Roku OneView (formerly Dataxu) Reviews & Product Details

The high level of professionalism and support provided by the company. Any time I need help with campaign setup, optimization, or anything at all the daxu staff is quick to jump in with ideas and guidance. Review collected by and hosted on G2.com.

Creating targeting audiences is rather tedious Review collected by and hosted on G2.com.

The platform experience is very intuitive and easy to learn for newcomers to the platform. Many of the features are easily added or removed from campaigns by simple drag and drop functionality, making the setup of campaigns really easy and fast. DataXu's platform is good for an international expansion of the tools and services, making it easy to work with multinational teams within the same platform environment. The reporting suite is good, and touches upon all the main relevant KPIs, as well as offering the option to create company and campaign-specific reportings. Sharing reports with stakeholders is also easy, and needs no big admin work. Review collected by and hosted on G2.com.

Some of the reporting features are yet to be updated, and picking specific items for reporting purposes can be difficult, and it is not as easy to navigate. There are no easy-to-use and integrate social features within DataXu, which is something we hope to be added and featured as part of the platform very soon, to allow us to add social messaging to the campaigns as well. Review collected by and hosted on G2.com.

The campaigns I run in dataxu tend to have strong performance compared to other platforms Review collected by and hosted on G2.com.

Some set up options in set up can be tedious. Also I have noticed fraud in some campaigns Review collected by and hosted on G2.com.

It is very user friendly and the people who work there are very helpful and take all suggestions seriously. Review collected by and hosted on G2.com.

Currently bulk editing is a little difficult but they are always making improvements! Review collected by and hosted on G2.com.

dataxu is an extremely reliable partner. They have a dedicated person assigned to service each account who is always available to answer any questions that may pop up. They are consistently looking at how to better their product and genuinely want to receive feedback from their users. All-in-all, they are a great partner who who your been interest in mind. Review collected by and hosted on G2.com.

dataxu's geofence capabilities are subpar and even though their UI was recently revamped, there are still little things that can make it difficult to use. Review collected by and hosted on G2.com.

The best feature of the platform is its flexibility. We utilize the platform to run campaigns across client verticals from entertainment, to nonprofit, to restaurants with great success. In addition, the client service team is excellent, and they're always willing to assist us in any way possible. Review collected by and hosted on G2.com.

It's not awful, but the UI is clunky, particularly when it comes to creating custom audiences. That said, they're rolling out the new version in Beta, and it appears to be a much more intuitive UI. Review collected by and hosted on G2.com.

DataXu's execution of CTV with data layering has been awesome. I have not seen such granular capabilities elsewhere. Review collected by and hosted on G2.com.

I wish DataXu was integrated with Google Analytics or could ingest that data more seamlessly without a LiveRamp but I understand Google does not always play nice. Review collected by and hosted on G2.com.

Most importantly the performance of our campaigns since using dataxu has always been consistently strong. Also the support we get from the EU platform solutions team is always very prompt and useful. We transitioned from being on a managed service to being self-serve and the support & training throughout this period was very good. We had reguarly calls and face-to-face meetings with the dataxu team to ensure the transition was as smooth as possible. Review collected by and hosted on G2.com.

The platform isn't the most intuitive to teach to people that haven't used a DSP before. That being said the support, training and online learning centre can usually help solve any problems. Also the platform is in EST time whereas we are based in BST which means we have a slight delay in reporting which can be annoying when you want to verify spends/conversions. Review collected by and hosted on G2.com.

We are currently using the self served product as an agency for one of our clients and find the platform very user friendly and on the most part intuitive. The new campaign cloning feature saves a lot of time when creating campaigns and the platform is very easy to navigate.

The knowledge base contains information on all aspects of the platform if you have any issues and failing that the team at DataXu are incredibly supportive and efficient in helping to solve any problems on our side.

We have a great relationship with DataXu and would definitely recommend their services. Review collected by and hosted on G2.com.

The reporting features currently all work in EST time which can be difficult for us who work in the UK when optimising and reporting on yesterdays platform but on the whole the reports side of the platform offers everything else that I would want of it.

If there was one other wish it would be to have the ability to clone a flight within a campaign in order to save some time when wanting to isolate certain creatives into a new flight mid month.

Lastly I think it could be intuitive to be able to 'include' and 'exclude' devices etc within the campaign structure rather than just adding or removing them from their corresponding settings pages. Review collected by and hosted on G2.com.

Technology roadmap is strongly aligned with machine learning and CTV, and these are important advancements that will influence digital marketing. Service, support, and partnership have been top notch since our relationship began over a year ago. Review collected by and hosted on G2.com.

As an independent tech, this provides many advantages, but also means that some features are limited to DataXu's platform and can't apply to the walled gardens of Google, Adobe, Amazon, etc. Review collected by and hosted on G2.com.