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Serpstat Reviews & Product Details

Profile Status

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Pricing

Pricing provided by Serpstat.

Free Trial

Free Trial

Free

Free

User Insights

Average based on 466 real user reviews.

Implementation Time

1 month

Perceived Cost

$$$$$

Typical contract price

$0k - $0k

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Антон .
А
Антон .
Independent Commercial Real Estate Consultant
Small-Business (50 or fewer emp.)
"A major product limitation hidden until after setup"
0/5
What do you like best about Serpstat?

The interface is reasonably clear and easy to navigate, and the range of SEO tools is presented in an understandable way. The Rank Tracker setup flow also looked straightforward. Review collected by and hosted on G2.com.

What do you dislike about Serpstat?

The biggest problem is a critical product limitation that was not clear upfront. I needed to check rankings for my own Russian website across just 23 search queries. Support first suggested purchasing a paid subscription, but only afterwards informed me that Serpstat does not provide ranking data for Russian domains or the Russian search market at all.

This means that even if I had followed their recommendation and paid, the service still would not have solved my task. I fully understand that a company may choose not to support a particular market, but such a fundamental restriction should be made very clear before users spend time registering, exploring the product, configuring tools, or considering a subscription.

The most frustrating part was not being denied free access. It was discovering only after contacting support that the core functionality I needed was unavailable in principle. Review collected by and hosted on G2.com.

Thomas T.
TT
Thomas T.
Cofounder
Small-Business (50 or fewer emp.)
"All-in-One SEO Tool with Excellent Competitor Data and Great Value"
5/5
What do you like best about Serpstat?

Everything I need is in one tool. Keyword research, competitor analysis, rank tracking and site audits all in one place, so I never switch between tools. The competitor data is my favorite part, I can see exactly what keywords my competitors rank for and copy what works. The interface is simple, the reports look clean, and the price is much lower than other SEO tools. Support is fast and helpful. Great value for the money. Review collected by and hosted on G2.com.

What do you dislike about Serpstat?

Honestly not much. Took me a few days to find my way around all the features, but that is it. Review collected by and hosted on G2.com.

Janane V.
JV
Janane V.
Associate SEO
Small-Business (50 or fewer emp.)
"Super Fast Crawling, Vast Project Capacity"
4.5/5
What do you like best about Serpstat?

I use Serpstat for finding website errors and analyzing competitor keywords. I like that it crawls websites very fast compared to SEMrush and Ahrefs, even if the website has 1000 pages. This speed allows me to audit multiple 1000-page websites in a single day, which is incredibly helpful as I work for an agency. Additionally, the initial setup of Serpstat is very easy; I just need to enter the website domain in the Serpstat tool. I also appreciate that unlike Ahrefs, which limits project additions to around 40, Serpstat allows me to add up to 100 projects. Review collected by and hosted on G2.com.

What do you dislike about Serpstat?

The dashboard for high, medium, low issues can be improved. The view can be more user-friendly. Review collected by and hosted on G2.com.

IG
Igor G.
Head of SEO Department
Marketing and Advertising
Mid-Market (51-1000 emp.)
"Serpstat has become an essential tool for our SEO department"
5/5
What do you like best about Serpstat?

When you're managing an SEO team, it's critical to have a reliable platform with powerful capabilities at your fingertips. Serpstat fully meets this need — from daily position tracking to in-depth competitor analysis.

We particularly appreciate the flexible reporting system, easy-to-use API, and the ability to quickly collect keyword data across different markets.

Special thanks to the Serpstat team for being open to feedback and continuously improving the product. It truly feels like a partnership, not just a subscription-based tool. Review collected by and hosted on G2.com.

What do you dislike about Serpstat?

We haven’t noticed any downsides. Serpstat fully meets our needs. Review collected by and hosted on G2.com.

IK
Irina K.
Digital-маркетолог
Small-Business (50 or fewer emp.)
"Best SEO tool for Website Analysis"
5/5
What do you like best about Serpstat?

I've been using SERPSTAT platform for years. It is my best assistant. I actively use it in analyzing competitors and drawing up a content plan for my blog. I really like that the Support Service is always in touch and can advise on some points if the article is not completely clear. I don't know any colleagues who don't use this assistant. I advise everyone to use SERPSTAT! Review collected by and hosted on G2.com.

What do you dislike about Serpstat?

Not anything yet to dislike. Kind of expensive, but generous limits. Review collected by and hosted on G2.com.

Travis J.
TJ
Travis J.
Director of Photography and Executive Producer
Small-Business (50 or fewer emp.)
"Our FAVORITE tool for website SEO."
5/5
What do you like best about Serpstat?

We love how easy Serpstat is for website SEO. It has everything laid out easily and allows us to do competitive analysis of sites and finds some search suggestions others have missed. We use this with another program to doublecheck. Review collected by and hosted on G2.com.

What do you dislike about Serpstat?

Our account plan is a little limited, we wish we had a larger plan but besides that we love it all Review collected by and hosted on G2.com.

AD
Alena D.
Search Engine Optimization Specialist
Small-Business (50 or fewer emp.)
"I used the keyword research feature."
5/5
What do you like best about Serpstat?

I tested the trial version, and I liked the intuitive interface. Review collected by and hosted on G2.com.

What do you dislike about Serpstat?

I also really liked their blog; thanks to it, I found out that Serpstat has the function I need. Review collected by and hosted on G2.com.

Olena S.
OS
Olena S.
Chief Executive Officer
Small-Business (50 or fewer emp.)
"An ultimate platform for SEO and beyond"
5/5
What do you like best about Serpstat?

Serpstat has become my go-to platform for all things SEO and more. Its extensive range of features has truly impressed me. From insightful backlink analysis to precise rank tracking and visibility trend monitoring, Serpstat has it all. What sets it apart is its commitment to innovation, offering advanced tools like AI Content Tools and keyword clustering, which I haven't seen in other SEO software. Plus, it's not limited to just the typical North American and Western European markets; it covers Eastern European markets exceptionally well. Review collected by and hosted on G2.com.

What do you dislike about Serpstat?

If you're new to the world of SEO software, setting up Serpstat might feel a bit overwhelming at first. However, don't let that deter you. Once you dive in and get a feel for its robust tools and capabilities, you'll be amazed. The only minor issue is the sheer abundance of tools available, which might take some time to fully explore. Review collected by and hosted on G2.com.

Manoj k.
MK
Manoj k.
Digital Marketing Executive
Mid-Market (51-1000 emp.)
"SERPSTAT- An All Rounder Solution"
4/5
What do you like best about Serpstat?

This is a versatile tool that has a comprehensive solution to address the SEO-related challenges. whether to do keyword analysis, web page rank calculation or track the number of backlinks, this tool can do these tasks within minutes. this keeps me to have an upper edge over my competitors Review collected by and hosted on G2.com.

What do you dislike about Serpstat?

Not anything yet to dislike but still have to do more updation/upgradation because if I have to compare it with the market competitors like Ahrefs, Semrush, and Ubersuggest, it's tough to choose this tool over them. Review collected by and hosted on G2.com.

Verified User in Food & Beverages
UF
Verified User in Food & Beverages
Mid-Market (51-1000 emp.)
"Absolutely the best SEO toolset"
5/5
What do you like best about Serpstat?

Serpstat has helped us to grow our organic traffic by 270% during the first year, using flexible rank tracking and very convenient keyword research. Also, after technical audit of all pages, we've fixed our titles and descriptions, and are observing the CTR increase constantly every month. It is 3 times up already, and keeps growing! Review collected by and hosted on G2.com.

What do you dislike about Serpstat?

I did not find anything that could disappoint me yet Review collected by and hosted on G2.com.

Questions about Serpstat? Ask real users or explore answers from the community

Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights.

Alex S.
AS
Alex Sousa
•
Last activity about 3 years ago

Will you have any sales in future?

2 Upvotes
1
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GU
Guest User
•
Last activity almost 2 years ago

What is Serpstat used for?

0 Upvotes
3
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Pricing Options

Pricing provided by Serpstat.

Free Trial

Free Trial

Free

Free

Individual

$69.00
Serpstat Comparisons
Serpstat Features
SEO Alerting
SEO Auditing
SEO Change Tracking
Link Building
Keyword Research
SERP Rank Tracking
Competitor Analysis
Data Visualization
Custom Reports