Secret View Reviews & Provider Details

Name: Secret View
Rating: 4.2 (3 reviews)

Secret View is an innovative mystery shopping company that transforms the way businesses approach customer experience, internal audits, and compliance research. With a focus on learning and growth, we empower organizations to unlock actionable insights that elevate performance and drive customer loyalty. Why Secret View? - Global community of 65,000+ mystery shoppers: Our mystery shoppers are real customers from your target audience and locality, ensuring authentic feedback that aligns with your brand’s goals. - Tailored solutions: From ready-to-use questionnaires to fully customizable surveys, our tools adapt to the unique needs of your business. - Powerful dashboard: Gain clear, actionable insights with our industry-leading dashboard, enabling you to monitor, analyze, and act on feedback from every level of your organization. - AI Assistent: Our built in AI Assistent helps you understand the research and learn from the feedback from our mystery shoppers. - Shopping credit: Our model rewards mystery shoppers with shopping credit, fostering genuine engagement and ensuring they are truly invested in the brands they evaluate. What we offer - Customer experience research: Map out and optimize every touchpoint in the customer journey with qualitative and quantitative insights that our mystery shoppers provide. - Internal audits: Streamline internal processes and ensure quality standards are met with our user-friendly audit tools. Compliance research: Monitor adherence to regulations such as alcohol, tobacco, product placement, and promotional standards with precision. Trusted by leading brands We are proud to partner with renowned names such as Dyson, AholdDelhaize, Patagonia and over 100 retail- and hospitality brands, delivering exceptional insights in customer journeys worldwide.

Seller

Secret View

Discussions

Secret View Community

Services Offered

Mystery shopping, UX research, Compliance research, Internal auditing, Retail analytics

Overview by

Paul Clappers

Pricing

Pricing provided by Secret View.

Secret View

Free Trial

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CF

Verified User in Food & Beverages

Mid-Market (51-1000 emp.)

7/31/2025

"Secret View is a user-friendly tool that provides a great deal of insight and genuinely helps us."

4.5/5

What do you like best about Secret View?

The excellent overviews in the dashboard are clear and clickable, allowing you as a formula to focus on the areas that score the lowest. Review collected by and hosted on G2.com.

What do you dislike about Secret View?

Sometimes, the reports aren't in the correct account. However, the service is good, and they resolve this quickly. Review collected by and hosted on G2.com.

Recommendations to others considering Secret View:

As a formula, you want to receive reports that are independent and unbiased. With Secret View, you can specify that an auditor cannot visit the same location twice within one year, which provides a more accurate picture. It's also beneficial that photos of the location or products are taken. This confirms what is described in the reports, and if a photo shows something different, you can adjust the report once you have the rights. This is all very helpful. Review collected by and hosted on G2.com.

What problems is Secret View solving and how is that benefiting you?

It provides us with a clear overview per category and helps our franchisees stay sharp. It also assists the locations in setting focus points that they can discuss with their teams. Review collected by and hosted on G2.com.

PH

Verified User in Hospitality

Small-Business (50 or fewer emp.)

8/5/2025

"Pleasant cooperation"

4/5

What do you like best about Secret View?

The platform offers clear reports. Secret View is actively thinking along about how we can get the most out of it. Review collected by and hosted on G2.com.

What do you dislike about Secret View?

At this moment, we are experiencing the collaboration with Secret View positively. The platform is clear, communication runs smoothly, and the results are valuable and useful. Review collected by and hosted on G2.com.

UR

Verified User in Retail

Mid-Market (51-1000 emp.)

2/11/2025

"valuable insights and a pleasant collaboration"

4/5

What do you like best about Secret View?

We have been working with Secret View for quite some time and are satisfied with the collaboration. They offer reliability and professionalism that are completely up-to-date. The shoppers provide the correct information through reports, giving us the necessary insights that are very valuable. The contact with Secret View is always pleasant, it works well because we have one fixed contact person. Annually, we meet to review the current research and ensure our objectives are maintained. Review collected by and hosted on G2.com.

What do you dislike about Secret View?

Stricter control of the mystery shoppers would further improve the consistency and reliability of the results. Review collected by and hosted on G2.com.