Ruby CRM is an Agentic AI–powered real estate CRM built specifically for brokers, teams, and property agencies in the UAE. It centralizes listings, leads, WhatsApp communication, and portal publishing into one unified platform, helping brokerages operate faster, smarter, and with far less manual work. Ruby CRM automatically syncs property listings with Bayut, PropertyFinder, and Dubizzle, ensuring every update is reflected across portals in real time. Agents can manage photos, permits, references, approvals, and publishing status directly from the CRM. The platform features AI-driven lead scoring that analyzes WhatsApp conversations and agent interactions to identify high-intent buyers. With native WhatsApp Business integration, agents can chat, follow up, and qualify leads from inside the CRM—eliminating the need to switch between apps. Ruby CRM also includes automated document generation, team permissions, reporting dashboards, and tools for tracking agent performance and conversion metrics. Built with a UAE-first approach, it supports RERA-compliant workflows and high-volume property operations. Designed for both small teams and large brokerages, Ruby CRM reduces manual tasks, accelerates lead response times, and maximizes listing exposure across all UAE property portals.