RudderStack Reviews & Product Details

RudderStack is the leading warehouse native CDP designed to help organizations efficiently collect, unify, and activate customer data across various channels. This end-to-end solution empowers data teams to streamline their data management processes, enabling businesses to leverage insights for growth and improved customer engagement. By integrating seamlessly with existing systems, RudderStack facilitates a comprehensive view of customer interactions, which is crucial for informed decision-making. Targeted primarily at data teams, RudderStack serves a diverse range of industries, including retail, finance, healthcare, media and technology. Its user-friendly interface and robust capabilities make it suitable for organizations looking to enhance their data strategy without the need for extensive technical expertise. Key features of RudderStack include its ability to integrate with various data sources and destinations, ensuring that organizations can centralize their customer data effectively. The platform supports a wide array of integrations with popular tools and services, allowing users to connect their existing tech stack effortlessly. Additionally, RudderStack offers advanced data transformation capabilities, enabling teams to clean and enrich their data before utilizing it for analytics or marketing campaigns. One of the standout benefits of RudderStack is its warehouse-native architecture, which allows businesses to store their customer data directly in their data warehouse. This approach not only enhances data security but also provides organizations with greater control over their data. By eliminating the need for third-party data storage solutions, RudderStack helps businesses reduce costs and improve data accessibility. Furthermore, the platform's flexibility allows for real-time data updates, ensuring that teams are always working with the most current information. Overall, RudderStack is a powerful tool for organizations aiming to harness the full potential of their customer data. With its comprehensive features and focus on unifying data from various sources, it stands out in the competitive landscape of customer data platforms, making it a valuable asset for businesses looking to drive growth and enhance customer experiences. Over 30,000 sites and apps run RudderStack including Crate & Barrel, Foot Locker, Glassdoor, Stripe, Allbirds, and more. RudderStack acquired Blendo in 2020

Product Website

Seller

RudderStack

Discussions

RudderStack Community

Languages Supported

English

Overview by

James Jasser

Pricing

Pricing provided by RudderStack.

Free

1000000 events Per Month

View More Pricing Information

RudderStack Media

RudderStack Demo - RudderStack Architecture Diagram

With RudderStack, you can build and deploy efficient pipelines that collect customer data from every app, website, and SaaS platform, then activate your data in your warehouse, business, and marketing tools.

Accelerate customer 360 by automating identity resolution and building complete profiles in your warehouse

Get Started Page in the RudderStack Dashboard

After configuring your first data source, you will see the following source details page.

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Andrew S.

Head of Engineering

Mid-Market (51-1000 emp.)

8/15/2022

"Reliable, cost effective CDP"

4.5/5

What do you like best about RudderStack?

The Rudderstack Dashboard is very easy to use and intuitive. We found the migration to Rudderstack from our previous CDP to be very fast and easy. And we've been very impressed with their technical support offered through a Slack workspace, as well as a dedicated account rep who immediately made themselves available through a Slack connect channel. Review collected by and hosted on G2.com.

What do you dislike about RudderStack?

I would like to see some additional features around data integrity and data governance. I've previously raised with the Rudderstack team, and have been informed that they such features are under active development 🙌 Review collected by and hosted on G2.com.

Response from Mackenzie Hastings of RudderStack

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Thank you so much for the kind words - we’re thrilled to hear that your migration to RudderStack was smooth and that our dashboard and Slack-based support have made a strong impression. We also really appreciate your feedback around data integrity and governance. You're absolutely right - these are critical areas, and we have been rolling out major feature enhancements to strengthen our offering here. In fact, our Data Quality Toolkit is part of a broader initiative to give teams more visibility, control, and confidence in the data flowing through their pipelines. It’s built to help catch schema violations early, track field-level data changes, and ensure the consistency your downstream tools rely on. Check it out and let us know if we can reconnect to talk through the new features!

Thanks again for being a part of the RudderStack community!

-Mackenzie Hastings

See how RudderStack improved

Marina T.

Product Manager

Mid-Market (51-1000 emp.)

8/16/2022

"Reduce the Dev lift to maintain your data pipeline"

5/5

What do you like best about RudderStack?

The UX is simple, and once the engineers understand the work to be done, implementation is quick. There are many out of the box integrations as well; you'll probably find what you need. Review collected by and hosted on G2.com.

What do you dislike about RudderStack?

In spite of the helpful people on the RS team, it's still taken us longer than we expected to get the pipeline set up and events flowing through. Also due to the sheer volume of events that we have, only a parallel implementation strategy would work. If you used RS from the get-go, you'd be better off. Review collected by and hosted on G2.com.

Verified User in Consumer Goods

Small-Business (50 or fewer emp.)

8/15/2022

"Rudderstack changed the game for me regarding how to track data"

4.5/5

What do you like best about RudderStack?

The idea of having one source to rule many other destinations was just game-changing for me. And the versatility of destinations and sources is great. Also a big shoutout to the Slack community support guys. I think with such a complex tool it comes down to support really quickly, and I got answers pretty quickly always and they were helpful most of the time. Review collected by and hosted on G2.com.

What do you dislike about RudderStack?

There is slight confusion in the schema, sometimes you use anonymousId sometimes clientId in context to pull the clientId from. sometimes you use page.url sometimes properties.url to pull URL data. Ergo, a better schema consistency across multiple destinations would be great, so we would not have to tweak additional values for each destination, although we already have them (I am aware of the transformations, but still there is sometimes confusion in the logic). Review collected by and hosted on G2.com.

Verified User in Consumer Goods

Small-Business (50 or fewer emp.)

8/15/2022

"Great product"

5/5

What do you like best about RudderStack?

We've been using rudderstack for the better part of a year now and it's been running really stable (self hosted kubernetes). Adding new destinations is trivial, it simplified our tracking setup so much I honestly can't figure out a way to build a product without a tool like Rudderstack. Review collected by and hosted on G2.com.

What do you dislike about RudderStack?

The JS SDK is not 100% bug free and when something doesn't work as expected you have to consider the possibility that it is a bug on the SDK side. Fortunately it is open source and well-written. Also when bugs are reported they are fixed so fast that I don't need to fork and fix it myself. Review collected by and hosted on G2.com.

What problems is RudderStack solving and how is that benefiting you?

Instead of writing specific code to get our events to destinations as mixpanel, FB, google, pinterest, bing, etc etc etc, we just send it to Rudderstack and their ecommerce api handles the rest. If marketing wants to add another platform we just add the destination and no other dev work is needed. Review collected by and hosted on G2.com.

Response from Mackenzie Hastings of RudderStack

edit

Thank you for sharing your experience with RudderStack back in August 2022, we truly appreciate your thoughtful feedback, even if this response is coming a bit later than ideal! It’s great to hear that RudderStack has become such an integral part of your stack and we're thrilled that adding destinations has been seamless and that the platform has helped simplify your tracking setup.

We also appreciate your honest input on the JS SDK. You're absolutely right - while bugs can occasionally surface, we're committed to resolving them quickly and are glad to hear that you've seen fast turnaround times. Thanks again for being a part of the RudderStack community - we’d love to hear how things are going today and continue supporting your success!

- Mackenzie Hastings

Max W.

CEO

8/16/2022

Business partner of the seller or seller's competitor, not included in G2 scores.

"Fantastic tool with an amazing group of people behind it!"

5/5

What do you like best about RudderStack?

Two things come to mind:

Their event-based pricing model gives you a lot more flexibility in using it for different kinds of sources (website, apps, third-party tools) since you're not blowing throw MTUs unnecessarily.

Their transformation feature is simply a JavaScript function, meaning you can do just about anything you need to without being limited by what a GUI offers. Review collected by and hosted on G2.com.

What do you dislike about RudderStack?

While their ETL service offering has a decently sized catalog, they do not have ERDs for the extracted data schemas in their documentation. This leads to some digging into the raw extracted data to get started first. Review collected by and hosted on G2.com.

Ross P.

Business Intelligence Analyst

Mid-Market (51-1000 emp.)

8/11/2022

"Easy to use, fast support and excellent value for money!"

5/5

What do you like best about RudderStack?

Its usability, the fast and reliable support (especially compared to similar companies I've worked with in the past).

But mostly, we a huge fan of the ETL which allows us to build multiple complex SQL-based audiences in Redshift and then sync with our marketing automation platform. Review collected by and hosted on G2.com.

What do you dislike about RudderStack?

Not much to be totally honest. But if I had to pick something, I would like to see more sources/desinations added to their profile.

Including Eloqua, and Microsoft SQL Server (ETL).

Email alerts on destination failed events. Review collected by and hosted on G2.com.

Verified User in Hospital & Health Care

Small-Business (50 or fewer emp.)

8/17/2022

"Great CDP for healthcare companies"

4.5/5

What do you like best about RudderStack?

We are a healthcare company, and Rudderstack is the best CDP we found that is HIPAA compliant. The pricing is competitive and they've built out many connections. We found that it works very similarly to Segment which was nice for our engineering team. Review collected by and hosted on G2.com.

What do you dislike about RudderStack?

The documentation around transformations for PHI could be improved a bit and we had one connection that was missing that was pretty important to us (we set it up via webhook + transformation ourselves instead). Review collected by and hosted on G2.com.

Verified User in Computer Software

Mid-Market (51-1000 emp.)

7/24/2022

"Rudderstack is reliable and great value for money."

5/5

What do you like best about RudderStack?

Rudderstack was super helpful and generous during the pre-sales process and has continued to be supportive to their customer base through their community forums. Review collected by and hosted on G2.com.

What do you dislike about RudderStack?

I'd like more integrations and transparency of which integrations they're working on in the future. I'd like them to continue building out their documentation and keeping it up to date. I'd also like to see more business case examples showing best practice of their tools for inspiration in different business areas. Review collected by and hosted on G2.com.

Response from Mackenzie Hastings of RudderStack

edit

Thank you for your kind words and for recognizing the support you received during the pre-sales process, it means a lot to our team. We’re also glad to hear that our community forums continue to be a helpful resource for you.

Your feedback on integrations, documentation, and business use cases is incredibly valuable. Since your review, we’ve expanded our integration library and are working toward making our roadmap more transparent to give users better visibility into what’s coming. We’ve also invested in improving and regularly updating our documentation, and we’re actively building more real-world examples and best practices to support different business teams and industries.

Thanks again for your thoughtful suggestions and for being part of the RudderStack community. We’d love to hear how things are going and how we can continue to support your success.

-Mackenzie Hastings

Verified User in Computer Software

Mid-Market (51-1000 emp.)

8/20/2022

"Reliable CDP with great customer service"

5/5

What do you like best about RudderStack?

It has an easy-to-understand operating model of sources and destinations and several out-of-the-box integrations with common tools. Debugging with their Live View is straightforward and very helpful. Review collected by and hosted on G2.com.

What do you dislike about RudderStack?

Some documentation for less-used services is a bit difficult to follow and some of the SDKs available feel slightly clunky. Being able to configure things through code/a git repo would be amazing for things like keeping event transformations in a more viewable space. Review collected by and hosted on G2.com.

Jeffery D.

Back End Developer

Small-Business (50 or fewer emp.)

8/23/2022

"Intuitive to setup and use."

4.5/5

What do you like best about RudderStack?

Turn key connections are my favorite feature. Using out-of-the-box sources is also very useful as it cuts down our integration development for Rudderstack. Review collected by and hosted on G2.com.

What do you dislike about RudderStack?

Some custom integrations require custom development, if we could get a more flushed-out event management for custom events, that would be beneficial. Review collected by and hosted on G2.com.