RudderStack Reviews & Product Details

RudderStack is the leading warehouse native CDP designed to help organizations efficiently collect, unify, and activate customer data across various channels. This end-to-end solution empowers data teams to streamline their data management processes, enabling businesses to leverage insights for growth and improved customer engagement. By integrating seamlessly with existing systems, RudderStack facilitates a comprehensive view of customer interactions, which is crucial for informed decision-making. Targeted primarily at data teams, RudderStack serves a diverse range of industries, including retail, finance, healthcare, media and technology. Its user-friendly interface and robust capabilities make it suitable for organizations looking to enhance their data strategy without the need for extensive technical expertise. Key features of RudderStack include its ability to integrate with various data sources and destinations, ensuring that organizations can centralize their customer data effectively. The platform supports a wide array of integrations with popular tools and services, allowing users to connect their existing tech stack effortlessly. Additionally, RudderStack offers advanced data transformation capabilities, enabling teams to clean and enrich their data before utilizing it for analytics or marketing campaigns. One of the standout benefits of RudderStack is its warehouse-native architecture, which allows businesses to store their customer data directly in their data warehouse. This approach not only enhances data security but also provides organizations with greater control over their data. By eliminating the need for third-party data storage solutions, RudderStack helps businesses reduce costs and improve data accessibility. Furthermore, the platform's flexibility allows for real-time data updates, ensuring that teams are always working with the most current information. Overall, RudderStack is a powerful tool for organizations aiming to harness the full potential of their customer data. With its comprehensive features and focus on unifying data from various sources, it stands out in the competitive landscape of customer data platforms, making it a valuable asset for businesses looking to drive growth and enhance customer experiences. Over 30,000 sites and apps run RudderStack including Crate & Barrel, Foot Locker, Glassdoor, Stripe, Allbirds, and more. RudderStack acquired Blendo in 2020

Product Website

Seller

RudderStack

Discussions

RudderStack Community

Languages Supported

English

Overview by

James Jasser

Pricing

Pricing provided by RudderStack.

Free

1000000 events Per Month

View More Pricing Information

RudderStack Media

RudderStack Demo - RudderStack Architecture Diagram

With RudderStack, you can build and deploy efficient pipelines that collect customer data from every app, website, and SaaS platform, then activate your data in your warehouse, business, and marketing tools.

Accelerate customer 360 by automating identity resolution and building complete profiles in your warehouse

Get Started Page in the RudderStack Dashboard

After configuring your first data source, you will see the following source details page.

RudderStack Reviews (51)

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Verified User in Furniture

Mid-Market (51-1000 emp.)

1/18/2024

"Very functional platform but takes a some study to use it"

4/5

What do you like best about RudderStack?

1. Pretty much retl destinations

2.Team is professional and I like that we have a slack team to communicate, it would be much more effcient than email

3. The product design is concise and I can see that features are constantly being added to enhance the user experience Review collected by and hosted on G2.com.

What do you dislike about RudderStack?

1. I think some of the guides on the official websites are not comprehensive enough, and there are some important details that are not written out

2. Some technical background is required for the operator, takes time to learn for tradition marketing operator Review collected by and hosted on G2.com.

What problems is RudderStack solving and how is that benefiting you?

1. id stitchind would be a key and most important feature for us, as we are using mutiple platforms, we really need to stitch the ids together and have a 360 view of customer. Also as 3rd party cookies being disabled, we need a more relaible id.

2. retl: make sure our platforms are sharing the same data source. We are also planning on passing ML results using the retl function of rudderstack to further enpower our personalization Review collected by and hosted on G2.com.

Response from Mackenzie Hastings of RudderStack

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Thank you for updating your review and sharing your experience! We truly appreciate you taking the time to provide thoughtful feedback and for recognizing both the strengths of the platform and areas where we can do better. We're glad to hear that you're finding value in our broad range of rETL destinations, the streamlined product design, and especially our dedicated Slack support. We strongly believe in high-touch, collaborative communication, and it's great to hear that's working well for your team.

RudderStack is primarily designed for engineering and data teams to build reliable, governed data pipelines that serve marketing and other teams, rather than being a tool that marketing teams use directly. That said, we absolutely recognize the importance of making RudderStack more accessible and intuitive, especially as more teams collaborate around data.

To that end, we’re actively working on:

UI and UX improvements to make workflows simpler and more discoverable

Enhanced in-app guidance and documentation, with clearer examples and fewer assumptions about technical knowledge

More role-specific use cases and interfaces, so non-technical users can more easily understand and benefit from the data pipelines being built

Your feedback helps us prioritize where to improve, and we’re grateful you took the time to share it. Thanks again for being part of the RudderStack community, we’re excited to keep making the platform better for you and your team.

-Mackenzie Hastings

Verified User in Furniture

Mid-Market (51-1000 emp.)

1/23/2024

"A snappy, comprehensive package with excellent customer support"

4/5

What do you like best about RudderStack?

It is easy to setup and integrates directly into our data warehouse, while maintaining full ownership of our data.

Support is excellent, each client has their own dedicated team who are quick to respond to any queries, often within 24 hours, despite our timezone differences. The team is extremely professional and patient when it comes to trobuleshooting issues and will not hestiate to jump on a call where necessary. Review collected by and hosted on G2.com.

What do you dislike about RudderStack?

Documentation of features can be improved, lack of automated alerts if any pieplines are down or encountering an error.

Troubleshooting for Profiles can also be challenging due to basic error handling - the same error code can be thrown for different issues though it's understandable as it is a relatively new service. Review collected by and hosted on G2.com.

Response from Mackenzie Hastings of RudderStack

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Thank you for your detailed review - we’re thrilled to hear that RudderStack’s ease of setup, warehouse-first approach, and strong data ownership model have worked well for your team. It’s especially rewarding to hear that our support team has made a positive impact, and we’ll be sure to pass your kind words along to them. We take pride in offering timely, hands-on help across all time zones, and it's great to know that’s been your experience.

We also really appreciate your feedback on documentation, pipeline alerting, and Profiles error handling. You're absolutely right - automated alerts and clearer error messages are critical for smooth operations, and both are areas we’ve been actively working on (in both Event Stream and Profiles). Your insights help us prioritize and improve, so thank you again for sharing them and for being a valued part of the RudderStack community!

-Mackenzie Hastings

Camille G.

Mid-Market (51-1000 emp.)

1/23/2024

"Great tool for efficient and reliable tracking"

4.5/5

What do you like best about RudderStack?

- Source and destinations easy to set up and manage, with a great interfaces and useful features to easily access the information you need.

- Great transformation layer with many possibilities, from simple to much complex strategies.

- Integrate with all popular tools

- Great team, super reachable thanks to the dedicated Slack channel. Review collected by and hosted on G2.com.

What do you dislike about RudderStack?

Still missing alerting and analytics features . Review collected by and hosted on G2.com.

Response from Mackenzie Hastings of RudderStack

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Hi Camille,

Thank you so much for your thoughtful review and for sharing your experience with RudderStack back in January. Apologies for the delayed response, we still wanted to reach out and let you know how much we appreciate your insights and feedback.

We're thrilled to hear that you’ve found our platform easy to work with, especially when it comes to setting up sources and destinations, using our transformation layer, and integrating with your existing tools. It’s also great to hear that our team and Slack support have been valuable to you.

You brought up an important point around alerting and analytics capabilities. That’s an area we’ve been actively investing in, and we encourage you to check out our evolving Data Governance and Observability offerings. These include:

Event stream monitoring and anomaly detection

Real-time debugging tools

Data replay and audit trails

Integration health reports

Your feedback directly helps us shape the product roadmap, so thank you again for taking the time to share it. If you ever want to dive deeper into any specific needs or upcoming features, we're always just a message away.

Thank you for being part of the RudderStack Community!

-Mackenzie Hastings

See how RudderStack improved

Verified User in Retail

Mid-Market (51-1000 emp.)

1/26/2024

"A Key Asset In Our MarTech Process"

5/5

What do you like best about RudderStack?

Its data warehouse first focus is a game changer. The low-friction data ingress and egress warehouse within a single tool reduces our maintenance overhead and provides more actionable data. Furthermore, the fantastic support from RudderStack's team has been instrumental in ensuring a smooth and productive integration process at various phases of our technology journey. Their responsiveness and expertise have consistently exceeded our expectations. Review collected by and hosted on G2.com.

What do you dislike about RudderStack?

Permissions management in RudderStack leaves a bit to be desired. RBAC is nearly non-existant. Review collected by and hosted on G2.com.

Response from Mackenzie Hastings of RudderStack

edit

Thank you for your detailed and thoughtful feedback! We’re thrilled to hear that our platform has made a meaningful impact on your team’s operations. It’s also wonderful to know that our support team has been a valuable part of your journey, we’ll be sure to share your kind words with them! We also appreciate your input on permissions management and RBAC. You’re absolutely right - this has been a key area of focus for us. We’ve recently rolled out an improved permissions dashboard and enhanced our access controls to better support advanced, collaborative team environments. Feedback like yours plays a crucial role in helping us prioritize these kinds of improvements, so thank you for sharing it.

Thanks again for being a part of the RudderStack community, we’re excited to continue supporting your success.

-Mackenzie Hastings

Steve F.

vp r&d

Mid-Market (51-1000 emp.)

1/18/2024

"Reliable and affordable CDP"

4.5/5

What do you like best about RudderStack?

Good number of sources and destinations available, solid transformation layer and brilliant support Review collected by and hosted on G2.com.

What do you dislike about RudderStack?

A more expansive transformation pipeline would be great. Review collected by and hosted on G2.com.

Verified User in Computer Software

Mid-Market (51-1000 emp.)

1/18/2024

"Convenient to use, great support."

4.5/5

What do you like best about RudderStack?

Rudderstack has great documentation that allowed me to ramp up pretty quick in order to do what I needed. Their support is also fast at responding, knowledgable and helpful. Review collected by and hosted on G2.com.

What do you dislike about RudderStack?

There is no way to re-run events without reaching out to support. Review collected by and hosted on G2.com.

Imo W.

Data Engineer

Mid-Market (51-1000 emp.)

10/13/2022

"Rudderstack helped bring our data stack to life"

5/5

What do you like best about RudderStack?

Having Rudderstack onboard as our destination of choice for product events has made a massive difference to our velocity as a data team.

Rudderstack's simple transforms meant we never needed to write more than 20 lines of code to get a source or destination online. Its simple interface also let us easily see our entire data architecture at a glance. Rudderstack also allows you to enable and disable sources and destinations in a no-mess way. We avoided outages while migrating, which is rare with a migration project of this size.

In addition, the Rudderstack team have been massively helpful in getting us online and providing support for our (sometimes outlandish) data requirements. Thanks folks! Review collected by and hosted on G2.com.

What do you dislike about RudderStack?

We're keen to see more automation of deploys to Rudderstack and more full-featured connectors to some destinations: Rudderstack is great for the happy path, but sometimes more obscure features of destinations aren't available. But overall very happy! Review collected by and hosted on G2.com.

Joel P.

Product Manager

Small-Business (50 or fewer emp.)

8/22/2022

"Does everything Segment does + great transformation & reverse ETL features"

5/5

What do you like best about RudderStack?

Rudderstack powers our entire customer data event flow. We have connected it to more than 6 sources and over 10 destinations. Our engineers never have an issue implementing anything, our product managers & analysts have the power to wire up new tools and transform data using JS as needed (without an engineer) and it just all magically works. Review collected by and hosted on G2.com.

What do you dislike about RudderStack?

- New version rollouts could be done better, we had a bug that was caused by one but nothing in the UI told us there was an issue (as it was working fine before the new release) and it took a few days for the support team to realise what was going on

- Very minimal timing but twice we've had outages which caused event lost, this is about 15 mins each time over the last year Review collected by and hosted on G2.com.

What problems is RudderStack solving and how is that benefiting you?

Fast integration for new tools

Saving engineers from working on "solved problems" and making them more productive on meaningful work

We have instant access to all of our customer data in all tools, this means a simple firing of an event from a new backend data process means we can action it in something like an email marketing platform Review collected by and hosted on G2.com.

Jeffrey B.

Director Of Marketing Operations

Small-Business (50 or fewer emp.)

8/22/2022

"Rudderstack is a Useful Tool for Developers and Marketers Alike"

4.5/5

What do you like best about RudderStack?

I like having the ability to really get under the hood and do some custom integrations. Rudderstack's transformations feature is great for modifying payloads in-flight and enriching event details on their way to their destination. We were able to use a transformation to add authorization headers to a webhook request in order to facilitate a custom integration. This isn't something that would have been nearly as easy with some of the other CDPs in the market. Review collected by and hosted on G2.com.

What do you dislike about RudderStack?

There are some elements of the UI that are a tad confusing (options pushed below the fold so you don't know they're there, etc.) but not a huge issue. Something that will likely be updated as the platform matures over time. Review collected by and hosted on G2.com.

Will L.

Data Analyst

Mid-Market (51-1000 emp.)

8/22/2022

"Great for Telemetry and Getting Data out of SaaS Tools into your Warehouse"

4.5/5

What do you like best about RudderStack?

Rudderstack has enabled the go-to-market side of our business to pull data into our data warehouse from Stripe, Mailchimp, Salesforce, and our other SaaS products without taking up engineering resources. These "cloud extract" sources are worth the price of admission alone. As an analyst, I can hardly imagine going back to a world where I had to write, schedule and maintain my own versions of these ELTs. Adopting Rudderstack went a long way in increasing the velocity of our data & analytics team. We also use the SDK, but I have limited experience using it to implement track and identify calls (although our growth engineers seem to love it). I am also impressed by their support in Slack. They do an excellent job keeping us updated with the status of our requests and almost always have solutions within a week. Review collected by and hosted on G2.com.

What do you dislike about RudderStack?

Rudderstack would be an even better platform if they had thought leadership and/or guidance around spreading the tool–and having a mutually agreed upon language of implementation–across the entire company. In other words, we have great adoption on one or two teams, but we don't have a playbook for evangelizing it even further. As someone who has used competing products, I can say that no one has figured this out yet, so I don't hold it against them. Review collected by and hosted on G2.com.

What problems is RudderStack solving and how is that benefiting you?

Rudderstack lets us surface all our marketing data in our data warehouse without data engineering resources. As an analyst, this empowers me to field requests from marketing and finance faster and self-sufficiently, which I love. It's also used by engineering to instrument key telemetry, but as I stated, above, I have limited exposure to this. Review collected by and hosted on G2.com.