Sendlane Pros and Cons: Top 5 Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users appreciate the automation and personalization features of Sendlane, enhancing engagement and conversions seamlessly. (6 mentions)

Users highly value Sendlane's exceptional customer support, noting their prompt assistance and responsiveness at all times. (6 mentions)

Users value Sendlane's automation efficiency, enhancing engagement and reducing manual work through personalized campaigns. (4 mentions)

Users praise Sendlane's automation and personalization features, enhancing engagement and simplifying marketing workflows efficiently. (4 mentions)

Users appreciate the ease of use of Sendlane, thanks to its intuitive dashboard and drag-and-drop features. (4 mentions)

Users find Sendlane expensive, making it less accessible for startups and suggesting improvements in affordability. (3 mentions)

Users find Sendlane's poor reporting capabilities limiting, lacking depth and immediate insights for effective campaign management. (3 mentions)

Users face significant campaign issues, including limited international SMS support and problems with scheduled campaigns not sending on time. (2 mentions)

Users find the feature improvements in Sendlane lacking, particularly with automation setup and reporting capabilities. (2 mentions)

Users find Sendlane inefficient due to its outdated UX and limited functionality, making platform use cumbersome. (2 mentions)

5 Pros or Advantages of Sendlane

1. Automation

Users appreciate the automation and personalization features of Sendlane, enhancing engagement and conversions seamlessly.

See 6 mentions

See Related User Reviews

Rani B.

4.5/5

"Advanced Automation and Personalization Booster"

What do you like about Sendlane?

I like Sendlane's automation and personalization features for email and SMS marketing. They excel in automated campaigns like welcome emails, abandone

Verified User

Small-Business (50 or fewer emp.)

4.5/5

"Intuitive Dashboard and Seamless Integrations Make This Tool Exceptional"

What do you like about Sendlane?

This tool offers a clean dashboard that is easy to navigate and also to implement. It has drag and drop features which makes it very intuitive. It h

2. Customer Support

Users highly value Sendlane's exceptional customer support, noting their prompt assistance and responsiveness at all times.

See 6 mentions

See Related User Reviews

Rani B.

4.5/5

"Advanced Automation and Personalization Booster"

What do you like about Sendlane?

I like Sendlane's automation and personalization features for email and SMS marketing. They excel in automated campaigns like welcome emails, abandone

Verified User

Small-Business (50 or fewer emp.)

4.5/5

"Intuitive Dashboard and Seamless Integrations Make This Tool Exceptional"

What do you like about Sendlane?

This tool offers a clean dashboard that is easy to navigate and also to implement. It has drag and drop features which makes it very intuitive. It h

3. Automation Efficiency

Users value Sendlane's automation efficiency, enhancing engagement and reducing manual work through personalized campaigns.

See 4 mentions

See Related User Reviews

Rani B.

4.5/5

"Advanced Automation and Personalization Booster"

What do you like about Sendlane?

I like Sendlane's automation and personalization features for email and SMS marketing. They excel in automated campaigns like welcome emails, abandone

Lakshya S.

Small-Business (50 or fewer emp.)

3.5/5

"Powerful Automation Features, But UX Feels Outdated"

What do you like about Sendlane?

Behaviour driven automation - Sendlane analyzes the behaviour on data points and lets you use that data to trigger highly relevant emails and SMS mess

4. Automation Features

Users praise Sendlane's automation and personalization features, enhancing engagement and simplifying marketing workflows efficiently.

See 4 mentions

See Related User Reviews

Rani B.

4.5/5

"Advanced Automation and Personalization Booster"

What do you like about Sendlane?

I like Sendlane's automation and personalization features for email and SMS marketing. They excel in automated campaigns like welcome emails, abandone

Lakshya S.

Small-Business (50 or fewer emp.)

3.5/5

"Powerful Automation Features, But UX Feels Outdated"

What do you like about Sendlane?

Behaviour driven automation - Sendlane analyzes the behaviour on data points and lets you use that data to trigger highly relevant emails and SMS mess

5. Ease of Use

Users appreciate the ease of use of Sendlane, thanks to its intuitive dashboard and drag-and-drop features.

See 4 mentions

See Related User Reviews

Rani B.

4.5/5

"Advanced Automation and Personalization Booster"

What do you like about Sendlane?

I like Sendlane's automation and personalization features for email and SMS marketing. They excel in automated campaigns like welcome emails, abandone

Verified User

Small-Business (50 or fewer emp.)

4.5/5

"Intuitive Dashboard and Seamless Integrations Make This Tool Exceptional"

What do you like about Sendlane?

This tool offers a clean dashboard that is easy to navigate and also to implement. It has drag and drop features which makes it very intuitive. It h

5 Cons or Disadvantages of Sendlane

1. Expensive

Users find Sendlane expensive, making it less accessible for startups and suggesting improvements in affordability.

See 3 mentions

See Related User Reviews

Lakshya S.

Small-Business (50 or fewer emp.)

3.5/5

"Powerful Automation Features, But UX Feels Outdated"

What do you dislike about Sendlane?

UX seems quite outdated and the price is quite high for startups.

Brian A.

Small-Business (50 or fewer emp.)

5.0/5

"Seamless Integration, Strong Support, but Pricey"

What do you dislike about Sendlane?

I find Sendlane a bit expensive, which can make it less accessible. While it aids in growing my business, I believe it would be beneficial if the pric

2. Poor Reporting

Users find Sendlane's poor reporting capabilities limiting, lacking depth and immediate insights for effective campaign management.

See 3 mentions

See Related User Reviews

Rani B.

4.5/5

"Advanced Automation and Personalization Booster"

What do you dislike about Sendlane?

Some automation workflows can feel complex to set up for beginners, and the interface could be more intuitive. Also, advanced reporting and analytics

bernardo v.

Enterprise (> 1000 emp.)

4.0/5

"Email and SMS Marketing Automation, perfect for ecom growth"

What do you dislike about Sendlane?

The platform does not support international SMS, restricting messaging to US numbers only. As campaigns grow, the user interface can become cluttered,

3. Campaign Issues

Users face significant campaign issues, including limited international SMS support and problems with scheduled campaigns not sending on time.

See 2 mentions

See Related User Reviews

bernardo v.

Enterprise (> 1000 emp.)

4.0/5

"Email and SMS Marketing Automation, perfect for ecom growth"

What do you dislike about Sendlane?

The platform does not support international SMS, restricting messaging to US numbers only. As campaigns grow, the user interface can become cluttered,

Mahmoud A.

Small-Business (50 or fewer emp.)

5.0/5

"The most powerful if you want to market your product via email"

What do you dislike about Sendlane?

Aside from the problem that pre-scheduled campaigns don't send on time and have to be sent manually,

4. Feature Improvements

Users find the feature improvements in Sendlane lacking, particularly with automation setup and reporting capabilities.

See 2 mentions

See Related User Reviews

Rani B.

4.5/5

"Advanced Automation and Personalization Booster"

What do you dislike about Sendlane?

Some automation workflows can feel complex to set up for beginners, and the interface could be more intuitive. Also, advanced reporting and analytics

Brian A.

Small-Business (50 or fewer emp.)

5.0/5

"Seamless Integration, Strong Support, but Pricey"

What do you dislike about Sendlane?

I find Sendlane a bit expensive, which can make it less accessible. While it aids in growing my business, I believe it would be beneficial if the pric

5. Inefficient

Users find Sendlane inefficient due to its outdated UX and limited functionality, making platform use cumbersome.

See 2 mentions

See Related User Reviews

Lakshya S.

Small-Business (50 or fewer emp.)

3.5/5

"Powerful Automation Features, But UX Feels Outdated"

What do you dislike about Sendlane?

UX seems quite outdated and the price is quite high for startups.

bernardo v.

Enterprise (> 1000 emp.)

4.0/5

"Email and SMS Marketing Automation, perfect for ecom growth"

What do you dislike about Sendlane?

The platform does not support international SMS, restricting messaging to US numbers only. As campaigns grow, the user interface can become cluttered,

Top-Rated Alternatives

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Romano M.

COO

Small-Business (50 or fewer emp.)

10/5/2020

"Hands down, ELITE Email Marketing Automation solution!"

5/5

What do you like best about Sendlane?

Sendlane provides an arsenal of useful tools and service, far more than any of the other platforms we've used in the space. The software is loaded with metrics that directly relate to the eComm business and help us make better and smarter decisions around our automations / email follow up sequences. The deliverability is OUTSTANDING and the service from their team is the fastest we've experienced...EVER. Review collected by and hosted on G2.com.

What do you dislike about Sendlane?

Some of the previous metrics or features that were missing were quickly heard by the Sendlane team and implemented to improve our user experience - hard to provide a downside when their team continues to address and improve! Review collected by and hosted on G2.com.

Response from Sonya Pelia of Sendlane

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Hi Romano, Glad you think we have the best email automation solution! We do too. But, seriously, thank you for taking the time to review Sendlane. We appreciate it very much. Best, Sonya. VP Marketing

Marty C.

Marketing Consultant

Small-Business (50 or fewer emp.)

1/25/2021

"Easy (almost fun) to use and necessary as air"

5/5

What do you like best about Sendlane?

I love building out my Automations. Fun to do and easy to understand how! Review collected by and hosted on G2.com.

What do you dislike about Sendlane?

There's nothing to dislike. I'm a happy customer!! Review collected by and hosted on G2.com.

Response from Mariesa Portmann of Sendlane

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Hi Marty,

Thank you so much for the 5-star, glowing review - we love hearing from happy customers like yourself! It's not always easy to map out a customer journey, so it's refreshing to hear you're finding it to be not only easy to do, but also finding joy in using the platform and building automations.

We appreciate the partnership, Marty, and look forward to continued growth and success for your business!

Cheers,

Mariesa, Director of Customer Success

Cindy D.

Founder, Strategic Connector & Joint Venture Facilitator

Small-Business (50 or fewer emp.)

1/19/2021

"Easy to use, good deliverability"

4/5

What do you like best about Sendlane?

With some other platforms using the API doesn’t end up getting f ALL is your leads. Send lane gets more - and importing any stragglers is nice and easy too Review collected by and hosted on G2.com.

What do you dislike about Sendlane?

Copy and pasting from a different platform doesn’t always work cleanly Review collected by and hosted on G2.com.

Response from Mariesa Portmann of Sendlane

edit

Hi Cindy,

Thank you for taking the time to write us a review. I'm so glad your experience has been great so far; getting access to connect with customers you were not able to with other platforms is excellent news! We are thrilled that Sendlane is able to solve that problem for you and your business. We look forward to being a trusted partner in your business's continued growth and success. Thanks again, Cindy!

Cheers,

Mariesa, Director of Customer Success

DENISE R.

Licensed Realtor

Small-Business (50 or fewer emp.)

1/23/2021

"Less Stress With Sendlane"

5/5

What do you like best about Sendlane?

Ease of the platform and the awesome customer service. Review collected by and hosted on G2.com.

What do you dislike about Sendlane?

It’s a little pricey - but it’s by far more affiliate marketer friendlier than the other CRMs. Review collected by and hosted on G2.com.

Response from Mariesa Portmann of Sendlane

edit

Hi Denise,

Thank you so much for the 5-star rating! We appreciate your sentiments and are so glad to hear the Sendlane experience is less stressful - which is so important in running a successful email program. :) We love all our affiliate marketing friends and are glad you find the Sendlane platform to be highly differentiated from others in-market. We appreciate your advocacy, Denise, thanks again!

Cheers,

Mariesa, Director of Customer Success

Kyla F.

Mid-Market (51-1000 emp.)

9/22/2020

"Thank you, Sendlane!"

5/5

What do you like best about Sendlane?

If you are looking for an email service provider to help you drive your email marketing campaign goals, I would highly recommend Sendlane. The features for producing creative and data-driven email strategies are impressive, and the team is truly amazing, so supportive, responsive and helpful! It has been an incredible tool for our company in automating, tracking and optimizing our email marketing efforts and improving our deliverability. Review collected by and hosted on G2.com.

What do you dislike about Sendlane?

So far I have not experienced any issues with Sendlane. Review collected by and hosted on G2.com.

Response from Sonya Pelia of Sendlane

edit

Hi Kyla: Thank you for taking the iime to review Sendlane. We appreciate it very much. As always, please do let us know if there are missing features you are looking for in the solution. We are constantly improving the product. Best, Sonya. VP Marketing

Eric D.

Mid-Market (51-1000 emp.)

12/14/2020

"Powerful ESP"

5/5

What do you like best about Sendlane?

Automations. Keeps our segments in check Review collected by and hosted on G2.com.

What do you dislike about Sendlane?

The un-customizable global footer. none. Review collected by and hosted on G2.com.

Recommendations to others considering Sendlane:

Power. Speed. Features at a fraction of the cost of comparative ESP's Review collected by and hosted on G2.com.

What problems is Sendlane solving and how is that benefiting you?

Handling our large subscriber base and managing our segmentation across vastly different classifications of user types. Sendlane's automations, popups, and beacons make this a very powerful platform. Review collected by and hosted on G2.com.

Response from Mariesa Portmann of Sendlane

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Hi Eric,

Thank you so much for taking time to leave us a review! We are thrilled to hear Sendlane has been a powerful ESP for your business. Managing email communication at scale for your entire customer base should be easy, automated, dynamic and personalized -- we are so glad to hear you've found a solution for all of that here at Sendlane. We look forward to continued partnership together - thanks again for your advocacy, Eric!

Cheers,

Mariesa, Director of Customer Success

Brian H.

Small-Business (50 or fewer emp.)

12/8/2020

"Great user interface, deliverability and customer support"

5/5

What do you like best about Sendlane?

The customer support I receive when I need it. I never wait long for answers. Review collected by and hosted on G2.com.

What do you dislike about Sendlane?

When you import data manually into the account, it needs to go through a review. With that being said, it's because of this that they are able to maintain their deliverability. Review collected by and hosted on G2.com.

Response from Sonya Pelia of Sendlane

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Hi Brian, Thank you for taking time to review Sendlane; we deeply appreciate it. And, as always do let us know if you are looking for functionality not yet in the solution. Best, Sonya

Will C.

Small-Business (50 or fewer emp.)

12/7/2020

"Extremely helpful staff and service."

4.5/5

What do you like best about Sendlane?

The CEO and the rest of my service team are highly responsive and understanding Review collected by and hosted on G2.com.

What do you dislike about Sendlane?

The website needs to be refreshed manually. Review collected by and hosted on G2.com.

Response from Sonya Pelia of Sendlane

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Hi Will: thank you for taking time to review Sendlane; much appreciated from our end. I will pass on the reccomendation to the team. Best, Sonya

Verified User in Internet

Small-Business (50 or fewer emp.)

1/23/2021

"It is easy to use and you can logically & visually see the sequence of events in your automation"

5/5

What do you like best about Sendlane?

Ease of adding emails, triggers and automation Review collected by and hosted on G2.com.

What do you dislike about Sendlane?

The addition of step in automation does not apply to subscribers in the flow, but only applicable to the new subscribers. I hate that Review collected by and hosted on G2.com.

Response from Mariesa Portmann of Sendlane

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Hello!

Thank you so much for the 5-star review! We're so glad to hear you're finding it easy to build emails, triggers and automations. I also appreciate the feedback you've shared on how to strengthen our automation offering; I have passed that feedback along to my team for consideration. :) We appreciate you choosing Sendlane, and look forward to seeing your program continue to grow and excel with the platform!

Cheers,

Mariesa, Director of Customer Success

Kathy M.

Email Marketing Manager

Small-Business (50 or fewer emp.)

12/7/2020

"We LOVE Sendlane and if anyone asks what ESP to use - We point them to Sendlane!"

5/5

What do you like best about Sendlane?

The platform is very user friendly and the customer support is fantastic! Review collected by and hosted on G2.com.

What do you dislike about Sendlane?

Only thing we would like is more URL links to be provided in the dashboard for reports. Review collected by and hosted on G2.com.

Response from Mariesa Portmann of Sendlane

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Hi Kathy,

Thank you so much for leaving a stellar review and for your continued advocacy of Sendlane. Our team just loves working with you, too! We take every bit of product feedback seriously and I am happy to report back that since you posted this review, our team recently released an enhancement that increases the number of links displayed in the dashboard! So hopefully that helps with your reporting. :) We appreciate your partnership, Kathy, thanks again!

Cheers,

Mariesa, Director of Customer Success