. This also prevents us from assessing whether the classifications used by the team make sense in light of the comments received. Review collected by and hosted on G2.com.

Still easy to navigate. Good assistance on the page Review collected by and hosted on G2.com.

I feel the same way as before, except that some features actually has improved. Review collected by and hosted on G2.com.

Monitoring social media channels, reviewing comments, and deriving insights on relevant topics related to products and trends surrounding them Review collected by and hosted on G2.com.

So far, I haven't found anything I don't like about the platform; I understand its limitations and am looking for ways to address them using usage reports and trend analysis. Review collected by and hosted on G2.com.

I like using Sprinklr Social for its reporting and dashboards, especially the listening module, which is great for tracking mentions and the sentiment around the brand. I find the dashboards highly customizable and offer a lot of use cases. Review collected by and hosted on G2.com.

Sometimes the features require a lot of trial and error/investigation for them to be fully functioning. It helps to have a good customer success rep. Review collected by and hosted on G2.com.

I appreciate that Sprinklr Social makes it easier for me to do my posts without worrying about missing anything. I like the social media asset management in the social section, which is really helpful. The reporting feature is another favorite because you can build custom dashboards. The initial setup was pretty good and easy, and the tool is quite intuitive. Review collected by and hosted on G2.com.

I think we can improve the level of customization within those dashboards. Review collected by and hosted on G2.com.

I have used the Sprinklr tool and was quite impressed with how it has been built from scratch, keeping users requirements in mind. I appreciate the way they’ve integrated comprehensive information, authentication layers, responsive design, and rich graphics. The social media functionalities are well-executed, and I particularly liked how they’ve developed the Care and Personas sections. Most importantly, the platform’s fast loading speed enhances the overall user experience. What I liked most about Sprinklr is it's navigation and the ability to click through and quickly reach the right sections makes the user experience seamless and hassle free. Review collected by and hosted on G2.com.

On the downside, for first-time users, Sprinklr can be quite frustrating. The customer support experience has been disappointing — they often shift the blame to the production team rather than resolving issues directly. There's a lack of proper access sharing, which delays onboarding and prevents teams from working smoothly. Additionally, their support team is reluctant to get on calls to help clarify issues, often taking 3–4 days to respond meaningfully. Their approach can feel illogical and disconnected from actual user needs. Even after requesting changes post-production, the process can take months with little to no visible improvement in outcomes. Review collected by and hosted on G2.com.

Team at sprinklr is making sure we utilize the platform to a high degree. It covers the entire social media content workflow from ideation and editorial planning to publishing, community management and analytics. It is a very flexible sandbox solution that allows for a high degree of customization and has some neat AI features built in. Review collected by and hosted on G2.com.

Easier connectivity to make data available and connect Sprinklr with the existing AI landscape. Review collected by and hosted on G2.com.

One of the biggest upgrades is the introduction of AI-powered Copilot and AI agents.

Helps generate captions, replies, and insights automatically

Provides real-time recommendations while managing campaigns

Acts like a built-in assistant across workflows Review collected by and hosted on G2.com.

Complex Interface & Usability

Many users find the platform confusing and not very intuitive

The dashboard can feel overwhelming, especially for beginners Review collected by and hosted on G2.com.

I appreciate the ability to publish across many platforms and brands at once with Sprinklr Social. The reporting feature is very good and customizable, which is something I really value. Review collected by and hosted on G2.com.

It's very complicated looking and can feel hard to navigate. Not super user friendly. It was quite tricky and longwinded - though I was new into the role. Review collected by and hosted on G2.com.

I love how convenient it is to auto-import natively published social media posts, and I really appreciate being able to tag them to an existing or new campaign for better insights and reporting. Review collected by and hosted on G2.com.

Some of the features are not available. For example: (1) the ability to schedule or publish videos longer than 90 seconds, and (2) Facebook/Instagram Story metrics are missing. Review collected by and hosted on G2.com.