I like that it brings so many parts of social media management into one place. From scheduling and publishing content to monitoring engagement and reporting on performance, it helps streamline workflows and makes it easier to stay organized. It's become a valuable tool for keeping our team connected to our audiences and measuring the impact of our work. Review collected by and hosted on G2.com.

The price point is a bit of a tougher sell now that there are so many programs on the market that do a lot of the same things. Review collected by and hosted on G2.com.

Sprinklr Social is a versatile and detailed solution that supports us in managing multiple social media platforms for effective communication

I like the robust publishing and scheduling tools that helps us in content calendars and bulk posting

The app has remarkable social listening features and they help us track keywords, brand mentions and sentiment

The dashboard for Sprinklr Social has advanced analytics features and they offer reliable performance insights

Sprinklr helps us manage even large scale social media platforms and this happens in a unified way

The software has a centralized invox, where all communication gets in from comments, engagements and messages

We get timely and reliable workflow automation support from Sprinklr, where it handles things like content reviews, tasks assigning, approvals and others Review collected by and hosted on G2.com.

Sprinklr has sheer number of features, which makes some users feel overwhelmed

The price may not suite small enterprises and this plays a major factor for new subscribers

The interface is completely complex and at very first time, one need some assistance Review collected by and hosted on G2.com.

Better accountability, security for owned pages and SOP. Review collected by and hosted on G2.com.

There are certain platform-specific challenges and limitations. For example, I can’t post LinkedIn PDFs, and I have to complete 2FA login in the app every time even though “remember device” is ticked. Also, sending collaboration requests on IG and tagging on X still have to be done manually. Review collected by and hosted on G2.com.

The link in bio feature is very elegant and user friendly. Being able to post across multiple platforms at once is very helpful and the primary reason for using the tool. Review collected by and hosted on G2.com.

When posting for some platforms, Sprinklr does not automatically optimize content for the platform. For example, if an image is over Facebook's maximum file size, it will give an error rather than scale the image down. This means the photo has to be re-exported. It is a hassle each time it happens. This is particularly the case with BlueSky. The tagging feature is also very finicky and will often nix a post even when the tag is spelled correctly. Review collected by and hosted on G2.com.

I really like the real-time schedule posting feature in Sprinklr Social. The agencies based in Africa can post, and I instantly get an alert on my phone to approve or not, which is super convenient. It's nice having the capability for real-time approval, scheduling, and everything to ensure posts meet the digital audience on time, especially for managing our markets in Africa. This feature makes Sprinklr Social really valuable for me. Review collected by and hosted on G2.com.

What can be improved is that sometimes the KPIs on the reporting dashboard differ from those on Meta. Agencies often complain about differences in engagement rates between Meta and Sprinklr Social, even though the KPI tile is customized and can be similar. Review collected by and hosted on G2.com.

Working with Sprinklr for Microsoft as a Social Media Manager gave me the opportunity to manage large-scale social engagement in a fast-paced, global environment. One of the things I appreciated most about Sprinklr Social was its ability to centralize social media publishing, monitoring, analytics, and customer engagement into a single platform. This made it easier to collaborate across teams, maintain brand consistency, and respond to conversations in real time.

In my role, I used Sprinklr to schedule and manage content across multiple social channels, monitor audience sentiment, track campaign performance, and support community management initiatives. The platform’s listening and reporting capabilities helped identify trends, measure engagement, and provide actionable insights that supported data-driven social strategies.

Working with Microsoft’s global brand standards also strengthened my ability to manage high-volume social operations while maintaining accuracy, responsiveness, and brand voice. The experience improved my skills in cross-functional collaboration, analytics, content planning, and customer engagement, while giving me hands-on experience with enterprise-level social media management tools. Review collected by and hosted on G2.com.

One challenge I experienced with Sprinklr was the platform’s complexity. While it offers a wide range of powerful features, the interface can feel overwhelming at times, especially for new users or teams managing multiple workflows simultaneously. Some processes required several steps to complete, and navigating between dashboards, reporting tools, and engagement functions occasionally impacted efficiency.

There was also a learning curve when it came to customizing reports, setting up workflows, and fully utilizing advanced features. However, once familiar with the platform, it became much easier to manage large-scale social media operations effectively. Review collected by and hosted on G2.com.

The analytics are very robust, as are the AI features and overall functionality. I also like the advocacy platform — it's easy to use and is constantly updated to improve usability and make the platform function better. Review collected by and hosted on G2.com.

We rarely have a reliable rep (success manager). Our success manager changes more than once a year, and they often don't answer emails or take a long time to respond. It's difficult to distinguish analytics for organic posts versus boosted posts. I wish there were an easier way. Review collected by and hosted on G2.com.

I appreciate how thorough Sprinklr Social is and that it's very customizable to meet business needs and preferred KPIs. Being able to build formulas based on our company's benchmark and KPIs for engagement rate and clicks has been really helpful. The thorough tagging options allow the team to build precise reports for campaigns and niche requests. Review collected by and hosted on G2.com.

The tool is very thorough and has tons of customization and features. However, the UI is not intuitive. It's easy to get lost in the tool and I often find myself struggling when it comes to building new dashboards, or losing my path while scrubbing through social listening. Review collected by and hosted on G2.com.

I really like being able to build dashboards and create custom metrics. The filtering options are also a big plus for me. The new AI tools look very promising, and I’m interested to see how they develop. Review collected by and hosted on G2.com.

The filtering can sometimes feel limited and can lead to issues. I wish there were an option to filter social listening by tags or campaigns. I also think the sentiment detector needs a lot of improvement. Metrics also change a lot or become suddenly unavailable, but this may be an api limitation. Review collected by and hosted on G2.com.

Better social media management and insights that help us understand content perfromance Review collected by and hosted on G2.com.

While Sprinklr Social is a powerful enterprise platform, it could benefit from a more intuitive and user-friendly interface, as many users find navigation and everyday tasks complex. Simplifying reporting and dashboard creation, improving the speed of data refresh and platform performance, and streamlining content approval workflows would enhance efficiency for both brands and agencies. There is also an opportunity to strengthen AI-driven capabilities such as sentiment analysis, trend prediction, content recommendations, and performance optimization, while making insights more actionable. Additionally, stronger influencer management features and greater flexibility for mid-sized businesses could help make the platform more accessible and easier to adopt across teams. Review collected by and hosted on G2.com.