--- title: Roku OneView (formerly Dataxu) Reviews meta_title: 'Roku OneView (formerly Dataxu) Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 86 reviews by the users' company size, role or industry to find out how Roku OneView (formerly Dataxu) works for a business like yours. aggregate_rating: rating_value: 3.8 review_count: 86 scale: '5' date_modified: '2026-08-04' parent_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech --- # Roku OneView (formerly Dataxu) Reviews **Vendor:** Roku **Category:** [Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp) **Average Rating:** 3.8/5.0 **Total Reviews:** 86 ## About Roku OneView (formerly Dataxu) A single platform for marketers and content owners to reach more cord-cutters of any platform and measure performance using TV identity data from the No. 1 TV streaming platform in the US to manage to advertise. Advertisers can manage their entire campaigns – including OTT, linear TV, omnichannel, and more – all in one place, and can reach four in five homes in America with OneView Ad Platform. ## Roku OneView (formerly Dataxu) Reviews ### 1. Fine **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** December 28, 2017 **What do you like best about Roku OneView (formerly Dataxu)?** Offered Unique data targeting capabilities **What do you dislike about Roku OneView (formerly Dataxu)?** Pricing isn’t comparable to counterparts **What problems is Roku OneView (formerly Dataxu) solving and how is that benefiting you?** Targeting the right user ### 2. DataXu thoughts and comments **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** November 22, 2017 **What do you like best about Roku OneView (formerly Dataxu)?** The pre-made reports are very useful for quick reporting. **What do you dislike about Roku OneView (formerly Dataxu)?** Uploading creatives is very inefficient. **Recommendations to others considering Roku OneView (formerly Dataxu):** Give it a try. **What problems is Roku OneView (formerly Dataxu) solving and how is that benefiting you?** It is the easiest way to get results for display advertising. ### 3. Good DSP **Rating:** 3.0/5.0 stars **Reviewed by:** Sandra E. | Display & Mobile Marketing Manager, Gambling & Casinos, Enterprise (> 1000 emp.) **Reviewed Date:** January 08, 2017 **What do you like best about Roku OneView (formerly Dataxu)?** Dataxu has a good premium inventory They offered us to run desktop and mobile at same time and optimised well **What do you dislike about Roku OneView (formerly Dataxu)?** I think they don't manage well the restrictions on a campaign. We had issue wth daily caps **What problems is Roku OneView (formerly Dataxu) solving and how is that benefiting you?** They brought us good traffic for our brand new campaign. They improved their efficiency thanks to a daily look at dats and agressivr buying. ### 4. Great targeting and optimization **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** October 24, 2016 **What do you like best about Roku OneView (formerly Dataxu)?** The targeting options are broad with clear descriptions. The automatic optimizations along with the cruise control suggestions that are optional to enact are great. **What do you dislike about Roku OneView (formerly Dataxu)?** The creative setup can be tedious and previewing the creatives is difficult at best. The reporting portal has lots of options, but the premade reports are rarely useful so I build my own instead. **Recommendations to others considering Roku OneView (formerly Dataxu):** Strong offering for a dsp, not as intuitive as other platforms, so will need some experience prior to using. **What problems is Roku OneView (formerly Dataxu) solving and how is that benefiting you?** Delivering display campaigns that deliver a high roi for our clients. ### 5. Social Media Coordinator **Rating:** 4.0/5.0 stars **Reviewed by:** Brittnee M. | Social Media Community Strategist, Hospital & Health Care, Enterprise (> 1000 emp.) **Reviewed Date:** June 20, 2016 **What do you like best about Roku OneView (formerly Dataxu)?** DataXu retargets our external advertisements. It helps us keep up with other websites that we can't place codes through. We focus on the analytics that DataXu tracks for our website clicks. It helps us retarget audiences that have visited our page and are on another website that will allow our pop-up ad to appear on. **What do you dislike about Roku OneView (formerly Dataxu)?** I don't have any dislikes to report at the time. Maybe as I divulge more into it they might pop up but not now. They make reporting and targeting easier for the company. **What problems is Roku OneView (formerly Dataxu) solving and how is that benefiting you?** We're seeing what works on the web site with content and development with heat maps that DataXu retargets people to. It's nice to have DataXu retarget audiences to our landing pages and seeing if it leads to driven sales clicks. ### 6. DX **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** January 10, 2017 **What do you like best about Roku OneView (formerly Dataxu)?** DataXu is great for capturing new audiences, and really excels with their retargeting capabilities. **What do you dislike about Roku OneView (formerly Dataxu)?** Their analytics portal could be a little more UX friendly. **Recommendations to others considering Roku OneView (formerly Dataxu):** Lots of other DSPs to consider **What problems is Roku OneView (formerly Dataxu) solving and how is that benefiting you?** N/A ### 7. DataXu from an Optimization Specialist's Standpoint **Rating:** 2.5/5.0 stars **Reviewed by:** Brian M. | Digital Sales Coordinator, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** February 20, 2015 **What do you like best about Roku OneView (formerly Dataxu)?** The reports tab in each campaign is nice. It provides three graphs on the main page that I use as a quick benchmark to look at campaign performance based on spend, impressions, and bidding CPM. You can then go in further to the 'insights' tab which gives you much more information, including what factors are hindering campaign performance. The delivery diagnostics report is extremely helpful in this regard. Reporting is very robust and is probably DataXu's biggest selling point for me. For someone who has to actively manage these campaigns, the tools provided by DataXu allow me to quickly gauge what changes I need to make to improve performance and delivery. **What do you dislike about Roku OneView (formerly Dataxu)?** My biggest issue with DataXu is the lack of a change history. I have to use a separate system outside of DataXu to keep track of all of my optimization notes. Since I am fully managing and optimizing close to 1,000 orders, this makes my job slightly more tedious and time consuming than it needs to be. The also isn't a graphical representation of the campaign performance on the main page for each campaign. You have to go into the Reports tab on the campaign level to see this. Customer Service is not the best for smaller publishers that are self-managing campaigns. **Recommendations to others considering Roku OneView (formerly Dataxu):** I would look for a provider that has a more intuitive user interface and a change history or editable notes field for optimization tracking. **What problems is Roku OneView (formerly Dataxu) solving and how is that benefiting you?** We use DataXu to schedule programmatic display advertising. The platform has different bidding algorithms based on your goal (ie. maximize clicks, distribution, retargeting). Campaign set up is somewhat tedious and not as intuitive as it could be. But overall, DataXu has been a reliable platform for serving ads in a real-time bidding environment that allows us to have a lot of control over our campaigns. ### 8. DataXu **Rating:** 3.5/5.0 stars **Reviewed by:** Jiajie (Sean) P. | Media Supervisor, Marketing and Advertising, Enterprise (> 1000 emp.) **Reviewed Date:** January 15, 2015 **What do you like best about Roku OneView (formerly Dataxu)?** They have a wide range of offline 3rd party data that informs audience in detail. They are very good at re-targeting the audience they is part of the core target. They are also good at syncing some target from offline to online base on their purchase behavior. Credit card information is also very valuable but it is not always the case. 3rd data is great for CPG products since it provide the scale and reach. **What do you dislike about Roku OneView (formerly Dataxu)?** There are issues when matching offline data to online data, especially when it comes to niche target like Hispanics. Sometime offline data might not match online data. For example, someone who purchase Hispanic food in grocery store or has a Hispanic last name might not be Hispanic. In these circumstance, it is very hard to use offline data to accurately identify the target. **Recommendations to others considering Roku OneView (formerly Dataxu):** If you are looking to re-targeting and increase buy rate for CPG products, DataXu is recommended. **What problems is Roku OneView (formerly Dataxu) solving and how is that benefiting you?** My client mainly focus on reaching as much audience as possible with programmatic partners, both open exchange and private exchange ### 9. Worked at Starcom Media agency and used DataXu for our media campaign **Rating:** 4.0/5.0 stars **Reviewed by:** Natalia B. | Staff Scientist, Environmental Services, Enterprise (> 1000 emp.) **Reviewed Date:** January 15, 2015 **What do you like best about Roku OneView (formerly Dataxu)?** DataXu was an easy media partner to work with. Their product is very straightforward and understandable even with such advanced media and DSP technology. DataXu also had great stats in terms of audience reach and ad viewability. **What do you dislike about Roku OneView (formerly Dataxu)?** DataXu didn't seem to be very customizable to the product our client wanted to advertise for. If you're looking for a very niche media space to be in, DataXu probably isn't the best partner for very specific content alignment. **Recommendations to others considering Roku OneView (formerly Dataxu):** If you're looking for a media partner with advanced DSP technology, DataXu is a great partner to work with for your media campaign. Our team thought that DataXu was the perfect partner for a product launch campaign because we needed our media to have high volume reach against our target audience. **What problems is Roku OneView (formerly Dataxu) solving and how is that benefiting you?** DataXu had great ad performance and advanced DSP technology that was appealing to our client. They were a great reach-driver for our media campaign, which was very important to our client. Our team thought that DataXu was the perfect partner for a product launch campaign because we needed our media to have high volume reach against our target audience. ### 10. DataXu **Rating:** 5.0/5.0 stars **Reviewed by:** David H. | Director, US Hispanic and Latam Media, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** February 20, 2015 **What do you like best about Roku OneView (formerly Dataxu)?** DataXu provides the clients with the most advanced algorithmically based audience buying platform worldwide. The audience insights received are far and above the best in the industry. You can manage an entire digital campaign across web, mobile, social and video under one interface. **What do you dislike about Roku OneView (formerly Dataxu)?** Nothing! This has to be the easiest system to use ever and allows you much flexibility. **Recommendations to others considering Roku OneView (formerly Dataxu):** My recommendation is to try it; you'll love it. **What problems is Roku OneView (formerly Dataxu) solving and how is that benefiting you?** We are providing our clients with information about their clients that they have never been able to have seen before. They are quite happy with campaign results and utilize this data to help analyze their marketing efforts to a higher level and be more efficient with their marketing budgets. ### 11. Programmatic is a great way to reach your audience **Rating:** 4.0/5.0 stars **Reviewed by:** Mike H. | Senior Associate, Decision Sciences, Marketing and Advertising, Enterprise (> 1000 emp.) **Reviewed Date:** February 20, 2015 **What do you like best about Roku OneView (formerly Dataxu)?** Good targeting, we get direct access to account teams to always keep our conversation a running dialogue. Any changes we ask for are implemented, and DX brings their expertise to the table as well as many good insights to help optimize our campaigns. **What do you dislike about Roku OneView (formerly Dataxu)?** We have not always had the transparency we have asked for, but DataXu is working with us on bringing more transparency into their reporting, as well as being very upfront about what we run with them and how they run it. It helps that they trust us to bring them our issues, and then we move forward. Always nice to have a good relationship where we can talk about anything. **Recommendations to others considering Roku OneView (formerly Dataxu):** They will work with you however you need them to, seriously. They can give you what you need, you just have to tell them all your problems and what you are trying to solve. **What problems is Roku OneView (formerly Dataxu) solving and how is that benefiting you?** We are solving a targeted display and video problem. They have inventory, they have targeting information, and they can get us inventory that will convert users for us. We get shopping actions and our clients are happy, what more is there to say? ### 12. Campaign Manager Utilizing DataXu for Day-to-Day Optimizations **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** January 09, 2015 **What do you like best about Roku OneView (formerly Dataxu)?** The reporting features are extremely helpful. There are several charts you can pull in for easy optimizations in the intelligence tab of the reporting section. These tell you things like, are you bidding high enough, are there enough users in your target range in order to spend your budget. It makes optimizations a lot easier to make. **What do you dislike about Roku OneView (formerly Dataxu)?** I dislike the overall look and feel of DataXu. I've worked in other DSPs and DataXu's interface is not intuitive. I find myself still having to scroll around for a while before I find what I'm looking for, whether it be a tab or a report or just a simple setting. Additionally it would be nicer if there were more of a hierarchy to the campaigns. For example a campaign and then maybe a group dedicated to a certain type of targeting (audience for example) and then under that all different types of audience targeting so that I can either see things at a high level or at a very niche level. DataXu only allows a niche level, seeing all your targets at once. **What problems is Roku OneView (formerly Dataxu) solving and how is that benefiting you?** Our clients are soley interested in ROI and making sure users are converting on their site. Through DataXu we've been able to track those conversions and demonstrate campaign success to our clients. ### 13. Agency POV of DataXu **Rating:** 3.5/5.0 stars **Reviewed by:** Jonathon M. | Senior Strategist, Marketing and Advertising, Enterprise (> 1000 emp.) **Reviewed Date:** February 20, 2015 **What do you like best about Roku OneView (formerly Dataxu)?** DataXu is an efficient programmatic digital buying network that I worked with on a previous piece of business. They delivered on the touch-points they promised and offered a good audience buying solution to the business. **What do you dislike about Roku OneView (formerly Dataxu)?** I am not sure if it was our internal team or DataXu itself; but it seemed like we were having problems clearing the weight level we allocated to DataXu. However, as previous noted, not sure if it was an internal problem or that DataXu over-estimated the available inventory. **What problems is Roku OneView (formerly Dataxu) solving and how is that benefiting you?** The business problem was to buy a particular audience against our demographic to drive awareness of the brand utilizing behavioral and psychographic data. The benefits realized was an efficient lower funnel digital buy that targeted our consumer. ### 14. For an impressive presence, DataXu delivers. **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** February 20, 2015 **What do you like best about Roku OneView (formerly Dataxu)?** Impression delivery on the platform was superb and greatly assisted our campaigns in meeting (and surpassing) impression goals. As far as reporting, our team could really drill-down into different campaign components. Mobile delivery was especially great. **What do you dislike about Roku OneView (formerly Dataxu)?** At the time of my use, the platform was not entirely user-friendly and dashboard information took a while to update; it was hard to determine if the to-date data was accurate or if it was lagging behind. Our team had to contact customer support a few times to determine if the information was up-to-date. This can slow down our reporting process. Also, it became clear that the platform preferred clients with very high budgets. Communication with our account rep was rather slow; we felt we were not a priority. **Recommendations to others considering Roku OneView (formerly Dataxu):** If your clients (or your business itself) have a large budget, you will most likely find great success. However, if you are a smaller business, it might be better to look to a more affordable platform. That being said, if mobile branding is of particular importance to you, try to utilize DataXu, whether as a supplement for other mobile platforms or as a sole provider of mobile delivery. **What problems is Roku OneView (formerly Dataxu) solving and how is that benefiting you?** Our team was utilizing the platform to serve display ads based on client requests. We met impression goals every month but CTRs started to drop without any real explanation from the account rep. We determined our budgets were not optimal for the platform's features. ### 15. Enterprise Grade and Utility Functionality **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** January 06, 2015 **What do you like best about Roku OneView (formerly Dataxu)?** The user interface is very easy after some initial training from a terrific team of account managers and training staff. The tool had all the integrations into all the open sourced exchanges I needed as well as easy links into Direct publishers and Private exchanges. Also, I like the tool's open sourced availability for integrations with outside reporting and 3rd party vendors. Further, I do like the visually appealing charts and graphs in the reporting field. **What do you dislike about Roku OneView (formerly Dataxu)?** 1) It has been a while but don't remember the charts and graphs being exportable. Also, I would like to see more of an integrated dashboard with charts and graphs when you first login. Also, the mobile portion of the tool doesn't seem to be as far along as the display and video side of the tool (may have something to do with demand). **Recommendations to others considering Roku OneView (formerly Dataxu):** Like any enterprise product, you need to have some decent volume of media spend if you want to consider bringing DataXu in-house as a self serve product. You will need to be spending around 5 digits per month for best experience. Otherwise, it can be expensive. Also, you can do both a full service or a self service option. I have used DataXu for both and are definitely good going full service as well for shorter term engagements. **What problems is Roku OneView (formerly Dataxu) solving and how is that benefiting you?** I have used Data Xu for both DR and for Branding based initiatives. In both instances I seen good efficiencies in driving the CPX as well as the cost per high quality engagements. The tool is fairly simple to optimize on an ongoing basis and there are good reporting to identify elements I may have missed. ### 16. Solid platform but a bit rough around the edges **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** February 20, 2015 **What do you like best about Roku OneView (formerly Dataxu)?** Performance works, good people on the inside to help you figure things out. Managed service is nice if you're running self-serve but get slammed and need to bring on some extra help on a temporary basis. **What do you dislike about Roku OneView (formerly Dataxu)?** Platform not as slick as others. Also analytics reporting is lacking compared to other DSPs. **Recommendations to others considering Roku OneView (formerly Dataxu):** If you're thinking of going the self-serve route, definitely give DataXu a look. They're also good on the managed services side as well. Never had performance issues while working with them, although viewability and quality of inventory was a bit of an issue for a bit but couldn't tell if that that was actually them or the viewability vendor's issue. Tend to have flat rate pricing which could be good but you'll need to crunch the numbers to see what's right for you. **What problems is Roku OneView (formerly Dataxu) solving and how is that benefiting you?** Programmatic. ### 17. Testing and Learning **Rating:** 2.5/5.0 stars **Reviewed by:** Corey B. | Online Display Media Buyer, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** January 09, 2015 **What do you like best about Roku OneView (formerly Dataxu)?** We've begun to adopt DataXu as our secondary in-house DSP. So far, the testing period has been going smoothly. The platform allows us to access a variety of inventory sources and create private deals, as most DSPs allow. Rates are efficient and the interface is very user friendly. **What do you dislike about Roku OneView (formerly Dataxu)?** Like many DSPs, the targeting capabilities are stunted unless expressly asking for a particular set of data. DSPs everywhere, including DataXu will need to include various types of data or have seamless integrations with many top data providers to be more like a one stop shop for banner advertising. **Recommendations to others considering Roku OneView (formerly Dataxu):** Could be used as primary or secondary DSP depending on current business relationships. **What problems is Roku OneView (formerly Dataxu) solving and how is that benefiting you?** Efficiency and performance across tested banner campaigns. ### 18. The Ease of Use - Very Little Learning Curve **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** January 16, 2015 **What do you like best about Roku OneView (formerly Dataxu)?** I love the extreme ease of use of the interface as well as the support provided by the DataXu team. I just love how it verified my gut instinct of where the business was heading. The marketing team has relied t heavily on skewed data based on 1st party interactions. This never sat well with me because the sample set itself was very limiting. How can we pin point our demographic when most of our demographic is unwilling or ineligible for 1st party interactions? **What do you dislike about Roku OneView (formerly Dataxu)?** I honestly have nothing to dislike about DataXu yet (if ever). We have been able to target campaigns to audiences we did not expect to be our target audience. **Recommendations to others considering Roku OneView (formerly Dataxu):** If you have bright employees using the platform then you will easily integrate this program into truly valuable data. This is not a simple plug-in play system. There is very little learning curve needed, but you will most certainly need to learn how to use the data. But, that has no baring on the platform itself. **What problems is Roku OneView (formerly Dataxu) solving and how is that benefiting you?** Our core business has always been the same, however, the need and demand of our product changes with technology. Our core audience changes every 3-years or so. A DMP system has helped us filter big data into tangible resources. ### 19. DataXu is a market leader in programmatic **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** January 15, 2015 **What do you like best about Roku OneView (formerly Dataxu)?** I think DataXu's strongest aspect of their value prop in programmatic their multi-channel DSP. Not only is the quality and transparency of their DSP inventory verified through their OpenRTB consortium in line with IAB standards, but it is supported by the only real-time multivariate decision system that capable of applying cross-channel learnings. **What do you dislike about Roku OneView (formerly Dataxu)?** Part of our value prop as an agency trading desk is our strength partnering with the best tech in programmatic AND then most importantly our ability to leverage that tech to optimize campaign performance. What I dislike about DataXu is that it is not designed as well as it could be to allow agency trading desks to pull the levers for optimized performance. **Recommendations to others considering Roku OneView (formerly Dataxu):** Establish a strong relationship with their product development team to streamline and technical issues and get exclusive access to beta opportunities. **What problems is Roku OneView (formerly Dataxu) solving and how is that benefiting you?** As an agency trading desk, we work with advertisers to leverage programmatic tech solutions and broad agency resources to achieve and exceed campaign performance goals. ### 20. A DSP that has always delivered high value customers **Rating:** 4.5/5.0 stars **Reviewed by:** Fahmi M. | Media Innovation and Capability Director, Internet, Small-Business (50 or fewer emp.) **Reviewed Date:** January 17, 2015 **What do you like best about Roku OneView (formerly Dataxu)?** DataXu has proven on various campaigns that the platform optimises to the customers with a high value i.e., higher Ave. Order on a head-to-head comparison with 2 other DSPs. Perfect for a low volume - high value e-commerce campaigns. Note here that we've used DataXu via a managed service basis. **What do you dislike about Roku OneView (formerly Dataxu)?** Scalability was the prominent problem with DataXu. That is to say even though it was delivering high value customers the amount of sales generated hits a plateau very quickly which stalled the growth of the campaigns. **Recommendations to others considering Roku OneView (formerly Dataxu):** Perfect for high value - low volume campaigns. **What problems is Roku OneView (formerly Dataxu) solving and how is that benefiting you?** Minimum spend requirements by DSPs - not all advertisers are created equal Non-human traffic Maintaining efficiency ### 21. 2015 F-150 Pre-Launch Paid Digital Campaign **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** February 20, 2015 **What do you like best about Roku OneView (formerly Dataxu)?** I liked the ability to work with one publisher and have them push out our content to a variety of different sites. **What do you dislike about Roku OneView (formerly Dataxu)?** The tracking was difficult since DataXu works with a variety of different sites and each site has different tracking capabilities. I also did not like that we couldn't get live screengrabs of our live creative units. Sometimes issues arise where we need to be able to test our units on the site and it's wasn't possible with DataXu. **What problems is Roku OneView (formerly Dataxu) solving and how is that benefiting you?** We are constantly trying to target our demographic with our creative campaigns and it's very hard to do that with a publisher like DataXu. We've noticed that working with publishers that are able to target specific types of people is best for our overall business objectives. ### 22. Data XU **Rating:** 4.0/5.0 stars **Reviewed by:** Ryan G. | Search Engine Marketing Manager, Computer Software, Enterprise (> 1000 emp.) **Reviewed Date:** January 22, 2015 **What do you like best about Roku OneView (formerly Dataxu)?** The interface is clean and navigation is simpler from using other third party services that I have used to manage accounts. **What do you dislike about Roku OneView (formerly Dataxu)?** I've noticed some discrepancy between online and offline data. Not a lot and not all the time, but it's noticeable. The interface can be a tad buggy in that respect. **What problems is Roku OneView (formerly Dataxu) solving and how is that benefiting you?** Im looking for a product that can make me more productive especially since I manage a great deal of accounts. I find this product accomplishes this for me. I've used other third party software; each has their own pros and cons, but the data xu software has been solid for me. ### 23. Great! **Rating:** 4.0/5.0 stars **Reviewed by:** Neil M. | Sr. Manager, Demand Generation, Mid-Market (51-1000 emp.) **Reviewed Date:** January 09, 2015 **What do you like best about Roku OneView (formerly Dataxu)?** The amount of real-time audience segments we can target. I also enjoy the first party data obtained through our flights. **What do you dislike about Roku OneView (formerly Dataxu)?** Tagging and Upload can be time consuming- especially for larger flights. **Recommendations to others considering Roku OneView (formerly Dataxu):** Go through teh extensive training- It is worth it! **What problems is Roku OneView (formerly Dataxu) solving and how is that benefiting you?** Getting a gauge for what audiences resonate best with our creatives. We may find new Demo's that we never thought existed! ### 24. I used DataXu while working as a media planned on the agency side to purchase display media. **Rating:** 3.5/5.0 stars **Reviewed by:** Margaret T. | Sales Manager, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** January 26, 2015 **What do you like best about Roku OneView (formerly Dataxu)?** I really liked the intelligence behind their product offering. We were able to optimize in real time towards consumer profiles who were interacting with our brand message. **What do you dislike about Roku OneView (formerly Dataxu)?** Like any DSP, there was concern around quality inventory compared to offerings from premium publishers. **What problems is Roku OneView (formerly Dataxu) solving and how is that benefiting you?** We found a way to efficiently and effectively serve ads to a targeted audience at scale. We were able to garner insights in real time and build look alike pools in real time to increase engagement and make our media dollars work the hardest towards our campaign goals. ### 25. Finally a great integrated solution all in one place! **Rating:** 4.0/5.0 stars **Reviewed by:** Jeff T. | Account Executive, Broadcast Media, Mid-Market (51-1000 emp.) **Reviewed Date:** January 16, 2015 **What do you like best about Roku OneView (formerly Dataxu)?** There are plenty of data solutions software companies out there but DataXu offers an all encompassing solution the helps me track where consumers are going to find my products **What do you dislike about Roku OneView (formerly Dataxu)?** The data collection is outstanding...what's not to like? **Recommendations to others considering Roku OneView (formerly Dataxu):** I would reccomend using DataXu for all of your marketing needs **What problems is Roku OneView (formerly Dataxu) solving and how is that benefiting you?** I now know what my consumers are looking for and where they are looking for it. For the first time I can track in real time and serve advertising to the niche market that needs my product ### 26. Comprehensive and helpful Learning Center **Rating:** 3.0/5.0 stars **Reviewed by:** Caleigh S. | Digital Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** February 23, 2015 **What do you like best about Roku OneView (formerly Dataxu)?** The Learning Center provided helpful step-by-step training campaigns that helped me get familiarized with the dashboard and platform. **What do you dislike about Roku OneView (formerly Dataxu)?** The platform design is unattractive and not very user friendly. It's inconvenient to have to login multiple times to the dashboard and Learning Center. **What problems is Roku OneView (formerly Dataxu) solving and how is that benefiting you?** There are a wide variety of targeting and retargeting options to direct my campaign. ### 27. Great for Mobile Ad Campaigns **Rating:** 4.0/5.0 stars **Reviewed by:** Carolyn C. | Regional Director of Digital Sales, Broadcast Media, Mid-Market (51-1000 emp.) **Reviewed Date:** January 07, 2015 **What do you like best about Roku OneView (formerly Dataxu)?** Very pleased with DataXu! For Mobile ad campaigns, DataXu it's fantastic. It's ok for Display campaigns. Not very user friendly but don't know of anything else better out there. **What do you dislike about Roku OneView (formerly Dataxu)?** not very user friendly. it took a while for some users to get used to the platform. **What problems is Roku OneView (formerly Dataxu) solving and how is that benefiting you?** digital ad campaigns. brand awareness. ### 28. DataXu Review **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** January 13, 2015 **What do you like best about Roku OneView (formerly Dataxu)?** Ability to use as self serve platform. the platform is easy to use and the mass creative upload feature is helpful! **What do you dislike about Roku OneView (formerly Dataxu)?** Flights take quite a bit of time to enter, some of the reporting metrics take almost a full day to pull, **What problems is Roku OneView (formerly Dataxu) solving and how is that benefiting you?** Programmatic buying on a self serve platform giving us the ability to control our own optimizations. ### 29. Current User for Internal Agency Partnership as primary DSP. **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** December 15, 2014 **What do you like best about Roku OneView (formerly Dataxu)?** The adaptability via their sales team with an approach to customize the platform to their clients' needs. Staying very agnostic for their partners. Their algorithm/optimizer has also been a strong advantage for our client creating a necessary blend in with using heavy 3rd party data. **What do you dislike about Roku OneView (formerly Dataxu)?** In certain aspects DataXu has been behind the curve. First elmement being their Forecasting, also their transparent domain reporting, connections with MSFT Outlook etc... Also their PMP connections can be a bit limited and slow to get pipes aligned. **What problems is Roku OneView (formerly Dataxu) solving and how is that benefiting you?** Client objectives via Programmatic Media. New more clear metrics will yield greater efficiencies with DataXu as our licensed tech. ### 30. DataXu great DSP **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Broadcast Media | Small-Business (50 or fewer emp.) **Reviewed Date:** January 23, 2015 **What do you like best about Roku OneView (formerly Dataxu)?** How user friendly it is in the UI and the ease of the system. **What do you dislike about Roku OneView (formerly Dataxu)?** The Pricing tool and would like to see more of a versa tag pixel style in the future. **What problems is Roku OneView (formerly Dataxu) solving and how is that benefiting you?** Currently we are working to gain better information through pixels. ### 31. Past Experience with DataXu **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** January 22, 2015 **What do you like best about Roku OneView (formerly Dataxu)?** To get this partnership up and running it was fairly non-time consuming. **What do you dislike about Roku OneView (formerly Dataxu)?** The platform itself makes for a very winded conversation to explain to others what is being accomplished and why this over others. **Recommendations to others considering Roku OneView (formerly Dataxu):** Scale is cheap but having a hard time seeing the need if you are already involved with another DMP that needs less involvement from you to set-up. **What problems is Roku OneView (formerly Dataxu) solving and how is that benefiting you?** Increasing Facebook awareness to our target audience with mass scale. ### 32. Director of Trading **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** February 27, 2015 **What do you like best about Roku OneView (formerly Dataxu)?** User Friendly, strong technology and great support. **What do you dislike about Roku OneView (formerly Dataxu)?** Requiere more data to run in LATAM, is in the process of improving. **What problems is Roku OneView (formerly Dataxu) solving and how is that benefiting you?** Everything is integrated in one place, making the process more streamlined. Demographic insights helps us a lot when it comes of optimisation purposes. ### 33. DataXu had a good bidder and could execute basic programmatic campaigns, i.e. prospecting, BT and RT **Rating:** 0.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** February 13, 2015 **What do you like best about Roku OneView (formerly Dataxu)?** The best way to work with DataXu is on a managed service basis. **What do you dislike about Roku OneView (formerly Dataxu)?** Some details were missed with a high volume of campaigns, e.g. some regional campaigns never went live **Recommendations to others considering Roku OneView (formerly Dataxu):** Our client signed a contract and never saw anything like a DMP **What problems is Roku OneView (formerly Dataxu) solving and how is that benefiting you?** Automotive campaigns, branding, in-market and regional ### 34. Regular User with Great Experiences **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** November 24, 2014 **What do you like best about Roku OneView (formerly Dataxu)?** DataXu can really target down to the granular level with precision like no other. The geography and behavior targeting capabilities are extremely effective. **What do you dislike about Roku OneView (formerly Dataxu)?** I have found that some insertion orders are not entered into the system correctly which results in under-delivery. **Recommendations to others considering Roku OneView (formerly Dataxu):** DataXu is a great way to target and retarget your audiences. **What problems is Roku OneView (formerly Dataxu) solving and how is that benefiting you?** We are now able to provide behavioral and location targeting services to our clients in a way we never could before. DataXu makes it easy to reach our clients' target audiences. ### 35. DataXu **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** January 27, 2015 **What do you like best about Roku OneView (formerly Dataxu)?** I like that we have a whole team to that manages our partnership with DataXu. **What do you dislike about Roku OneView (formerly Dataxu)?** From what we've seen vs. other programmatic solutions, the analytics are sub-par. **What problems is Roku OneView (formerly Dataxu) solving and how is that benefiting you?** Reaching consumers wherever they are in their car buying experience is something we're striving to obtain. ### 36. DataXu is great, one stop shop **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** January 26, 2015 **What do you like best about Roku OneView (formerly Dataxu)?** DataXu has great targeting capabilities. **What do you dislike about Roku OneView (formerly Dataxu)?** There is nothing I dislike about DataXu. **What problems is Roku OneView (formerly Dataxu) solving and how is that benefiting you?** DX is our DSP, it is very turn-key. Real time optimizations are a great! ## Roku OneView (formerly Dataxu) Discussions - [dataxu pricing?](https://www.g2.com/discussions/dataxu-pricing) - 1 upvote - [Onboarding and training?](https://www.g2.com/discussions/onboarding-and-training-3767611e-3c68-4102-85b8-8f523cc22cb4) - 1 upvote - [Who are dataxu's customers?](https://www.g2.com/discussions/example-dataxu-customers) - 1 upvote - [Self-service software?](https://www.g2.com/discussions/self-service-software) - 1 upvote - [What is dataxu's approach to ensuring brand safety and quality on behalf of its clients?](https://www.g2.com/discussions/brand-safety-inventory-quality) - 1 upvote - [View Roku OneView (formerly Dataxu) pricing details and edition comparison](https://www.g2.com/products/roku-oneview-formerly-dataxu/reviews?page=2§ion=pricing&secure%5Bexpires_at%5D=2026-08-04+09%3A18%3A38+-0500&secure%5Bsession_id%5D=91fd5b0b-6074-4975-bcb2-fe0dc3bbe261&secure%5Btoken%5D=d32b8739a0d257e7289822c05b2a7367f3998066e953d098316743fbfc231107&format=llm_user) ## Roku OneView (formerly Dataxu) Features **Channel Functionality** - Display Functionality **Data Integration** - 1st-Party Data Integration - 2nd-Party Data Integration - 3rd-Party Data Integration - Offline Data Integration - Mobile Data Integration - Data Export Tools **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Demand Side Platforms** - Cross Channel Capabilities **Agentic AI - Demand Side Platform (DSP)** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Data Management Platform (DMP)** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Cross-Channel Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Video Functionality** - Video Functionality **Data Analysis & Optimization** - Audience Segmentation - Recommendations - Standard Dashboards - Custom Reports **Agentic AI - Display Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Video Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Platform** - Data Permissions - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Internationalization **Mobile Functionality** - Mobile Functionality **Agentic AI - Mobile Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Campaign Management** - Campaign Dashboard - Campaign Optimization - Reach - Bulk Editing - Batch Uploading - Brand Safety - Fraud Protection - Frequency Capping - Budget Pacing - Creative Optimization - Rich Media Capabilties - In-App Ads - Mobile Rich Media Capabilities **Targeting** - Targeting - Retargeting - Geo-Targeting - Contextual Targeting **Mobile** - Mobile Tracking - In-App Ads - Mobile Rich Media Capabilities **Demand Side Platforms** - Machine Learning Optimization - Estimate and Projections - Cross-Device Capabilities **Platform** - API / Integrations - Custom Reports - Performance and Reliability - Enterprise Scalability - Customization - Workflow Capability - Internationalization - Notifications ## Top Roku OneView (formerly Dataxu) Alternatives - [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) - 4.2/5.0 (1,392 reviews) - [AdRoll](https://www.g2.com/products/adroll/reviews) - 4.1/5.0 (765 reviews) - [MediaMath by Infillion](https://www.g2.com/products/mediamath-by-infillion/reviews) - 3.9/5.0 (118 reviews)