I use Sprinklr Social for building social media listening reports and dashboards, which allows me to track trends in the market, look at metrics, and track KOLs and sentiment. Review collected by and hosted on G2.com.

I find the Sprinklr Social UI a bit difficult to navigate and often need time to get adapted to, unlike Brandwatch where the user interface is relatively simpler. Also, the initial setup was a bit tricky in terms of setting up the query. Review collected by and hosted on G2.com.

I like how Sprinklr Social allows me to upload content just once, including both the asset and the copy, and it then distributes this to all other platforms. This feature saves a lot of time since we don't have to manually enter content for each platform. I also appreciate how the evaluation tools work, letting me quickly see performance across all platforms from one place, which provides a good overview that would otherwise take hours to compile separately. Review collected by and hosted on G2.com.

The scheduling functions could be improved. You have to upload a thumbnail to each of the platforms individually rather than just uploading to the 'all channels' tab. The collab features aren't great; it's often faulty/glitchy on Instagram, and on Facebook, it's not even an option. On monitoring and evaluation, it can be difficult to change the metrics you're looking at, like switching from views to engagement. Review collected by and hosted on G2.com.

I find Sprinklr Social to be very customizable, which covers a lot of ground for my needs. Review collected by and hosted on G2.com.

The reporting is so disjointed - you can only get organic for one spot, paid from another, etc. Unified helps but it still gets clunky and the different parts of the tool don't always work together. Have one spot in Sprinklr where all reporting is done, one spot to make custom metrics, etc. This way you are not bouncing around to different spots to get a full picture on how a campaign performed both from a sentiment standpoint but also a paid/organic content performance standpoint. Also make Copilot more helpful. It can never really do what I need and so I gave up on it. The initial setup is very clunky - it isn't super user friendly. Review collected by and hosted on G2.com.

I like that Sprinklr Social works stably and without errors. It supports all platforms and almost all formats, which is really convenient. The intuitive operation makes it easy to use, and the cross-team and cross-channel collaboration is a big advantage. Review collected by and hosted on G2.com.

The reporting is very complicated and the metrics partially differ from those of the native channels. The rights concept is complicated and there are sometimes bugs when sharing content with users. The initial setup was complicated and it was not clearly defined by the Sprinklr team what is in scope, furthermore, there is no understanding of our structure and setup with individual processes for each team or market. Review collected by and hosted on G2.com.

The way we can handle all from one single place, with great connectivity between teams, tasks and results. Review collected by and hosted on G2.com.

It's difficult to make changes and set ups, very dependant on the sprinklr team to apply any changes. Review collected by and hosted on G2.com.

Developments are made in a considerate manner and never in a way that makes adapting to them difficult. Review collected by and hosted on G2.com.

It's easy to accidentally remove a column and not so easy to reinstate it. Beyond this, it's not too easy to open a message that you're working on in a larger window. I'm often left guessing where to click in order to enlarge it. Review collected by and hosted on G2.com.

The best thing I like about Sprinklr Social is the number of metrics that you can gain in the dashboard and as well as creating different dashboards to pull these metrics. From creating a visual listening dashboard to track brand sentiment or tracking customer sentiment was very useful for me to learn about basics of social metrics. Review collected by and hosted on G2.com.

The only thing I dislike about Sprinklr is there are so many features that it can be hard to navigate but using AI helps a lot with that. Review collected by and hosted on G2.com.

I appreciate the many features Sprinklr offers, and it continues to be easy to use. Appreciate its scheduling abilities and the ability to boost FB content. Review collected by and hosted on G2.com.

Sprinklr's cost continues to be high, and occasionally the platform goes down, which can make it feel somewhat unreliable. Review collected by and hosted on G2.com.

The upsides after using Sprinklr Social as a full-cycle campaign hub is they make it simpel to not just posting social media post but also to vet influencers through the new TikTok creators API and to manage our paid social media ads. I also use the deep research mode to create professional, data-heavy reports that include web-sourced information and citations, which help me explain our social media performance to my manager. The TikTok creator discovery tools let me to see exactly how much an influencers costs and their real engagement rates ( like total likes and video saves). Review collected by and hosted on G2.com.

Not many to dislike, only some issue with the speed to run the deep research, which is quite slow to produce a result and take almost 20 minutes to generate a detailed report, need to be patient to run the tool. I also have issue with the data migration during the recent move to the new X (formerly Twitter), about 10% of our older data took a few extra days to sync correctly, which made our monthly reports look a bit off for a moment. Review collected by and hosted on G2.com.

In my case, Sprinklr is remarkable since it provides the entire opinion of the customers in a single location. I am able to monitor the trends and sentiment monitoring through channels. It is easily controlled due to its features and breaking down feedback. This has enhanced my planning of things and makes the team responsive to the needs of customers. Review collected by and hosted on G2.com.

The only thing I do not like is that the dashboard may be overwhelming due to the variety of features and options. Filtering and sorting reviews is at times more steps than anticipated. Although the features are robust, they can make me slow down in case they are not navigated correctly. Review collected by and hosted on G2.com.